Allyson Witherspoon is leaving her role as chief marketing officer of Nissan to serve as chief marketing officer of General Motors’ Buick and GMC brands.
“I’m thrilled to share that I will be joining General Motors as Chief Marketing Officer for Buick and GMC,” she wrote in a LinkedIn post. “It’s an incredible honor to partner with a strategic and talented leadership team and dealer network to steer both brands into the next era. I look forward to helping write the next chapter for two iconic American brands in Buick and GMC. Elevating the experiences, technologies and vehicles that inspire confidence, enable adventure and deliver premium capability in everything we do. Let’s goooooo!”
Witherspoon spent 12.5 years at Nissan. She replaces Suzanne Guzzo, who left GM in May.
