Former General Mills head of creative & growth ideas Arjoon Bose has joined Bel Group as chief marketing & digital officer.
Prior to joining Bel, Bose held senior marketing roles at L’Oréal and General Mills. In his new role, he will be responsible for global marketing and digital across the company’s full portfolio, which includes Babybel, The Laughing Cow, Boursin and GoGo squeeZ, among others. He will directly lead integrated marketing and communications, strategic insights, e-commerce, partnerships & licensing and brand design teams.
“I am honored to join Bel, a true mission-driven company in their journey to food transition leadership and would like to thank Béatrice de Noray for her trust,” said Bose in a statement shared with Brand Innovators. “I am excited to embark on this transformative journey of consumer centricity with our talented global teams committed with a vision to bringing our brands more purposefully into culture, supercharging creativity and connected commerce while always being at the service of our communities.”
In the new role, he will report to Béatrice de Noray, group chief growth officer.
“I am delighted that Arjoon Bose joins our Global Growth team, where he will play a key leadership role to elevate our brands’ consumer engagement around the world,” said Noray in a statement. “His expertise and experience will play a pivotal role for our brands, for which he will drive our international agenda to deploy innovative marketing and digital strategies, contributing to our ambitious responsible growth model.”
