Brand Innovators LLC
Brand Innovators LLC
Vice President of Corporate Marketing, Samsung Electronics America
Christine Amirian has more than 25 years of consumer marketing experience and has worked both domestically and internationally. Christine began her marketing career in advertising at JWT and Publicis, then moved into brand management at Kraft Foods where she worked in the US, then internationally in Europe, the Middle East, and Latin America. She has worked on iconic brands: Kodak, Benetton, Unilever, L’Oréal, and now Samsung in both consumer and business-to-business arenas. Christine holds an MBA in Marketing and Strategy from The Tuck School of Business at Dartmouth and a BA in Economics from Columbia University. She is currently based at Samsung North American headquarters in Ridgefield Park, NJ.
Divisional Vice President, Marketing, Coach
With a 15-year International Marketing career in Beauty at L’Oréal and currently in Fashion as Divisional Vice President of Coach International, Marie Audier has developed a multi-cultural expertise in strategic brand management, business development, advertising and new product development. Marie speaks 4+ languages and has worked in Europe, South America and now in the USA. With expertise in consumer and luxury brands, Marie has a proven track record of breakthrough product launches, brand replatforming and international growth.
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Sr. Vice President and Chief Marketing Officer, Gannett Co., Inc.
Maryam Banikarim is the Senior Vice President and Chief Marketing Officer of Gannett Co., Inc., where she is responsible for all company-wide marketing, communications and research efforts. She also oversees national sales for Gannett’s publishing and digital businesses including USA TODAY. In addition, she serves as a member of the Gannett Leadership Team. A leading strategic marketing and communications expert, Maryam has more than 15 years of broadcast, publishing, multimedia and advertising agency experience. Prior to joining Gannett, she served as Senior Vice President for Integrated Sales Marketing at NBC Universal and as the Chief Marketing Officer at Univision Communications, Inc.
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Katia Beauchamp began her career as an entrepreneur after graduating from Harvard Business School in 2010, where she met Hayley Barna, her Birchbox co-founder. Their connection grew into friendship and the pair’s collaborative idea for Birchbox inspired the company’s debut in September 2010. Katia has a master’s degree in Business Administration from Harvard Business School and a BA in International Studies & Economics from Vassar College. Birchbox now has more than 300,000 subscribers, and recently extended into men’s products in April 2012 with Birchbox Man. In September 2012, Birchbox acquired Paris-based JolieBox, gaining presence in France, the UK and Spain.
To find out more about Katia’s accomplishments, click here.
Chief Marketing Officer, Tory Burch
Since joining Tory Burch as CMO in 2009, Miki Berardelli has been responsible for global Marketing, Public Relations, CRM and Ecommerce. Prior to joining Tory Burch, Miki was Senior Vice President of Marketing at Ralph Lauren where she spent nearly eight years developing and leading multi-channel marketing strategy for the retail businesses. Miki is involved in Shop.org, the digital division of the National Retail Federation, where she is currently serving her third term on the Board of Directors as Chairman. In 2011, Miki also joined the Board of Directors for Giggle Inc., a multi-channel baby products and lifestyle retail brand. Miki earned a BA from the University of Iowa and a master’s degree from Northwestern University. She was recognized in 2011 as one of the “Top Women in Cross-Channel Retail.” Originally from the Chicago area, Miki now lives just outside New York City with her husband, two sons and her yellow lab.
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Vice President, Marketing and Communications, Van Cleef & Arpels
Kristina Buckley has over 12 years experience overseeing the Americas market for preeminent European Luxury firms in Marketing and Communications. Currently, Kristina is the Vice President of Communications at the renowned French Jewelry Maison, Van Cleef & Arpels (VC&A). Prior to VC&A, Kristina was Marketing & Communications Director at Salvatore Ferragamo and Marketing Manager at Baccarat. Kristina conducted a dissertation on the competitive digital luxury landscape, which included a project with Bottega Veneta, during her MBA at S.D.A Bocconi in Milan, Italy, in 2007. Her international upbringing (she holds triple citizenship: USA, UK & Austria) has certainly contributed to her career success.
To find out more about Kristina’s accomplishments, click here.
