We look forward to seeing you, Monday,
September 25, 2017.


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


2017 Women to Watch – Profiles

Attica Alexis Jaques
VP Global Brand Marketing, Women’s & Youth, Under Armour

Communications and marketing executive with 20 years experience of people-driven leadership, global branding, managing multi-channel businesses, brand portfolio management, e-commerce, digital strategy, marketing analytics, product development, loyalty programs, CRM, public relations, event planning and CSR integration into brand communication.

Rare and unique experience leading complex, cross-cultural teams across the globe including living in Japan and Europe to build teams for international growth and expansion.

Expertise and passion in cause-marketing and purpose driven communications. An investor in people development to create strong, high performing teams. Passionate promoter of innovation and creativity. Proven record to deliver positive financial performance.

Honors: Received the honor of being named on Advertising Age’s 2015 annual “Women to Watch” for breaking new ground in advertising and media.

Strengths: Team Leadership. Integrated Marketing Planning. Global Brand Strategy. Break-through Campaign Development. Agency Relationships. Strategic Partnerships. Brand-building. Global Consumer Research. International growth and expansion. Cause Marketing. Strategic Communications. Marketing Organizational Design. Team Development. Digital Strategy.

Key Accomplishments: Led Girls Empowerment campaign and initiative with Ellen Degeneres. Led and developed Gap’s first international and award winning campaigns such as Left Weave Denim, Hello, (RED) in Japan, Be Bright, Japan Icon campaign (Ken Watanabe, Kaori Mamoi), numerous iconic GapKids/BabyGap campaigns.

Sumaiya Balbale
Chief Marketing Officer, Mary Kay

sumaiya-balbaleSumaiya Balbale is the Vice President of E-Commerce, Mobile and Digital Marketing for Walmart US and Vice President of Marketing at Jet.com. Sumaiya leads the acquisition and retention teams for Walmart.com and Jet.com and is responsible for driving growth for the ecommerce brands. She also oversees the digital media team for Walmart US.

Prior to Jet, Sumaiya was the General Manager of Diapers.com (an Amazon subsidiary), overseeing strategy and business operations for the largest online specialty baby care retailer in the US. Before that, she led the Casa.com business (also an Amazon subsidiary), managing marketing, merchandising, and supply chain for the newly launched home site. Additionally, she has held a variety of marketing roles at Soap.com and Beautybar.com.

Before venturing into eCommerce, Sumaiya spent time as a brand strategist in advertising, working at FCB and Deutsch for clients such as IKEA, Novartis, and SC Johnson. Sumaiya is a graduate of Harvard Business School and Brown University.

Sumaiya Balbale’s 2018 Trend to Watch
Customization of digital marketing content that is individualized and relevant powered by cutting-edge technology is definitely top-of-mind!

Sue Beigie
Chief Marketing Officer, Mary Kay

Sue Schaefer Beigie is an innovative strategic marketing and sales leader with a proven track record of delivering results at Fortune 100 companies. She’s most recognized for exceptional ability to lead programs in technology, telecommunications and insurance industries. She is currently leading customer and channel strategy for State Farm. She has scoped and developed marketing/sales strategies across insurance and financial services, customer segments and distribution channels to pave the road for more personalized engagement with customers and prospects in support of product line objectives.

Linda Bethea
Vice President of Marketing, Captain Morgan at Diageo

linda-betheaLinda Bethea is a senior brand executive with a proven track record of developing and growing billion dollar brands. She’s currently the Vice President of Marketing for Captain Morgan at Diageo, the world’s largest spirits company. In this role, she leads a team across the US and Canada responsible for reigniting growth of one of the world’s most iconic spirits brands.

Linda spent the prior 11 years at PepsiCo, where she held marketing, sales, and innovation roles across both Frito-Lay and Pepsi Beverages Company. Key highlights include leading Lay’s to be the #1 CPG growth brand in America, turning around Lipton Iced Tea after five years of declines, launching two new premium brands, and expanding Aquafina into new categories.

Linda graduated from Tufts University with honors and received her MBA from the Kellogg School of Management at Northwestern University. She serves on the board of directors for the Women’s Business Association at Kellogg and is an active mentor in the American Corporate Partners program. She lives in Westchester with her 7 year old daughter and 10 year old rescue dog.

Linda Bethea’s 2018 Trend to Watch
I think live streaming will play an increasingly important role in content strategy moving forward.  Consumers want a human connection and live streaming enables that more than traditional social posts.  

Adelyn Biedenbach
Director of Communications, Digital Media, Florida Panthers Hockey Club

adelyn-biedenbachAdelyn is in her fifth season with the Florida Panthers Hockey Club overseeing FloridaPanthers.com, Florida Panthers social and digital media. Her current role also includes serving as a Public Relations contact and liaison for the team, working to tell the story of the brand and organization through digital media and one-to-one relationship building. Adelyn manages content strategy for the club’s website and social media platforms as well as oversees the team’s digital communications from PR releases to partnership activations and fan engagement tools. She has a bachelor’s degree from Point Park University in Journalism and a M.S. in New Media Management from the S.I. Newhouse School of Public Communications at Syracuse University. A Pittsburgh, PA native Adelyn has also spent time developing social media and Public Relations content strategy for the performing arts, higher education and volunteer organizations.

Adelyn Biedenbach’s 2018 Trend to Watch
One shocking consumer behavior trend we’ve noticed lately is that while digital is integrated in the lifestyles of all generations we communicate to, physical resources and printed distribution channels are returning in small, targeted doses. Nostalgia is having a moment and while millennials consume media constantly on their phones, that physical poster or program may just get a few more seconds in front of their face if delivered in the right moment and if it features a story, photo or piece of information worth holding on to as a keepsake.

Natalie Bowman
Managing Director of Marketing & Advertising for Alaska Airlines

natalie-bowmanNatalie Bowman is a seasoned brand and marketing communications leader with experience spanning tech, media, automotive, fashion & travel. She currently serves as the Managing Director of Marketing & Advertising for Alaska Airlines. Prior to joining Alaska Airlines, she was the Vice President of Media & Advertising at Neiman Marcus. Roles at Microsoft, Land Rover, Nissan North America and Ogilvy & Mather round out her 20+ year marketing career. 

Originally from Texas, she earned a business degree from the University of Texas at Austin. She is an Ad Age Digital Trailblazer and a 2016 Makers Conference Awardee.

Natalie currently lives in Tacoma, Washington with her husband Jake, three tenacious little ones under the age of six and a lazy English bulldog. She serves on the Board of Trustees for the Washington State Historical Society and is a former President and Board Member of the Junior League of Seattle. She loves podcasts, local politics, gift wrap and Instagramming at @missbeaux.

Natalie Bowman’s 2018 Trend to Watch
One trend I’m thinking about…how to activate sponsorships in new and innovative ways that create genuine brand connections.

Kelly Buchanan
Director of Digital Marketing Sourcing & Procurement, L’Oreal USA

kelly-buchananKelly Buchanan Spillers joined the L’Oreal USA team as the Director of Digital Marketing Sourcing & Procurement in September of 2016, leveraging over 12 years of experience in creative agencies and consulting. Her role at L’Oreal USA is focused on supporting the digital creative vision in the company by pairing digital agencies with the right capabilities to see a brand vision come to life.

Previous to joining L’Oreal USA, Kelly was a Content Strategy practice lead at Accenture Interactive, helping clients design both an operational and editorial strategy for delivering content efficiently and effectively. Prior to that, Kelly’s experience spans across multiple billion-dollar companies while at creative agencies, including supporting IKEA, Pfizer, TD Ameritrade, and American Express.

Her experience is also global in nature. Previously with SapientNitro, Kelly worked as a Program Lead for Unilever out of the Singapore global offices – managing teams across Asia-Pacific.

Kelly is a graduate of the University of Central Florida, and has been a New York native for over 10 years.

