We look forward to seeing you, Monday,
September 25, 2017.


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Class of 2017 – Profiles

Kristi Argyilan
Senior Vice President Marketing, Lord & Taylor

kristi-argyilanMs. Kristi Argyilan has been the Senior Vice President of Media and Guest Engagement at Target Corp. since May 2014. Ms. Argyilan is responsible for leading and integrating the its paid, earned, owned and shared media initiatives. She served as Chief Transformation Officer of Universal McCann Worldwide, Inc. She served as President of Magna Global, North America at IPG Mediabrands. Ms. Argyilan served as Executive Vice President, General Manager and Media Director of Hill, Holliday, Connors and Cosmopulos, Inc. In addition to her work as account lead for Microsoft, she runs the UM San Francisco branch. In late 2009, she also contributed to the new business wins of Charles Schwab and acquired Wells Fargo as the digital AOR in early 2010. Before joining UM, she served as an Executive Vice President, Creative Channel Planning for Arnold, Boston. Previously, she was Associate Partner and Media Director for Goodby and Silverstein & Partners. She has worked with other national and international clients, including Nike, Porsche, Fidelity and Starbucks. Ms. Argyilan has ability to go beyond just keeping up with innovation; she has anticipated technology trends in her work with brands like HP, eBay, E*Trade, Vonage and Progressive Insurance.

Marie Audier D‚’Alessandris
Chief of Global and NA Marketing, Coach

marie-audier-d-alessandrisMs. Marie Audier D‚’Alessandris has ten plus years as a beauty marketing executive within the Lóreal Group, and now heads the international marketing department for COACH. She has broad multi-cultural expertise in strategic brand management, advertising and new product development. Marie received her Master of Science in Management in 1998 from Reims Management School, Sup de Co program in France.

Amy Avitabile
Senior Vice President Marketing, Lord & Taylor

amy-avitabileAmy is Senior Vice President, Marketing for Lord & Taylor, leading marketing and brand strategy and marketing planning. During her tenure with the company, Ms. Avitabile served in roles of increasing seniority, including Vice President, Advertising Director and Divisional Vice President, Media.

Amy joined Toys R Us from 2012-2016 as Vice President, Integrated Marketing, and was responsible for developing and implementing a strategic marketing communications plan for the company’s full portfolio of brands, including Toys“R”Us, Babies“R”Us and FAO Schwarz. She oversaw marketing planning, media, digital marketing, social, customer relationship management, credit and loyalty programs.

Ms. Avitabile received a bachelor’s degree in marketing from the Fashion Institute of Technology and a Master of Business Administration in finance and marketing from Fordham University, both in New York. She is a volunteer with the Marfan Foundation and was honored with the Hero with a Heart award from the organization in 2013.

Amy Avitabile’s 2018 Trend to Watch
Change is the only constent in marketing today.

Lisa Bacus
EVP & Global CMO , CIGNA

lisa_bacusLisa Bacus is Executive Vice President, Global Chief Marketing and Customer Officer at Cigna. She is responsible for Cigna’s global marketing and communications capabilities, as well as Cigna’s service operations. Her responsibilities include strategic market planning, data analytics and insights to help drive stronger customer insights and product solutions, market research, branding, digital marketing, customer experience, communications, public relations, and all service functions for customers and clients in the U.S, including the call centers, claims processing, and real estate teams. She also serves as President of the Cigna Foundation.

Bacus joined the company in May of 2013 after a successful 22-year career with the Ford Motor Company, followed by five years at American Family Insurance. She most recently served as Executive Vice President and Chief Marketer at American Family, where she led a significant brand transformation and was responsible for all marketing-related areas. These encompassed market research, strategic planning, market development, advertising, branding, new product development, customer relationship management (CRM), digital marketing and customer experience. She also oversaw all public relations and communications as well as actuarial functions. Previously she had served in many key roles at Ford, including Director of Global Marketing Strategy, Director of Global Market Research, Head of Marketing for Ford in Mexico, and Brand Manager and Regional Sales Manager for Lincoln.

Bacus has won numerous marketing awards, including four Effie awards, for various business and marketing efforts. She recently won a Webby award for website excellence and an Internet Advertising Competition (IAC) award for online content and branded entertainment. She was also among three individuals awarded La Raza Chicago’s Business Leader of the Year award. She serves on several boards in both the for-profit and non-profit sectors, and is actively involved in the community. She channels her passion for education by providing scholarships for high school students to attend college.

Bacus earned undergraduate BA and BS degrees from Northern Arizona University and an MBA from Duke University. She and her husband, Brian, have two children.

Ann Bair
Senior Vice-President, Digital Marketing, Nationwide Insurance

anna_bairAnn Bair is Senior Vice President, Chief Digital Officer for Nationwide. Ann’s team has responsibilities for digital promotions and optimization, developing digital capabilities for members and partners, digital marketing strategy and planning, user experience research and development, test and learn, and social media.

Since joining Nationwide in 2006, Ann has led various teams, serving as Vice President of Nationwide Financial Retirement Plans Marketing, Vice President of Nationwide Insurance Regional Marketing, and Vice President of Individual Protection Marketing.

Ann has significant experience in marketing, sales, brand management, strategic planning and profit and loss accountability. Prior to joining Nationwide, Ann held several brand management leadership positions at the U.S. Nutrition Division of Abbott Laboratories, including five years as Division Vice-President, Pediatric Nutritional Brands, with profit and loss accountability for the $1.2B Similac pediatric nutritionals franchise. In that role, she consistently increased her business unit’s sales and profits and achieved her share goals. She also led a Marketing Services team responsible for all websites and interactive marketing programs, customer relationship marketing programs, and several of the Division’s customer contact centers. Prior to Abbott, Ann gained consumer packaged goods marketing and sales expertise at Borden, Inc. and Procter and Gamble.

Ann graduated magna cum laude and Phi Beta Kappa from DePauw University in Greencastle, Indiana.

Anna Bair’s 2018 Trend to Watch
I am very interested in how brands, across categories, are leveraging data and consumer insights to deliver unique, personalized experiences throughout a consumer’s decision journey through digital marketing and technology.

Heather Balsley
SVP, Americas Brands, InterContinental Hotels Group

heather_balsleyHeather Balsley is Senior Vice President, Americas Brands and Marketing, at InterContinental Hotels Group (IHG).
In this role, Heather leads brand management, loyalty, partnerships, marketing and brand operations for IHG’s Americas region. She works in close partnership with IHG’s global brand leadership and Americas functional teams to develop and deliver localized brand strategies to enhance the guest experience and deliver sustainable brand performance. Heather serves as a member of the Americas Regional Operating Committee (ROC) and the Global Sales and Marketing Senior Leadership Team.

Heather joined IHG in 2007 as Director, Americas Strategy, where she partnered with Americas senior management to drive many of IHG’s key strategic initiatives. She has held several leadership roles at IHG, including Vice President, Americas Strategy; Senior Vice President, Americas Holiday Inn Brand Family; and Senior Vice President, Americas Brand Management, overseeing all of IHG’s brands.

Prior to joining IHG, Heather spent seven years as a consultant with Marakon Associates in New York where she advised Fortune 500 companies on performance-enhancing strategies.

Heather holds an MBA from Harvard Business School and a Bachelor’s degree in economics and sociology from Duke University.

Maryam Banikarim
Global Chief Marketing Officer, Hyatt Hotels Corporation

maryam-banikarimMaryam Banikarim is the global Chief Marketing Officer at Hyatt Hotels Corporation where she is responsible for helping Hyatt become the most preferred hospitality brand – driving loyalty and community among high end travelers with a portfolio of twelve global brand experiences. Known for her boundless curiosity, ability to build dynamic teams and forge powerful partnerships, she is a force for change.

Most recently she was the first Chief Marketing Officer at the Gannett Company, responsible for national sales, company-wide marketing, communications and research. Prior to Gannett, she was senior vice president at NBC Universal and chief marketing officer for Univision Communications, Inc. Before that, Maryam founded a strategy firm, consulting for such clients as Deutsche Bank, Bacardi and Time-Warner. She also worked at Turner Broadcasting, MacMillan Publishing, and was a lead team member for the launch of CitySearch, an early Internet start-up. Maryam began her career in account management at Young & Rubicam.

Her achievements have been widely recognized:, The New York Post’s “50 Most Powerful Women in NYC,” Fast Company’s “Fast Fifty” list of corporate trailblazers and
trendsetters, Fast Company’s “Top 10 Disrupters,” Crain’s New York Business and Advertising Age’s “40 under 40,” Advertising Age’s “Women to Watch,” Fast Company’s “Most Creative People in Business 1000,” Adweek’s “Changing the Game” list of advertising women of New York, as a 2015 Brand Innovator.

Additionally, she is recognized as a Woman of Distinction by the League of Women Voters of the City of New York and was honored by the Girl Scouts Council of Greater New York. She serves on the boards of The Association of National Advertisers, Reporters Without Borders, Columbia University’s Alumni Association, and Advertising Week. She is also a member of The Chicago Network. Maryam earned both her MBA and Masters of International Affairs from Columbia
University, and received her undergraduate degree from Barnard College, where she was a Harry S. Truman scholar.

Maryam resides in Chicago with her husband, two teenage children and their dog Charlie.

Maryam Banikarim’s 2018 Trend to Watch
Today consumers increasingly value experiences over things — which is why we’re focused on providing a range of experiences during and beyond hotel stays — be it discovering a local restaurant that’s not to be missed in San Francisco, taking part in a bespoke trip to Tokyo with other members of the World of Hyatt community or enjoying a week of mindful wellness at Miraval. Ultimately that’s how we make meaningful connections and build irrational loyalty with our guests.

Barbara Basney
Vice President Global Advertising & Media, Xerox

barbara-basneyBarbara Basney is the Vice President, Global Brand, Advertising and Media for Xerox Corporation, headquartered in Norwalk, CT.  Ms. Basney has been part of the Xerox global advertising leadership team since 2003, overseeing Xerox global integrated brand, marketing strategy and implementation.   She has over 20 years of industry experience in brand strategy and activation, as well as corporate identity, naming and trademark.  And has deep expertise in integrated global marketing communications strategy, campaign design and integrated omni-channel media execution, that transcends paid/owned/earned media.  Prior to joining Xerox, she had marketing leadership roles at Tektronix Inc., Thrifty Payless Drug Stores and Convergys.  Ms. Basney holds a BBA from the College of William and Mary, and an MBA from Portland State University where she graduated with honors.  Ms. Basney  is on the board of the Ad Council, and an active member of the Association of National Advertisers (ANA), the International Advertising Association (IAA), and Advertising Women of New York (AWNY). She also serves on the National Advertising Review Board, and is named on the Annual List of 100 Marketing Leaders by The Internationalist.

Barbara Basney’s 2018 Trend to Watch
Top of mind industry trend — Screen agnostic creative and media

Debra Bass
President, Global Marketing Services

debra-bassDebra is a growth oriented business leader and brand builder with a broad base of experience in building beloved/iconic brands at some of the world’s most admired companies in the Consumer Packaged Goods and Healthcare Industries.

Debra is currently President of Global Marketing Services at Johnson & Johnson (J&J) Consumer Companies. In this capacity, she is responsible for accelerating profitable growth behind J&J’s $14B portfolio of global and regional brands through the development of world-class capabilities and transformational marketing initiatives. She leads a team of over 200 people including key specialty areas of Global Strategic Insights & Analytics, Integrated Marketing Communications, Marketing Excellence, Professional Marketing and Global Consumer Care. Her key focus is in developing a modern marketing playbook fusing classical discipline with new age practices in personalized marketing, advanced analytics, and external “power partnerships” to deliver hyper-relevant brand experiences.

Prior to his role, Debra was Global President of the $2B+ Global Baby Care Franchise. In this capacity, she was responsible for delivering the long-term growth strategy of the Baby Care Needs State, building a pipeline of innovation and strengthening brand equities behind a portfolio of brands including: the iconic JOHNSON’S™ global mega-brand, AVEENO BABY™, PENATEN™, ELSKER™, and DESITIN™.

Within the healthcare space, Debra held marketing leadership positions in the Medical Devices Sector at J&J and in Pharmaceuticals at Bristol Myers Squibb Company. Debra started her career at Procter & Gamble in Brand Management on the Tide Brand and also spent time in the Beauty Care Sector in both Global and Regional Roles..

Debra is a sought-after industry speaker with engagements at Cannes Lion’s Health, Modern Marketing Summit, and New York Advertising Week. She was recently recognized with the “Top 100 Women in Brand Marketing” Award by Brand Innovators.