Vice President, Marketing, Saks Fifth Ave
Currently, Amber Cacali is the VP of Marketing for Saks Fifth Avenue OFF5TH and has been with the company since 2003. Amber began her retailing career with Express and The Gap. In 1995, she joined American Eagle Outfitters as the Corporate Visual Merchandiser and was later promoted to Group Manger of New Media & Special Projects. In 1998, she joined Nicholson NY Interactive as Account Manager, overseeing web development for IBM, Buick, and Thompson Publishing. In 1999, she joined Structure (of Limited Inc.) as the Sr. Marketing Manager & Public Relations Director. Prior to joining Saks Fifth Avenue OFF 5TH, Amber was the Department Chair, Digital Media Communications and Ecommerce at Gibbs College from 2001-2003. Amber received her BA in Marketing and Advertising from Kent State University and her master’s degree in Communications and Information Systems from Robert Morris University.
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Director, Database and CRM, Brooks Brothers
Jan Cantler, Director of CRM at Brooks Brothers, is responsible for an integrated marketing approach across all channels. Cross-functional responsibilities are focused on initiatives that will deepen the relationship with customers to insure Brooks Brothers delivers a legendary customer experience across all touchpoints. Prior experience includes Harte-Hanks, a marketing services company, and Pluzynski/Associates, a boutique agency. Jan has enjoyed the privilege of working with clients, including: American Express, Bloomingdale’s, Coach, Saks Fifth Avenue and The Children’s Place.
To find out more about Amber’s accomplishments, click here.
Marketing Director, OREO
Cindy Chen joined the US OREO team as the Marketing Director in 2011 and has driven exceptional double digit business results on both top and bottom line. Her vision and her innovative, collaborative approach to marketing and agency partnerships were realized with the breakthrough OREO “Daily Twist” campaign — an initiative that set a new standard for real-time fan engagement in the social media era. She also originated the idea to make Oreo’s first-ever appearance on advertising’s biggest stage: the NFL Super Bowl. Cindy previously worked at Kraft Foods, as well as for both General Mills and Reckitt Benckiser. Cindy is originally from Shanghai, China, and started her career in the fashion industry.
Head of Marketing, North American Consumer Bank, Citibank
Vanessa Colella’s team leads branding and advertising, online acquisitions, digital partnerships, and customer communications, across the retail bank, credit card, small business, commercial, mortgage and payments businesses. Vanessa joined Citibank from USVP, where she was an Entrepreneur-in-Residence. Prior to USVP, Vanessa was SVP of Insights at Yahoo!, responsible for developing and executing the company’s consumer data and research strategy globally, and B2B marketing for the US. Vanessa was previously a Partner at McKinsey & Company, working in the areas of strategy development, innovation, and organizational change. She received her Ph.D. from M.I.T.’s Media Lab and was a research fellow at Rockefeller University. She received master’s degrees from Columbia University and M.I.T.
Vice President, WW Brand Marketing and Communications, Eastman Kodak
Leslie Dance is the gentle strength behind delivering some of the most challenging results in business. A driving force behind the transformation of Motorola as the CMO of Motorola’s $33 billion Mobile Business, Leslie now brings her passion and expertise to the iconic brand of Kodak. Leslie was profiled as one of the “Women to Watch” in AdAge in 2006. The article describes Leslie as having “helped take (Motorola) from the brick-like mobile phone to some of the sexiest looking devices in the marketplace.” It also praises the RAZR, which Leslie helped develop and launch, saying “it cast a golden halo over the entire Motorola brand.” After a stint as fashion brand Burberry’s CMO, Leslie joined Kodak in 2008. In her role as Vice President of Brand Strategy & Communications, she is focused on developing Kodak’s new global brand strategy.
To find out more about Leslie’s accomplishments, click here.
Kristen D’Arcy is the Senior Vice President of Ecommerce for Oscar de la Renta. Having joined the brand in 2011, Kristen is responsible for building the Ecommerce business, overseeing the operations, planning, buying and merchandising for OscardelaRenta.com, in addition to teams leading online acquisition and loyalty efforts. Prior to her current role, she was responsible for Ralph Lauren’s US digital marketing activities, including search, email and affiliate teams.
To find out more about Kristen’s accomplishments, click here.