Kelly Buchanan’s 2018 Trend to Watch
Changing Creative Advertising Agency Capabilities and Offerings – Traditional and Digital Agencies were once separated, then consolidated with the Digital revolution, how do they help brands understand their unique offerings and content creation capabilities when production of content is omni-channel and more consumers are cutting the (cable) cord?

Alanna Cotton
Vice President and General Manager for Mobile Computing at Samsung Electronics America

alanna-cottonAlanna Cotton is the Vice President and General Manager for Mobile Computing at Samsung Electronics America. In this role, Alanna has full revenue and P&L responsibility for the Tablets, PC, and Wearables businesses in the U.S. market. Known for transforming brands and businesses, Alanna leads a cross-functional team of professionals to drive continued growth and innovation for these multi-billion dollar categories. Over the years, Alanna has gained a reputation as a change agent and innovative business leader. At Fortune 50 leaders Procter and Gamble and PepsiCo, she held a number of executive positions including Vice President of Brands and Senior Director of Sales and Business Development. Her leadership of large field-based organizations, national customer sales teams, and marketing and brand teams has led to her General Management approach, delivering stellar performance repeatedly. In 2016, Alanna was named to Dealerscope’s Most Powerful Women in Consumer Technology list due to her leadership in the field. She also served on the Board of the Positive Coaching Alliance, and the Advisory Boards for the Women of Color Alliance and iMedia’s Brand Summits. She holds a B.S. in Environmental Engineering from Northwestern University and an MBA from Stanford University.

Alanna Cotton’s 2018 Trend to Watch
Immersive marketing accelerates with consumer and industry adoption of virtual and augmented reality.

Katrina Craigwell
Vice President and General Manager for Mobile Computing at Samsung Electronics America

Katrina Craigwell is Global Director of Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtually reality platforms.
Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns. She was named to Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes’ 30 Under 30 in Marketing & Advertising in 2014, and AdAge’s Creativity 50 in 2012.

Liz Crisafi
Americas Head of Loyalty, Partnerships and Portfolio Marketing, at InterContinental Hotels Group (IHG)

liz-crisafiIn this role, Liz leads loyalty, partnerships, and portfolio marketing for IHG’s Americas region. With a focus on acquiring, engaging and retaining our guests, Liz is responsible for the leadership and strategy that delivers our commercial multi-branded marketing and loyalty program results. With a specific focus on the IHG hotels in the Americas, she works in close partnership with IHG’s global leadership team to develop and deliver localized loyalty strategies to enhance the guest experience and deliver sustainable brand performance.

Liz joined IHG in 2014 and has since launched the new IHG Rewards Club Spire Tier, created innovative partnership campaigns like Share Forever and Priceless Experiences and continues to deliver award-winning loyalty benefits, breakthrough digital marketing campaigns and innovative member experiences.

Liz also has a diverse background in consumer packaged goods, loyalty programs, entertainment marketing, partnerships and distribution. Prior to IHG, Liz led the Integrated Marketing & Communications department at Kimberly-Clark, global agency relationships for Ogilvy & Mather, strategic distribution partnerships at Discovery Communications and the Entertainment & Consumer Marketing teams at Eastman Kodak.

Liz Crisafi’s 2018 Trend to Watch
Creating the best digital customer engagement in an omni-channel world, while not losing the importance of authentic human experiences.

Alex Dimiziani
Global Director of Marketing, AirBnB

alex-dimizianiAlexandra Dimiziani has been with Airbnb since 2014, first as Head of Marketing, EMEA, then as Global Marketing Director. She has enjoyed a ‘lattice’ career, leaping from luxury brand advertising in New York City, to marketing public health products and services to the most vulnerable populations in Central Africa, to creative and content direction at The Coca-Cola Company. She has been a planner at agencies, a strategist at brand consultancies, a guest lecturer at universities, a back-packer in far-flung places, and a post-graduate student of investigative journalism, to name but a few explored avenues.

Alex Dimiziani’s 2018 Trend to Watch
Live Streaming: We first live streamed with the launch of Airbnb Experiences last November (2016) partnering with Facebook and their Live product and enjoyed tremendous results. And this year’s experiments, which included live streaming from the UFO festival in Roswell and more recently at the scene of the solar eclipse with Nation Geographic, have also proven highly successful. This is not hugely surprising given data shows that video streaming comprised the majority of internet traffic in 2017 and viewers watch live streams about three times longer. So, I’m eager to see product updates from platforms that serve to further increase engagement with the content and advertisers’ innovative uses of them.

Jennifer DiMotta
bluemercury, DiMotta Consulting LLC, Digital & Omnichannel Strategic Consulting

jennifer-dimottaJennifer DiMotta has more than 20 years of experience leading retailers to double-digit revenue growth through vision/strategic planning, budgeting and goal governance, and top talent hiring and development. Jennifer was awarded the 2014 Colorado’s Most Powerful and Influential Woman Award, has presented on omnichannel and e-commerce at several conferences, including Internet Retailer, eTail and RetailTech and serves as an advisor for several omnichannel and e-commerce vendors.

Jennifer has been a guest speaker at the Wharton School of Business on the topic of Omnichannel and eCommerce and future disruptive digital technology and was a guest speaker at William & Mary, podcasting with the Dean on Omnichannel, Retail and Leadership.

Prior to holding high-ranking positions at Bluemercury, Sports Authority, Office Depot, and Hayneedle, Jennifer served in the Army for nine years and does a bit of personal training on the side. Jennifer and her husband call the Washington, DC-area home, where they enjoy experiencing new restaurants, wineries and staying active. Jennifer also has one daughter, a 21-year old who is a senior at Flor

Jennifer DiMotta’s 2018 Trend to Watch
Conversational commerce is going to be very common in a very short period of time. Your purchases on google home, amazon alexa, on your refrigerator and car commerce are in our very near future. This will result in being the best of the best as visual scrolls of several products goes away and conversation ties to things like Amazon’s Best and other top choices from Google. This will make it even more critical to get a top three result in the future and create a wider spread between the top seller and the rest of the sellers.

Bridget Dolan
VP Levi’s America’s Marketing, Levi Strauss & Co.

Bridget is responsible for fostering a culture of innovation ideation, development and deployment through Sephora’s Innovation Lab. Since joining Sephora in January 2001, Bridget led our online marketing efforts for over 10 years, then built social site features like BeautyTalk and The Beauty Board, and expanded Sephora’s social media presence. Since founding the Innovation Lab three years ago, her team has launched groundbreaking innovations such as Pocket Contour, Color Correct Crash Course, Digital Makeover Guide and Sephora Virtual Artist. 

Peiti Feng
Director of Brand Strategy and Marketing Communications, Boost Mobile

peiti-fengAs Director of Brand Strategy and Marketing Communications at Boost Mobile, Peiti Feng is most notable for her leadership role in the “Boost Your Voice” campaign, a non-partisan initiative that took a stand against voter inequality during the U.S. presidential election. It enabled Boost to form unique relationships with customers by empowering them to exercise their most fundamental American right inside a Boost Mobile store: voting. The campaign swept up numerous prestigious awards such as 2017 Cannes Titanium Lion, Grand Prix at Clio, AdAge Campaign of the Year, The One Show, just to name a few.

Born and raised in Taiwan, Peiti immigrated to the United States at the age of 15 with her family. She earned her Bachelor’s degree in Biochemistry, Molecular and Cellular Biology with Honors from University of California, Berkeley, and continued her scholastic training as a PhD student at Harvard University on full scholarship and stipend from National Institute of Health. She opted out of Harvard with a Master’s degree and moved to Los Angeles in pursue of a more creative career path.

Peiti joined Boost Mobile, a wholly owned subsidiary of Sprint in 2008, overseeing the brand, advertising, social media and experiential organization. She has been responsible for the development and execution of the consumer communication strategy and integrated marketing plans for several prepaid brands within the Sprint portfolio at various time, including Virgin Mobile, Assurance Wireless and Sprint Prepaid, in addition to Boost Mobile. Peiti and her team also lead various cross-functional teams such as web, media, retail and merchandising, corporate communications, and base marketing to ensure consistent representation of the brand.

