We look forward to seeing you, Monday,
September 25, 2017.


Brandon Gutman

Brand Innovators LLC


Marc Sternberg

Brand Innovators LLC


Class of 2015 – The Profiles

Sheryl Adkins-Green
Chief Marketing Officer, Mary Kay

SherylAdkinsGreenSheryl Adkins-Green, Mary Kay’s Chief Marketing Officer, leads the global marketing strategy, new product
development, advertising, digital marketing, social media, and customer insights that make the Mary Kay brand “irresistible!” Prior to Mary Kay, Sheryl was an executive for several notable companies including Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. In both 2015 and 2014, Sheryl received the Brand Innovators “Top 50” Women in Brand Marketing Award, and she was also named one of the Most Influential Women in Direct Selling, and recognized on @Forbes Top 50 CMO Influencers list. In 2012, Sheryl was the first recipient of Global Marketer Award from the Academy of Marketing Science, and she was featured in the book, “Successful Women Think Differently.” Sheryl received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Masters of Business Administration from Harvard Business School. @SherryAG

Sheryl Adkins-Green’s Top Trends

  1. Transparency – Not simply in regards to the Company and its activities, actions, etc., but transparency in regards to the decision makers in the Company. For key members of the C-suite, a presence in social media will become a need to do, vs. a nice to do.
  2. The focus of “Big Data” will transition from the “what” to the “why”. Chief Marketing Officers will evolve to be Chief Brand or Customer Experience Officers and their direct reports will be Chief Analytics Officers and Chief Insights Officers.
    Behavioral Science will become a highly desired asset within Marketing organizations.
  3. Lines between “Marketing” and “Entertainment” will continue to become more blurred – (and lot more interesting!) – as independent musicians, artists, and actors seek corporate partnerships ( vs. Signage Sponsorships)

Dana Anderson
Senior Vice President, Marketing Strategy and Communications, Mondelēz International

dana-andersonDana Anderson is Senior Vice President, Marketing Strategy and Communications, Mondelēz International. She oversees the company’s global portfolio of advertising, media and marketing partners and has re-crafted its agency roster, adding boutiques and hot shops, while simultaneously fostering new ways of working. Dana was named one of the 100 Most Influential Women in Advertising by Advertising Age because of her reputation for leading agency and client teams to a better place from both sides of the table. Before joining Kraft Foods, now Mondelēz International, she had a successful agency career at DDB, FCB, JWT and Y&R.

Dana Anderson’s Top Trends

  1. Continued expansion of the number and types of creative contributors available to brands.
  2. Growth in media monetization
  3. Fantastic outcomes as technology companies and brands mash up to create new revenue generating ideas: Old School Rules meet New School Cool

Lara Balazs
SVP, Head of North America Marketing, Visa Inc.

lara-balazsLara Balazs is Senior Vice President of North America Marketing at Visa Inc. In this role, she is responsible for managing all aspects of marketing in the United States and Canada for consumer and commercial products. Under Lara’s strategic leadership, the North America marketing organization is dedicated to maximizing business building opportunites for Visa and its clients through activation of Visa marketing platforms and strategic use of partnership assets including NFL and Olympics. Prior to this role, she led Global Innovation Marketing, launching digital electronic payment solutions such as Visa Checkout and Apple Pay in the United States. In her 9 years at Visa, she has held a variety of other positions including Head of Global Product Marketing, Strategy & Planning and US Core Consumer Marketing. Prior to Visa, Ms. Balazs held global marketing leadership roles at companies such as Nike Inc., Gap Inc. and General Mills. As a consultant at Prophet Brand Strategy, she built successful brand strategies for a variety of companies across industries. Balazs is a graduate of University of Washington where she earned a Bachelor of Arts in Pre-Law, graduating Magna Cum Laude with Phi Beta Kappa distinction. She has an MBA from the Kellogg Graduate School of Business at Northwestern University.

Lara Balazs’ Top Trends

  1. Holistic marketing: Viewing the paid, earned and owned media separately is a sentiment of the past. All marketing must work equally hard toward the same business objective.
  2. Brand as activist: More and more brands are standing up for issues that reflect their employees and customers’ ideals and values which is influencing public conversations and driving change.
  3. Smart design: With ever-shrinking screens (phone, tablets, car dashboards, the watch face), every consumer experience must be increasingly simple and intuitive, conveying security and privacy.

Maryam Banikarim
Global Chief Marketing Officer, Hyatt

maryam-banikarim Maryam Banikarim was selected as global Chief Marketing Officer in January 2015. She is responsible for driving the company’s individual brands and the experiences they offer online and offline while working across the organization to facilitate innovation around the guest experience.
Ms. Banikarim joined Hyatt with more than 20 years of marketing expertise across multiple industries. In her most recent prior role, she was Gannett’s first-ever Chief Marketing Officer, where she is credited with repositioning the company and its brands. Before Gannett, Ms. Banikarim served as senior vice president at NBC Universal, chief marketing officer for Univision Communications, Inc., and founded a strategy firm that consulted for such clients as Deutsche Bank, Bacardi and Time-Warner. She also worked at Turner Broadcasting, MacMillan Publishing, and was a lead team member for the launch of CitySearch, an early Internet start-up. Ms. Banikarim began her career at Young & Rubicam. Ms. Banikarim serves on the boards of Reporters without Borders, Columbia University’s Alumni Association, the Ad Council and Advertising Week, the world’s premiere gathering of marketing and communications leaders held each year in New York.

Maryam Banikarim’s Top Trends

  1. Virtual storytelling: a quickly emerging trend for the future is virtual-reality storytelling. The constantly improving graphics from the entertainment world, coupled with the quick rise of companies like Oculus Rift, makes the adoption of VR for mainstream audiences a quickly approaching actuality.
  2. Sharing economy: in the depths and aftermath of the Great Recession, buying habits shifted. So we’ve gone from people buying something without question to people finding a way to get what they need only when they needed it. In just a few years, just a few companies have caused rapid shifts in consumer behavior and causing serious disruption across industries and things will keep changing at a rapid pace.
  3. Connected home: as people get more comfortable using their smartphones in multiple areas of life (think mobile payments), the idea of connected home seems less foreign and will eventually help them multitask while away from home.

Jennifer Bazante
Enterprise Vice President, Humana

jennifer-bazante Jennifer Bazante is Enterprise Vice President for Humana. In this role, she leads all aspects of marketing designed to drive the brand and the business objectives. She is responsible for developing the Humana brand across all key stakeholders through effective marketing strategies and plans, sponsorships, and brand visual language and identity. In close partnership with the lines of business her team develops and executes marketing plans to drive member acquisition, engagement and retention. Jennifer has 20+ years of domestic and international experience in marketing and business development and has worked across a broad range of industries and marketing disciplines. Prior to joining Humana, Jennifer was with Visa Inc. In her 14+ with Visa, she served in several leadership positions in California and throughout Latin America. She was instrumental in the launch of Visa’s first global brand positioning through the “more people go with Visa” campaign, which debuted in more than 50 countries. She also led marketing developing integrated marketing communications plans around Visa’s global sponsorships including the Olympic Games and FIFA, the international soccer governing body. Most recently she led merchant marketing where she worked with merchant partners to implement and develop digital product solutions to meet joint business goals. Prior to Visa, Jennifer worked at length in South America for Colgate-Palmolive focusing on the oral and body care categories, after which she moved to Global Business development in New York where she focused on the development of new product bundles in the oral care division. Before joining Colgate-Palmolive, Jennifer worked at Policy Management Systems Corporation as a product consultant with key clients and projects in Spain and France. Jennifer is a graduate of Florida State University where she earned a Bachelor of Arts in Spanish and Marketing and holds an International MBA from the Moore School of Business at the University of South Carolina. She currently resides in Louisville, Kentucky with her family.