AVP, Digital Media, Editorial, Christie’s
Kristen Schultz Dollard is currently the Editorial Director at Christie’s Inc., leading digital content creation and development for the 40-plus e-commerce sales in 2013. Prior to joining Christie’s she was the Digital Director of Conde Nast’s SELF Magazine where she quadrupled traffic, increased brand equity and advertiser revenue through user engagement and audience development. Kristen launched the brand socially, created a mobile-efficient website, and ran monthly subscriber-based registration programs among other projects. In her first year, the brand earned an ASME Nomination for Digital Excellence as well as several MIN awards including best off to online program and award-winning blog Healthy SELF.
Chief Marketing Officer, Sylvan Learning
Julia Fitzgerald is the CMO and Chief Digital Engagement Officer at Sears Holdings in the Sporting Goods and Toys Division, a $2 billion business. She has grown market share through strategic marketing plans and driven double digit growth in the Sears and Kmart online businesses. In 2011, Julia received the CEO Leadership Award for her work in digital marketing. Prior to Sears Holdings, Julia served as SVP of Marketing and Product Development at Vtech Learning Toys. At Vtech, Julia implemented a dramatic turnaround that grew the company from $23MM to a $300MM enterprise. She has also served in senior marketing roles at Hedstrom, Mead, and Hallmark. Julia is a graduate of the Kellogg School of Management and has just accepted the CMO position at Sylvan Learning.
To find out more about Julia’s accomplishments, click here.
Vice President, Media Services, Subway
As VP of Media Services at Subway, Karie Ford leads the charge in seeking out breakthrough media opportunities that help elevate Subway’s brand presence across key consumer touch points. Her leadership in all aspects of media including traditional, digital, and social has led to numerous industry accolades and consumer-driven successes. Prior to joining Subway in 2005, Karie spent over six years working in brand management at Pepperidge Farm and Godiva Chocolatier, divisions of Campbell Soup Company. Karie is a graduate of Villanova University and received her MBA from NYU’s Stern School of Business.
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Sr. Vice President/Group Head, US Marketing, MasterCard Worldwide
As SVP/Group Head, US Marketing, Cheryl Guerin is responsible for US Marketing strategies and programs that drive greater preference for MasterCard’s brand, products and services across B2B and B2C audiences. As such, Cheryl is responsible for US media investment strategy, directing the brand’s award-winning “Priceless” advertising campaign, sponsorships and digital activity to drive greater connection with consumers. In addition, Cheryl manages the Customer and Merchant Marketing groups designed to bring greater partnership, value and marketing programs for issuers and merchants. Cheryl joined MasterCard in 2000 and has held positions in Promotions and Digital, both with a heavy focus on cross-functional integration, customer value and merchant support.
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Chief Digital Officer, City of New York
Rachel Haot is the Chief Digital Officer for the City of New York, leading NYC Digital, part of the Mayor’s Office of Media and Entertainment. The mission of NYC digital is to realize Mayor Bloomberg’s digital roadmap for New York City, a plan to fulfill the City’s digital potential. Prior to this role, Rachel was an independent digital strategy consultant, and Founder and CEO of GroundReport. She has also served as an Adjunct Professor at Columbia Business School. A lifelong New Yorker, Rachel attended public schools and graduated magna cum laude from New York University with a BA in History.
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Vice President, Brand Management and Guest Experience, The Ritz-Carlton Hotel Company
In her role at the Ritz-Carlton, Lisa Holladay leads the organization’s brand-wide initiatives and the ongoing evolution and deployment of the global brand strategy. She is accountable for defining the guest experience, from building brand preference to on-site product and service touch points. Prior to joining the company, Lisa was with Mercedes-Benz USA, where she held a number of leadership positions, directing the overall brand image and positioning for Mercedes-Benz. After earning her BA from Clemson University and her master’s degree from Georgetown University, Lisa began her career with Edelman Public Regions in Washington, DC. She has also held positions with the Challenger Center for Space Science Education and the Association of California School Administrators. She is a member of the Association of National Advertisers and the Forbes Executive Women’s Board.
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Vice President, Direct Marketing, J.Crew
Bio to come.
