- AB InBev is the Cannes Lions International Festival of Creativity’s 2026 Creative Marketer of the Year.
- The beer maker is the first company in Cannes Lions’ history to win the award for a third time. The brand also earned the ranking in 2023 and in 2022.
- Other companies to hold the title in recent years include: Apple, Unilever, Microsoft, Google and Burger King.
AB InBev earned the title for its “consistent consumer-centric strategy” that “builds brands to drive sustainable long-term growth – with 20 ‘+1 billion-dollar’ brands,” according to the Festival.
“AB InBev has embedded creativity into how it operates, not just how it leverages marketing, and it is consistently outperforming as a result,” said Simon Cook, CEO, LIONS, in a statement. “Prioritising creativity at a C-suite level and implementing an internal creative effectiveness system, it continues to demonstrate the clear and compelling link between creative excellence and commercial performance. This is a historic win, recognising a company that has made creativity scalable, measurable and sustainable across hundreds of brands globally.”
“Creativity is always in service to driving growth,” said Marcel Marcondes, Global Chief Marketing Officer, AB InBev, in a statement. “To be named Creative Marketer of the Year for the third time in the last five years reflects our consistent and sustainable approach to building brands people love. It’s also a credit to the amazing teams and agency partners we have around the world that are delivering all-time high revenues. Cheers to everyone that helped make this history-making recognition possible.”
