- adidas has dropped a new social campaign to celebrate its participation in the FIFA World Cup 2026.
- The brand’s new “You Got This” campaign is centered on the La Preparacíon Americana film. Directed by Eoin Glaister, the spot stars Lionel Messi, Lamine Yamal, Florian Wirtz, Edson Álvarez and Trinity Rodman.
- The spot opens at a New York newsstand with the headline: “FIFA World Cup Prep Begins” and continues to show football fever raging across North America. The spot features the Trionda, the tournament’s official match ball created by adidas, as well as jersey for more than 22 Federations.
The FIFA Men’s World Cup is coming to North America next year for the first time since 1994 and brands are gearing up for a big event.
Adidas has created the ball for these games, as well as many jerseys and the brand is getting out there early with its message about its connection to the tournament.
The games will take place in 16 host cities and the ad gives a nod to the span of regions from New York newsstands to a bar in the South and a bowling alley in the West. The spot ends with news correspondent encouraging fans to “buckle up” and the newsstand closing with the tag line: “You Got This” a hashtag featured on the brand’s social channels.