Executive Vice President, Marketing and Communications, Diane von Furstenberg
Michelle Horowitz is an accomplished leader in the fashion, information, media and communication industries. In her executive roles at Diane von Furstenberg, Thomson Reuters and PR Newswire, she combined strategic foresight with tactical execution to transform diverse divisions into high-impact, industry leading businesses. Currently, she is Diane von Furstenberg’s Executive Vice President of Marketing and Communications where she oversees marketing, digital and brand strategy across the luxury brand’s multi-national wholesale, retail, commerce and licensing businesses. It is one of the most digitally savvy in fashion, #12 on L2’s Digital IQ rankings of fashion brands.
To find out more about Michelle’s accomplishments, click here.
Sr. Vice President, Marketing, Vodka and Rum, Diageo
Zara Ingilizian started her career in brand marketing at Kraft Foods where she developed a proven track record for accelerating growth of America’s favorite brands such as Maxwell House, Honey Comb, Cool Whip, Jell-O, and OREO. As the VP of Marketing for the $2.5 billion Cookie portfolio, Zara championed the introduction of breakthrough new products while also pioneering OREO’s robust social media presence with 17 million Facebook fans by early 2011. In May 2011, Zara joined Diageo and is currently the SVP of Marketing for the Whiskeys & Rum portfolio. She leads a dynamic group of lifestyle marketers who fuel growth of legendary brands such as Crown Royal, Johnnie Walker, and Captain Morgan.
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Group Vice President of Digital Media & Multicultural Marketing, Macy’s
Jennifer Kasper is the Group Vice President of Digital Media & Multicultural Marketing for Macy’s. In this role, she leads Macy’s digital media strategy, with a focus on engaging customers, fostering brand loyalty and driving sales. She and her team manage the retailer’s social media footprint, mobile marketing platforms, and display advertising campaigns; and partner with Macys.com to bring the retailer’s omni-channel marketing efforts to life. Additionally, she oversees the development of multicultural media and event strategies that support Macy’s objective of growing market share in key minority customer segments.
To find out more about Jennifers’s accomplishments, click here.
Mindèl Klein Lepore
Marketing Director, Integrated Marketing Communications, North America Colgate-Palmolive Company
Mindèl Klein Lepore leads Digital marketing and PR for Colgate-Palmolive in North America, where she is responsible for driving the innovative use of paid, owned and earned media across well-known brands like Colgate Total, Optic White, Mennen Speed Stick, Irish Spring, and Palmolive. In her role, Mindèl has oversight of digital owned content, media and advertising, social media, CRM, mobile marketing and digital shopper activities. Mindèl is also responsible for the brands’ PR activities, working with brand and agency teams to drive the effective use of earned media in integrated marketing communications. Mindèl holds a BBA in International Business from The George Washington University and an MBA from the Babson Graduate School of Business.
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Vice President, Media Director, J.P. Morgan Asset Management
Connie Kwok serves as Vice President, Media Director for J.P. Morgan Investment Management in the Americas. In this role, Connie is responsible for B2B brand activation for J.P. Morgan’s mutual fund, retirement and Institutional businesses through advertising and social media initiatives. Prior to J.P. Morgan, Connie brainstormed “the BIG ad idea” for hundreds of consumer brands as a client solutions manager at About.com. Prior to About.com, Connie executed digital media campaigns at DRAFTFCB. Connie holds an MS in Integrated Marketing from New York University and a BS in Marketing and Management from Drake University.
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Jackie Lamping O’Connell
Sr. Director, Social Media Strategy & Development, Apollo Group
Jackie Lamping O’Connell joined Apollo Group in 2009 to oversee display advertising — driving media efficiencies through dynamic creative testing, improved targeting, and real-time bidding techniques. In 2011, she began evangelizing social media’s emerging importance and developed organizational capabilities including social listening, branded content marketing, and social customer care. Prior to Apollo Group, Jackie held roles in Wells Fargo’s Internet Services Group leading go-to-market launch strategy and integrated lifecycle marketing; she also spent years in Media Planning/Buying on the agency side at Hoffman-Lewis and QuinStreet. Jackie is a graduate of Stanford University and holds an MBA from U.C. Berkeley.