Prior to joining Boost Mobile, Peiti held various positions with advertising agencies gaining experience across a range of categories and business models including clients such as Hyundai Motor America, Washington Mutual, GlaxoSmithKlein, and Verizon Wireless. While she has been working full-time progressing her career in brand marketing, Peiti also produced three feature films as an independent filmmaker, got married and had two “Irish-twin” boys, and recently launched a start-up business with her husband.

Amber Finlay
Senior Director of Global Brand Communications at Converse

As the Senior Director of Global Brand Communications at Converse, Amber gets to put her obsession with fashion and culture to use every day, overseeing the development of creative content that reflects the daring spirit of youth that drives the Converse brand.  

Before taking a role on the brand side at Converse, Amber spent her career in roles spanning brand, digital and communications strategy at agencies such as Arnold Worldwide, Naked Communications, Deep Focus, McGarry Bowen, and DDB.   With a passion for technology and how it shapes culture and people, Amber has worked on projects across those agencies for brands including Google, HBO, Johnson & Johnson, Jack Daniels, and Progressive Insurance.

Amber has served twice on the Clio Awards Contact and Content jury, and will be the jury president for the NEW category at the LIA Awards this year.  She lives north of Boston with her husband and two sons, and is interested in space travel, science fiction, technology and youth culture.

Amber Finlay’s 2018 Trend to Watch
More of a truth than a trend but for kids now, especially with fashion – products are just products unless they’re rooted in real, visible culture.  The cultural artifacts that surround a “product” – who made it, the origin story, how you heard about it – are either just as interesting or more interesting than the product itself. And you can’t manufacture them.

Laura Foti
Senior Director of Global Brand Communications at Converse

laura-fotiLaura leads advertising and analytics for GE Digital, where she focuses on using data and technology to tell compelling stories about the Industrial Internet and reach potential customers.

Prior to joining GE Digital, she was a consultant at Deloitte Digital working in enterprise digital transformation. At Deloitte, she helped clients design
eCommerce experiences, develop revenue-driving mobile apps, and reimagine their global digital marketing strategy.

Laura was named to the Forbes 30 Under 30 list for marketing and advertising. She graduated from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Boston, Massachusetts.

Laura Foti’s 2018 Trend to Watch
I think digital content bundling will become more prevalent and create interesting audiences for advertisers in 2018, such as the Spotify/Hulu bundle announced in 2017 targeting college students.

Chantell Ghosh
Director of Brand for Spirit Airlines

chantell-ghoshChantell is a Canadian girl living in a Florida world working to turn around the reputation and story of the fasted growing and most profitable airline in the US (also the one people seem to throw the most shade at.)  After a decade of practicing law, Chantell jumped into a second career in Communications and Marketing for fortune 50 companies, non-profits and now, Spirit Airlines.  All of these roles have centered around story telling – and Chantell has been able to shift the narrative of the brands she has worked with. She has done this with more ingenuity than budget, more passion than people and always with a view to building relationships that are lasting.  She has launched several influencer based trade campaigns with Spirit this year along with (Hello 2007) – the first Facebook and Instagram accounts for an airline that takes a lot of grief, but has also been able to showcase some Superfans. 

Chantell Ghosh’s 2018 Trend to Watch
It will all be about content: Homegrown, authentic, not overly produced or perfect, not trashy…real content.

Emily Giannusa
Director of Digital and Social Media at HBO

emily-giannusaEmily Giannusa is Director of Digital and Social Media at HBO. She has spearheaded campaigns for top-rated shows such as Westworld, Veep, and Game of Thrones including #RoastJoffrey and #CatchDrogon. Born and raised in Brooklyn, Emily challenges herself to seek out new opportunities and break boundaries in the ever-changing digital landscape. She’s always asking “what’s next?

Allison Giorgio
Vice President of Brand and Marketing at PUMA

allison-giorgioA native Bostonian and sport + fitness enthusiast, I’ve been in the brand and marketing world for more than 20 years and can’t think of a field more challenging and rewarding.  I love digging into what makes consumers tick and constantly challenge myself, my peers and my team to identify ways to break through the clutter of the world we live in and make real meaningful connections with the brands and products I so fortunately get to represent.  I grabbed an undergraduate degree in Business at Northeastern University and an MBA at Boston University, yet eagerly still look at each day as an opportunity to learn something new.  If you can’t find me working on an innovative and dynamic project at PUMA (my current gig), you’ll most likely find me traveling the world with my husband and three-step children, taking photographs or probably doing some kind of workout.  I’ll never turn down the opportunity to get a good sweat in!

Allison Giorgio’s 2018 Trend to Watch
One Trend I’m interested in for 2018 is Storytelling
The world is moving faster than ever and information is at the tip of everyone’s fingertips. Brands have less control than ever about how people perceive and talk about their products, connect with their campaigns and embrace their messages. We as marketers have a different job than in the past. Our brands need to be authentic and relevant in order to be accepted by culture and successful in our industries, but it is not US as marketing individuals that control that any longer. Our products and messages have to have such strong stories that consumer are energized and motivated to tell those stories FOR us. It truly is a brave new world. And marketers, are no longer leading it, we’re just creating the tools for meaningful conversation.

Emily Griffin
Vice President of Brand and Marketing at PUMA

Emily Griffin is the Vice President of Marketing for the Detroit Lions and Ford Field. Griffin oversees all Lions marketing operations including branding and creative services, advertising, year round fan experience initiatives, game day entertainment and special events as well as digital/social media, corporate communication and the Club’s football education division. Griffin joined the Lions in December 2014 as Digital Media and Corporate Partnership Strategist, tasked with aligning the team’s digital, social and mobile platforms, identifying new revenue streams in emerging technology, streamlining corporate partner activations in the space and driving digital media revenue. In February 2016, she was promoted to Vice President of Marketing, and since then has lead a complete update to the Club’s visual brand including the design of four new uniforms which debuted at the start of the 2017 season. Griffin played a key role in all aspects of a recently completed $100MM renovation to Ford Field. Before entering the NFL, Griffin spent more than three years (2012-2014) with HelloWorld, Inc. (formerly ePrize) in a variety of roles. Most notably, she was Account Director for the firm’s largest client, the Coca-Cola Company, developing and executing digital marketing campaigns for the sports and entertainment properties they work with. Griffin began her career with Palace Sports & Entertainment in 2008 as a Marketing Coordinator. She spent 3 seasons in the NBA where the Pistons named her 2009 Corporate Marketing Employee of the Year; she was promoted to Account Manager in 2011. While with PS&E, Griffin implemented corporate sponsorships for all of the properties under their ownership at the time (Detroit Pistons, The Palace of Auburn Hills, DTE Energy Music Theatre, Meadow Brook Music Festival). Griffin is from Grosse Pointe, Michigan and graduated from Hope College in Holland, Michigan with a degree in Communication.

Emily Griffin’s 2018 Trend to Watch
One trend that is top of mind is voice-enabled technologies.

Lisa Grimm
Director of Content and Social Media at Whole Foods Market

lisa-grimmLisa Grimm ( @lulugrimm ) loves people, communication and connection. She especially loves when communications connect to people in meaningful and relevant ways. As Director of Content and Social Media at Whole Foods Market, Lisa is responsible for connecting people to its mission and retail experience through owned, earned and paid storytelling and publishing strategies. She has a masters in snacking and is happiest helping other people do their best work.

Lisa Grimm’s 2018 Trend to Watch
There is so much to be excited about. Currently I’m obsessed with connecting the digital and physical experiences to create an optimal customer experience. As far as emerging tech/media goes I’m spending a lot of time with voice.