Jennifer Bazante’s Top Trends

  1. Nexus of cultural and consumer insights driving brand and company behavior
  2. Technology enabling real-time, interactive experiments
  3. Brands dwelling on the edge and taking a stand

Stevie Benjamin
Vice President, Media Strategy, Target

stevie-benjaminIn February, Stevie Benjamin joined Target as Vice President of Media Strategy. She leads Target’s internal and external media teams in driving media strategy, with an emphasis on creating integrated marketing communications campaigns that effectively leverage paid, owned, earned and shared media channels. Benjamin was recruited by Target for her ability to “create and execute big media ideas, particularly in content and digital media. Prior to her present post at Target, Benjamin was Senior Director, Media Connections, at MillerCoors, overseeing digital and media marketing for the brewer, leading content development with the likes of Turner, Univision, AOL, Complex, FOX, Discovery and others and also working closely in partnership programs with ESPN, Bleacher Report, FOX and NBC, among others. Earlier in her career she held posts at Ogilvy & Mather and The Media Edge managing the media work of such brands as American Express, Burger King, AT&T and Dr. Pepper/7UP. She is an active member of the ANA and chairs the Midwest Digital Committee. When not at work, Stevie can be found enjoying her American Saddlebred horses with her family.

Leslie Berland
Executive Vice President, Digital Partnerships and Development, American Express

leslie-berlandLeslie Berland is Executive Vice President, Digital Partnerships and Development at American Express. Berland, who has been with American Express since 2005, leads a global team responsible for 360° communications strategy, business development, product design and development, digital marketing, online spend and customer experience. In this role, Berland is helping guide the company’s digital transformation by launching innovative commerce-driving products and services on powerful digital and social platforms, globally. Under Berland’s leadership, American Express has forged relationships and created first-ever digital experiences with a robust set of partners including, but not limited to, Apple, McDonald’s, Uber, TripAdvisor, VeriFone, Twitter, Samsung, Foursquare, Facebook and Microsoft. The experiences her team builds and tailors to each platform are rooted in strategies that drive business objectives – engaging card members, prospects and merchants. As a result, American Express is at the forefront of digital innovation in both the financial services and technology industries. A two-time recipient of the American Express Chairman’s Award for Innovation, Berland also provides strategic guidance to the American Express executive team and is a trusted advisor to numerous corporate partners of American Express on their social media and digital endeavors. In May 2012, Berland was named sixth in Fast Company’s “100 Most Creative People in Business” issue for helping Amex to bring new meaning to the phrase “social currency.” She has also been included in the Advertising Age “Creativity 50” list and has been named a “Brand Genius” by Adweek. Prior to American Express, Berland led PR and online communications strategies for global brands on the agency side. Berland resides in Manhattan with her husband and two sons, and received a BS from Boston University’s College of Communications.

Leslie Berland’s Top Trends

  1. Know me: Consumers expect brands to show them we know them. With all the data and insights brands have about their customers, there is no excuse for being anything but hyper-customized, hyper-relevant and designed just for “me.”
  2. I want it now: Consumers want easy, slick, intuitive services that deliver immediate and instant gratification. The days of waiting – for anything – are over.
  3. The body of things: The human body is increasingly becoming a form factor that can interact with technology – unleashing the power to seamlessly to unlock smart, powerful things that have never been imagined before.

Debra Berman
Former CMO, J.C. Penney

debra-berman.jpgDebra Berman exited JCPenney in March, after having joined in August 2013 to lead the turnaround after the company lost over 30% of its value and customers in less than 24 months. She was responsible for 450 marketers including Customer Strategy, Mobile Commerce and Emerging Platforms, Marketing Strategy, Brand Strategy, Media, Digital, CRM, Creative and Design, Photo Studio, Marketing Communications, Public Relations, Events and Partnerships. In this capacity she is leading a reconnection to the customer and prioritizing data and analytics to drive marketing performance. Debra was nominated DFW CMO of the year and 2012 Ad Age Media Maven. Prior to joining JCPenney, Debra started client-side account planning for Kraft Foods, where she took on unlocking iconic, heritage and new brands’ potential globally. Prior to Kraft, Deb’s career includes tours in advertising, brand strategy and management consulting. Debra has her MBA from The Anderson School at UCLA and graduated from The University of Pennsylvania. Debra serves on the board of directors for the Association of National Advertisers and The Voice of The Brand and is a client-sponsor for the 4A’s.

Linda Boff
Executive Director, Global Brand Marketing, GE

linda-boff Linda Boff is responsible for GE’s global advertising, digital and content marketing along with the company’s brand, experience, sponsorship and design strategy. Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.Boff is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven. She is on the Board of Partnership with Children, a NYC-based organization which provides social support to 5000 hard-to-reach school children. Boff is also on the Ad Council’s Executive Committee and is a member of Digital 50. Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.@lindaboff

Amy Bohutinsky
Chief Marketing Officer, Zillow Group

amy-bohutinskyAs chief marketing officer of Zillow Group, Amy Bohutinsky is responsible for brand strategy on all consumer and B2B brands in the Zillow Group portfolio, as well as growth, marketing and consumer care for the group’s flagship Zillow brand. Amy joined Zillow pre-launch in 2005, as one of its earliest employees, and has been a critical force behind the company’s brand and traffic growth, building Zillow’s marketing and communications organizations from the ground up. Amy is a recognized leader in her field, receiving numerous awards including: Inman News’ 100 Most Influential Real Estate Leaders in 2013, Swanepoel Power 200: Most Powerful People in Residential Real Estate 2014 & 2015, Direct Marketing News’ Marketing Hall of Femme 2014, HousingWire’s 2014 Women of Influence and Puget Sound Business Journal’s 20 Under 40 in 2012. Amy also lends her expertise on the boards of directors of Avvo, the Web’s largest legal marketplace, and HotelTonight, a fast-growing mobile-based hotel booking service. Before joining Zillow, Amy ran communications for Hotwire, a discount travel site. She led the PR launch of Hotwire in 2000, and continued through the company’s $675 million acquisition by IAC/InterActiveCorp in 2003. Amy started her career as a broadcast journalist, working for various CBS, NBC and ABC affiliates. She earned a bachelor’s degree in journalism and mass communications from Washington & Lee University. @amybo

Gina Boswell
Executive Vice President, Personal Care, Unilever

gina-boswell Since 2011, Gina Boswell has been leading the multi-billion dollar Personal Care portfolio for Unilever North America, which is made up of hair, skin, and deodorant categories. Formerly as President, Global Brands for Alberto Culver, Ms. Boswell oversaw all global brands, such as TRESemmé, NeXXus, and St. Ives for this $3.7 billion market cap company, until acquired by Unilever. Prior to Alberto Culver, she held several senior positions at Avon, Ford Motor Company and The Estee Lauder Companies. Ms. Boswell serves on the boards of Manpower Inc. (NYSE: MAN), Wolverine (NYSE: WWW), Cosmetic Executive Women (CEW), and the Personal Care Products Council. Ms. Boswell was named a Henry Crown Fellow of the Aspen Institute in 2005. She is a member of the Chicago Network and President of the Yale University Council. Recently, Ms. Boswell has been recognized as a “Woman to Watch” by Advertising Age, “Marketer of the Year” and “50 Most Influential People in Beauty” by Women’s Wear Daily, and “Achiever of the Year” by Cosmetic Executive Women. @BoswellGina