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Sr. Vice President, Global Communications, Donna Karan International
Aliza Licht is the SVP of Global Communications at Donna Karan International. In addition to her more traditional global public relations responsibilities, Aliza spearheads the company’s award winning social media efforts through DKNY PR GIRL, a persona she created and is the singular voice of on Twitter (@dkny) and on Tumblr at dknyprgirl.com. DKNY PR GIRL @dkny was Fashion 2.0′s winner three years consecutively for best Twitter & in 2012, Fashion blog. DKNY PR GIRL won Style Bistro’s Reader’s Choice Award for must follow personality in social media and DKNY is the only fashion brand to ever be nominated for a Mashable Award for must follow brand in social media, where DKNY PR GIRL was a finalist. This year, Aliza was personally featured as one of TIME Style & Design’s “Six women who rule the Fashion World” and The New York Times has dubbed Aliza an E-Lebrity, as one of the most followed personalities in the social media space.
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Sr. Vice President, Marketing, HISTORY Channel/A+E Networks
Samantha Maltin is SVP of Marketing for the multiplatform media brands HISTORY and H2. She is responsible for developing the HISTORY brands and creating new revenue growth. As such she oversees consumer and trade marketing and partnership activities across HISTORY’s linear and digital platforms, including brand development, promotional opportunities, integrated partnerships, as well as on-air. Prior to joining HISTORY in 2012, Samantha was at Viacom for 15 years in various roles including marketing and partnerships, consumer products licensing, sales and business development. Most recently, she was Senior Vice President Global Partnerships for Viacom International Media Networks, where she was responsible for Nickelodeon global partnerships and driving revenue internationally across multiple platforms.
Vice President, Digital Marketing, Saks Fifth Ave
Kinjil Mathur, Vice President of Digital Marketing at Saks Fifth Avenue, is responsible for online and in-stores sales through digital marketing channels. She oversees the Customer Acquisition & Retention, Marketing Analytics and Social Media teams. Kinjil’s various accomplishments include: founding the Digital Marketing Analytics group, driving mobile/tablet strategy, and leading digital marketing and content personalization efforts. She also has led new business development with marketing strategies for Saks’ flash sale business, FashionFix, and Saks’ International business. Kinjil has 10+ years in Ecommerce experience and holds a BBA with Honors in Information Systems and Finance from the University of Texas at Austin.
Nadine Karp McHugh
VP Global Integrated Media Communication, Colgate-Palmolive
Nadine Karp McHugh is VP of Global Integrated Media Communications at Colgate Palmolive where she is responsible for driving best in class digitized media and integrated marketing ideas and best practices. Prior to joining Colgate, Nadine was a Senior Marketing Executive at WPP Group’s Mindshare where she was the Managing Director of the NY office responsible for all clients both local and global. In 2009, Advertising Age named Nadine a “Media Maven” for her breakthrough thinking and creative approach as well as her success in driving effective storytelling initiatives across Mindshare’s culture and businesses. In 2006, she was named one of Advertising Age’s “Women to Watch.” Nadine has also had the privilege of working on winning teams whose work has been acknowledged through awards such as Cannes Media Lions, Effie’s and Festival of Media.
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Executive Director, Global Media and Activation, Merck Consumer Care
Chris Meringolo is the Executive Director, Global Media and Activation at Merck Consumer Care. She leads media, consumer promotion and digital marketing professionals to drive multichannel marketing initiatives around the world for Merck brands including Claritin, Dr. Scholl’s and Coppertone. Chris is a change agent and has helped establish the division’s vision and core values and global service model for the company’s marketing service COEs. She leads operational activities to improve productivity and effectiveness across many practices including creative production and digital and social marketing. Prior to Merck, Chris held positions at MPG, Nabisco and Y&R. She is a graduate of Syracuse University.
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Vice President, Ecommerce, Kate Spade New York
Johanna Murphy is the VP of Ecommerce at kate spade new york, where she is responsible for the sales growth, marketing, merchandising, fulfillment, customer service and customer experience of the online and mobile businesses of kate spade new york, Jack Spade and Kate Spade Saturday. She is also a member of the Board of Directors of Shop.org, the online division of the National Retail Federation. Prior to joining kate spade new york, Johanna held several leadership roles at GSI Commerce, including VP of Ecommerce, where she led the fashion and luxury practice, serving clients such as Burberry, Calvin Klein, Donna Karan, Betsey Johnson and Tumi, and Senior Director of User Experience and Design, where she was one of the original management team members of the agency now known as True Action.
