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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Brands be Share-Worthy In EVERYTHING You Do with Content Marketing.
    • Twitter's reach goes way beyond Twitter, beyond signedup users, & touches many more than it reach numbers demonstrate.
    • Freedom & flexibility to respond in real-time. That's what makes something like the @arby's Pharrell tweet possible.
    • Make it Simple, easy to understand, easy to use, easy to share... Simple & Easy.
    • Social marketing is less about driving traffic and more about attracting people.
    • Use evergreen content again, again, and again... Reach and Frequency still matters.
    • Its time brands wake up & adopt a “Lose, Gain, Give” process: LOSE Your Assumptions, Gain Understanding, GIVE What They’re Asking For.
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