Debra is also actively committed to advancing Women’s Leadership. She serves on the Global Women’s Leadership Initiative Steering Committee at J&J Companies, is a member of the P&G Alumni Women’s Forum, and an Executive Director of the #SeeHer Advertising Industry Initiative. Recently, Debra was recognized with a Tri-State Diversity “Most Powerful and Influential Women” award for her commitment to Women’s Leadership.

Debra holds a B.A. in Public Policy from Duke University and an M.B.A. in General Management from the University of Michigan, Ross School of Business.

Debra Bass’s 2018 Trend to Watch
Designing modern brands where ‚values meet value, as we defy dated stereotypes (i.e., gender inequality), have the courage to take a stand on polarizing issues, and demonstrate radical transparency in supply chain. Designing modern brands where “values meet value” as we defy dated stereotypes (i.e., gender inequality), have the courage to take a stand on polarizing issues, and demonstrate radical transparency in supply chain.

Katie Bayne
SVP Global Sparkling Brands, Coca Cola

katie-bayneKatie J. Bayne, works in partnership with the Chief Growth Officer, advising on key global commercial strategy and marketing opportunities to accelerate growth across the full brand portfolio.

Born in Perth, Australia, Katie joined the Company in 1989 and held a number of positions of increasing responsibility, including Brand Management, Entertainment Marketing and Worldwide Presence Marketing in Atlanta and Los Angeles. In 1996, Katie relocated to Sydney, Australia, and moved through a series of retail/channel and commercial roles with Coca-Cola South Pacific. She returned to the US to lead North America Marketing for The McDonald’s Group in 2000. In 2004, Ms. Bayne rejoined the North America Operating Unit and made significant contributions in a number of roles, including Senior Vice President, Integrated Marketing, Senior Vice President, Coca-Cola Brands and Chief Marketing Officer of Coca-Cola North America, where she was responsible for strengthening brands across the North America Brand portfolio. Katie and her team developed innovative platforms like My Coke Rewards and multiple end-to-end brand campaigns. Coca-Cola won many notable awards under her leadership, including Effies, Yellow Pencils, and it’s first-ever Cannes Platinum Lion and Emmy Awards. From 2010 to 2013, she was President and General Manager, Sparkling Beverages, Coca-Cola North America where she was responsible for all sparkling beverage business for Coca-Cola North America. She then went on to hold the role of President, North America Brands (2013-2015). Prior to her current position, Katie was Senior Vice President, Global Sparkling Brands (2015-2017).

Katie holds a BA from Duke University, and an MBA from the Fuqua School of Business at Duke University.

Katie is a member of the Board of Trustees of the Lovett School and she is also a member of the Board of Visitors for Duke University Fuqua School of Business.

Katie is currently on the Board of Directors for ascena retail group, inc. She was previously a member of the Board of Directors of both Ann, Inc. and Beazer Homes USA Inc. Katie has been a Trustee of the American Film Institute, and a Board Member of the Atlanta Women’s Foundation and the Atlanta Children’s Museum. She has received a number of honors including “2007 Ad Age Women to Watch”; “2009 Progressive Grocer Top Women in Grocery”; “2011 Womenetics POW Award” and “2011 10 Power Women” by the Network of Executive Women.

Katie and her husband, Sam, live in Atlanta with their two sons.

Katie Bayne’s 2018 Trend to Watch
The need – now more than ever – for a strong, clear, well-communicated brand positioning.

Mary Renner Beech
EVP & Chief Marketing Officer, Kate Spade & Company

mary_beechMs. Mary Beech serves as Chief Marketing Officer at Kate Spade & Company and has been its Executive Vice President since July 28, 2015. Ms. Beech served as Vice President and General Manager of Global Studio Franchise Development at Disney Consumer Products, Inc. since May 2008. She served as Senior Vice President at Kate Spade & Company until July 28, 2015. Ms. Beech oversaw the product development, creative execution and marketing communications for products related to Disney’s animated theatrical releases, including Disney-Pixar and Feature Animation films. She manages a team of employees located in Burbank and Emeryville, Calif. Ms. Beech served as General Manager of Animation Consumer Products Marketing at Disney Consumer Products, Inc. since August 2006. She served as vice president of Girls Franchise Management, where she was responsible for growing DCP’s portfolio of Girls properties, including leading brand strategy for Disney Princess, Disney Fairies, W.I.T.C.H., Hannah Montana and That’s So Raven. Under her leadership, the Disney Princess franchise has grown from $300 million in global retail sales at time of launch to a thriving lifestyle brand reaching $3 billion in 2006. In 2000, she joined Disney as part of DCP’s film entertainment marketing group. Prior to joining Disney, Ms. Beech worked for over six years in marketing roles with Polo Ralph Lauren and Ann Taylor. Ms. Beech earned a Bachelor of Arts degree in 1994 from Wake Forest University.

Lynne Biggar
Chief Marketing & Communications Officer, Visa

lynne_biggarLynne Biggar joined Visa Inc. as Executive Vice President and Chief Marketing & Communications Officer in February 2016. In this role she leads all global efforts driving Visa’s powerful global brand and surrounding marketing and client/consumer engagement efforts, including brand positioning, sponsorship management and activation, media and channel strategies, data and insights development, and internal and external communications. She is also a member of Visa’s Executive and Operating Committees.

Prior to joining Visa, Lynne was the Executive Vice President, Consumer Marketing + Revenue at Time Inc. since November 2013 where she oversaw marketing to consumers for all Time Inc. brands across all channels, direct marketing company Synapse, Time Inc Retail, Time Inc. Books, Consumer Insights and Time Customer Service. She was also Chairman of the Board of Next Issue Media.

Biggar joined Time Inc. from American Express, where she spent more than 20 years in a variety of general management and marketing positions in both the US and international divisions and was a member of the company’s Global Management Team. Most recently, Biggar was Executive Vice President and General Manager of International Card Products and Experiences, where she managed a global organization focused on product management, new product development, travel & lifestyle benefits and servicing.

Prior to joining the international team at American Express in early 2012, Biggar was Executive Vice President and General Manager of the Membership Rewards and Strategic Card Services group, where she led all aspects of the industry’s premier card-based rewards program, along with several other revenue-generating product groups. Earlier, she was Senior Vice President and General Manager of the US Consumer Travel Network, leading American Express’s leisure travel business, which provides premium travel benefits and services to American Express Cardmembers and other travel consumers. Biggar also led a variety of teams that focused on acquiring all new consumer cards and increasing Cardmember engagement, usage and loyalty. In all of these roles, she delivered growth and outcomes through the design and delivery of innovative new products and services, along with digital enhancements and partnerships.

Before joining American Express in 1992 as a marketing manager, Biggar held various international strategy and marketing positions in San Francisco, Los Angeles and New York. She was named one of Folio’s Top Women in Media in 2014, having previously been named one of the 25 most influential women in travel by ForbesLife Executive Woman Magazine.

Biggar holds a BA in International Relations from Stanford University and an MBA from Columbia University. She serves on the board of directors of Voya (Audit, Nominating & Governance and Technology, Innovation & Operations Committees) and The New 42nd Street (Audit/Finance and Roadmap Committees) and is a former director of Marketo. She resides in Manhattan and is an avid adventure traveler, having visited over 115 countries.

Lynne Biggar’s 2018 Trend to Watch
Changing Payment Landscape: In a world of mobile and digital and the Internet of Things, the way we pay is rapidly evolving. We will no longer be paying with physical cards but with our cars, watches, refrigerators and more. As a payment brand, we need to evolve to stay relevant and visible in this changing payments landscape.

Linda Boff
Chief Marketing & Communications Officer, Visa

linda-boffBoff is GE’s Chief Marketing officer leading all global marketing, brand, content, digital, sponsorship, and customer experience for the company. In her role, Boff drives the positioning of GE, one of the world’s most powerful brands, as the preeminent digital industrial company, leading industry with software-defined machines and solutions that are connected, responsive and predictive.

Under Boff’s leadership, GE’s marketing campaigns and fresh approach to media and content, have driven immense results in brand value and recruitment efforts. GE has been recognized as AdWeek’s hottest digital marketer and won a coveted Cannes Grand Prix Award in 2016.

Passionate about all things digital and the future of media, Boff is recognized as one of today’s most influential CMOs. She is a 2016 Matrix Award winner, CDO Club’s 2016 US Chief Digital Officer of the Year and #5 on Business Insider’s 50 Most Innovative CMOs list, among other accolades. Boff is also Vice Chair of the Ad Council and a member of ANA’s Executive Committees and Marketing 50.

Boff is on the Board of Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, and is Executive VP for Partnership with Children, a NYC-based organization which provides social support to hard-to-reach school children.

Previously, Boff was GE’s executive director of global brand marketing. She also served as CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.

Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.

Linda Boff’s 2018 Trend to Watch
I’m paying a lot of attention to Voice. Voice & AI are already a real force in our homes & cars (and factories). Now it’s time for brands need to carve out a useful and endemic role in the world of Voice.

Jennifer Breithaupt
Senior Vice President, Entertainment Marketing, Citi

jennifer-breithauptJennifer Breithaupt oversees a team focused on crafting distinctive, impactful campaigns that differentiate Citi’s industry leading card products and driving long-term brand loyalty with Citi cardmembers across the globe.

As part of her role, Jennifer also leads Citi’s entertainment access program, Private Pass, which brings cardmembers closer to their favorite artists through curated offerings and VIP experiences (lounge access, exclusive meet and greets etc). Through Private Pass, Citi offered cardmembers access to more than 12,000 events in 2016 alone featuring artists such as Guns N’ Roses, Coldplay, Selena Gomez, Andra Day, and Luke Bryan.

In recent years, she has spearheaded several successful multi-year partnerships, including the Citi Concert Series on TODAY with NBC and Live Nation Entertainment. Earlier this year, Jennifer was ranked #29 on Billboard’s Power 100 and recently, Ad Age named her a 2016 Woman to Watch.

Jennifer Breithaupt’s 2018 Trend to Watch
Industry Trend – Virtual reality

Geraldine Calpin
Senior Vice President, Entertainment Marketing, Citi

geraldine-calpinRecognized as one of 11 people “changing the way we travel” (CNN), top 4 CMOs “Transforming Marketing in a Multichannel World” & top 15 “Most Technology Savvy” CMOs (Adweek, 2017), a “Travel Vanguard” (AFAR), and 2016 “Women to Watch” (Advertising Age).

With more than 20 years’ experience in the hospitality industry, I have led the creation of award winning, breakthrough, digital innovations, transforming the guest experience by providing unrivalled choice and control. As Chief Marketing Officer at Hilton, I lead a team that tells our 14 brands’ stories, and gives our guests a “dream and shop” experience that is second to none, while continuing to deliver leading digital services. In 2016, I launched the largest campaign in the company’s history, ‘Stop Clicking Around’ across every brand, hotel and region of the world.

Recently, I led Hilton teams that have enabled our guests to turn their smartphones into the remote control for their hotel stay with a suite of digital tools including digital check-in, room selection, pre-arrival requests, digital key and more. Previously, I created and implemented the global eCommerce function, supporting every hotel globally to drive commercial results through the direct digital channels.

Sabrina Caluori
SVP Digital Media & Marketing, HBO

sabrina-caluoriWith more than 20 years’ experience in the hospitality industry, I have led the creation of award winning, breakthrough, digital innovations, transforming the guest experience by providing unrivalled choice and control. As Chief Marketing Officer at Hilton, I lead a team that tells our 14 brands’ stories, and gives our guests a “dream and shop” experience that is second to none, while continuing to deliver leading digital services. In 2016, I launched the largest campaign in the company’s history, ‘Stop Clicking Around’ across every brand, hotel and region of the world.

Recently, I led Hilton teams that have enabled our guests to turn their smartphones into the remote control for their hotel stay with a suite of digital tools including digital check-in, room selection, pre-arrival requests, digital key and more. Previously, I created and implemented the global eCommerce function, supporting every hotel globally to drive commercial results through the direct digital channels.

Recognized as one of 11 people “changing the way we travel” (CNN), top 4 CMOs “Transforming Marketing in a Multichannel World” & top 15 “Most Technology Savvy” CMOs (Adweek, 2017), a “Travel Vanguard” (AFAR), and 2016 “Women to Watch” (Advertising Age).

Erin Cast
SVP Digital Media & Marketing, HBO

erin_castErin Cast has over 15 years of experience in marketing and media strategy across the food/beverage and beauty industries. Erin’s focus included repositioning brands, leading content and go-to-market strategy, and driving growth across brands like Kind, Garnier, L’Oreal Paris, Klondike and Seventh Generation. Erin recently joined Kind Snacks as the SVP, Marketing/Media. In this role, Erin is responsible for leading the brand strategy and equity, partnering with agencies on media and content strategy, and building teams across marketing, media, consumer insights and internal creative.