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Sr. Vice President, Marketing, Panasonic Corporation of North America
Betty Noonan is an accomplished Global Marketing leader who recently joined Panasonic to spearhead the transformation of the Panasonic brand in sync with the broad business transformation taking place in this $100 billion global electronics company. Piloting this transformation in North America, Betty is leading change from the front line. In this last year she has: re-aligned silo organizations to drive cross division brand marketing programs; developed a B2BC brand strategy and campaign, with +15% increases in brand consideration; developed a Digital Engagement Model; been selected by Panasonic headquarters (Japan) to build a global digital marketing center headquartered in the USA. (This initiative is the first time for Panasonic to host a Marketing function outside of Japan.) Betty holds an MBA from Rochester Institute of Technology.
Vice President, NOOK and Digital Marketing, Social Media and Gift Cards, Barnes & Noble
Sasha Norkin is VP of Marketing at NOOK Media/Barnes & Noble, leading the marketing of the award winning NOOK™ and digital content. Sasha also manages the NOOK studio, video content and digital signage, social media, as well as channel marketing in the US and UK. Prior to Barnes & Noble, she was Chief Revenue Officer at InterActiveCorp’s Gifts.com, and part of the founding team. She came to Gifts.com from Palm where she managed marketing, wireless content partnerships and the software download business. She joined Palm when it acquired Anyday.com, where she was VP of Strategic Partnerships. Sasha also headed marketing and business development as part of the founding team of InfoPlease.com, which was later acquired by Pearson Education.
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Chief Marketing Officer, Global Media Group, Time Warner
At Time Warner, Kristen O’Hara is responsible for driving incremental revenue and identifying strategic growth opportunities across the company. Kristen leads cross-divisional collaboration in key disciplines including ad sales, brand marketing, content, and research. She was a key architect of The MediaLab at Time Warner, a state-of-the-art media research facility. Kristen joined the company in 2002 as VP, corporate marketing and sales strategy, at Time Inc. Prior to Time Warner, Kristen held leadership positions at Young & Rubicam Inc., driving strategy and business development for top advertisers. Kristen serves on the advisory board of The CMO Council, is a trustee of the Signature Theatre Company, and is an active volunteer at Mt. Sinai Hospital.
Sr. Vice President, Integrated Marketing, Fidelity Investments
Samantha O’Neil is SVP of Integrated Marketing in Fidelity Personal, Workplace and Investing Services. Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing and other financial products and services to 20+ million individuals, institutions and financial intermediaries. Samantha assumed her current position in 2009 and leads a team responsible for the development and execution of integrated marketing efforts for key growth areas of Fidelity’s retail business. Samantha received a BA from Bryn Mawr College in 1990 and an MBA from Georgetown University in 1995. She holds NASD Series 7 and 24 licenses.
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Vice President, Integrated Media Services, Prudential Financial
At Prudential Advertising, Anna Papadopoulos leads an integrated media team through the ever-changing world of media, incorporating both art and science in the process. Prior to joining Prudential, Anna led the media direction for marquee clients such as Merck, OppenheimerFunds, ExxonMobil, Volvo, New Balance, Nestle and JPMorgan. An advocate for creative media thinking, Anna believes that media is more than buying impressions. It’s about creating experiences and connections with audiences and building relationships. Since 2005, she has been building relationships and sharing her insights in her column on ClickZ, and by being a frequent speaker on industry panels and contributor to major media outlets. Anna earned a BS summa cum laude in journalism from St. John’s University in New York.
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Vice President, Marketing, Ralph Lauren
Lisa Marie Pillette is a marketing veteran with over 15 years of experience as an evangelist for world-class brands. She started her career at BBDO Worldwide in New York and Foot Cone and Belding in San Francisco where she worked on the Pizza Hut and Levi’s brands, respectively. From there, she shifted client side to Levi Strauss where she led multiple functions of consumer and retail marketing as well as creative services. Her leadership there contributed to the rebranding of the 501 brand that ignited re-appraisal for the Levi’s brand overall. After working at American Eagle and as an independent creative consultant, she was then brought to Ralph Lauren to lead the marketing launch for the Denim and Supply brand.