Gina Boswell’s Top Trends

  1. 360 Degree Marketing is Dead The proliferation of channels and the explosion of consumer touchpoints has actually created the need for focused, contextually relevant communication. Reaching everyone, everywhere is no longer the smartest play. Making choices about who sees what message from you is critical to creating meaningful connections with consumers
  2. Consumer in Control Technology = access to knowledge and information = power. Consumers are hungry for information about brands and there is a need for increased transparency on all levels. The most successful brands will embrace this trend and use it to build their relationships with their consumers, rather than fighting them.
  3. Mobile First Marketers first need to evaluate campaigns through the lens of their smart phones. If a campaign doesn’t work in mobile, it doesn’t work anywhere. Because mobile is mobile in nature – which makes it everywhere.

Maggie Chan Jones
Chief Marketing Officer, SAP

maggie-chan-jonesAs the chief marketing officer (CMO) of SAP, Maggie Chan Jones oversees the development of marketing strategy across the globe. She champions SAP’s mission to help its customers, partners, and employees Run Simple, and supports SAP’s transformation into the Cloud Company powered by SAP HANA. Prior to becoming the CMO of SAP, Maggie most recently served as the inaugural Regional CMO of North America at Level 3 Communications, where she led the transformation of the marketing function by sharpening the focus on more profitable customer segments, creating customer-focused marketing programs, and instilling a culture to measure returns on marketing investments.Before joining Level 3, Maggie spent over seven years at Microsoft Corporation, where she was the marketing director of U.S. Cloud Services and Office 365. Prior to her role at Microsoft, Maggie held managerial and marketing positions at Sun Microsystems and ADIC. Maggie is a recipient of Women in Cable Telecommunications Rocky Mountain’s Woman of the Year award, Colorado Diversity Council’s Most Powerful and Influential Women award, Diversity Journal’s Women Worth Watching award, Capacity Magazine’s Best Marketing Team award. Maggie also served as a Board member of the Women’s Bean Project, a non-profit social enterprise based in Denver, CO. Originally from Hong Kong, Maggie received her undergraduate degree in business management from Binghamton University and holds an executive master of business administration (EMBA) degree from Cornell University. @maggiecj

Maggie Chan Jones’ Top Trends

  1. Not just digital marketing, but rethinking marketing in a digital economy.
  2. Impact of millennial on the workforce in business as contributors and society as consumers.
  3. Consistent, context-rich brand experience across every channel at every touch point.

Sona Chawla
President, Ecommerce, Walgreen Co.

sonia-chawla.jpg Sona Chawla leads the Digital and Marketing Division for Walgreens, steering e-commerce, enterprise-wide marketing and customer loyalty and insights. Chawla is charged with advancing Walgreens’ vision for an omni-channel “well experience” by developing and leveraging its corporate brand, integrated portfolio of marketing assets, web and mobile offerings, Balance® Rewards loyalty program, and customer insights. Previously, she served as president of e-commerce from January 2011 before being promoted to her current role in February 2014. She joined Walgreens in July 2008 as senior vice president of e-commerce. Prior to joining Walgreens, she was vice president of global online business at Dell, Inc. She also worked at Wells Fargo’s Internet Services Group, where she held several roles including executive vice president of online sales, service and marketing. Before Wells Fargo, Chawla worked at Andersen Consulting (now Accenture) and Mitchell Madison Group. She earned a bachelor of arts degree in mathematics and computer science from Wellesley College in 1990 and a master of science degree in management from the Massachusetts Institute of Technology Sloan School of Management in 1994. She serves on the board of directors of Express, Inc. and on the board of trustees for the Peggy Notebaert Nature Museum.

Wendy Clark
President, Sparkling Brands & Strategic Marketing, Coca-Cola North America

wendy-clark.jpgAs President, Sparkling Brands & Strategic Marketing, Coca-Cola North America, Wendy Clark leads the Sparkling Category Business Unit as well as the Integrated Marketing organization, including Portfolio Strategy and Innovation, Connections, Investments and Assets, Content and Design for the United States and Canada. Previously, Wendy held the role of Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of our Sparkling brands and businesses, led by trademark Coca-Cola.Under Wendy’s guidance, her team has achieved a great deal, including leadership of The Coca-Cola System’s largest-ever marketing activation for the 2014 FIFA World Cup in more than 175 countries. Her team holds a leading industry voice on evolved consumer engagement under their Liquid & Linked communications strategy, leveraging the power of authentic, real-time, brand stories that spread through owned, earned, shared and paid media connections to create shared value. Prior to joining The Coca-Coca Company, Wendy was senior vice president, advertising for AT&T, the world’s largest telecommunications company, where she was at the helm of the company’s most ambitious and aggressive re-branding and advertising campaign in its history. She holds a BA/English from Florida State University and lives in Atlanta with her husband and three children.

Wendy Clark’s Top Trends

  1. Global connectedness, conscience and action — our real-time, global connectedness will be pervasive and expected. With complete awareness and insight will come added whole-world conscience and responsibility to act.
  2. A tipping point on online negativity fuels a demand for more Humanity — a backlash to the anonymous vitriol and personal attacks online will fuel a movement and expectation for more humanity online.
  3. Brevity – with ever increasing information overload a need for simpler, shorter engagement and time spent will occur. In other words, why have 3 trends when you can have 2?

Lisa Cochrane
SVP Marketing, Allstate Insurance

LisaCochrane Lisa Cochrane began her career in advertising as a trainee for Ogilvy & Mather and spent 13 years there rising to senior officer. After working in shopper and marketing services at Schwarz Worldwide (now IMS/Omnicom) and directing corporate relations for Northwestern University, she joined Allstate in 2000. As Senior Vice President of Marketing for Allstate, Lisa is best known for challenging insurance advertising convention with the popular “Mayhem” advertising campaign that reminds people you get what you pay for. And, to complement the popular Mayhem campaign, she built on Allstate’s longstanding message of “Good Hands” (well known for actor Dennis Haysbert’s reassuring presence) by expanding how people think about Allstate – a company that doesn’t just protect you from the bad, but helps people focus on the good in their lives: “Good Hands for the Good Life.”