Prior to joining Kind, Erin was the Managing Director on Team Unilever at Mindshare, where she led the strategic planning and digital strategy across 12 Unilever brands. At L’Oreal Paris, Erin launched Whole Blends, led an Effie award winning campaign, supported a strategic acquisition in the multicultural beauty division and accelerated growth on True Match. Erin started her career in the fashion industry working for Gucci and Prada.

Erin Cast’s 2018 Trend to Watch
One trend that is top of mind for me going into 2018 is the evolution of content development and measurement.

Julianna Chugg
EVP Chief Brand Officer, Mattel

julianna-chuggMs. Juliana L. Chugg has been Global Core Brands Officer of Mattel, Inc. since September 21, 2015. Ms. Chugg oversees all aspects of marketing strategy, creative execution and product development across Mattel’s iconic brands and is responsible for driving continued innovation throughout the portfolio. She joined Mattel from General Mills, Inc., where she was a proven leader in operating multi-branded portfolios. She served as a Senior Vice President of General Mills, Inc. since May 2006 and its President of Frozen Foods since 2014. Ms. Chugg served as President of Meals Division at General Mills, Inc. She was responsible for all Pillsbury and Totino’s branded products in the United States, which generate annual revenues of $1.7 billion. She was responsible for other brands such as Progresso, Old El Paso and Betty Crocker, where she managed all aspects of the multi-billion dollar business and oversaw impressive sales growth across the portfolio. Ms. Chugg served as the President of Pillsbury USA at General Mills Inc. since 2006. Ms. Chugg served as the President of General Mills’ Baking Products Division of General Mills Inc. since August 16, 2004 and its Vice President. She joined the global food manufacturer in 1996 as Marketing Director based in Australia. She served as the Managing Director of international operations in Australia for five years. She has strong general and international management experience, as well as considerable success in growing global consumer brands. She has been an Independent Director at V.F. Corporation since February 10, 2009. She served as a Director of HB Fuller Company from April 4, 2007 to January 24, 2013. She served as a Non Executive Director of Promina Group Ltd. (now Suncorp Insurance Services Limited) until July 30, 2004. Ms. Chugg holds a Bachelor’s degree in business from the University of South Australia.

Julianna Chugg’s 2018 Trend to Watch
Rapid adoption of the digital ecosystem globally, most pronounced in China in terms of engagement, conversion and community challenging historical go to market approaches and disrupting the industry (recent TRU Bankruptcy speaks in volumes)

Kathy Collins
EVP Chief Brand Officer, Mattel

kathy-collinsKathy Collins was named H&R Block’s Chief Marketing and Strategy Officer in September 2016 after being the Chief Marketing Officer since October 2013. She joined H&R Block in January 2006 as Vice President, Marketing Communications and Brand Management.

As Chief Marketing and Strategy Officer, Collins is responsible for all brand marketing capabilities, including consumer insights, advertising, merchandising, creative services, interactive marketing, and media. She is also responsible for developing and implementing all retail tax strategies and programs across a number of consumer targets. She manages partnerships, sponsorships, and cause marketing programs for the H&R Block brand. She is also responsible for corporate public relations and internal communications.

In October 2014, Collins joined the Ad Council board where she advises the Council on national public service campaigns. Also in 2014, Fortune magazine recognized her as one of its Most Powerful Women NextGen Leaders and for membership in Fortune’s MPW Insider Network. Collins is a regular contributor to this network of business leaders who share advice and ideas about careers, women in the workplace and the latest business trends.

Collins has extensive experience in marketing research and strategic brand development. Prior to joining H&R Block, she spent nearly 15 years at Lee Jeans, a division of VF Corporation. She is credited with launching the award-winning Buddy Lee campaign, which drove to a sales increase of 150% in two years. She also was one of several Lee employees who developed Lee National Denim Day, an award-winning cause marketing initiative that raises awareness and money for the fight against breast cancer. After ten years, Lee National Denim Day raised more than $65 million and continues to be the largest single-day fundraiser for breast cancer in the world.

Collins began her career in marketing at Informix Software in Lenexa, Kansas, where she worked primarily on new product launches and public relations. She later worked with Microsoft’s Bill Gates on the launch of the first Windows operating system.

Collins has a Bachelor of Science in Business Administration degree from Kansas State University and a Masters of Business Administration degree from Arizona State University. She is married and has two children.

Kathryn Condon
Senior Vice President, Marketing and Advertising Channels, Fidelity Investments


Kelly Cook
Chief Marketing Officer, Kmart Corporation

kelly-cookKelly Cook is chief marketing officer for both the Kmart and Sears businesses at Sears Holdings Corporation.

In this role, she is responsible for brand innovation and revitalization, multi-functional marketing strategy and planning, and Kmart and Sears’ omnichannel presence. She oversees the management of the Kmart and Sears brands, including customer experience, integrated marketing, digital media, creative, content, marketing effectiveness, social responsibility, loyalty and the Shop Your Way program.

Kelly joined Sears Holdings in April 2015. She previously served as CMO for DSW where she was responsible for marketing, including digital footprint, blogger strategies, advanced analytics, SEO, statistical modeling, mobile/apps and social media. Prior to that, she held other roles within DSW, including senior vice president of marketing and vice president of customer strategy and engagement. In addition to her experience with DSW, Kelly has held roles with Waste Management and Continental Airlines.

Kelly received a Masters in Finance and Masters of Business Administration from Tulane University.

Emily Culp
Chief Marketing Officer

emily-culpEmily joined the Keds team in 2015 as chief marketing officer of the iconic footwear brand. She is responsible for driving the strategic development and creative execution of Keds’ global marketing initiatives including retail development, omni-channel marketing, eCommerce, PR and content. Emily was recently recognized on the Business Insider 50 Most Innovative CMOs in the World, via the Adweek 50 List and as a “CMO Rising Star” at the 2015 CMO Awards for her marketing leadership.

Prior to joining Keds, Emily led the e-commerce and omni-channel marketing teams at Rebecca Minkoff, with a focus on consumer marketing. She was a leader in the creation of the brand’s innovative NYC flagship “store of the future” and architect of the company’s digital strategies and new online experience. Additionally, Emily’s career history includes over ten years of experience leading global brand teams at worldwide agencies (Ogilvy, Digitas and Arnold) as well as marketing leadership roles with the Estee Lauder Co. and Unilever.

Emily frequently lectures at Columbia University (where she holds her MBA) and The Stern School for Business (NYU), and has spoken at numerous industry events such as Shop.org, NRF, Google Retail Summit, and SXSW. She holds a BA from Wake Forest University, and lives in Boston with her husband and two children.

Emily Culp’s 2018 Trend to Watch
It is all about agility as it pertains to providing consumers an immersive, globally relevant & brand equity building experience in every channel they engage with your brand

Marie Devlin
SVP, Global Advertising & Brand Management, American Express

marie-devlinAs Senior Vice President of Global Advertising & Brand Management, Ms. Devlin leads worldwide marketing programs for American Express, including global advertising, media, sponsorships, agency relations and brand management. She is responsible for developing marketing programs which drive demand for American Express products and services in the United States and across international markets.

Under Ms. Devlin’s leadership, her team develops groundbreaking partnerships in the entertainment, sports and fashion industries delivering unique experiences such as the American Express Unstaged Taylor Swift Experience app. In addition, Ms. Devlin’s team leads all major US and international advertising campaigns for consumer and small business audiences, including the company’s very successful Small Business Saturday program.

Prior to joining American Express in 2010, Ms. Devlin spent nearly 20 years with the Quaker Oats Company, a division of PepsiCo. Most recently, she held the position of Chief Marketing Officer for Quaker Foods and Snacks Division. Previously, Ms. Devlin spent ten years marketing the Gatorade business in roles of increasing responsibility.

Ms. Devlin sits on the boards of the Association of National Advertisers (ANA), the Advertising Club of New York and the Tenement Museum of New York. She holds a bachelor’s degree from the University of Notre Dame and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University. 

Christine Dilandro
SVP Head of Media & Integrated Marketing, Citi

christine- dilandroChristine DiLandro is the Director of Global Media & Integrated Marketing for the Citi US Card business. In her role, Christine is responsible for media investments and strategic communications planning. Christine has a strong track-record of pushing forward best-in-class digital marketing programs that have won industry awards. Christine led the integrated marketing partnership for Citi Bike, the largest bike share program in the U.S. The program has received accolades across the marketing industry for its innovative sponsorship approach, and won a Silver Effie. She also drove Citi’s media sponsorship of NBC’s TODAY Show concert series. The Citi Concert Series on TODAY has proven to successfully connect with consumers and activate Citi’s Entertainment and Music platform.

Christine began her career with Citibank in 2004 where she managed advertising strategy, creative and media development, and PR for the Retail Bank. Prior to joining Citibank, Christine had 15 years of Advertising Agency experience managing account relationships at: J. Walter Thompson/Connect@jwt, Agent16 and The Sawtooth Group.

Christine Dilandro’s 2018 Trend to Watch
I’m looking forward to the continued evolution of the video landscape across linear and digital channels. Consumer video behavior and consumption has leap frogged marketers ability to keep pace. There is an opportunity for marketers to take a true video neutral view of content and play that out in our planning, buying and measurement so we effectively map to the path consumers have laid out for us.

Regan Ebert
Chief Marketing Officer

regan-ebertRegan is Senior Vice President of Marketing for Dr Pepper Snapple Group (“DPSG”). In this role, Regan leads Brand Marketing for the Non-Carbonated Beverage Portfolio including Snapple Teas & Juice Drinks, Mott’s Apple Juice & Sauce, and Hawaiian Punch, as well as the Ales, Sparkling Water & Mixer brands which include Canada Dry, Schweppes, and Mr & Mrs T’s. In addition to Brand Marketing, Regan has responsibility for the Content Marketing Center of Excellence, Hispanic Marketing Center of Excellence, and the Mexico and Canadian Marketing teams.
Prior to joining Dr Pepper Snapple Group, Regan spent 10 years with Pepsico working in both their Frito-Lay and Quaker Foods divisions. Regan also spent 5 years at General Mills working in several divisions including, Snacks, Cereals and Desserts.

Regan is a 1987 graduate of the University of Notre Dame with a Bachelor of Business Administration in Accounting. Following graduation, she earned her CPA while working for Arthur Andersen. Regan then received a Masters of Business Administration in Marketing in 1992 from the University of Texas at Austin.

Regan and her husband Todd live in Frisco, Texas, and have two daughters, Katie 18, and Jen 16.

Regan Ebert’s 2018 Trend to Watch
As for a trend that is top of mind going into 2018, a big one is the impact of e-Commerce on our business.

Alicia Enciso
Chief Marketing Officer, Nestlé

alicia-encisoAlicia Enciso is the Chief Marketing Officer for Nestlé USA, responsible for providing functional leadership across marketing and consumer communications. Alicia works closely with Nestlé’s operating divisions and agency partners to lead consumer insights, brand-building initiatives, consumer communications and media, presence and shopper marketing and our recently created E-Business unit.

Alicia joined Nestlé USA in 2013 as Chief Marketing Officer, and in 2016 was named President of the Nestlé Beverage Division. The Nestlé Beverage Division produces and markets some of the nation’s best-known beverage brands including Nescafé® Taster’s Choice®; Nescafé® Clasico™, Nescafé® Dolce Gusto; Nestlé® Coffee-mate®; Nestlé® Nesquik®; Nestlé® Hot Cocoa; and Nestea®, Under Alicia’s leadership, the Beverage Division accelerated top and bottom line growth driving strategic innovation, achieving $2 billion in combined annual sales. Alicia returned to the role of Nestlé USA Chief Marketing Officer in 2017.

Prior to her role at Nestlé USA, Alicia served as Vice President of Consumer and Corporate Communications for Nestlé Mexico, where she successfully increased Nestlé Mexico’s reputation in Trust as well as Nutrition, Health and Wellness leadership. She was also instrumental in strengthening stakeholder engagement programs and building up the marketing function for the company.

Alicia began her career in 1989 at the Procter & Gamble Company as Brand Manager for Oil of Olay, where she continued working for nine years in the company’s Personal Care division. In 1997, she led P&G’s largest Latin American acquisition at the time, creating a new Paper Division in Latin America with the Charmin brand. Soon after, she became General Manager and Shareholder of two separate media companies in Mexico – Tradaq Mexico and Intertouch S.A. In 2005, Alicia served as Principal Consultant and Managing Director of Zyman Consulting Group, where she led the marketing group’s operations in Mexico.