Kirsten Helgeland
Director, Marketing Operations, Chipotle Mexican Grill

kristen-helgelandKirsten Helgeland, Director, Marketing Operations, has been with the marketing department at Chipotle Mexican Grill since 2005. She currently leads the teams driving strategy around marketing operations, promotions, partnerships, sponsorships, events and rollouts. Kirsten is also supporting brand management for Pizzeria Locale. Prior to Chipotle, Kirsten managed national promotions and supported community marketing for Wild Oats.

Kirsten spends her free time enjoying everything Colorado with her husband and two daughters.

Kirsten Helgeland’s 2018 Trend to Watch
I’m watching content marketing trends closely the continued rise of influencers, personalized content, and how digital technologies will influence content marketing strategies.

Rosemarie Iannucci
 eCommerce North America Beverages Marketing Lead, Pepsico

rosemarie-iannucciRosemarie has been with PepsiCo for 7+ years in a variety of roles spanning several of the beverage brands. She started on the digital and media team (where she was responsible for the development and implementation of integrated media strategies and content partnerships), to the Mountain DEW brand team (where she led several of the award winning brands creative campaigns), and most recently acted as the Director of Marketing (Comms & Innovation) for IZZE FUSIONS and LEMON LEMON where she partnered with Global Markets in launching two new to the world BFY CSD innovations to US consumers. In addition to her brand roles, Ro has been very involved in volunteering efforts at Pepsico and is an Alumni of Pepsicorps all female Phillipines team where she delivered skill based “marketing” volunteering to help women in under privileged communities. Prior to PepsiCo, Ro worked at Ogilvy and OMD where she led Digital & Media Strategy. She graduated from Providence College with a Bachelor’s of Science in Marketing and a Minor in Italian.

Rosemarie Iannucci’s 2018 Trend to Watch
The speed at which eCommerce continues to grow will continue and only get amplified with new technology and measurement solutions.

Megan Imbres
Director, Product Creative Strategy for Originals

Megan recently became the Director, Product Creative Strategy for Originals. She now oversees all creative canvases on the Netflix product for new Netflix Originals, including Series, Films, Documentaries, Stand-Up Comedy, etc. Prior to this, Megan served as the Director of Marketing, North America and Australia/New Zealand at Netflix. She specialized in executing large-scale, multi-channel campaigns behind notable original content like Orange is the New Black and House of Cards. Prior to her role at Netflix, Megan worked in a variety of settings ranging from small boutique ad agencies in New York to her work on accounts like American Express and Microsoft with Crispin, Porter + Bogusky.

Megan Imbres’s 2018 Trend to Watch
Interactive content where you get to choose your own adventure!

Theresa LaMontagne
Director, Digital Marketing and Media Operations, Verizon

Megan recently became the Director, Product Creative Strategy for Originals. She now oversees all creative canvases on the Netflix product for new Netflix Originals, including Series, Films, Documentaries, Stand-Up Comedy, etc. Prior to this, Megan served as the Director of Marketing, North America and Australia/New Zealand at Netflix. She specialized in executing large-scale, multi-channel campaigns behind notable original content like Orange is the New Black and House of Cards. Prior to her role at Netflix, Megan worked in a variety of settings ranging from small boutique ad agencies in New York to her work on accounts like American Express and Microsoft with Crispin, Porter + Bogusky.

Tracee Larocca
Director, Digital Marketing and Media Operations, Verizon

As the Brand Creative Director for Taco Bell, Tracee Larocca leads the team responsible for all traditional, digital and in-restaurant marketing programs. Tracee joined Taco Bell in 1999 and has been an integral part of the company ever since. Earlier in her Taco Bell career, she worked on the Product Marketing and Brand Experience teams. She assumed responsibility for leadership and support on projects and campaigns within the areas of Merchandising, Operations, Advertising, Public Relations and Media and Promotional Agencies. In addition, she manages the relationships with multiple advertising agencies and drives strategic positioning for calendar products and new dayparts. She led efforts to launch the rebranding of Taco Bell’s advertising and its new tagline, Live Más, and played a leadership role in the launch of the most successful campaign in Taco Bell history, the Doritos Locos Taco. Over the course of her career, Tracee helped position Taco Bell as one of the most innovative brand marketers and has received numerous accolades. In the last three years alone, Taco Bell was named to Fast Company’s Most Innovative Companies list and recognized as Adage’s Ad Marketer of the Year. Her efforts also led to five Cannes Lions awards for Taco Bell’s unforgettable “Ronald McDonald” breakfast spots. In addition, she was instrumental in earning Taco Bell two Effies, two CLIOS and USA Today’s Ad Meter Top 5 award. Prior to her time at Taco Bell, Tracee lent her skills and talents to companies such as Playmates Toys, Inc., the Walt Disney Company, Anheuser-Busch, and Landin Media Sales, Inc. where she was responsible for Product Development, Product Management, Marketing, and Advertising. Tracee graduated with a Bachelor of Arts degree in Broadcasting from the Walter Cronkite School of Journalism and Telecommunication at Arizona State University. She lives in Newport Beach with her daughter and their French Bulldog, Bleu.’

Jeanice Lee
Director, Product Creative Strategy for Originals

jeanice-leeJeanice has found her passion in the digital space where her strategic vision allows her to effortlessly lead several multi-disciplinary teams. Her current responsibilities include managing all consumer facing websites from the manufacturer to the dealer level and relationship marketing campaigns as well as leading an innovative team in the development of a revolutionary online shopping process for auto buyers. This holistic purview of the online ecosystem allows Jeanice to continually evolve and enhance the customer journey.

Previously, Lee held positions at Lexus Division where she led the digital, social and relationship marketing teams and Toyota Financial Services where she led the launch of the mobile website which allowed customers to manage their accounts on the go and spearheaded the creation of the company’s first native payment app.  Prior to that she was Strategic Planning Manager, Advanced Product Strategy, where she developed new vehicle concepts and products for TMNA.

Since joining TMNA in 1990, Lee has also held positions in Sales, Distribution, the field and eBusiness.

A graduate of California State University Dominguez Hills with a Bachelor of Administration degree in Interdisciplinary Studies and a minor in Marketing, Jeanice has two children and now resides in Rolling Hills Estates, California with her husband Marvin.

Jeanice Lee’s 2018 Trend to Watch
The one trend that I’m intrigued about is how AI (artificial intelligence) and real time business will mature over the next few years as machine learning continues to evolve.

Melody Lee
Brand Marketing Director

melody-leeMelody Lee is nearly unique among her cohorts at Cadillac: She began as an outsider, but she also was part of the “new” Cadillac before the new Cadillac was born. So, perhaps more than anybody else on the team, the director of brand marketing appreciates how far the brand has come already.

“The Cadillac brand has always stood for so much more than being a brand,” Lee said. “It’s iconic. It’s a dream. So it’s been a great opportunity to help turn things around and bring Cadillac back.”

Since 2012, Lee’s purview has been to develop Cadillac brand strategy and consistency, to explore and nurture partnerships and experiential marketing, and to head up the global marketing-planning team that ensures the Cadillac brand is consistent around the world. She oversees responsibilities ranging from making the brand’s look and feel the same in any environment to deciding whether sponsorship of particular events is really right for it.

“We used to consider product in one category and communications in another and experience at the dealer level a third bucket — and hoped that the three of them combined to form some sort of brand image for Cadillac,” Lee explained. “My job has been to reverse that paradigm, help form a brand image and translate it across all of Cadillac’s touchpoints.”

Lee was hired away from the Hill+Knowlton Strategies public-relations firm in 2012. When she joined General Motors, she found a brand that was beginning to wrestle with its identity in a serious way.

“As a car company, we were very good at talking about our products and launching our individual nameplates,” she observed. “But there was more of a challenge talking about the brand.”

By 2014, Lee was working on the brand renaissance that picked up momentum with the hiring of Johan de Nysschen as president, moving of the headquarters to New York and, particular to Lee’s duties, creating the nomenclature for future Cadillac models and finalizing the “Dare Greatly” positioning that would debut soon.