Lisa Cochrane’s Top Trends

  1. Rising and Restless Millennials…and Boomers
  2. Mattering vs. Marketing
  3. Data Deluge vs. Judgment and Intuition

Kara Council
CMO, EVP Consumer Experience, Kenneth Cole

kara-council.jpgKara Council is the Chief Marketing Officer and Executive Vice President of Consumer Experience at Kenneth Cole Productions. As CMO Kara is responsible for driving the strategic development of the direct to consumer experience, including e-commerce, brand marketing, and design services for the company’s full portfolio of brands. In this capacity she is leading a reconnection to the customer and prioritizing data and analytics to drive marketing performance. Kara is a brand marketing executive with more than 20 years of related industry experience. Noted for her work at William Sonoma Inc. where she worked to elevate the Pottery Barn Consumer Direct business, as well as establish e-commerce and social platforms for the West Elm Division. She began her career at Nordstrom, where she spent over five years in buying and store leadership. Kara serves as an advisor for the Breast Cancer Research Foundation (BCRF), as well as The Samuel Waxman Cancer Research Foundation. @KaraCouncil

Jill Cress
SVP-Global Consumer Marketing, MasterCard

jill-cressJill Cress is Senior Vice President, Global Consumer Marketing for MasterCard. In this role, she is responsible for delivering the consumer strategy for the MasterCard brand, ranked as #18 in the Millward and Brown Brand Z Most Valuable Global Brands. She is accountable for the global efforts to bring the consumer to life through consumer segmentation and insights, and has responsibility for the global advertising guidelines of MasterCard’s Priceless campaign, ensuring the brand reaches consumers in line with its brand position. Ms. Cress brings over 20 years of experience in marketing and sales to her current role and has worked in a variety of leadership positions located around the world. In the UK, she led the national sales teams for the UK and Irish markets, and in Brussels, she ran the strategic planning function for MasterCard Europe. Ms. Cress serves on the New York Metro Advisory Board for NFTE and volunteers her time with several organizations in her community. Ms. Cress holds a Bachelor of Science from Indiana University with a minor in Political Science and French. She also completed an International Economics Assignment at the University of Maastricht, The Netherlands.

Jill Cress’ Top Trends

  1. Physical and Digital Convergence –- every device will be a connected device and impact how brands connect with consumers.
  2. User-Centered Design is a Must –- this will impact trends in talent acquisition and organizational design.
  3. It is All About the Journey –- understanding the consumer journey before, during and after the moment of truth – the purchase

Jerri DeVard
Chief Marketing Officer, ADT

jerri-devardJerri DeVard is Senior Vice President and Chief Marketing Officer for The ADT Corporation. She leads ADT’s marketing efforts across the Residential, Business and Health business units. She is responsible for all strategic, operational and financial aspects of the company’s integrated marketing programs including brand advertising, digital marketing, communications, lead generation, sponsorships, and other initiatives. Before joining ADT in March 2014, Jerri served as Nokia’s first chief marketing officer. As a member of Nokia’s executive committee, she oversaw all global and local marketing, advertising, brand management, insights, retail, partnership, and sponsorship activities for consumer and small business. Before that she held various marketing leadership positions in Fortune 100 organizations including senior vice president, marketing and brand management for Verizon Communications; and chief marketing officer, e-consumer for Citigroup. Jerri is also a Director of Belk Stores. She earned a Bachelor of Arts in Economics from Spelman College in Atlanta and holds an MBA in Marketing from Atlanta University Graduate School of Business.

Pam El
Chief Marketing Officer, NBA

el-pam.jpgAs Executive Vice President and Chief Marketing Officer at the National Basketball Association, Pamela El is responsible for the NBA’s global marketing operation, directing brand development, overall marketing, and advertising for the NBA, WNBA, and NBA Development League. With more than 30 years of experience, El has long been recognized as an industry leader for her expertise in brand management, marketing strategy, creative development, and media and sponsorships. Prior to joining the NBA in August 2014, El served as Senior Vice President of Financial Brand Marketing for Nationwide Insurance, where she spearheaded brand marketing for financial services and directed the creative, media and research initiatives for its first direct-to-consumer campaign. Preceding her time at Nationwide Insurance, El spent over a decade with State Farm Insurance in the role of Marketing Vice President, where she led sales and marketing strategy for the U.S. and Canada, including brand management, national and local advertising, sponsorships, and digital marketing. Earlier in her career, El held positions with Terebeam Corporation in Seattle, U.S. West Communications in Denver, and The Martin Agency in Phoenix and Richmond, Virginia. She began her marketing career in 1983 with Siddell, Matus, & Coughter, also located in Richmond. Throughout her career, El has received a variety of distinctions including being named to Advertising Age’s 100 Most Influential Women in Advertising in 2012. She has been recognizing with the Changing the Game Award from the Advertising Women of New York (AWNY) and the 2010 Steve Harvey Foundation Corporate Citizen Award. She was also honored as one of the most 25 Most Influential Black Women in Business by The Network Journal in 2009. Prior to leaving State Farm, she served on the Board of Directors for the Women’s Basketball Hall of Fame, the Ad Council, the LeBron James Family Foundation, and the LIFE Foundation. El earned a bachelor’s degree in Mass Communications from Virginia Commonwealth University. She resides in New York City with her husband William.

Pam El’s Top Trends

  1. Mobile will become the #1 way we consume the majority of our information.
  2. Brand integrity will become more important than ever.
  3. Live sports will continue to lead in appointment viewership.

Alicia Enciso
Chief Marketing Officer, Nestlé USA

alicia-encisoAlicia Enciso is the Chief Marketing Officer for Nestlé USA, comprised of five main product lines: Nestlé USA, Nestlé Purina PetCare Company, Nestlé Waters North America, Nestlé Nutrition and Nestlé Professional. Together, these companies operate in more than 120 locations in 47 states and employ more than 51,000 people. The United States is Nestlé S.A.’s largest market with combined product sales in the United States totaling more than $25 billion in 2012. Enciso assumed her current duties in April 2013, when she was promoted from VP Communications/Marketing Nestle Mexico, a position she held for 5 years. Prior to joining Nestlé Alicia was led the marketing and communications firm Zyman Group in Mexico. Before that she spent 11 years at Procter & Gamble, where she ascended to Marketing Director. Alicia completed her undergraduate studies at the Instituto Tecnológico Autónomo de México, where she received a degree in Business, Marketing. She received her Graduate Certificate in Business and Administration from Harvard University.

Anne Finucane
Global Chief Strategy and Marketing Officer, Bank of America

anne-inucaneAnne M. Finucane is global chief strategy and marketing officer at Bank of America, and a member of the company’s executive management team. She chairs the Bank of America Charitable Foundation, overseeing a 10-year, $2 billion charitable giving goal, and is president of the company’s Northeast region. During her 18 years at Bank of America and its legacy firms, Finucane has served as a senior advisor to four of the company’s chief executive officers and the board of directors. She is responsible for the strategic positioning of Bank of America. As leader of the marketing, research, communications and public policy organizations, she directs the company’s engagement and position on global and domestic public affairs issues, including current and proposed legislation, and oversees all advertising efforts. Finucane also leads Bank of America’s corporate social responsibility program, which leverages the unmatched capabilities of the company and power of its global platform to help partners, people, communities and a broad client and customer base more effectively address a wide range of social issues. Examples include a partnership with (RED) and the band U2, which will generate more than $10 million for the fight against AIDS, and a first-of-its-kind partnership with Sal Khan and the Khan Academy that aims to improve financial literacy through an innovative approach to online learning. Finucane also joined Vital Voices to establish the Global Ambassadors Program, which invests in the potential of emerging women leaders around the world, and oversees the company’s $1.2 billion Community Development Financial Institution portfolio. Active in the community, Finucane serves on both corporate and nonprofit boards of directors including Carnegie Hall, the National September 11 Memorial & Museum, the American Ireland Fund, the John F. Kennedy Library Foundation, CVS Caremark, Brigham and Women’s Hospital, and Special Olympics. She is also a member of the Council on Foreign Relations.