Alicia holds a B.S. in Business Administration from Instituto Tecnologico Autonomo de Mexico (ITAM). She received a Graduate Certificate in Business and Administration from Harvard University Extension Program. In 2006, Alicia was selected as an international fellow for the International Women’s Forum (IWF) Women’s Leadership Executive program at Harvard and Cambridge universities, and served as a member of the IWF Mexico chapter.

Named among “The World’s Most Admired Food Companies” in Fortune magazine for twenty consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2016 sales of $9.7 billion, Nestlé USA is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2016 sales of $91 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

Alicia Enciso’s 2018 Trend to Watch
Leveraging artificial intelligence to create competitive advantage

Emily Essner
Chief Marketing Officer, Nestlé

emily-essnerEmily Essner is the senior vice president of marketing and business operations at the iconic retailer Saks Fifth Avenue. Prior to her current position, Emily held several positions at Saks, including vice president, business operations and director of corporate strategy. Emily started her career at McKinsey & Company.

Kimberly Evans Paige
Chief Marketing Officer, N.A. Consumer Beauty Division, COTY

kimberly-evans-paigeA brand marketer and general manager with 20 years of experience, Kimberly is currently the CMO, N.A. Consumer Beauty Division at Coty which includes Fragrances and many iconic brands such as COVERGIRL, Clairol, Sally Hansen, and Rimmel. Prior to joining Coty, Kimberly worked at The Coca-Cola Company (TCCC) for 16 years in various roles within North America and Global. Her roles included Vice President, Venturing and Emerging Brands (VEB) where she was responsible for leading marketing, innovation and assessing high growth merger and acquisition opportunities of emerging beverage brands.

Prior to her VEB role, Kimberly led and delivered record growth of the $3.5B Sprite and Flavors portfolio. During her leadership, she relaunched The Coca-Cola Company’s 2nd and 3rd largest global brands, Sprite and Fanta and led the turnaround of other brands such as Seagram’s, Fresca, Mello Yello and Barq’s Root Beer. Kimberly’s sites her strategic leadership, passion for culture, and emerging technology as the cornerstone of her successful career.

Kimberly started her career in Brand Management with Procter & Gamble in Cincinnati, OH. She has a Bachelor of Arts Degree in Communications & Business from Howard University and a MBA from Clark Atlanta University. She has been recognized as one of the Top Marketing Executives to Watch, interviewed by leading industry publications and has spoken on a number of panels on how to expand brands globally and effectively market to youth, millennials and multicultural consumers. She is actively involved in many professional and social organizations and has been nationally recognized for her efforts to address childhood literacy.

Kimberly Evans Paige’s 2018 Trend to Watch
The ability to be Omnichannel is the trend that is top of mind for me for 2018.

Kirsten Evans
SVP Marketing, Walmart

kirsten-evansKirsten recently rejoined the Walmart Marketing department to lead Walmart’s Corporate Marketing efforts, which include Category Marketing, Seasonal and Brand initiatives, including Multicultural Marketing.
Kirsten led the buying team for a variety of commodities, condiments and other dry goods. In this role she was responsible for the strategic direction, supplier relationships, private brand initiatives and P&L management. Kirsten led Marketing for Food, Consumables and Health & Wellness Merchandising and Local Marketing for Walmart’s Geographic Business Units. Responsibility included developing customer and competitive insights to create marketing programs to drive traffic to stores. Kirsten brought exciting consumer ideas to life through advertising and media, Point of Sale, merchandising events and other unique partnerships.

In her first role at Walmart, Kirsten launched Walmart Site to Store, a multichannel service offering customers the opportunity to order products online and pick them up at any Walmart location. Kirsten’s unique contributions included brand positioning and brand logo development.

Prior to joining Walmart, Kirsten was Product Manager of Innovation for Frito-Lay brands including Tostitos, Fritos and Dips where she developed a product pipeline for commercialization. She also held brand marketing positions where she acquired skills in agency leadership, customer promotions and cost-reduction initiatives.

Kirsten Evans’s 2018 Trend to Watch
Omni Channel Marketing and Innovation

Michelle Froah
Vice President, Marketing Excellence, Samsung Electronics America

michelle-froahMichelle is an accomplished Executive Marketer with over two decades of passion and experience in building brands and innovation from end to end. Her passion for building brands in a digital world garnered her appointment as an Mobile Marketing Association APAC Board Member in 2013. In addition, she is a Founding Member of the Marketing Society SEA and works in an Advisory Role with WFA’s Project Reconnect. 

Michelle currently is the Vice President of Marketing Excellence at Samsung Electronics America and continues her Directorship of Brandable Pte Ltd, a marketing and branding consultancy based in Singapore. Previously Michelle held the position of Asia Pacific Senior Regional Marketing Director for Kimberly-Clark International where, as the regional CMO, she was responsible for marketing capability and innovation across the region. She joined Kimberly-Clark as the Global Feminine Care Director where she helped build Kotex to a $1 billion global brand. Prior to this, Michelle was with Procter & Gamble where she was a senior leader in Beauty Care with roles across operations, product supply, sales and global brand management on brands like Pantene and COVERGIRL. At COVERGIRL, Michelle led the end-to-end innovation and launch of LashBlast mascara which notably became the cosmetic launch of the decade.

Michelle holds a Master’s degree in Business Administration from the Tippe Business School at the University of Iowa as well as a Bachelor of Science in Mechanical Engineering from Iowa State University. She also is a certified Corporate Athlete trainer and enjoys coaching others on increasing their energy so they can be extraordinary in what matters to them most.

Michelle lives in New York where she and her husband raise two adventure-loving children who are always ready to explore the world during family holidays.

Gail Galuppo
Chief Marketing Officer, Aflac

gail-galuppoGail A. Galuppo is senior vice president; chief marketing officer for Aflac, the leading provider of voluntary insurance at the workplace in the United States. Gail joined Aflac in January 2016 and is responsible for the strategic and operational vision and leadership of Aflac’s marketing and product development efforts for its U.S. operation.

Gail possesses more than two decades of leadership experience in the field of marketing, product management, and strategic analytics most recently serving as executive vice president and chief marketing officer of Knowledge Universe where she was responsible for national lead generation, enrollment and student retention, branding, corporate communications and analytics for the company’s early education brands.

Gail started her career at Discover Card managing and marketing products across the business. From there she led credit card marketing for several bankcard and private label card programs at GE Capital.  She moved to Asia in 2005 to join Standard Chartered Bank as the Chief Customer and Marketing Officer managing the research, decision sciences, product development and marketing functions across Asia, the Middle East and Africa.

In 2007, Gail assumed the role of EVP, Chief Marketing Officer at Western Union. In this role she was instrumental in building the company’s global brand positioning and first-ever worldwide advertising campaign, significantly increasing revenues during an economic downturn.  Gail spent time at Hewlett Packard innovating in digital technology for the application of imaging and printing solutions throughout the world.

Gail has previously held various marketing-related leadership positions with Hewlett Packard, Western Union, Standard Chartered Bank, Sears Holdings and General Electric. She co-founded and now serves on the board of directors of BankersLab Inc., and is strategic advisor to analytic start-up, Bridge i2i.

Gail holds a Bachelor of Arts degree from Western Illinois University.

Gail Galuppo’s 2018 Trend to Watch
Her one trend for 2018 is Social Chat

Lisa Giacosa
Chief Marketing Officer, Aflac


Julia Goldin
EVP/Global Chief Marketing Officer, The LEGO Group

Julia Goldin joined the LEGO Group in 2015 as Chief Marketing Officer following a 20+ year international career in marketing at the Coca-Cola Company and Revlon. Julia Goldin holds an MBA in International Marketing and Finance from the University of Chicago Graduate School of Business.
• 2015 to date:
Executive Vice President and Chief Marketing Officer, the LEGO Group
• 2010-2014:
Executive Vice President and Chief Marketing Officer, Revlon
• 2007-2010:
Deputy Chief Marketing Officer, Coca-Cola Japan
• 2005-2007:
Division Marketing Director, Coca-Cola Northwest Europe
• 2003-2005:
Marketing Director, Coca-Cola Great Britain

Barbara Goose
Chief Marketing Officer, John Hancock

barbara_gooseBarbara Goose is Chief Marketing Officer for John Hancock, the U.S. division of Toronto-based Manulife.
Ms. Goose leads John Hancock’s marketing, branding, communications and customer engagement efforts, working closely with the company’s various businesses to support their growth plans.

Ms. Goose joined John Hancock from Altisource, a leading financial technology company in the mortgage and real estate industries, where she had been Global Chief Marketing Officer.

Previously, Ms. Goose, who has more than 20 years of experience in the digital marketing space, had been President of DigitasLBi Boston and Detroit, where she was responsible for the overall growth of both offices as well as the strategy and execution of client programs.

Ms. Goose serves on the board of Cradles to Crayons and as co-chair of the Board of the Ad Club of Boston. She has also previously served as chair of the New England AAAA (American Association of Advertising Agencies), and on the boards of the Massachusetts Innovation & Technology Exchange (MITX), the Greater Boston Chamber of Commerce, and the Boch Center/Wang Center.

Ms. Goose earned a B.A. in Economics from the University of Pennsylvania and an MBA from Harvard University
She lives in Boston’s South End with her husband Jon, 2 boys and Mini Australian Shepard “Bear”.

Barbara Goose’s 2018 Trend to Watch
“Personalized feeds” where the targeting is just for you and is relevant based on your behavior.

Laura Gordon
VP Marketing & Brand Innovation, 7-Eleven

laura-gordonLaura Gordon drives marketing development and execution for 7-Eleven’s products and services in the U.S. and Canada. She leads the company’s brand development by optimizing proprietary brands and consumer insights.

Gordon also heads a team that runs social, brand expansion, and more. Furthermore, she leads vendor partnerships and promotional strategies for merchandising initiatives, innovation planning, and omnichannel strategy development.

Emily Gould
Senior Vice President, Consumer Marketing Showtime Networks Inc.

emily-gouldShe oversees the network’s consumer marketing strategy, and spearheads the strategic development and execution of all consumer marketing initiatives, while managing the SHOWTIME® Program Marketing, Marketing Services and Advertising teams. Gould was an instrumental member of the launch team for the SHOWTIME streaming service, creating and implementing an overall marketing strategy to drive potential subscribers to the new service. She also oversees all marketing, branding and promotion of films under the SHOWTIME DOCUMENTARY FILMS banner, for both theatrical and cable distribution, and collaborates with SHOWTIME Sports® on consumer marketing tactics.

Gould previously served as Vice President, Program Marketing and Advertising since 2012, co-­heading the network’s program marketing and advertising departments. In that role, she was responsible for overseeing the strategic development of multi-­platform marketing programs, and managing all marketing strategy and consumer advertising for the network’s entertainment programming, with a focus on original series and specials. She also held oversight of the network’s internal and external creative and digital agencies, including television, print, radio, online, mobile, tablet and outdoor campaigns. Over the past 12 years since joining SHOWTIME, Gould has led innovative marketing and advertising campaigns for the network’s top series, documentaries, non-­fiction programming, theatricals, music films, specials, and live events. Prior to joining the network in 2005, she served as an Account Director at Arnell Group, managing strategy and production of advertising campaigns for Reebok International, including all international advertising activity for the brand in Europe and Asia. Previously, she served as a Marketing Manager for the United States Tennis Association where she led marketing, advertising, promotional and public relations initiatives for USOpen.org and USTA.com and managed online sponsorship activity with major partners. Gould also worked as the Assistant Presence Manager for the Coca-­Cola Company for the 2002 Winter Olympic Group, where she designed on-­site promotions for the company and managed development of Olympic-­related marketing collateral for over 450 Coca-­Cola retail accounts. Gould also held positions at march FIRST, overseeing design and technical teams to create marketing programs and brand identity for Netflix, and at Publicis & Hal Riney, where she managed web, print, radio and television campaigns for Hewlett-­Packard in the US and Asia. She works out of the company’s corporate headquarters in New York City.

Lisa Gregorian
President & Chief Marketing Officer, Warner Bros. Television Group, Warner Bros. Entertainment Group of Companies

lisa-gregorianHighly respected marketing innovator Lisa Gregorian serves as President & Chief Marketing Officer of the Warner Bros. Television Group (WBTVG), a post she has held since May 2010. She had previously served as Executive Vice President, Worldwide Marketing, Warner Bros. Television Group, since September 2005.