Of Taiwanese parentage, Lee, a Texas native grew up in Fort Worth, got her bachelor’s and master’s degrees from Georgia Tech, and thought she wanted to become, at varying stages of life, a lawyer or a diplomat. But her husband was a Ph.D. candidate in chemical engineering, so they moved to Austin to complete his research and dissertation, while she took a job for a year in an Irish pub.

But now, with Lee ranking as one of a handful of architects of the “new” Cadillac who was asked to move to the New York area, she, her husband, and their two young sons have taken quite a personal stake in the brand’s ultimate success.

Melody Lee’s 2018 Trend to Watch
The trend I’m watching is the rise of autonomous driving — and its implications for luxury brands.

Kim Lewis
Vice President of Digital Strategies

kim-lewisKim Lewis is vice president of digital strategies for the Oklahoma City-based national headquarters of SONIC®, America’s Drive-In®. In her current role, Lewis leads the integrated marketing, CRM, acquisition and e-commerce strategies that allows SONIC to best leverage the Integrated Customer Engagement platform.

Prior to joining SONIC, Lewis worked as an executive consultant, guiding marketing strategy for a variety of leading brands. Previously, Lewis was head of marketing and e-commerce for Golfsmith International, where she was responsible for ensuring seamless brand execution and experience across all customer touchpoints, served as CRM director at Charming Charlie, and spent 10 years at Sally Beauty Supply, LLC in CRM and web marketing.

Lewis obtained a bachelor of science degree in integrated marketing communications from Abilene Christian University and a master of business administration from the University of Dallas. She currently serves on the Retail Info Systems (RIS) Editorial Advisory Board, EKN Research Advisory Council, Incisiv Digital Executive Council and Retail Ascendant Council. A native Texan, Lewis currently lives in Edmond, Okla., with her husband, Shane, and son, Bowen.

Kim Lewis’s 2018 Trend to Watch
The one trend that is most top of mind for me going into 2018 is improving restaurant experiences through consumer-facing technology. Many brands are racing to create new capabilities, but the challenge is to introduce the right features to truly enhance a customer’s visit versus just being cool.

Helen Limpitlaw
Director Brand Communications, Southwest Airlines

helen-limpitlawHelen joined Southwest Airlines in 2013 as Director of Brand Communications. She is responsible for managing all Marketing consumer communications incorporating above and below the line advertising along with in airport and inflight touch points. She is responsible for tailoring advertising communications to target specific audience segments and product promotion with the end goal to drive consumer awareness, consideration and overall travel conversion for Southwest. Helen’s key areas of responsibilities are: Developing the vision and strategy for the continued evolution of the Southwest brand, Managing brand positioning, strategy and execution of all consumer brand communications, Evolving Brand communications to focus on key growth audience segments and product promotion, and Develop unique, breakthrough holistic campaigns to promote Brand, Product or Local Market strategies and achieve desired annual growth targets.

Since relocation to US in 1998, Helen started her marketing career in the advertising agency arena enjoying tenures at Fallon (Minneapolis) and Publicis (Dallas) working with clients such as BMW of North America, 3M and Nestle. In 2003, Helen joined BMW of North America and has spent the more than nine years focused on Brand, Regional and Tactical strategic marketing and communications.

Helen Limpitlaw’s 2018 Trend to Watch
How can we connect with Customers in a personal way and drive engagement in channels that can surprise and delight vs. the traditional and expected.

Karen Marks
Director Integrated Marketing, Pepperidge Farm

karen-marksKaren Marks is the Director of Integrated Marketing & Design at Pepperidge Farm–a leading provider of premium quality snacks, fresh bakery products, and frozen foods, within the Campbell Soup Company. Since joining Pepperidge Farm in 2007, Karen has had increasing responsibility for Consumer Communication and Engagement touchpoints across bakery and adult and kids’ snacking. Key recent accomplishments include developing Integrated Marketing campaigns across multiple Pepperidge Farm brands and products, including award winning creative for Goldfish® crackers and breakthrough creative for Milano® cookies.

Karen has more than 25 years of marketing experience across media, brand marketing, consumer promotion and digital on both the client and agency side. Her previous experience includes Doyle Dane Bernbach and G2 Promotions/J Brown Agency on the agency side and Clairol and Bristol Myers Squibb on the brand marketing side.

Karen earned her B.S. degree in Applied Mathematics & Statistics from Stony Brook University and an MBA from Baruch College – The City University of New York.

A native New Yorker, Karen now resides in Connecticut with her husband and teenage daughter.

Karen Marks’s 2018 Trend to Watch
The one trend that is top of mind for me is cord cutting and how to reach scale audiences with the proliferation of media choices.

Theresa Montagne
Director of Digital Marketing and Media Operations

theresa-montagneIn the newly formed role of Director of Digital Marketing and Media Operations Theresa is responsible for Marketing Tech Platforms, Data Governance, Search and Data Science across all business units at Verizon.

Prior to joining Verizon Theresa spearheaded MEC Analytics and Insight discipline in North America that combined the agency’s media research, digital analytics, data integration and modeling teams to create on and offline continuity in data, analytics and insights.

Theresa has over 15 years of deep analytics experience through positions at Carat, where she was responsible for bringing together behavioral data with consumer research, Yahoo!’s where she was the Director of Research for Sales as well as executive-level positions in the Insight divisions of OMD/BBDO and Simmons.

In November 2012, Theresa was recognized as one of Adweek’s Media All-Stars.

Angelica Munson
SVP, Global E-Commerce and Direct to Consumer Digital Center of Excellence Shiseido Group

angelica-munsonAngelica Munson is an experienced, multi-faceted professional with a track record of innovation, growth and success in developing, launching, and managing B2C and B2B brands across various channels and product lines. Angelica has lead strategy and execution, applying forward-thinking solutions for consumer and professional brands within turnaround and high-growth multimillion-dollar enterprises. She has over 15 years of experience in eCommerce, digital marketing, social media, online product development, research, user experience, and brand planning. She is currently the Global SVP of eCommerce and Direct to Consumer at Shiseido Cosmetics (portfolio includes NARS, Bare Minerals, Laura Mercier, Cle De Peau and Shiseido). She has held management positions at Fast Retailing, Estee Lauder Corporation and Bertelsmann Media.

Angelica Munson’s 2018 Trend to Watch
One trend that is top of mind for me is Instant Messaging platforms as D2C ecosystems, specifically WeChat and applications across the consumer lifecycle.

Sapna Parikh

sapna-parikhSapna previously was the Founder & President of StyleBell, an e- commerce and content company providing consumers, hair salons, hair stylists, and licensed beauty professionals the one-click access to high-end beauty products.

At Stylebell, Sapna oversaw Innovation, Marketing, Financial, Merchandising, Fulfillment, Customer Service, and Supply Chain Management to drive the business forward. She established and developed manufacturer relationships with many exclusive brands for the site in addition to Digital Marketing and Partnerships.

Simultaneously, Sapna was the Founder & President of Maijan beauty products. Sapna led product development & expansion including overall vision and product design, sourcing, and fulfillment as well as marketing responsibilities. Maijan has been mentioned in numerous magazines including Lucky, Instyle Redbook and Woman’s Day.

Sapna previously worked with leading retail and media companies including Bloomingdales, Folica, and American Express to establish their core digital infrastructure. Sapna prides her work on understanding the full gamut of operational know-how combining digital innovation, marketing, technology, creative, merchandising, and supply chain management thus creating a dynamic customer experience. Sapna is a graduate from the University of Pennsylvania, Wharton School of Business.

Sapna Parikh’s 2018 Trend to Watch
As we enter 2018 we are examining the real applications of Artificial Intelligence in allowing us to better understand our customers and further refine the customer journey.

