Arjoon Bose has been appointed vice president of marketing, Europe, Middle East, Africa & India at Coach.
“With a renewed approach to brand building driving our global momentum, I feel incredibly lucky for this opportunity to work with our talented teams to bring our storied legacy brand, America’s Original House of Leather, to a new generation of consumers, rooted in self-expression, through the lens of courage, creativity & craftmanship, and inspired by the inclusive spirit of possibility of our hometown New York,” said Bose.
Bose joins Coach from Bel Group, where he served as global chief marketing and digital officer. Prior to that he held various marketing leadership roles at General Mills and L’Oreal.