In her position, Gregorian interfaces with the Studio’s internal television marketing teams as well as television networks and stations worldwide to maximize and fully exploit the promotional marketing opportunities for all of the Studio’s television properties, including network, first-run, off network, cable and animated series from Warner Bros. Television (WBTV), Warner Horizon Television (WHTV), Warner Bros. Animation, Telepictures Productions, Shed Media and the television windows (pay, cable and broadcast) for theatrical titles.

Gregorian and her marketing team also work cross-divisionally with DC Entertainment, Warner Bros. Home Entertainment, Warner Bros. Consumer Products and The CW Television Network. Prior to her role at WBTVG, Gregorian held the position of Senior Vice President, Warner Bros. Television Creative Services, a position created for her in April 2003. Previously, she had served as Senior Vice President, Marketing, Warner Bros. International Television Distribution (WBITD), since October 1998, and Vice President, International Marketing & Research, WBITD, from 1994–1998.

Gregorian began her association with Warner Bros. when she joined Lorimar Telepictures in 1986 (the company was later acquired by Warner Bros.) and has held various positions, including Director, International Home Video & Caribbean Television, and Director, International Research & Pre-Sale Marketing.

She is a member of the Television Academy, the National Association of Television Program Executives, the British Academy of Film and Television Arts/Los Angeles, and the Governing Body of the California CMO Collective. She previously served as Co-Chair of the PromaxBDA association.

Marie Gulin-Merle
Chief Marketing Officer, L’Oreal USA

marie-gulin-merleWith over 15 years of strategic digital and integrated communications experience, Marie Gulin-Merle was appointed Chief Marketing Officer at L’Oréal USA in 2014. Reporting directly to L’Oréal USA CEO, Frédéric Rozé, Ms. Gulin-Merle is responsible for driving new digital first marketing models, innovations and strategic partnerships across the company’s portfolio of more than 30 iconic brands. From content creation and distribution to enhancing consumer engagement through data and cross-platform analytics, Ms. Gulin-Merle is passionate about developing the creative platforms and tools needed to place the consumer at the center of L’Oreal USA’s business.

Prior to her current role, Marie Gulin-Merle worked in various integrated marketing and communications positions with L’Oreal and spent almost 10 years building communications and digital strategies for L’Oreal Paris. She has served as the Global Head of Integrated Marketing Communications at the brand’s headquarters in Paris where she was responsible for brand marketing, content development, digital platforms and sponsorships across 60 countries in 8 strategic regions. She successfully reinvented integrated communications for L’Oréal Paris and through her leadership, developed a new content strategy and elevated the profile of the brand through key events and global initiatives including the Cannes Film Festival and the launch of the Makeup Genius app.

In 2016, she was included in WWD’s 10 Most In-Demand Execs in Digital Fashion and E-Commerce list, Ad Age’s 40 Under 40 list and Business Insider’s Most Innovative CMO’s list.

Gail Horwood
Gail Horwood is SVP, Integrated Marketing at the Kellogg Company

gail-horwoodGail is responsible for building and deploying transformational marketing capability and improving the impact of brand-building investment, globally.

Gail was most recently Vice President, Worldwide Digital Strategy, at Johnson & Johnson. In this role, she led digital transformation and was responsible for marketing capability development and acceleration, digital and social media, marketing technology and analytics, data and e-commerce.

Prior to joining J&J, Gail was EVP, Digital Programming and Strategy at Martha Stewart Living Omnimedia where she was responsible for the strategic vision, content and management of all digital products, properties and platforms. She has held executive roles at InStyle.com, Time Inc. Interactive and Zagat Survey and was a founder and editor-in-chief of the award-winning food site, Epicurious.com.

Gail Horwood’s 2018 Trend to Watch
Voice Commerce and the ability to buy what you want and need – anywhere, any time.

Joy Howard
Chief Marketing Officer, Sonos

joy-howardJoy Howard joined Sonos as their global Chief Marketing Officer in the summer of 2015. Prior to joining Sonos, she led global marketing for Patagonia where she reinvigorated their brand, accelerated the growth of their direct business, and pioneered new forms of consumer engagement for which she was featured in Fast Company’s 100 Most Creative People in Business. She joined Patagonia from NIKE, where she was the global VP of Marketing for Converse All Star, the world’s largest and most iconic footwear franchise and beloved youth culture brand. Howard developed her marketing chops at the Coca-Cola Company, where she was based in Zurich as Global Marketing Director for their joint venture with Nestlé. She began her career in marketing at Johnson & Johnson Consumer Products Company.

Prior to her career in marketing, Joy was a recording artist with Seely, the first American band signed to the 90’s Britpop powerhouse label Too Pure. She has an MBA from UNC-Chapel Hill and a Bachelor’s degree from Agnes Scott College in Atlanta, Georgia.

Dawn Hudson
EVP Chief Marketing Officer, NFL

dawn-hudsonMs. Dawn E. Hudson has been the Chief Marketing Officer of National Football League, Inc. since September 2014. Ms. Hudson serves as Advisor at Grotech Ventures. She joined Grotech Ventures in 2014 and is responsible for building the fan base of the NFL and growing the NFL brand. This includes responsibility for strategy, advertising, promotions, entertainment marketing, cause-related marketing, customer relationship marketing and supporting NFL Clubs. Ms. Hudson also oversees marketing for the NFL Network and planning and execution for all NFL Events, areas that are critical to delivering a superior fan experience. She has more than 25 years of experience in strategic brand development resulting in some of the world’s most widely recognized consumer products and she is a pioneer in innovative marketing and organizational practices. Ms. Hudson has extensive governance experience. Her focus has been on strategic analysis and vision setting, share growth through brand building and industry-leading innovation and negotiating sports and customer deals. She served as the Vice Chairwoman at The Parthenon Group, LLC from March 2009 to September 2014 and served as its Head of Consumer Practice. At Parthenon, Ms. Hudson developed and grew the global consumer practice working with U.S. focused clients like Time Warner Cable, Private Equity consumer-focused firms and Fortune 100 global companies like Johnson & Johnson and Unilever. She served as Managing Director at The MacManus Group, Inc. Ms. Hudson served as the Chief Executive Officer and President of Pepsi-Cola North America (PCNA) of Pepsi-Cola Bottling Company Of Charlotte Inc. from March 29, 2005 to November 2007. She served as the Chief Executive Officer of the PepsiCo Foodservice Division from March 29, 2005 to November 2007. From May 2002 to March 2005, she served as the President of PCNA. Ms. Hudson served as a Member of Liquid Refreshment Beverage Oversight Council of Pepsico Inc. She joined PepsiCo in 1996 and spent 11 years. Ms. Hudson served as the President, Brand Manager and Chief Executive Officer of Bristol-Myers Squibb Company. She spent 13 years in the marketing, advertising and branding strategy arena with leadership positions at major agencies such as D’Arcy Masius Benton & Bowles and Omnicom. Ms. Hudson joined Frito-Lay North America in 1996 and served as an Executive Vice President of Marketing and New Business from 1996 to 1998. Under her leadership, the division had 5+ years of share growth, accomplished by accelerating growth of on-trend non-carbonated beverages, launching Sierra Mist nationally and revitalizing the Pepsi and Mountain Dew brands. She joined PepsiCo in 1997 and completed an 11 year stint there. Ms. Hudson served as the Senior Vice President of Strategy and Marketing at Pepsi Cola Company North America from 1997 to 2002. She served as Managing Director at D’Arcy Masius Benton & Bowles Inc. She served as Managing Partner and Director of Account Management and Integrated Marketing at DDB Needham Worldwide. Ms. Hudson serves as the Chairperson of LPGA and has been on the Board since nine years. Her other board positions include Lowe’s Home Improvement Company. She has been an Independent Director of Amplify Snack Brands, Inc. since October 1, 2014 and The Advertising Council, Inc. since April 17, 2015. Ms. Hudson has been an Independent Director of NVIDIA Corporation since July 2013, The Interpublic Group of Companies, Inc. since August 26, 2011. She serves as a Director of Lowes Companies, Inc., PF Chang’s, Ladies Professional Golf Association and American Film Institute. Ms. Hudson serves as a Member of Board of Advisors at eRelyx Inc. She is a Global Sponsor for PepsiCo’s Women of Color program. Ms. Hudson served as an Independent Director Lowe’s Companies Inc. from 2001 to May 29, 2015. She served as P.F. Chang’s China Bistro, Inc., from February 11, 2010 to 2012. She served as a Director of Allergan Inc. since January 28, 2008 to March 2014, Association of National Advertisers Inc., and Bristol-Myers Squibb Co. In 2007, Ms. Hudson was named among Fortune Magazine’s “50 Most Powerful Women in Business.” In 2002, she received the honor of “Advertising Woman of the Year” by Advertising Women of New York. She was also inducted into the American Advertising Federation’s Advertising Hall of Achievement and is featured twice in Advertising Age’s “Top 50 Marketers.” Ms. Hudson is an active alumna of Dartmouth College in Hanover, where she received a Bachelor’s degree in English.

Denise Karkos
Chief Marketing Officer, TD Ameritrade

denise-karkosAs chief marketing officer, Denise Karkos is responsible for the overall management of marketing at TD Ameritrade. Previous positions include managing director of brand and advertising and managing director of retail strategy. 
With more than 20 years of experience, Karkos also spent four years with TD Bank managing the retail marketing strategy and held positions at agencies and brands including Digitas, Hill Holliday, VIA and L.L.Bean.
Denise has been the recipient of multiple marketing awards, including an Adweek Brand Genius award and an Advertising Women of New York Changing the Game award. She received a bachelor’s degree in marketing from the University of Notre Dame, where she was a four-year monogram winner and captain of the 1992/1993 women’s soccer team.

Denise Karkos’s 2018 Trend to Watch
“Embedding AI into our strategies in a meaningful way – whether influencing product design, aiding more effective communications and/or strengthening our analytics, this will become a powerful part of the equation in 2018.”

Alexandra Keith
President, Global Skin & Personal Care, Procter & Gamble


Laura Knebusch
Vice President, Marketing Activation, Georgia Pacific

laura-knebuschLaura is an experienced marketer with a proven track record of building brands and delivering results. As Vice President of Marketing Activation for Georgia-Pacific, Laura is responsible for communication strategy and planning, content development, social, promotions and shopper marketing supporting all Georgia-Pacific consumer brands. She has been with Georgia-Pacific since 2008 in leadership roles as the Brand Director on Brawny and on Dixie brands. Prior to Georgia-Pacific, Laura was with Procter & Gamble working in the Personal Health Care division.

Laura received her undergraduate degree in Business from Wake Forest University and her Masters in Business Administration from Duke University Fuqua School of Business.

Laura Knebusch’s 2018 Trend to Watch
The trend I am watching closely as we move into 2018 is personalization – how to leverage data and technology to anticipate and improve consumer experiences with our brands.

Esther Lee
EVP Global Chief Marketing Officer, MetLife

esther-leeEsther Lee is MetLife’s Global Chief Marketing Officer and is a member of the company’s executive team. Lee joined MetLife in 2015 and is responsible for managing all aspects of global marketing, the global brand and the customer journey. Lee and her team lead a strategic, customer-focused marketing practice across the globe that drives business growth.

Prior to joining MetLife, Lee was Senior Vice President for Brand, Marketing, Advertising and Sponsorships at AT&T. In that role, she oversaw global brand marketing, advertising, media and sponsorship, as well as the integration of brand leadership into the company’s business strategies. Through the ongoing rollout of the company’s “Rethink Possible” brand platform, Lee led the strategy to create awareness of AT&T’s commitment to innovation to allow people to do more, explore more, and live more expansively.

Before joining AT&T, Lee served as Chief Executive Officer of North America and President of Global Brands for Euro RSCG Worldwide, where her work focused on transforming the company’s creativity and vision for long-term growth. Prior to that, she served for five years as Global Chief Creative Officer for The Coca-Cola Company, where she drove creative strategy, the development of integrated campaigns for the company’s global brands, and the operating models to support these efforts. Most notably, she drove the creation, development and launch of the “Coke Side of Life” global campaign—the foundation for today’s “Open Happiness” campaign.

Other previous tenures include several leadership positions at advertising agencies from large global networks to small entrepreneurial hot shops, including DiNoto Lee, the shop she co-founded. She worked with many of the world’s top marketing companies, including Procter & Gamble, Unilever, Nestle, Citibank, CNN and IKEA.

Lee’s contributions to the industry have been recognized with leadership awards from AWNY, AAF, NAAAP, Asian Women in Business, and the Asia Brand Congress for her achievements in the field of business and brand building. In 2012, Lee was named to the “Power Players” category of the Advertising Age list of “100 Most Influential Women,” and the Advertising Club of New York honored her as an “Advertising Person of the Year.”