Jennifer Pisciotta
VP Marketing, Patron

jennifer-pisciottaJennifer Pisciotta has more than 15 years experience as a marketing executive. As a founding member of a promotional company, she helped a range of clients find creative solutions to promote their brands. Then discovering how great the spirits industry is, she made her move and has been there ever since, innovating, marketing and launching brands (Smirnoff Vodka, Crown Royal and Hendricks Gin to name a few). Currently she is at The Patron Spirits Company as Vice President, Brand Marketing. She is a board member of the Distilled Spirits Council and received her MBA from NYU. She lives in Southlake Texas with her husband and 4 year-old son.

Jennifer Pisciotta’s 2018 Trend to Watch
In addition to AR, the change I am most excited about is conscious consumption – consumers’ desire to buy and interact with brands that exemplify social good behaviors and help consumers live a good life.

Brandi Pitts
Vice President, Marketing & eCommerce, Reynolds Consumer Products

brandi-pittsBrandi Pitts is the Vice President of Marketing and eCommerce at Reynolds Consumer Products. She is building the eCommerce capability to position the organization for the future. Brandi leads online retail strategy, content development, and digital brand building for the Reynolds Wrap and Hefty brand portfolios. In 2014, she was recognized by Crain’s Chicago Business as a “40 under 40” honoree and leading expert in marketing.

Her unique perspective has been shaped by experiences on both the client and agency sides of the industry, spanning all facets of integrated marketing communications. Prior to joining Reynolds Consumer Products, she was a Partner at Ogilvy & Mather and Marketing Director at Kraft Foods, blending creativity and analytics to develop impactful digital strategies and marketing campaigns. She is passionate about building meaningful engagement between consumers and brands.

Brandi holds a BBA from Howard University and an MBA from the University of Michigan Ross School of Business.

Brandi Pitts’s 2018 Trend to Watch
Adoption of online grocery buying will rise dramatically as retailers improve their eCommerce capabilities to simplify the overall shopping experience.

Alicianne Rand
Director of Content Marketing Estee Lauder

alicianne-randAlicianne is the Executive Director of Global Content Marketing at the Estée Lauder Companies. In this role, Alicianne is responsible for leading content and influencer strategy across Estée Lauder’s portfolio of brands (over 30 companies), regions and affiliates. Previously, Alicianne was Vice President of Marketing at NewsCred, the leading content marketing platform, where she led global marketing for the business– from brand strategy and communications to demand generation, product marketing and analytics. Prior to NewsCred, she spent five years spearheading Account Management at Wolff Olins, the global brand and innovation consultancy, directing brand strategy programs for high-profile clients like AOL, The Smithsonian Institution, NBC and GE. Alicianne graduated magna cum laude with a dual degree in Psychology and Sociology from Georgetown University.

Alicianne Rand’s 2018 Trend to Watch
Voice Search and Augmented Reality

Aynat Ravin
Director, M Live: Social Media Command Center, Marriott International

aynat-ravinAynat Ravin’s career mirrors the evolution of corporate brand strategy. After attending the University of Maryland, she began her career in consulting with Accenture. She learned the architecture of strategy as she advised the Federal Government on how best to streamline, modernize, consolidate and maximize profits and employee efficiencies. She later earned her MBA from Columbia Business School where she refined her skills and armed herself with additional strategic, analytical and marketing tools. After Columbia, she spent time at American Express in the Interactive, Fee Services, and Membership Rewards groups. She then transitioned to Marriott International in its Global Partnerships group, managing the partner relationships with the NFL, HBO, American Express, Visa and Hertz. Recognizing the immense value and influence of social media, she pivoted her role to include social media strategy and analytics with the Marriott Buzz Marketing team and M Live, Marriott’s Real-Time Social Media Command Center. Along with being a mom to two young girls, Aynat still finds time to mentor and educate college and graduate students as she often guest lectures at universities in and around Washington D.C.

Aynat Ravin’s 2018 Trend to Watch
Artificial Intelligence is critical to understand and embrace.  2018 will be an interesting year to understand how AI will shape the hospitality and lodging space for years to comes.

Laura Reese
Sr. Director, Media/Digital/PR, Church’s Chicken

laura-reeseAs the Senior Director of Media, Digital and PR for Church’s Chicken, Laura is responsible for leading all domestic media efforts for the brand, both digital and traditional. She works collaboratively with agency partners to develop and deploy strategy, utilizing archetypes and personas to gain in-depth understanding of brand needs. Laura and team have activated a rich digital ecosystem for Church’s, designed to engage online guests, deepening their loyalty, and creating meaningful relationships that are as tangible as they are measurable. In addition, Laura leads the brand’s internal cultural evolution, reinforcing a positive and communicative work culture that is committed to the brand purpose and vision, with steady and authentic passion. Laura’s work on the “Church’s Loves Community” campaign, a series of short films/videos, is her most fulfilling work to date, sending the message that through hard work, unity, progressive and resilient attitudes, amazing things can happen.

Laura Reese’s 2018 Trend to Watch
The evolution of media and the need for continuous education to our franchise system.   (Do you want a paragraph or just a sentence?  Wasn’t sure how much detail you wanted…)

Jessica Ruscito
Digital Media Director, CVS

A seasoned marketing professional with experience across a variety of industries, Jessica is committed to the adoption of innovation and the connections between media, marketing and technology. Most recently she has joined CVS Health as Director of Digital Media, currently focused on expanding the company’s strategy across Social Media and deepening the connections between Paid/Owned/Earned digital channels.

In her previous role as Director of Global Media for Reebok, she led the team responsible for Communications and Media strategies spanning all brand and product campaigns. Recognized as a Brand Innovators 40 under 40 East Class of 2015 alum and recipient of the 2016 MITX award for Innovation in Fashion & Apparel Marketing as well as the 2016 Hatch Awards Silver Winners (Best Use of Branded Content, Digital Video: Best Long Form Campaign, Innovative Use of Media.)

Prior to joining Reebok, Jessica worked at some of of Boston’s leading agencies including Arnold Worldwide, Marketing Drive and Digitas LLC. Spanning a list of clients such as Cingular Wireless, IHG, Volkswagen, Royal Caribbean and Gillette – Jessica has also enjoyed working on pro-bono campaigns for non-profit organizations such as CARE USA.

Jessica Ruscito’s 2018 Trend to Watch
The topic(s) that are top of mind going into 2018 would be twofold: Omnichannel Marketing & Chatbots. With the evolution of technology speed of adoption we consumers are ever more demanding that brands provide us with every opportunity in which to make a purchase decision, including real-time, on demand customer service.  But are brands ready to move with such speed?  Many underestimate the resources and investment needed to properly play in this space.  This is the biggest barrier for those brand/companies looking to adopting these services, and with the speed needed to keep up with today’s consumer demands.

Lizzie Schrier
Director, Digital & Social Engagement, Allstate

lizzie-schrierAs the Director of the Digital Engagement Group at Allstate, Schreier is responsible for the strategic direction of all consumer facing web properties and online engagement including social media, web content management, organic search, enterprise content development, local digital support for 10,000 Agents, domain management, online testing and new capabilities.  A creative problem solver and passionate thinker, Lizzie has over 13 years experience in the digital space across various industries including: Insurance, Financial, Healthcare, Retail, Hospitality and Telecommunications.
Prior to joining Allstate, Lizzie managed the marketing communications and product development group at CareerBuilder.com.  Lizzie’s first taste of the digital world came at her years at InterCall where she designed and implemented the company’s first web conferencing platform.
Schreier holds an undergraduate degree from the University of Michigan and an MBA from DePaul University. 

Lizzie Schrier’s 2018 Trend to Watch
 More and more conversions on the Google SERP page vs. from your own properties. Hyper Personalization: Delivering a better more relevant personalized experience that is unique to that users interests, previous visits, behavioral attributes and segmentation.  Consumers are becoming more digitally savvy and companies need to continually surprise them with amazing experiences.

Liya Sharif
Senior Director, Global Brand & Advertising Strategy, Qualcomm

liya-sharifLiya Sharif is a senior director of global brand at Qualcomm Incorporated, where she is responsible for the overarching master and product brand strategies, governance and advertising.