Wanda Gierhart
Chief Marketing Officer, Neiman Marcus Group

wanda-gierhart.jpgWanda Gierhart is Senior Vice President, Chief Marketing Officer for Neiman Marcus Group. Neiman Marcus Group (NMG) is the premier omni-channel retailer of luxury and fashion merchandise in the United States and operates 41 Neiman Marcus Stores, Bergdorf Goodman in New York, the Last Call off-price division, and CUSP; as well as Neiman Marcus Online, the company’s e-commerce and direct-to-consumer business. Since its founding in 1907, the company has been known for its commitment merchandising excellence and customer service. Gierhart oversees all aspects of marketing and branding for NMG’s prestigious portfolio of brands to drive long-term growth. An accomplished leader with extensive upscale consumer branding experience in the retail and apparel industries, she specializes in creating a total customer experience across multiple channels with expertise in global marketing strategic planning, digital and mobile marketing, social media, sales promotion, e-commerce, merchandising and retail management. Gierhart joined The Neiman Marcus Group in 2009. Prior to her affiliation with NMG, she was President and CEO, Travel Smith Outfitters; Executive Vice President of Merchandising and Marketing, Design within Reach; and Executive Vice President and Chief Marketing Officer, Limited Brands. Previously, Gierhart worked for Neiman Marcus Direct and Horchow in strategic planning and marketing. She began her career at Electronic Data Systems (EDS) in the Executive Development Program. Wanda was educated at the University of Nebraska-Lincoln with a degree in finance. She and her daughter, Celese who is 12 years old, reside in Dallas, Texas. @WandaGierhart

Wanda Gierhart’s Top Trends

  1. Mobile First – Design intent begins with mobile, determine the right customer experience, feature mix, and marketing spend allocation
  2. Personalization – Know the customer and customize every touch point for them on an individual basis
  3. Three-Dimensional Branding – Bringing the brand to life in the digital world through authenticity, transparency and inspirational content

Marie Gulin
Chief Marketing Officer, L’Oreal USA

marie-gulin.jpgMarie Gulin was named Chief Marketing Officer for L’Oréal USA effective June 1, 2014. She brings over 15 year of progressive experience in managing communications and digital strategies for fast-moving consumer goods and beauty luxury brands, most recently, as Global Head of Integrated Marketing Communications for L’Oréal Paris. Having served in this position since 2010, Marie was responsible for content and services development, digital platforms, sponsorships, as well as PR and events across 60 countries in 8 strategic regions, while ensuring brand consistency across all communications channels. She successfully reinvented integrated communications for L’Oréal Paris and through her strategic leadership in the digital space, overhauled the content strategy for the brand’s product innovations, and modernized major events like L’Oréal Paris’ involvement in the Cannes Film Festival. Marie has worked extensively in digital marketing and e-commerce roles for the company, mainly for L’Oreal Paris but also for the VICHY division. She joined L’Oreal in 2001 as International Digital Project Manager for VICHY. @mariegulin

Jeannine Haas
Chief Marketing Officer, Avis Budget Group

jeannine-haas.jpgJeannine Haas is the Chief Marketing Officer for Avis Budget Group, serving as the primary marketing leader responsible for developing and executing the strategic marketing plan to deliver revenue and profit for the organization. Jeannine leads global branding and overall North American marketing operations, including advertising, eCommerce, CRM, insights and loyalty across Avis, Budget, Budget Truck and Payless car rental. She is responsible for management of all marketing channels including dotcom, social and mobile. Jeannine and her team deliver revenue and profit through acquisition, retention and improvements to customer contribution. Since joining Avis Budget Group in July of 2011, Jeannine has been leading a successful strategic marketing transformation marked by global rebranding, innovative and award-winning advertising, restructured digital marketing plan, media and channel optimization, and launch of the Company’s integrated CRM system. Jeannine is an accomplished marketing executive who has been named to the Forbes’ 50 Most Influential CMOs of 2014, Brand Innovators Top 50 Women in Marketing and AWNY’s Working Mothers of the Year lists. She joined Avis Budget Group following a highly successful 12-year run with American Express, where she held a number of senior Marketing positions, with increasing responsibility across Product Management, Business Development, Acquisition, Strategic Planning, Loyalty and Customer Marketing. During her tenure, she was honored with the Company’s most prestigious award for exemplary leadership and performance. She began her career at Ford Motor Company where she held a variety of marketing and business development positions. While there, she was awarded the Company’s highest marketing honor for the launch and implementation of a game-changing business development initiative. Jeannine earned a BS in Marketing and Business from the State University of New York at Oswego and an MBA from the University of Michigan. @jninehaas

Jeannine Haas’s Top Trends

  1. Marketing Influence – CMOs evolve into CIOs = Chief Inspiration Officers as marketing becomes more influential in shaping company cultures and creating Employee Brand Advocates.
  2. Consumer Conversationalists – brands harness the value of empowering and fostering the dialogue with consumer conversationalists who tell, make and share stories that bring a brand’s purpose to life in a genuine, authentic way
  3. The New Power Couple – the CMO and CFO become the new C-suite dynamic duo as marketing increasingly drives and influences corporate investment and revenue generation and the CMO/CIO partnership moves to a stage of maturity

Jennifer Hanley
SVP Brand Marketing, Nationwide

ElizabethFrancisJennifer Hanley leads the development and execution of Brand Marketing, including Advertising, Media, Sponsorships, Promotion, Cause Marketing, and has the responsibility for leading the Direct and Member Solutions Channel / Product Marketing team. Jennifer also leads Marketing’s Digital Center of Excellence, Creative Services, and the Marketing Operations & Technology teams. Since joining Nationwide in 2007, Jennifer has held previous titles, serving as Senior Vice President P&C Brand Marketing, Senior Vice President Marketing Services and Vice President, Marketing Programs. She led the largest advertising campaign in Nationwide’s history, Join the Nation, which debuted in 2012. Jennifer will chair the Experience Nationwide and Operation Feed campaigns in 2015. Jennifer has over 25 years of marketing experience, including her role as Vice President, Marketing Services for The Scotts Miracle-Gro Company. There, she was responsible for creative development of marketing initiatives for the Scotts, Miracle-Gro, Ortho, and Roundup brands in the areas of advertising, promotion, packaging, point-of-purchase, event marketing, and sponsorship programs. Previously, Jennifer served as Director of Marketing and Retail Operations at Stanley Works and Manager of Promotion Development & Trade Programs for Newell-Rubbermaid. Jennifer attended the University of Akron and holds a degree in English and Mass Media Communication. She is a member of the National Organization of Professional Women as well as Advertising Women of New York, which named her 2012 Working Mother of the Year. Sports Business Journal presented Jennifer with their 2013 Game Changer award for her large role in “the intersection of women and sports” and her team’s pivotal force for sports marketing excellence. @brinkleythedog

Jennifer Hanley’s Top Trends

  1. Brands will initiate conversations versus build campaigns to engage consumers
  2. Brands who merge their data capabilities with personalization will achieve the greatest demand generation results
  3. Children will emerge as the biggest influencers in parental purchasing decisions