Lee is a regular speaker at conferences and events, including The ANA Annual Conference, The Cannes Lions International Advertising Festival, Ad Age Digital Conference, C2MTL, Hatch, Festival of Media, Ibero-American Advertising Festival and the Asia Brand Congress. She also serves as a board member of the Clorox Company.

Lee is a graduate of Cornell University, an avid skier and kick-boxer, and a burgeoning equestrian, art collector and Formula One fan.

Lori Lee
Senior Executive Vice President & Global Marketing Officer, AT&T

lori-leeLori Lee is CEO – AT&T International, a wholly-owned subsidiary of AT&T Inc., and Global Marketing Officer of AT&T Inc., a diversified, global leader in telecommunications, media and entertainment, and technology.

As CEO – AT&T International, Lee leads the strategy, marketing, and operations of providing mobile services to more than 13 million consumers and businesses in Mexico and pay-TV services to more than 13 million subscribers across 11 countries and territories in Latin America and the Caribbean.
As Global Marketing Officer of AT&T Inc., Lee oversees the company’s brand strategy, advertising, corporate communications, events, executive operations and sponsorships worldwide. She also leads AT&T’s It Can Wait effort to end distracted driving.

Previously, Lee served as Senior Executive Vice President – AT&T Home Solutions and was responsible for the company’s consumer wireline group.

Lee has been recognized on many executive leadership lists, including Fortune’s Most Powerful Women in Business, the National Diversity Council’s Top 50 Most Powerful Women in Tech, Fierce Telecom’s Women in Wireline Top 10 Executives, Multichannel Women to Watch, Diversity MBA Magazine’s Top 100 under 50 Diverse Executive Leaders, and Dallas Business Journal’s Top Women in Business.

Lee, who joined AT&T in 1997, was also the Chief Marketing Officer for both Home Solutions and Small Business. She’s held numerous other executive positions, including leadership roles in finance, investor relations, customer service and corporate strategy. Lee began her career at PwC, and later worked at Earthgrains Co. and Mallinckrodt Medical Inc.

Lee is an active board member of the American Film Institute, the Monterey Peninsula Foundation and the Goodyear Cotton Bowl Classic. She holds a bachelor’s degree in business administration and an MBA from Washington University.

Kristin Lemkau
Chief Marketing Officer, JPMorgan Chase

kristin-lemkauKristin Lemkau is the Chief Marketing Officer for JPMorgan Chase, responsible for marketing, brand, advertising, media, sponsorships, marketing analytics and market research firmwide and communications for Chase.

She has spent 19 years at JPMorgan Chase in communications and marketing roles across the firm. In 2017 she was recognized as a Matrix Award winner by NY Women in Communications. In 2016, she was named one of Ad Age’s 10 Power Players and one of Adweek’s Most Indispensable Executives in Marketing, Media and Tech.
Prior to JPMorgan Chase, she held communications and marketing positions at Allied Signal (now Honeywell) and Freeport-McMoRan. She is a member of the Leadership Council for the Robin Hood Foundation and on the Board of Directors of Effie Worldwide and the Association of National Advertisers (ANA).

Barbara Martin Coppola
Chief Marketing Officer, Grubhub

barbara-martin-coppolaBarbara Martin Coppola serves as CMO of Grubhub. With 18 years of technology marketing experience spanning over nine countries, Barbara is responsible for driving the company’s marketing programs. Specifically, her team’s programs focus on growing brand affinity and user adoption. Prior to joining Grubhub, Barbara spent seven years at Google; during that time, she held marketing leadership positions with Google Express, YouTube, Chromecast and Google France. Before joining Google, Barbara worked for industry leaders including Samsung and Texas Instruments. Barbara holds a master’s degree in telecommunications engineering from Universidad Politecnica de Madrid, a master’s degree in mobile communications from E.N.S.T (Telecom Paris), and an MBA from INSEAD. She is also a graduate of the Advanced Management Program at Harvard Business School.

Barbara Martin Coppola’s 2018 Trend to Watch
For 2018 I will continue marveling at the new possibilities that automation, machine learning and data science bring to the marketing field. Never before were we able to get to such levels of personalization and relevancy. Combining this with human creativity opens new exciting possibilities to deeply connect with the consumer. Marketing is moving at the rhythm of human expression with the help of technology; fun times are coming for marketeers in 2018!

Ginny McCormick
VP Integrated Media & Promotions , Hasbro

ginny-mc-cormickGinny is a digital transformation professional, focused on creating holistic marketing strategies for the Hasbro’s US portfolio that have delivered record sales and profitability.

Currently as the Vice President of Integrated Media and Promotions, she is focused on driving all Hasbro’s brands such as Transformers, Monopoly, My Little Pony, Nerf, Monopoly and others. Responsible for US media, promotions and omnichannel marketing, Ginny is transforming how consumers experience Hasbro as a global play and entertainment company.

Ginny has proven to be an agent of change for global organizations with extensive expertise in strategic planning, brand marketing, content development and analytics. In “digital” since 1992, she has a passion for fusing data driven insights with creative executions to break through to consumers in unexpected, relevant ways.

Ginny McCormick’s 2018 Trend to Watch
The evolution in retail merchant and brand relationship. Now that leading retailers own performance media networks, brands can partner in new ways to influence the ubiquitous shopper. However, this will require both partners to work more cohesively to serve the consumer.

Ferrell McDonald
Chief Marketing Officer, Tinder

ferrell-mcdonaldAward-winning senior marketing leader with a consistent proven track record of launching, building and growing global brands like Tinder, Nike and Starz. Creative marketer with outstanding sales and exceptional brand growth, who leads programs that engage with consumers and create deep emotional connections. Expertise in positioning, digital strategy, mass media and innovative execution. Recognized as a strong leader and team player with excellent communication skills. Experienced sports/apparel marketer with over 5 years at Nike running LA entertainment marketing, marrying the sports and entertainment communities globally.

Specialties: Global Brand Development • Strategy • Digital Marketing • Product Marketing • e-Commerce • Strategic Partnerships • Licensing • Media • Entertainment Marketing

Tara McRae
SVP of Business Strategy, Clarks

tara-mcraeTara joined Clarks a year and half ago as the SVP of Business Strategy where she was responsible for leading the development of Clarks Americas’ strategic plan. She then took the leadership role within Ecommerce in July of 2016 and then added the senior role within Brand and Marketing in January of 2017. Prior to Clarks, Tara spent ten years at PUMA where she held the role of Senior Vice President of Brand and Marketing. Tara had served a variety of leadership roles in strategic planning, brand management and marketing there prior to taking the leadership role in Brand and Marketing. Prior to working for Puma, Tara worked in marketing and ecommerce at Bose Corporation in MA and Smileworks.com in Los Angeles. She has also been recognized for her leadership by Puma and Bose and has been a guest presenter for various business, communications and marketing courses and on industry advertising panels.

Tara McRae’s 2018 Trend to Watch
Digital Personalization is key. A major focus on delivery more relevant content to the consumer where and when they want it!

Rebecca Messina
Senior Vice President & Global Chief Marketing Officer of Beam Suntory

rebecca-messinaRebecca Messina serves as Senior Vice President & Global Chief Marketing Officer of Beam Suntory, the world’s third largest premium spirits company.
With almost three decades of global beverage experience, Messina joined Beam Suntory in 2016 and is responsible for the company’s global brand strategy development, product innovation, research and development and consumer insights for Beam Suntory’s world-class portfolio of brands – including Jim Beam, the world’s number one bourbon, Maker’s Mark, Sauza Tequila, Courvoisier Cognac, Yamazaki Whisky, among others.

Prior to joining Beam Suntory, Messina built a career at The Coca-Cola Company. In roles of increasing responsibility and leadership, Messina joined Coca-Cola in 1994 and spent five years in Atlanta with numerous global media and marketing roles before expanding her career in Chile, Australia, France; and ultimately, back in Atlanta, where she held the position of Vice President, Global Marketing Capability & Integration. During her time in that role, she led the strategic development of the global marketing agenda to continue growth in highly competitive markets. In 2014, Messina assumed her role as SVP, Marketing & Innovation, Ventures & Emerging Brands (VEB), where she was responsible for leading the marketing strategy, innovation and capabilities for Coca-Cola’s VEB portfolio of premium brands.

A native of Batavia, NY, Messina holds a bachelor’s degree from Miami University (Oxford, Ohio) and speaks English, Spanish, French and Italian. She has served on the National Board of Directors of the American Marketing Association (AMA), the Georgia State Marketing Roundtable and the Atlanta Executive Board of the AMA. Messina is married, has two children, and lives in Chicago, Illinois.

Rebecca Messina’s 2018 Trend to Watch
One trend I am passionate about is women in whiskey!

Orla Mitchell
Vice President and Chief Marketing Officer for Wrigley, a subsidiary of Mars, Incorporated.


Orla Mitchell’s 2018 Trend to Watch
Understanding the digital path to purchase in an impulse environment remains a key challenge and continues to intrigue us all.

Jamie Moldafsky
Executive Vice President, Chief Marketing Officer, Wells Fargo & Company

jamie-moldafskyChief Marketing Officer Jamie Moldafsky leads the development and implementation of marketing strategies and programs for theWells Fargo brand and businesses, driving deeper engagement and customer relationships, enhanced revenues and overall customer experience. Moldafsky oversees brand strategy and expression, sponsorships, integratedmarketing, digital and social capabilities, and insights and analytics. Wells Fargo’s marketing function provides marketing and thought leadership propelling Wells Fargo to be one of the mosttrusted, loved and admired brands.

In addition, Moldafsky is also a key partner to Wells Fargo’s lines of business. As such, she develops strategies for segments, pricing, positioning, branding, service standards, and business development. With more than 25 years of marketing, executive andgeneral management experience,Moldafsky became ChiefMarketingOfficer in 2011, after joining Wells Fargo in 2005 as executive vice president of Consumer LendingMarketing. Before joining Wells Fargo, Moldafsky was general manager for Whirlpool Corporation’s KitchenAid brand, responsible for the brand’s profitability. She also was senior vice president forRetail Marketing at Charles Schwab, the national brokerage company,and held leadership marketing roles at AmericanExpress.

Moldafsky holds an MBA from the Wharton School at theUniversity of Pennsylvania and a bachelor’s degree from the Universityof Michigan. She serves on the executive committees of the Boys and Girls Clubs of San Francisco, and No Barriers, and is a member of the board of directors of the Ad Council.

Jamie Moldafsky’s 2018 Trend to Watch
Artificial Intelligence (AI) – 2018 will be the year where we see marketers increasingly leveraging Artificial Intelligence to more effectively connect and engage with customers where they are and in the moment.  AI will allow for more personalization and speed to market in the ever growing digital economy.

Kristin Patrick
Chief Marketing Officer, PepsiCo Global Beverage Brands, PepsiCo

kristin-patrickMs. Kristin Patrick has been Global Chief Marketing Officer of Soda Brand at Pepsico, Inc. since June 10, 2013. Ms. Patrick served as Chief Marketing Officer of Playboy Enterprises, Inc. Ms. Patrick oversaw reintroduction of the iconic nature of the brand, both domestically and globally at Playboy Enterprises. Prior to Playboy, Ms. Patrick served as Executive Vice President of Marketing Strategy for William Morris Endeavor. She has held senior marketing positions at Liz Claiborne’s Lucky Brand, Walt Disney Company, Calvin Klein, Revlon and NBC Universal, in addition to a unique Gap, Inc. role. A Brandweek “Next Gen Marketer” and Reggie Award recipient, Ms. Patrick received her BA. from Emerson College and J.D. from Southwestern University.

Michelle Peluso
Chief Marketing Officer, IBM

michelle-pelusoAs Chief Marketing Officer, Michelle oversees all global marketing and brand initiatives, strategy, and execution for the IBM company. Michelle reports to Ginni Rometty, IBM Chairman, President and Chief Executive Officer. Her team includes thousands of marketing professionals located in hundreds of countries worldwide. Michelle brings to IBM deep, customer-centric marketing and leadership experience, as IBM accelerates its transformation to a Cloud and Cognitive platform company.

Prior to IBM, Michelle was CEO of Gilt from 2013 until the sale of Gilt to Hudson’s Bay Company (HBC) in February of 2016, and a Board of Directors member since 2009. While at Gilt, she oversaw the expansion of the business and the drive to profitability. Michelle was the Global Consumer Chief Marketing and Internet Officer of Citigroup from 2009 until 2013. In that role

she was responsible for the digital experience for Citi’s 100 million consumers globally as well as for Citi’s global consumer marketing strategy and execution. She also led Citi’s effort to bring CitiBike to New York City.