Liya brings years of leadership in brand, digital marketing, public relations and integrated marketing. Her experience spans agency, startups, mid-size and Fortune 100 companies. With the extensive international background, Liya has a keen intuition for challenges modern brands face in today’s global economy.

During her tenure at Qualcomm, she pioneered the global social media program, launched the first-ever innovative publishing content marketing engine, and developed large-scale, award-winning campaigns in support of the business.

She and her team received 2017 Kelly Awards for Best Print Creative, she was named on the list of 100 Women to Watch by Brand Innovators in 2015, won 2014 WEBBY Award in Interactive Advertising, received multiple video Telly Awards in 2013, and was honored by WEBBY Award 2013 in the technology category. Liya has been quoted in Ad Age, Ad Week, Mashable and has been speaking at conferences. Formerly a professional Russian ballet dancer, Liya still explores new dance forms in her free time. Follow her @lsharif.

Liya Sharif’s 2018 Trend to Watch
The couple of trends that interests me in fy18 are VR/AR going mainstream for marketers, and how machine learning is gaining traction in ways that will bring new, expansive possibilities for advertisers.

Amy Sheridan
Sr. Director, Global Media, Nike

Amy joined Nike in 2012 and has held leadership roles in both North America and Global Media.  At Nike, she’s driven media strategy and innovation across Olympics, World Cup, and most recently Breaking 2 (Nike’s attempt to break the 2 hour marathon barrier).

Prior to Nike, Amy worked agency side in San Francisco and New York.  She specialized in digital media and integrated planning.

She is a seasoned media and marketing leader with deep cross-channel experience across a diverse group of brands. Always inspired by theconsumer and how media can be harnessed to inspire and enable our athletes*. Embrace the art & science of media. Passionate about building and inspiring teams.

Amy Sheridan’s 2018 Trend to Watch
How shifting consumer media consumption is forcing creative change for brands and platforms.

Swan Sit
VP Global Digital, Revlon

swan-sitSwan Sit has spent the past decade of her career accelerating digital into traditional companies. She is the Vice President of Global Digital for Revlon, responsible for digital marketing, social media, etailer sales and digital innovation. As part of the Revlon portfolio, she developed Elizabeth Arden’s first digital platform, grew etailer sales by double digits, launched augmented reality makeover and skin diagnostic apps, and spearheaded the company’s groundbreaking “Desk of Liz Arden” social campaign. As the Executive Director of Online Strategy for the Estee Lauder Companies, Swan helped grow their global marketing, ecommerce and mobile sites from 125 to 450, with double digit sales growth across 30 brands and 50 countries. Swan was voted one of Luxury Daily’s Women to Watch.

Previously, Swan was a Management Consultant at Bain & Company with a focus on growth strategy, operational efficiency and private equity due diligence. As a Product Manager at Newell Rubbermaid, she developed products for Wal-Mart, Target and Lowes – launching a factory in China during SARS – and ran the grassroots Trend Marketing Team. Out of college, she capitalized on the Internet boom at Trilogy Software, creating marketing campaigns that still live in dot-com infamy.

Swan graduated with BA in Economics from Harvard and an MBA from Columbia. Having traveled to 65 countries, her favorites include Antarctica, North Korea, Mongolia, Rwanda, Bhutan and Myanmar. She sits on the boards of L2’s Client Advisory, Consumer Goods Technology Executive Council, Women in Retail, Momentum Events, BWG Strategy and Worldview’s space think tank, as well as the Impact Network and Foundation Rwanda philanthropies. She can often be found smashing a volleyball or chasing restaurant openings around NYC.

Swan Sit’s 2018 Trend to Watch
Consolidation of sites and services eg Amazon + Whole Foods + potentially pharmacy next, Alexa making buying decisions for us, etc.

Michelle Smith
Director, Public Relations, Global Marketing Organization, AT&T

michelle-smithL. Michelle Smith is a consumer insights expert who is helping one of the world’s most respected Fortune 10 companies prepare for our nation’s new reality– an unwired, digitally-driven, multicultural and global society.

Michelle leads Citizenship & Sustainability efforts for the AT&T Global Marketing Organization and specifically owns the voice and timbre of diversity for the company. She directs programs for nine segments across multiple business units which make up the fabric of our country: women, veterans, LGBT, disability, 50+, Millennials as well as the three multicultural segments—African American, Hispanic and Asian.

She has more than 20 years’ experience as an integrated marketer and communicator at global agencies and her own boutique agency.

Her insights-driven campaigns take on heavy issues and light-hearted topics that endear consumers to the AT&T brand. Her teams bring home the most impressive awards and results–billions of impressions by the year. Each major initiative begins with a core insight, establishes an authoritative voice then seeps into the hearts and minds of consumers.

With campaigns like Inspired Mobility, Live Proud and It Can Wait, her teams have taken segment programs total market and general market programs to the segments. She built a non-existent diversity communications practice in only a few years and continues to refine her approach to culturally-nuanced integrated marketing.

She calls herself a “Gladwellian Connector” and proved it recently when she converged some of the nation’s most influential women in entertainment, corporate America and Madison Avenue in one place to celebrate sisterhood connections in honor or NYT Best Selling author and blogger Luvvie Ajayi at an invitation-only dinner on behalf of AT&T in Phoenix at the Black Enterprise Women of Power Summit.  

She is also a self-proclaimed “Intrapreneur.” She is working to launch an accelerator within AT&T to address the new multicultural market place. AT&T calls it Inclusion Marketing.

She is in constant demand as a speaker, facilitator, and host delivering keynote addresses and has been featured on panels across the United States for Brand-Innovators at their summits in Dallas, NYC Social Media Week and SXSW, Black Enterprise Women of Power Summit, Howard University’s Annual Social Media Conference, the National Black Public Relations Society, Public Relations Society of America (PRSA) global conference, Blogging While Brown, Black Enterprise Entrepreneur Summit and other major venues.  Internally, she has hosted all-employee webcasts and facilitated and finessed highly-sensitive conversations with leaders at the Employee Resource Group Conference in the wake of tragedy in Dallas in July 2016.

Michelle is also a frequent contributor to Black Enterprise where she focuses on the intersection of technology, culture and marketing.

Industry leaders have said that when Michelle speaks it cause ripples across the marketing industry. She’s been called The Culture Guru, as she spreads a gospel about how multicultural markets are the new mass market. 

When she isn’t on the road speaking and launching multi-year initiatives with top talent on behalf of AT&T like Rev Run of Run DMC fame, she’s chasing after the love of her life, her 4 year old daughter Joni, whom she says has even more smarts and tenacity than she does.

Michelle Smith’s 2018 Trend to Watch
Intersectionality: Our country has experienced extreme demographic shifts.  The new mass market no longer fits nicely into classic diversity or gender segments, and our marketing efforts need to become more intersectional.

Kim Stokes
Head of Digital, Boston Beer Company

kim-stokesKim Stokes is Head of Digital at The Boston Beer Company where she oversees digital and social media strategy and execution across the brand portfolio including Samuel Adams, Angry Orchard, Twisted Tea and Truly Spiked Sparking Water.

Kim has over 20 years of experience in public relations, advertising, direct marketing, and strategic consulting across a diverse range of industries including consumer packaged goods, technology and healthcare in both B2C and B2B. Kim has extensive experience in strategically applying digital and social media solutions to complex business challenges, from brand building to organizational design and data science.

Prior to joining Boston Beer Company, Kim was Managing Director of Digital Engagement at Marina Maher Communications, an integrated communications agency under Omnicom, where her clients included P&G, J&J and Merck. Kim is from New York City, but also spent 7 years living in China. She is fluent in Chinese, is an outdoor sports lover, and has two little boys.

Kim Stokes’s 2018 Trend to Watch
One trend that is top of mind:  Immersive experiences to drive emotional connections and memory structure.