Denise Incandela
President, Digital and Global Ecommerce, Ralph Lauren

denise-incandela.jpgDenise Incandela is President of Digital and Global Ecommerce for the Ralph Lauren Corporation where she oversees global ecommerce, digital marketing, social media, customer relationship marketing, customer analytics, and all omni channel initiatives. Previously, Denise served as the Executive Vice President and Chief Marketing Officer of Saks Fifth Avenue, where she oversaw Saks Direct and Saks Fifth Avenue’s marketing programs including, advertising, sales promotions, loyalty, digital marketing / social media, customer analytics and market research. She joined Saks in 1999 to build and launch Saks.com from the ground up and was instrumental in driving Saks’ significant digital presence and ecommerce growth. Previously, Denise worked at McKinsey & Company’s New York Office, where she was a leader of their Retail practice and served Saks Fifth Avenue as a consultant for five years. Prior to joining McKinsey, Denise worked at Shearson Lehman Brothers and American Express. Incandela is also a member of the Board of Advisors for The Wharton School’s Jay H. Barker Retailing Center. Denise is on the Board of Directors of CST Brands, Inc. and the Board of Advisors for The Wharton School’s Baker Retailing Center. In 2013, Denise was inducted into Direct Marketing News’ 2013 “Marketing Hall of Femme”. In December 2012, she was named one ofLuxury Daily’s “Luxury Women to Watch” for 2013. In 2011, she was named one of the “Top Women in Cross-Channel Retail” byRetail Online Integration. She has also been featured in a number of respected leadership books, includingHow Remarkable Women Lead by Joanna Barsh and Susie Cranston andThe Next Generation of Women Leaders by Selena Rezvani. Denise received an M.B.A. from the Wharton Business School and a B.S. from Boston College.

Denise Karkos
Chief Marketing Officer, TD Ameritrade

denise-karkos.jpgAs chief marketing officer, Denise Karkos is responsible for the overall management of TD Ameritrade’s marketing to the long-term investor, trader and advisor segments. Specific functions that she oversees include segment strategy, brand and advertising, social media and content marketing, marketing analytics and operations. Previous experience at TD Ameritrade includes managing director of brand and advertising and managing director of retail segment strategy. Prior to joining TD Ameritrade in 2010, Karkos spent four years with TD Bank, as the senior vice president of marketing planning, where she managed multiple bank acquisitions including Commerce Bank, which doubled the firm’s footprint. With more than 20 years of experience, Karkos has held multiple positions building media and marketing strategies for national brands from both the advertising agency and the client side of the business. She has held positions in notable advertising agencies, including The VIA Group, Digitas, Hill Holliday and Initiative Media, where she played both account and media roles, and managed clients including American Express, Top Flite Golf, and Johnson & Johnson. Denise also worked at L.L.Bean as an advertising manager and at Outside Television (RSN) running business development. Denise has been the recipient of multiple Marketing awards including a Clio, numerous Webby Awards, ADDYs, and Financial Communications Society (FCS) awards. She received a bachelor’s degree in marketing from the University of Notre Dame, where she captained the women’s soccer team. @dckarkos

Denise Karkos’ Top Trends

  1. Investment in emerging channels that are coming to scale
  2. Personalization across all media
  3. Brands delivering more value to consumers

Esther Lee
Executive Vice President, Global Chief Marketing Officer MetLife, Inc.

esther-leeIn her role as Global Chief Marketing Officer at MetLife, Esther Lee is responsible for managing all aspects of global marketing, the global brand and the customer journey. Lee joined MetLife in January, 2015 from AT&T, where, as Senior Vice President for Brand, Marketing, Advertising and Sponsorships, she led the strategy to drive awareness for AT&T’s commitment to innovation through the ongoing rollout of the company’s “Rethink Possible” brand platform. Lee has held leadership roles at some of the world’s most prestigious companies and agencies including The Coca-Cola Company, J. Walter Thompson, Deutsch and DiNotoLee, the shop she co-founded. Her contributions to the industry have been recognized with leadership awards from AWNY, AAF, NAAAP, Asian Women in Business, and the Asia Brand Congress for her achievements in the field of business and brand building. In 2012, Lee was named to the “Power Players” category of the Advertising Age list of “100 Most Influential Women,” and the Advertising Club of New York honored her as an “Advertising Person of the Year.” @esthersoolee

Esther Lee’s Top Trends

  1. Mobile technology will disrupt every category
  2. Brands will be judged by the experiences they provide, not the stories that they tell
  3. Data will shift marketing back from one-to-many to one-to-one

Kristin Lemkau
Chief Marketing Officer, JPMorgan Chase

kristin-lemkau.jpgKristin Lemkau is the Chief Marketing Officer for JPMorgan Chase. She is responsible for brand, advertising, media, sponsorships and market research firmwide. She also leads media relations and communications for Chase. She reports to Gordon Smith, CEO of Consumer & Community Banking, and is a member of the Consumer & Community Banking Leadership Team. Prior to her role as CMO, she was Chief Communications Officer for Chase since and Deputy Head of Communications and head of Corporate Brand for JPMorgan Chase. From 2005-2010, Kristin led Global Marketing & Communications for J.P. Morgan’s Investment Bank, including media relations, internal communications, marketing, employer brand, client events, and social responsibility. Before that, she ran Global Media Relations for the Investment Bank, Asset Management and J.P. Morgan’s Private Equity business. Prior to joining J.P. Morgan in 1998, she was director of Media Relations for AlliedSignal, the predecessor firm to Honeywell, Inc. She was previously director of Media Relations for Freeport-McMoRan in New Orleans. During her six-year career at Freeport, she was based in Madrid and Jakarta, where she built the company’s local communications offices. Kristin graduated from Vanderbilt University. She lives in Rye, New York, with her husband and children. She is Chairman of the Board of Directors for the Sandy Hook Promise, a nonprofit focused on preventing the causes of gun violence, and is a member of the Leadership Council for the Robin Hood Foundation. @KLemkau

Kristin Lemkau’s Top Trends

  1. Mobile Commerce
  2. 1 to 1 Marketing
  3. Streamlining the digital media supply chain

Alison Lewis
Global Chief Marketing Officer, Johnson & Johnson

alison-lewis.jpgAlison Lewis is Chief Marketing Officer, Consumer Family of Companies, at Johnson & Johnson. She is a member of the Consumer Group Operating Committee and reports to Lynn Pendergrass, Worldwide Chairman, Consumer Group. Alison leads the Company’s four global franchises, Marketing Services and franchise R & D, working closely with the Chief Technology Officer. She is responsible for growing the Consumer Group’s portfolio of mega-brands globally through breakthrough marketing and innovation platforms while building best-in-class marketing capability around the globe. A recognized creative marketing leader, Alison brings more than 25 years of brand management and marketing leadership, and is known for growing global brands and creating customer value. Alison joined Johnson & Johnson from the Coca-Cola Company, where she was responsible for making Coca-Cola’s 127-year-old brand relevant to consumers in a connected, multicultural world. She held a variety of executive positions in both the U.S. and Canada, and most recently was Senior Vice President – Marketing, North America. During her career, she launched the My Coke Rewards platform, growing it as a powerful digital, mobile and social platform for Coke. During her tenure with Coca-Cola, her marketing team was awarded a number of recognitions, including Marketer of the Year by Advertising Age, the Clio Brand Icon Award and most recently Cannes’ Creative Marketer of the Year. Before joining Coca-Cola, Alison spent 6 years in brand management roles at Kraft Foods in Canada. Alison earned her Bachelor of Commerce Degree from Queens University, Kingston, Ontario. She was also recently elected Board Chair of the National 4-H Council.