From 2002 to 2009, Michelle was the CEO of Travelocity. She joined Travelocity following the company’s acquisition of Site59, a travel site she created and launched in 1999 as CEO.
Michelle was a White House Fellow and Senior Advisor to Labor Secretary Alexis Herman and worked as a case leader for The Boston Consulting Group in New York and London. She serves on the Board of Directors for NIKE, Inc., nonprofit TechnoServe, and Tech: NYC. She also is a Strategic Advisor at Technology Crossover Ventures (TCV), a Palo-Alto based venture capital firm that has backed companies like Facebook, Spotify, Netflix, and Zillow.

Michelle received an MA in Philosophy, Politics and Economics from Pembroke College at Oxford University, where she was a Thoroun Scholar, and her BA from the University of Pennsylvania’s Wharton School of Business.

Susan Popper
Senior Vice President, Experience Marketing, Hewlett Packard Enterprise

susan-popperSusan Popper is the SVP of Experience Marketing, responsible for development of campaigns from “brand to demand”. The team brings a holistic approach to communicating the brand throughout the organization.  Main responsibilities include brand, advertising, global sponsorships and alliances, campaigns, experience and creative oversight as well as media, social and digital marketing, hpe.com, and Customer Experience Centers. She is leading out the agency relationship to transform our planning and execution to build a digital marketing engine.

Prior to joining HP in August, 2012, Susan spent 11 years as SVP in Marketing at SAP.  During her tenure the SAP brand became the 23rd most valuable global brand.  With over 20 years of experience in the advertising industry, she has been successful at building brands such as Northwest Airlines, Forbes, Warner Lambert, Merrill Lynch and Pitney Bowes at advertising agencies including J. Walter Thompson, Bozell, Saatchi and Merkley Newman Harty. 

Susan Popper’s 2018 Trend to Watch
The trend I’m watching for 2018 is maturation of analytics for targeting, engaging and converting prospects digitally.

Jennifer Saenz
SVP Chief Marketing Officer, Frito Lay

jennifer-saenzJennifer Saenz is Senior Vice President and Chief Marketing Officer of Frito-Lay North America. She leads marketing for the entire PepsiCo snacks portfolio – a $14 billion division. Jennifer is responsible for brand marketing, innovation, premium brands and channels, strategic insights, design and digital media. She previously directed the company’s innovation strategy and product pipeline. Prior to her position in innovation, Jennifer was responsible for leading the Lay’s brand, running the highly successful “Do Us A Flavor” program where consumers are asked to create America’s next great potato chip. She also helped reposition the Lay’s Wavy business to appeal to women and expanded the product portfolio into salty/sweet offerings. Over her tenure at Frito-Lay North America, she has held key marketing roles overseeing the SunChips brand, Women’s Portfolio brands, Flat Earth brand, and Kroger Customer Sales and Marketing team. Prior to joining Frito-Lay North America, she worked in Deloitte Consulting’s Consumer Business and Retail Strategy group. Jennifer earned a Master of Business Administration degree from The Wharton School at the University of Pennsylvania and a Bachelor of Business Administration from the Goizueta School of Business at Emory University.

Bozoma Saint John
Chief Brand Officer, Uber

bozoma-saintjohnMs. Bozoma Saint John, also known as Boz, is the Chief Brand Officer at Uber Technologies, Inc. since June 2017. Ms. John is responsible for improving the brand image of Uber. She ran Global Consumer Marketing of Apple Music and iTunes. She served as the Head of Global Marketing and Senior Vice President at Beats Music, LLC since April 2014. Ms. John led on all Beats Music marketing initiatives, from brand and performance marketing to collaborations with Target, Chevy, Beats Electronics and others. She utilized her experience combining music with powerful international brands to further the Beats Music mission of delighting music fans and supporting a sustainable music business. Hand in hand with the Beats Music and Beats Electronics executive teams, she executed strategic marketing initiatives in order to earn and nurture true consumer brand recognition, loyalty and equity that enable Beats Music to take its rightful place at the forefront of pop culture. For the last decade and a half, she has been blazing marketing and advertising trails across various industries including consumer packaged goods, digital music/entertainment, fashion, automotive, and sports. Prior to joining Beats Music, she served as the Head of the Music and Entertainment Marketing Group at Pepsi-Cola North America where she was responsible for leading breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio. She has spearheaded multiple 360º integrated programs that engaged tastemaker- consumers in the Pepsi brand through music, film, television, print, online, grassroots, events, and retail vehicles. During her tenure at Pepsi-Cola she managed brand integrations with media juggernauts like the Super Bowl, GRAMMY Awards, MTV VMAs, and CMA Awards. Her prior experience includes Vice President of Marketing for fashion brand Ashley Stewart and traditional advertising agency management at Arnold Worldwide and Spike Lee’s SpikeDDB. Throughout her career, she has been recognized by some of the industry’s most influential media outlets including Billboard Magazine’s Top Women in Music and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, Ebony Magazine’s 100 Top Executives and was featured on the cover of AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation and as a mentor for the Levo League. She is a graduate of Wesleyan University with a BA in English and African American Studies.

Harriet Seitler
EVP/CMO, Harpo Studios, OWN

harriet-seitlerInnovative, creative entertainment executive with unique ability to get to the heart of a brand’s connection with the consumer, and to build creative and strategic programs to grow world class brands.

Deep experience in: Brand positioning (Oprah “Live Your Best Life”), Strategic partnerships (Oprah’s Ultimate Australian Adventure, and yes…BOTH car giveaways!), Brand enhancement (ESPN Sportscenter Digital management/innovation (oprah.com; Eckhart Tolle webcast; sharecare.com), Television marketing (The Oprah Winfrey Show, ESPN, MTV), Program development (Oprah’s Big Give, The Dr Oz Show, Oprah’s Legends Ball, Oprah’s 20th Anniversary DVD), Integrated/branded entertainment programs (MTV Sports, MTV Movie Awards, Oprah’s Wildest Dream Season, Oprah’s Ultimate Australian Adventure) Have been instrumental in the creative and strategic growth of world reknown and culturally impactful brands from MTV to ESPN to Oprah Winfrey.

Love to put all the puzzle pieces together into a new picture. Love to marry great creative possibilities with unique business opportunities that enhance and grow brands and businesses authentically and elegantly.

Specialties: Creative thinking and leadership…collaboration…building open cultures…finding and executing elegant creative and strategic opportunities.. building teams that think on both sides of the brain. Leading with little ego. Thinking with big heart. Getting great work done…with joy.

Lea Stendahl
Senior Vice President & Head of Marketing, E*TRADE

lea-stendahlAs Chief Marketing Officer, Lea Stendahl is responsible for defining and driving E*TRADE’s brand and marketing executions across all channels.

Lea brings to E*TRADE deep, customer-centric marketing and leadership experience as the Company reclaims its position as the undisputed home for digitally inclined traders and investors. Under Lea’s leadership, E*TRADE’s iconic and irreverent brand has returned, bringing with it a bold and refreshed perspective on taking control of your finances through digital investing.

Prior to E*TRADE, Ms. Stendahl was a Managing Director of brand and marketing communications for TD Ameritrade. Previous to that position, Ms. Stendahl spent eight years at E*TRADE, last serving as Senior Vice President of marketing. Ms. Stendahl’s experience also includes leadership roles with Harrisdirect and Oak Brook Bank.

Ms. Stendahl earned her BA in political science from the University of Wisconsin-Madison and her MBA in marketing from The Kellogg School of Management at Northwestern University.

Michelle St Jacques
Vice President of Marketing NA – Heinz Brands, H.J. Heinz Company


Anne Talley
Senior Vice President & Head of Marketing, E*TRADE

anne-talleyVisionary, strategic leader with excellent track record of performance in fast-paced, global Fortune 500 corporations. General Manager/Brand President and Marketer experienced in developing and implementing growth strategies for Luxury and Mass market beauty and fashion power brands. Areas of strength include: Organizational Development and Transformation, Brand Strategy, Product Innovation, Digital and E-commerce, Customer Experience, Multi/Omni-Channel Management, and Operational Excellence.

Marisa Thalberg
Chief Marketing Officer, Taco Bell Corp.

marisa-thalbergAs the Chief Marketing Officer, Marisa Thalberg leads all product and brand marketing, consumer insights and brand engagement functions, as well as the company’s overall sales forecast. Product/concept development and management, consumer insights, business intelligence, creative, merchandising, digital/social, media, strategic partnerships, and public affairs/PR teams report to her.

Marisa most recently spent eight years at The Estée Lauder Companies, Inc., where she pioneered the company’s global digital and social marketing, building this capability across the company’s collection of over 30 prestige beauty brands, leading them into new approaches to consumer engagement.

Prior to this, Marisa’s background has spanned both the client and agency worlds, including serving for several years as Head of Global Advertising at Unilever Cosmetics International. Other highlights in her career include tenures as Senior Vice President of Marketing for Sure Fit, Vice President of Advertising for Revlon, and agency account leadership for a number of world-famous brands, including P&G Haircare, Marshalls, Johnson & Johnson, Clairol and Victoria’s Secret.

Marisa has become a frequent industry speaker at conferences and events including The CMO Summit, IAB Leadership Summit, Luxury Interactive, BlogHer, InternetWeek and the WWD Summits. Concurrent to her advertising and marketing career, in 2002 Marisa became the founder of the organization Executive Moms (www.executivemoms.com), which became a leading social network and content provider to this important demographic of women. In this capacity, she has appeared in numerous TV and print media nationwide. Among the honors she has received, Marisa has been named an Adweek “Brand Genius,” the one CMO in her industry named a Power Player by the National Retail Federation; 1 of the top 5 Social Business Leaders in the Nation by The Economist, a Top 50 Women in Marketing by Brand Innovators, an Advertising Working Mother of the Year, and an Advertising Age “Woman to Watch.” Her favorite, however, was being selected by UNICEF as their iconic representative of U.S. working mothers for their State of the World’s Children report.

She currently serves of the board of the Orange County School of the Arts and the Business Leadership Committee of the Segerstrom Center for the Arts.

Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown University. She, her husband David, and their two daughters, Hannah and Avery, are devout New Yorkers acclimating nicely to their home (no doorman!) in Orange County.

Marisa Thalberg’s 2018 Trend to Watch
Innovations in convenience

Jennelle Tilling
Global Chief Marketing and Innovation Officer, KFC, Yum! Brands

jennelle-tillingAn experienced, award-winning marketing executive with twenty years’ experience, Jennelle has been VP Marketing at KFC UK & Ireland since 2006, overseeing marketing, communications and CSR, and new product launches.

She has helped the company achieve 27 consecutive quarters of sales growth, and was named Yum!’s Worldwide Marketer Of The Year 2011.

Prior to joining KFC UK, Jennelle served as Chief Marketing Officer for Yum! Canada, with responsibility for the KFC, Pizza Hut and Taco Bell brands. She also worked as Director of Product Marketing for Pizza Hut US, and Director of Marketing Strategy for Pizza Hut UK, as well as working with McVities in the UK and Nestlé Dairy products in Australia.

Jennelle is a member of the Marketing Group of Great Britain, Fellow of The Marketing Society, and sits on the Executive Committee of WACL (Women In Advertising And Communications In London).

Lillian Tomovich
Chief Experience and Marketing Officer for MGM Resorts International, & Board Director with DineEquity Inc., the parent company of Applebee’s and IHOP headquartered in Glendale California

lillian-tomovichLilian is a highly respected and influential marketing leader known for her ability to build high profile global brands in both Canada and the United States. Since July 2014, she has been the Chief Experience and Marketing Officer for MGM Resorts International , a $10 Billion dollar publicly traded company with 77,000 employees operating some of the most renowned casinos,  hotels, restaurants and entertainment facilities in the world. MGM Resorts operates 27 global resorts including well known Las Vegas brands such as MGM Grand, Bellagio, Mandalay Bay, Mirage, Luxor, Aria, to name a few.  Lili is responsible for all marketing functions including brand strategy and media, advertising, public relations, e-commerce, guest strategy and research, social media, loyalty and digital strategy.
Prior to joining MGM Resorts International, she was Senior Vice President of Consumer Marketing for MasterCard in New York.  Prior to New York, Lilian held senior marketing roles in Toronto with high profile Canadian brands such as The Air Miles Rewards program, Rogers Communications and Citibank.  
Lilian is currently a Board Director with DineEquity Inc., the parent company of Applebee’s and IHOP headquartered in Glendale California. Previously she served as a board director for Basketball Canada and the Canadian Breast Cancer Foundation.
Lilian’s work has been recognized by numerous industry awards including 2017 Women to Watch Vegas Inc Magazine, 2016 Hot Topics 50 Most Influential Travel and Hospitality Marketers and  2015 Internationalist of the Year Award.

