Brand marketers from across the country are heading down to Austin to attend SXSW. Expect to see a lot of thought provoking content on AI, women’s leadership and influencer marketing, as well as conversations around mental health, representation and sustainability.
Brand Innovators will be back and hosting our hospitality suite at Lambert’s with content focused on Marketing Leadership. Drop in to hear about the latest media innovations and trends from IMAX, The NBA, Mason Dixie Foods and Indeed.com. Learn how Lenovo, Mailchimp, Newell Brands and Beyond Meat are reaching Gen Z. Hear fireside chats with Michelle Peterson, Chief Marketing Officer, Kendra Scott; Kate Clough, Global Media Director, Lenovo; Matthew Fantazier, Head of Integrated Media, Kenvue; Raja Rajamannar, Chief Marketing Officer, Mastercard and Bridget Sponsky, Executive Director, Brand and Sponsorship Marketing, Ally.
Executives from Zappos, GIPHY, MTN and Samsung Electronics America will discuss 2024 Outlook & Beyond: Digital Innovation & DTC Trends. Brian Boring, Vice President, Global Brand Creative, Under Armour will discuss using AI to unlock brand identity and create content at scale.
Brand Innovators’ event includes leaders at a range of different brands including: The Dallas Cowboys, Zillow, Paramount Pictures, Monster Energy, COTY, Reddit, Jack in the Box, Walmart and more. Drop by and say hello!
Many brands will also be live throughout Austin, hosting activations such as Audible’s Sound Experience, 20th Century Studios’ The First Omen Experience, The Tide Laundry Experience, The LaCroix House, The Delta Airlines Lounge.
For those marketers attending the main stages at SXSW, one must see keynote is a panel with Meghan, The Duchess of Sussex, award-winning journalist Katie Couric and iconic actress and author Brooke Shields. The keynote panel, “Breaking Barriers, Shaping Narratives: How Women Lead On and Off the Screen,” will be moderated by Peoplism’s Nancy Wang Yuen.