Alison Lewis’ Top Trends

  1. Disruptive Business Models Innovative companies will break apart their traditional models to redefine how they win vs just participate. This affects everything from the supply chain to selling channels to innovation to content creation.
  2. Mobile! Mobile! Mobile! This isn’t just about millennials. Look to the fringe generations – Gen Z and Baby Boomers – this is THE marketing machine of today.
  3. Customization and Personalization The Internet of Things leads us to a world that demands the ‘what, where, when and how’ in a customized way like never before.

Adrienne Lofton
Senior Vice President, Global Brand Marketing, Under Armour

adrienne-lofton.jpg As SVP of the Global Brand Marketing group Adrienne Lofton is responsible for developing and leading brand strategy and category implementation for the Under Armour brand across the globe. Ms. Lofton is specifically responsible for key revenue driving engines within the brand including the Train, Run, Women’s, Kids and Accessories businesses. Adrienne’s team serves as the brand compass with the primary goal of ensuring authenticity in all aspects of the business, and constantly seeks to identify and execute innovative ways to communicate the Under Armour experience and brand promise to millions of athletes all over the world. Prior to her current position Ms. Lofton served as the CMO of the Global Dockers brand at Levi Strauss & Co. and prior to that spent several years at Under Armour as the Senior Director of Women’s and Kids Brand Marketing. Adrienne also spent time in Marketing Planning at Target Corporation in Minneapolis MN, where her primary responsibility centered around managing the Multi-Cultural business focused on the African-American segment as well as cross-category general market campaigns and Iconic Red & White Branding initiatives. Ms. Lofton has extensive cross industry marketing experience both client and agency side including tenures with General Motors Planworks (a subsidiary of Starcom MediaVest), where she was responsible for building and rolling out the Multicultural media planning strategy for the complete portfolio of General Motors brands; and Gap Inc. in San Francisco CA, where Ms. Lofton began her career as part of the Retail Management Program gaining extensive experiences in both Media Planning and Brand Management working on Gap Brand’s international portfolio including Gap Japan and Europe. Ms. Lofton was born in Cleveland Ohio and raised in Houston TX, and earned her B.A. from Howard University where she concentrated in Marketing, was initiated into Delta Sigma Theta Sorority, Inc. and was a Division I Scholarship athlete and Captain of the Howard University Volleyball Team. @ALofton31

Nagisa Manabe
Chief Marketing and Sales Officer

nagisa-manabe.jpgNagisa Manabe was named Chief Marketing and Sales Officer, Executive Vice President in May 2012, and reports directly to the Postmaster General. In this role, Manabe is responsible for all domestic and international products marketing, development and management. She is also responsible for the Postal Service Pricing, Retail Strategy, Global Business, Sales, Secure Digital Solutions and Stamp Services organizations. Prior to her current role, Manabe served as vice president of New Growth Platforms at the Coca Cola Company. Before that, she was the vice president of Marketing for Diageo Guinness USA, the beer and malt beverage division of Diageo, a leading worldwide spirits, wine and beer company. Since beginning her career in 1991 at Procter & Gamble, Manabe has held a variety of key marketing and innovation leadership positions while working on the marketing and new product development for more than 30 brands at Procter & Gamble, Johnson & Johnson, Unilever Bestfoods North America, Campbell’s, Diageo and Coca Cola. A graduate of Yale University, where she earned a Bachelor of Arts degree with a double major in Economics and Japanese Studies, Manabe also has a Master of Business Administration degree from Harvard University.

Nagisa Manabe’s Top Trends

  1. The Age of Digital Ecosystems As the Internet of things gains ground over smart phone users the next five years, we will be increasingly living in digital ecosystems. These ecosystems will be an extension of our current smartphone operating systems such as Android and iOS. We will evolve from multiple Internet device users to a more connected lifestyle that will include about five to seven screens: Smart phone, Tablet, PC, Smart TV, Car OS, Wearable device (Smart Watch/Fitness Tracker) and a Smart home appliance. As a result, marketers will have an intricate understanding of user behavior and lifestyle to offer personalized products and experiences.
  2. Augmented Reality to Rekindle Paper Currently Augmented Reality (AR) is very much in development stage, thus the experience is not as smooth as most people would like it to be. However, all the leading tech companies are putting a tremendous amount of time, energy and money into taking AR to the next level. These companies are confident that a killer AR solution is just around the corner. It will completely transform the relationship people have with mail and other paper based communication.
  3. Omni-Channel Retailing In the next 5 years, customers will be markedly impacted by digital technologies that interact with retailers through countless channels—websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mobile devices, augmented reality stores, taxicabs, game consoles, televisions, networked appliances, home services, in-store robots, NFC payment systems and more. In an omni-channel world, shoppers will be comfortable sharing their information in order to get customized shopping experiences. For retailers, the key to success will be creating a 360-degree view of your customer based on purchase history, preferences, life-stage needs, shopping behavior. Personalization will be norm rather than a differentiator.

Tara McRae
SVP Brand & Marketing, Puma

tara-mcrae.jpgTara McRae is a seasoned brand & marketing expert who comes from a diverse background in corporate and agency experience in Fashion, Sports and Consumer Electronics. McRae joined PUMA as the Media/Advertising Manager in 2006. McRae quickly succeeded in her role, executing multi-million dollar campaigns for major PUMA programs. In 2007, McRae took the helm of Sports Marketing as Director. McRae drove the development of the Golf, Soccer, Running & Training categories. Shortly after the success of key programs within the sports world, McRae was promoted to Senior Director of Marketing, overseeing Sports & Lifestyle marketing for North America, as well as all the cross-functional teams of PR, Media, Creative and Entertainment. A few years later, McRae then took on a new role within the company’s strategic planning group as Vice President of Strategic Planning & Brand Management, with a focus on consumer insights and research, management of licensee and joint venture partners, asset strategy and plans, and cross-functional project management of key brand and business initiatives and programs. Last year she was promoted to Senior Vice President of Brand & Marketing to lead the charge for PUMA in the North American marketplace as the company’s mission evolved to become the fastest sports brand in the world. McRae has been instrumental in many successful launches in the past year for the brand in NA including the largest brand campaign in PUMA history deemed Forever Faster and the new retail collaboration with Foot Locker named The PUMA Lab. Prior to PUMA, McRae spent several years at Bose Corporation in corporate communications / marketing. She also spent time in interactive direct marketing Los Angeles, CA at Smileworks.com. McRae hails from Massachusetts and holds a Bachelors of Arts in Communications from the University of Massachusetts Amherst and a Masters of Science of Professional Communication from the Clark University. McRae is an avid soccer player and very active in community service organizations. @tmcrae04

Tara McRae’s Top Trends

  1. Consumer first, always.
  2. Be forever faster. Our world moves so fast and our consumers are bombarded with so many messages. Break through the clutter with creativity and knowledge of the consumer. Stay ahead of what is happening and optimize things along the way so you don’t get left behind.
  3. Take risks. Be smart about them, but take them!