Lillian Tomovich’s 2018 Trend to Watch
The marriage of digital technologies with human connection, striking the right balance!

Heather Vandenberghe
Chief Marketing Officer, Westfield

heather-vandenbergheOver 20 years as a brand builder and strategic marketing communication leader, having grown and supported some of the world’s most powerful brands. 

In sum: My most extensive luxury marketing experience comes from 10 years at LVMH, where I was at Louis Vuitton North America, first as Vice President and then as Senior Vice President of Marketing and Communication. At LVNA I oversaw the company’s vast brand marketing and communication activities, including digital communication strategy, advertising, public relations, corporate communication, retail marketing and CRM, events and celebrity relations, and spearheaded the launch of the brand’s first steps into the digital space. I then spent three years at Tommy Hilfiger Group, where I was charged with elevating the brand as the EVP of Marketing and Communication for the Americas. I started my career in San Francisco at bebe stores inc., where I led the company’s marketing and communication activities for four years, quadrupling the business and launching the company’s successful IPO in 1998. 

I am also a public safety advocate, having campaigned to change New York pedestrian safety law in 2010 after my daughter was seriously injured by a reckless driver. My commitment to Elle’s Law, named for my daughter, is ongoing with plans to take the mission national. I have published articles in Glamour and Elle magazines and am in the process of writing a book and producing a film about my experiences. 

Susan Venen-Bock
Tier 1 Content Manager for Ford Motor Company

susan-venen-bockHer responsibilities include Brand Content development for Ford nameplates, including Multiculutural Marketinng. Previous to her current position, Susan was the National Media Manager for Ford Motor Company. Her responsibilities include all media planning and buying as well as experiential marketing for the Ford Brand in the U.S. As long time veteran of Ford Motor Company, she has held various positions in field sales offices in Minneapolis and Cincinnati as well as marketing positions in the area of advertising, global branding, marketing communications, vehicle accessory product strategy, as well as branding and marketing strategy.

In addition to her position responsibilities, she is an active participant in the employee mentoring programs and professional development initiatives within the company. Susan has been the recipient of consecutive leadership awards within Ford Motor Company, in addition to winning several national awards for her work on marketing websites, retail store environment designs and SEMA model cars. She is a member of the Television Committee for the ANA. She has recently served as an Effie judge, as well as a Smarties judge for the MMA. She is active in several other industry organizations, including serving as the 110th President of the Adcraft Club of Detroit. In addition to her professional responsibilities, Susan serves on the Board of the American Cancer Society’s Cattle Baron’s Ball, and is the 2016 recipient of the Cowger Leadership Award. She holds a bachelor’s and master’s degree in marketing from Michigan State University. Susan resides in Grosse Pointe Woods with her husband Kent, and two college age children.

Susan Venen-Bock’s 2018 Trend to Watch
Top of Mind industry trend that I am watching for 2018 is the proliferation of content and the channels we as marketers will be using. How will we streamline production? How will we become more efficient and make sure we are delivering what messages our consumers want?

Meredith Verdone
Chief Marketing Officer, Bank of America

meredith-verdoneMeredith Verdone is Chief Marketing Officer at Bank of America responsible for all brand strategy and consumer, affluent and high-net worth marketing across the corporation. Verdone oversees all marketing efforts for the bank’s 47 million client relationships, 20 thousand retail financial center and ATM locations and 14 thousand client advisors. She also leads all paid media strategy, creative development and consumer research and insights.

Verdone started with Bank of America in 1999. During her 18 years of leadership at the company, she has built a world-class team of marketers focused on innovative ideas that keep the brand and the business relevant and competitive. She’s led the team in forming new, innovative partnerships to address important social issues, whether it’s working with Khan Academy on financial education through Better Money Habits or (RED) on ending the mother-to-child transmission of AIDS. Verdone was also responsible for the 2013 rollout of the global brand platform that unified the company across all divisions domestically and globally with the tagline “Life’s better when we’re connected.” Under her leadership, Verdone’s team has earned a number of industry accolades including awards from the Financial Communication Society, David Ogilvy Advertising Research Foundation and the prestigious Cannes Lions.

Verdone represents the company as its Executive Sponsor for Bank of America’s Leadership, Education, Advocacy & Development (LEAD) for Women Boston Chapter. She has also served as a senior faculty member at the Consumer Bankers Association’s Graduate School of Retail Bank Management, and currently serves on the Executive Board for the Ad Council and the Board of Directors for the ANA. She is also a member of a number of industry organizations including the Wall Street Journal’s CMO Network.

Marni Walden
EVP and President of Global Media, Verizon

marni-waldenMarni Walden is executive vice president and president of Global Media for Verizon. She is responsible for integrating, scaling and growing Verizon’s portfolio of new businesses in digital media, including Oath the combination of AOL and Yahoo, and telematics, which includes the company’s connected transportation and fleet management businesses. She also oversees the company’s Strategy Development and Planning group. 

Before being named to her current position in February 2015, she was executive vice president and president – product and new business innovation, in charge of a companywide organization focused on leveraging all of Verizon’s assets to quickly develop innovative products across the company’s wireless, wireline, IP and cloud networks and platforms.

Previously, Walden was executive vice president and chief operating officer for Verizon Wireless, the largest wireless company in the United States, with responsibility for the company’s nationwide operations and delivery of industry-leading performance for consumer and business customers.

Earlier, she was Verizon Wireless’ vice president and chief marketing officer, responsible for all marketing initiatives and the management and development of mobile products and services. This included brand management, media buying, agency management and website integration across the entire company.

Walden also has served as president of Verizon Wireless’ Midwest area, responsible for operations spanning 15 states. In addition she has served as president of the company’s Southern California region, president of the Desert Mountain region, and as branch director for AirTouch Cellular in Colorado and Wyoming. She received a Bachelor of Arts degree from California State University at Chico State.

Karen Walker
Chief Marketing Officer, Cisco

karen-walkerKaren Walker is Senior Vice President and Chief Marketing Officer at Cisco. As CMO, Walker is responsible for the company’s Marketing and Communications organization. Walker and her team position Cisco’s growth strategy, cultivating opportunities in new and existing customer markets, and growing demand for solutions globally. Walker has been recognized by Forbes as one of the World’s Top 10 Most Influential CMOs. Walker holds a bachelor of science degree with joint honors in chemistry and business studies from Loughborough University in England.

Karen Walker’s 2018 Trend to Watch
No longer differentiation between B2C or B2B buyers — will just be “B2Me”

Jodi Watson
SVP Petco Direct, Petco
jodi-watsonAs Senior Vice President of Petco Direct, Jodi Watson is responsible for leading Petco’s multi-banner e-commerce businesses, including Petco.com, unleashedbypetco.com, drsfostersmith.com and liveaquaria.com. In her role, she leads growth and innovation for Petco’s digital direct-to-consumer business. Prior to joining Petco in 2016, Watson served as president, Consumer Direct at Wolverine Worldwide, and worked with brands like Merrell, Sperry and Keds. Previously, Watson held leadership positions at Willams-Sonoma and Eddie Bauer. Watson holds a master’s degree in human centered design from the Illinois Institute of Technology and a bachelor’s degree in business from Portland State University.

Mary Beth West
Chief Growth Officer, The Hershey Company
mary-beth-westMary Beth West is SVP, Chief Growth Officer of The Hershey Company. West oversees the company’s growth strategy, including disruptive innovation, research and development, mergers & acquisitions, insights and analytics, marketing strategy and communication, and The Hershey Experience. 

Prior to joining Hershey on May 1, 2017, West’s most recent role was as Executive Vice President, Chief Customer and Marketing Officer at J.C. Penney, where she previously sat on the Board of Directors for nearly a decade. In more than 20 years at Mondelez, and Kraft Foods, she worked on some of the world’s most iconic brands including, Jello, Kraft Mac & Cheese, Oreo, Maxwell House, Cadbury, Milka, Trident and many others. Her inspirational leadership style and passion for consumers, innovation and creativity has unlocked growth on countless brands.

West is currently on the Board of Directors for Hasbro Inc. and the Board of Trustees for both The Wallace Foundation and Mercy Ships. She received a Bachelor of Science in Management from Nazareth College of Rochester and a Master of Business Administration in marketing from Columbia University.

She is an active volunteer with the Gladney Center for Adoption. West has been recognized for her achievements by Crain’s Chicago Business, Minority MBA’s Next Generation of Business Leaders, Girls Inc., and Advertising Age. In 2017, Black Enterprise magazine named her as one of 100 most powerful people in corporate America.

Janey Whiteside
EVP & GM, Global Charge Products, Benefits & Services, American Express

janey-whitesideJaney Whiteside is the Executive Vice President & General Manager for American Express Global Charge Products, Benefits & Services.  Janey began her career at Amex 19 years ago, and her experience spans global markets, diverse customer segments, and marketing disciplines.  During her tenure, she has held marketing, product development/management, business development, sales and general management roles across international consumer, small business, network services, merchant services and commercial payments. 

Janey is widely regarded as a first-class marketer, product innovator, and incredible leader who inspires and empowers her teams to drive results. Known for her decisive, forward-looking and customer-first approach, Janey has established a strong followership and acts as a mentor and champion for people inside Amex as well as across the global marketing community.  She was recently selected as part of the 2017 Ad Age Women to Watch class –a group of the most accomplished and up-and-coming women in marketing today.

As a mother of two small boys, Janey is committed to teaching her children the importance of giving back.  An advocate for underprivileged and underserved communities, she leads by example through her work with local organizations including Citizens Schools and Gods Love We Deliver, and serves on the board of directors for the American Red Cross Greater New York chapter.

Janey is extremely passionate about helping entrepreneurs and actively mentors several small businesses.  She recently joined the Advisory Board for Hella Company (Brooklyn, NY) and is actively involved in helping with the business’s marketing strategy & development. 

Jocelyn Wong
SVP Merchandising Seasonal Business, Lowe’s

jocelyn-wongMs. Jocelyn Wong has been Chief Marketing Officer of Lowe’s Companies, Inc. since January 23, 2017. Ms. Wong oversees the integrated marketing and communications strategy to customers, including orchestrating a seamless customer experience across channels to build affinity for the Lowe’s brand. She will lead customer experience design, content strategy and development, customer relationship management, advertising and media for the U.S. home improvement business. She served as Senior Vice President and General Merchandising Manager of Seasonal Product Business at Lowe’s Companies Inc. from October 12, 2015 to January 23, 2017. Ms. Wong was responsible for merchandising strategies for lawn and garden, seasonal living and outdoor power equipment divisions. She served as Chief Marketing Officer and Senior Vice President at Family Dollar Stores Inc., since October 2012 until September 14, 2015. She has more than 18 years of experience in marketing, merchandising, brand management and product innovation with well-known retail and consumer brands, including Family Dollar, Safeway and Procter and Gamble. She began her career with Proctor and Gamble where she held various roles including Associate Marketing Director, NA Oral Care. She served as Group Vice President, Shopper Marketing for Safeway, where she led the creation of a newly formed shopper marketing organization. Ms. Wong holds a Bachelor of Science degree in Chemical Engineering and Biochemistry from Purdue University.

Deborah Yeh
SVP Marketing & Brand, Sephora

deborah-yehDeborah and her team keep the Sephora brand experience differentiated and compelling. They bring to life Sephora’s marketing campaigns, in-store and digital experiences, PR, events, advertising, social media, and loyalty programs. Before she joined Sephora in 2012, Deborah held positions on both the retail and digital side at Target and Old Navy; she likes to joke that she’s marketed everything from TVs to T-shirts.  When she’s not secretly shopping to capture client insights, Deborah is at home in San Francisco with her husband and two kids.

Deborah Yeh’s 2018 Trend to Watch
Top of Mind Trend: Building brand trust in the era of fake news

Carla Zakhem-Hassan

carla-zakhem-hassanCarla Zakhem-Hassan has seen PepsiCo from many angles in various roles and thrived in each one. She returned to the U.S. last year after a stint in Dubai as chief marketing officer for the marketer’s Middle East and Africa region. In her new role, she has purview over powerhouse brands like Pepsi, Mountain Dew, Gatorade and Aquafina. This year, she helped launch the “Say It With Pepsi” global emoji campaign in more than 100 markets. Earlier in her Pepsi career, she held senior roles for Gatorade and Quaker in Chicago. Ms. Hassan, who was born in Lebanon and raised in Dubai, said she places a premium on programs that have global meaning, “but at the same time are locally nuanced.”