Behr Paint has promoted Andy Lopez to global chief marketing officer, the youngest person to hold the title in the company’s history.
Lopez has been with the company for more than nine years, most recently serving as senior vice president, head of global marketing. He is credited with shaping the company’s modern marketing strategy, which combines brand building, innovation, digital transformation and consumer insights.
“I’m excited to continue leading the end-to-end brand experience, translating consumer insights into product innovation, digital transformation and integrated marketing that together drive meaningful business growth,” said Lopez. “Consumer centricity has always been at the heart of Behr’s success, but it’s our people and culture that make it possible. I’m incredibly proud to work alongside such a passionate and talented team, and I’m excited to build on that foundation as we continue driving growth, strengthening our brand and creating exceptional experiences for our customers.”
Under his leadership, the company recently launched its “Let’s Be Honest” campaign, which encourages consumers to embrace their DIY projects and overcome decision paralysis and fear of failure.
The paint brand created the Behr Hotline – a toll-free number where callers can leave a voicemail with a question about paint and painting. The most relevant questions were assigned to DIY influencers to address.