CMO, Living Proof
Grace Ray has 15 years of experience building successful brands. Prior to joining Living Proof as CMO, Grace was the VP of Global Marketing at Smashbox Cosmetics, which was recently acquired by Estee Lauder. At Smashbox, she played an instrumental role in building the brand to become one of the fastest growing prestige cosmetic brands in the world. Prior to Smashbox, Grace gained substantial marketing experience with L’Oréal and Nestle where she led brand management and innovation of several global brands. Grace holds an MBA from Harvard and an engineering degree from University of Michigan.
Sr. Vice President, Global Head of Marketing, Brand & Event Management, NYSE Euronext
As the Global Head of Marketing, Branding and Event Management for NYSE Euronext, Marisa Ricciardi is responsible for marketing strategy and initiatives that include advertising, digital marketing, internal brand engagement, corporate sponsorships and event management for the company. From conception through production, her team leads the partnership effort for the issuer community and pre-IPO prospects by building customized integrated campaigns. She is also the steward of the company’s brand. Prior to the Exchange, Marisa held marketing and communication roles at Morgan Stanley, Omnicom and Goldman Sachs. She sits on the Board of Per Scholas, a non-profit social venture, the NYSE Euronext Foundation and the Financial Communications Society Leadership Roundtable.
Sr. Vice President, Marketing, SAP
Julie Roehm is the “Chief Storyteller” and SVP of Marketing for SAP. In this role, Julie and her team work to humanize the SAP brand via the stories of their customers and their customers’ customers. Prior to this, Julie’s consulting firm, /Meta, LLC, provided marketing strategy and consulting services for over 50 firms. Before starting her own firm in 2007, Julie was the SVP of Marketing Communications for Wal-Mart Stores. This was preceded by her role as Director of Marketing Communications for Chrysler Group responsible for all branded communication efforts for the Chrysler, Jeep ® and Dodge brands globally. She is a frequent expert contributor for Fox Business News, Bloomberg, as well as a speaker at marketing forums and the FBI in Quantico, VA.
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Vice President, E-commerce Marketing, Ann Taylor and LOFT
Carly Rosenberg is a 12-year veteran of digital marketing, successfully leading execution and strategic initiatives at multi-channel retail firms since 2000. Carly is currently Vice President of Ecommerce Marketing at ANN INC., the parent Company of Ann Taylor and LOFT, where she oversees digital marketing and product photography for AnnTaylor.com and LOFT.com. Prior to ANN INC., Carly held similar roles at J.Crew, Saks Fifth Avenue and Sur La Table. Carly is a graduate of the Tuck School of Business at Dartmouth College and Colorado College and a mother of three.
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Executive Vice President, Chief Product and Marketing Officer, Western Union
As Chief Product and Marketing Officer, Diane Scott is focused on developing new products and services for consumers and businesses by leveraging existing assets to increase loyalty and retention and obtain a higher share of wallet. Additionally, Diane is responsible for leading strategic global marketing development, including brand strategy, customer experience and market research and analytics. She is based in Englewood, CO. Before joining Western Union in 2001, Diane worked with US West Dex, Izodia Corporation and McClain Finlon Advertising. She holds a BS from Syracuse University.
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Partner and Head of Brand Marketing and Digital Strategy, Goldman Sachs
Lisa Shalett is a Partner at Goldman Sachs and the Head of Brand Marketing and Digital Strategy, a role she was asked to take on in April 2010 amidst the financial crisis. She is responsible for the firm’s corporate brand, including advertising, goldmansachs.com, social media, and marketing for corporate engagement and recruitment. Lisa spent her first 11 years at Goldman Sachs in Equities Sales and Trading, in the US and Japan, and then became COO of Global Compliance, Legal and Internal Audit, before taking on her current role. She earned an MBA from Harvard Business School, and a BA in East Asian Studies from Harvard University.