Farryn Weiner
VP Marketing & Innovation, Sweetgreen

farryn-weinerFarryn Weiner is Vice President of Marketing and Brand Strategy at sweetgreen, the destination for simple, seasonal, healthy food. Weiner, who has a passion for positioning brands through customized storytelling and technology, oversees the development and implementation of communication and brand marketing strategies for sweetgreen’s 70+ locations across nationwide. 

Prior to joining sweetgreen, Weiner served as the Senior Global Director of Digital, Social and Creative Communications at Michael Kors Worldwide where she oversaw integrated marketing, digital and social media strategy. Before joining Michael Kors Worldwide, Weiner lead social media, content and marketing strategy for Jetsetter.com at Gilt Groupe. She also spent time at MTV Production & Development, National Geographic TV and Zac Posen. 

Honors include Forbes 30 Under 30 (2014, 2013), Brand Innovator’s 40 Under 40, TIME Magazine’s 140 Most Influential Twitter feeds of 2013 and 25 Women to Watch in Luxury Daily (2013), among others.

Lizette Williams
Multicultural Marketing Leader, North America, Kimberly-Clark

lizette-williamsAs Multicultural Marketing Leader, North America for Kimberly-Clark Corporation, Lizette Williams is responsible for driving the Company’s business objectives to win diverse audiences across the brands that encompass the $6 billion North America business, including Scott®, U by Kotex®, and Huggies®, supporting Kimberly-Clark’s vision to lead the world in essentials for a better life.

Recognized as a leader in the field of marketing, Lizette is a brand marketer with vast experience leading top brands. Prior to her role at Kimberly-Clark, Lizette spent five years at PepsiCo in a variety of traditional marketing roles ranging from leading innovation for the billion dollar Quaker Oatmeal and Snack Bars businesses to running base business strategy for Quaker Chewy Granola Bars and leading channel customer strategy, with relationship responsibilities for Sam’s Club, Walmart, Costco, BJ’s and Target.

At Kimberly-Clark, Lizette went from managing a single brand’s multicultural marketing initiatives (Huggies®) to seven brands across the North America portfolio. Kimberly-Clark has grown to be one of the top companies in the field, with multiple Association of National Advertisers’ Multicultural Excellence Awards, including its highest multicultural marketing honor, the 2015 Best-in-Show Award.

An industry pioneer, Lizette has provided expertise as a speaker at several conferences, including SXSW and the Advertising Research Foundation Re: Think Conference. She was the Co-Host of the 2015 Association of National Advertisers Multicultural Marketing & Diversity Conference, the nation’s largest multicultural marketing conference. Lizette’s prominence as a transformative strategist has helped reinvigorate traditional marketing by integrating, and often leading with, cultural considerations via breakthrough brand programs including Huggies®, Kleenex® and Scott® Bath Tissue. She is one of the foremost-awarded marketing executives in the field and was recently announced as a 2017 inductee into the American Advertising Federation’s Advertising Hall of Achievement. She has been listed in Crain’s Chicago Business “40 under 40,” Advertising Age’s “Women to Watch,” and Black Enterprise “Top Women Executives in Advertising and Marketing.”

Lizette is a born and raised New Yorker (and proud “Afro-Latina”) and is currently based in Chicago. She serves as Vice President of the Chicago Advertising Federation and chairs the Diversity Committee and also serves on the iHeartMedia Local Advisory Board. Lizette has a passion for serving young people and women and as a result, has a countless number of mentees across the country. She spends her free time inspiring college students and has keynoted events at Northwestern University and Lincoln University as well as guest lectured classes at several other universities.

Lizette received her MBA from the Kellogg School of Management at Northwestern University. She received her BA in Economics/ Political Science through a joint program with Columbia University in New York City and the London School of Economics.

Lizette Williams’s 2018 Trend to Watch
Customization of digital marketing content that is individualized and relevant powered by cutting-edge technology is definitely top-of-mind!

Brigette Wolf
Director, Global Platform Innovation – Biscuits, Gum & Candy, Mondelez

brigette-wolfBrigette Wolf is the Sr. Director Global Platform Innovation – Biscuits and Gum & Candy, at Mondelez International.  She is accountable for prioritized global innovation platforms in the Biscuit and Gum & Candy categories. 
Brigette is a highly experienced marketing and innovation professional.  She joined Kraft Foods Inc. in 2003 and has since held a number of key leadership roles in brand management, breakthrough innovation, technology portfolio management and global innovation.  She has led and executed multi-market big bet projects for Mondelez collaborating across boundaries with cross-functional colleagues.
Prior to joining Kraft Foods, Brigette spent 5 years in Investment Banking at Morgan Stanly and Credit Suisse First Boston working in M&A and as a generalist across industries where she developed her strong strategy, problem-solving and analytical skills.  She gained her MBA from Kellogg School of Management at Northwestern University and her BS in Economics from the Wharton School at the University of Pennsylvania.

Brigette Wolf’s 2018 Trend to Watch
Wellness being redefined – whole self care, ingredient story vs low fat, sugar etc.

Ronalee Zarate-Bayani
Head of Integrated Marketing and Digital Advancement, The Hershey Company

ronalee-zaratebayaniRonalee Zarate-Bayani joined The Hershey Company to drive marketing excellence through digital transformation. As Head of Global Integrated Marketing Communications and Digital Advancement, Ronalee is committed to establishing modern marketing excellence, creating compelling communications, and building enhanced digital capabilities.
Prior to Hershey, Ronalee worked in multiple leadership roles at Visa Inc with a focus on leveraging the power of digital to create effective consumer marketing campaigns. While at Visa, Ronalee was instrumental in forming a new internal marketing consulting group based on cultural strategy and social insights, as well as developing digital-first consumer launch campaigns for new product innovations. Prior to Visa, Ronalee cultivated her zeal for brand building through various marketing roles with Taco Bell that starting in Brand Marketing, then Brand Communications and culminated in leading the Digital Team through marketing transformation.
Ronalee is an enterprising change agent with a passion for digital and over 15 years of marketing experience across a variety of industries. Throughout her career, she’s had the opportunity to drive impactful change both as an entrepreneur and an intrapreneur in global companies around the world, including Japan, South Africa, and the Philippines.
Ronalee holds an M.B.A. from The Stanford Graduate School of Business and graduated summa cum laude with a B.A. in Political Science from the University of California, Irvine.

Ronalee Zarate-Bayani’s 2018 Trend to Watch
New technology disrupting consumer behavior and expectations.

Jenny Zirinsky
Lead, Global Media for the Consumer Beauty division of Coty Inc.

jenny-zirinskyJenny Zirinsky leads Global Media for the Consumer Beauty division of Coty Inc. This portfolio of over 30 brands across cosmetics, hair care, and fragrance includes iconic brands such as CoverGirl, Rimmel, Clairol, and Sally Hansen.

Tasked with helping brand leadership navigate the complexity of the global media marketplace, Jenny drives thought leadership and leads the execution of marketing initiatives worldwide. Her focus is to deliver relevant, meaningful, and consistent brand experiences across platforms, devices, and touch points that reinforce brand strength and accelerate profitable growth.

Prior to joining Coty, Jenny was the Executive Director of Global Digital Media at The Estee Lauder Companies, and before that, the Global Director of Digital Strategy at Omnicom Media Group. Responsible for driving deeper integration of data and analytics capability into media, Jenny led digital strategy for progressive clients that required real time, responsive campaigns with immediate impact including WB, Hasbro, HP, ELC and Coach.

Jenny specializes in conceiving, activating, and evaluating comprehensive digital initiatives and has architected multi-platform strategies for Longchamp, Elizabeth Arden, Sony Pictures, Ralph Lauren, and Nike.

Jenny has lived in Boston and London, currently resides in New York City, and advises ad-tech and retail start-ups. She is an avid skier, a fervent reader, and a paddleboard head-stander.

Jenny Zirinsky’s 2018 Trend to Watch
Top of mind trend for me in 2018: AI, and how to leverage it to create meaningful connections with consumers.