Vice President of Brand, Advertising and Advocacy, American Express OPEN
Allison Silver advances American Express OPEN’s vision to help small businesses do more business. Allison is focused on delivering programs that can significantly impact small business’ growth trajectory. She has overseen a number of transformational marketing efforts. In 2010, she led the development of OPEN’s integrated brand platform, “Start Booming.” She also oversaw the development of “Big Break for Small Business” aimed to teach business owners how to integrate social media into their day-to-day operations. Allison was also a member of the team that created Small Business Saturday, the award-winning campaign that mobilized millions of Americans, to “Shop Small”. In 2012, Small Business Saturday injected over $5 billion dollars into the US economy for small business on a single day.
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Group Vice President, Global Marketing Prestige Designer Fragrances, Coty Prestige
Lori Singer is Group Vice President, Global Marketing Prestige Designer Fragrances for Coty Prestige where she leads the strategic development and innovation for Marc Jacobs and Vera Wang fragrances. With over 20 years in the beauty business, Lori has established herself as an expert in partnering with designers and translating their vision into a fragrance. Since joining the Marc Jacobs brand in 2008, Lori has doubled the business and most recently launched the blockbuster success, Dot Marc Jacobs. Prior to her current role, Lori oversaw the Calvin Klein fragrance portfolio, one of the largest global fragrance brands. Lori was honored with the Cosmetic Executive Women (CEW) 2010 Achiever Award and serves on the Board of Directors of the Fragrance Foundation and CEW. Lori lives in Manhattan with her husband and two sons.
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President, OneStopPlus Group
Stephanie Sobel became President, OneStopPlus Group in 2008, a growing group of eight brands & websites which now represent the #1 position in the plus size web world. Sobel created OneStopPlus.com in 2006, the first and largest online marketplace targeted to the plus size consumer. In 2010, Stephanie led OneStopPlus.com in launching the first ever plus size fashion show during Fashion Week. In 2011, she launched FullBeauty.com, the first lingerie site dedicated to plus sizes. Recognized as an authority in direct marketing and a specialist in understanding plus-size consumer behavior, Stephanie frequently lectures and appears on national television.
Vice President of Corporate Digital Marketing Worldwide, Estée Lauder Companies
As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Marisa Thalberg is charged with supporting the development of world class consumer engagement via digital and social marketing across the company’s collection of over 25 prestige beauty brands. Her efforts have helped propel the company to be ranked as having the highest “Digital IQ” of any global beauty company. Concurrent to her advertising and marketing career, in 2002 Marisa founded the organization and website Executive Moms (www.executivemoms.com), a leading social network and content provider to this important yet under-served audience of women. Most recently, Marisa was named by Advertising Age a “2012 Woman to Watch,” a “Digital Doyenne” by Cosmetic Executive Women (CEW) and was selected by Advertising Women of New York (AWNY) as one of their Advertising Working Mothers of the Year.
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Director, Brand Marketing, Intel
Christine Vermes is the director of brand marketing at Intel, one of the world’s most valuable brands. She’s responsible for the design vision and experience of the brand including Intel brand badges found on hundreds of millions of the world’s computers, Intel’s sonic brand considered to be “the most recognizable sound in the world,” and branded sponsorships that have included the multi-Grammy winning artist will.i.am of The Black Eyed Peas.
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Vice President, Open Innovation, Campbell Soup Company
Lisa Walker is VP, Open Innovation (OI) at Campbell Soup Company, responsible for building an OI strategy and practice for engaging external partnerships worldwide. Since 1996, she has held a variety of marketing roles, providing leadership in key focus areas: Soup and Simple Meals, Healthy Beverages and Campbell’s Food Service. Lisa was named one of Brandweek’s 2008 Top 10 Marketers; recognized in Forbes “Leadership at Every Age” in 2009, and is among the NJBIZ Best 50 Women in Business, 2011. She is a Trustee of Peirce College in Philadelphia, PA. Lisa earned her BA from University of Pennsylvania and her MBA from University of Chicago-Booth School of Business.
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Vice President, Digital Strategy and Innovation, L’Oréal
Rachel Weiss is an award-winning digital professional with over 17+ years’ experience. As VP of Digital Strategy and Innovation at L’Oréal USA, she is responsible for digital marketing, social media strategy, and new digital business ventures and partnerships. Rachel also chairs L’Oréal’s Women in Digital program. Women in Digital is an initiative that celebrates and nurtures women working in technical and digital roles by promoting the design of new and innovative technologies that will address the needs of the beauty industry with technology created by women and for women.
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