Jamie Moldafsky
Chief Marketing Officer, Wells Fargo

Jamie Moldafsky As Wells Fargo’s Chief Marketing Officer, Jamie Moldafsky leads the development and implementation of enterprise marketing strategies for the Wells Fargo brand, considered one of the world’s 25 most valuable. Her responsibilities also include advertising; direct, experiential and diverse segments marketing; the integrated marketing calendar; market research; social media; brand reputation efforts; management of the company’s meeting and events; and leadership of the company’s 11 history museums. She also is a key partner to the company’s lines of business, influencing their strategies for the promotion, distribution, and pricing of their products and services. Prior to her current post Jamie was EVP of Home Equity Acquisition and Customer Management. Before joining Wells Fargo, she was general manager for Whirlpool Corp.’s Kitchen Aid brand with P&L responsibiity. She also was senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express. Moldafsky holds an MBA from the Wharton School at the University of Pennsylvania and a bachelor’s degree from the University of Michigan.

Trish Mueller
Chief Marketing Officer, The Home Depot

trish-mueller.jpgTrish Mueller is Senior Vice President and Chief Marketing Officer for The Home Depot. She is responsible for the strategic branding and advertising direction of The Home Depot and its subsidiaries. Trish joined The Home Depot in 2009 as Vice President of Advertising. Prior to that she was Senior Vice President, Advertising and Marketing for The Sports Authority. Trish’s retail background includes senior officer marketing management roles at American Signature, a $1 billion-plus furniture chain, and the ShopNBC home shopping network. She began her career at Montgomery Ward, where over a 15-year period she held positions of increasing responsibility in merchandising, field operations and marketing. In 2011, Trish was named one of Ad Age’s “Women to Watch,” and included in The Atlanta Business Journal’s “Women of Excellence.” She also was selected as “Woman of the Year” by the Georgia Diversity Council for her motivational work with young women in middle school, promoting the need for scholastic excellence. @mueller_trish

Trish Mueller’s Top Trends

  1. Multi-Screen Viewing: Creation and consumption of video is ever changing. Brands will find new ways to break through and reach Customers who are no longer engaging in traditional viewing habits.
  2. Data Driven Conversations: The convergence of big data and technology applications will usher in a new way for Brands to consume and use data to know what’s needed to better serve Customers.
  3. Scale and Efficiency: Programmatic buying will create greater efficiency across our discipline giving Brands new ways to create, reach, and personalize the shopping experience for Customers.

Shaun Nichols
Vice President Integrated Content Marketing, Dr. Pepper Snapple Group

shaun-nichols.jpg Shaun Nichols is the Director of Brand Design at Dr Pepper Snapple Group, Inc. Her key responsibilities include developing content strategies for such iconic brands like Dr Pepper, 7UP, Snapple, Mott’s Canada Dry and many more. Her role also includes agency management and consumer content creative development. Shaun has been with DPSG for 18 years in a broad variety of roles including sales, shopper marketing and brand management. Prior to joining DPSG she worked in advertising for Ogilvy and Mather in NYC on Pepperidge Farm, Campbell’s Soup and Hardee’s Foods. Shaun specializes in leading brand teams to develop strong marketing strategies that translate into impactful consumer communication. Her passion lies in collaboratively building relevant consumer goods brands like Dr Pepper, Snapple, 7UP and Mott’s. She is a working mother of 2 boundless children ages 11 and 13 and uses her love of cooking and entertaining as a tool to fundraise for her children’s schools. @ShaunNichols1

Shaun Nichols’ Top Trends

  1. Great content will be driven by big integrated ideas and a more vertical approach to communications. This will be led by the digital agency, not the TV agency.
  2. A Digital transformation — How Digital Marketing integrates with other marketing channels is a huge challenge of implementing digital marketing. It will require marketers to define a vision of how channels will integrate and the change needed in people, process, tools and metrics to make the most of digital marketing.
  3. Because big data will drive the communications of the future, marketers will have to define a way to wade through the information and get to the meaning, faster and cheaper!

Kristin Patrick
Senior Vice President and Chief Marketing Officer, PepsiCo Global Beverages

kristin-patrick.jpg Kristin Patrick is responsible for defining and managing the growth agenda across the Pepsi trademark globally, leading all communication and innovation efforts. She develops and owns the creation of the global playbook for Pepsi as well as the continued evolution of the “Live For Now” platform. She is responsible for driving the brand’s image and messaging to keep the brand powerful, relevant and exciting over the coming decades. Prior to joining PepsiCo, Kristin held several leadership positions at The Walt Disney Company, GAP, Calvin Klein, Playboy Enterprises, William Morris Endeavor and Revlon. She is responsible for some of the most iconic marketing campaigns of the last decade, including GAP’s RED campaign and the Polaroid/Lady Gaga partnership.

Kristin Patrick’s Top Trends

  1. Continuing to advance storytelling mediums:
    As we move from a one way storytelling world to a collaborative conversational form of storytelling there are some exciting trends –
    a. Virtual and Augmented Reality – truly new forms of capturing and sharing stories will be developed using these technologies – it’s the first real core advance in media since interactivity in the 90’s
    b. Even more transmedia – pushing the need to tell stories across platforms and media types with interrelated content all playing a role in the depth of the story and often critical to propel it forward.
    c. Video as interface – We are finally going to see motion video act as a powerful real time interface to content as we are watching – think shopping, deeper and alternative storylines and much more
  2. Big Data freeing the way to greater creativity – not the handcuffs like people think.
    Marketers have always needed more data – trying to sort out what really works or not – but rather than being a slave to programmatic approaches or only relying on the data – Data will give marketers true freedom in experimenting and pushing the envelope as the security in knowing what’s working will always be there. Data will set creativity free.
  3. Internet of things as a marketing platform – bringing together the physical and digital worlds.
    The internet of things is not just smart thermostats and taking your pulse… Devices will connect marketers to consumer to retail in new and exciting ways- your smart phone and embedded devices everywhere gives marketers a new way to engage consumers in creative and relevant ways. This trend will signal the end of the divide between the physical and digital worlds.

Denny Post
Executive Vice President and Chief Concept Officer

denny-post.jpgDenny Marie Post oversees Red Robin’s Franchise Operations, Marketing, Menu Innovation & Implementation and Brand Transformation teams, and serves as president of RRGB Restaurants Canada, Inc. Denny has more than 30 years of leadership experience in consumer-driven marketing, product innovation and building teams to develop and execute on strategies that increase brand awareness and drive sales. Before joining Red Robin, as Chief Marketing Officer in August 2011, Denny provided marketing and business development consulting services to clients that included Sara Lee, Lamb/Weston/ConAgra and Kerry Ingredients. Prior to her consulting role, she served as senior vice president and chief marketing officer at T-Mobile USA. Denny also served as senior vice president, Global Beverage, Food and Quality, for Starbucks Corporation, and senior vice president and chief concept officer for Burger King Corp. At YUM! Brands, Inc., she served in senior management positions for KFC USA and KFC, Pizza Hut and Taco Bell in Canada, after more than a decade of experience serving clients through various marketing consulting and creative services firms. Denny currently serves on the board of Blue Dog. Denny holds a Bachelor of Arts degree in journalism and social sciences from Trinity University. She is originally from West Texas. Denny and her husband, Patrick (who she’s known since high school), have a son, Daniel. She loves cooking, NBA basketball and travel. Her favorite Red Robin burger is the Grilled Turkey Burger in a lettuce wrap, with onions. @DPosted

Denny Post’s Top Trends

  1. Consumers coming to terms with the “new normal.” No matter how much the economy recovers, these generations will not spend wildly.
  2. An uncertain and threatening world keeps spinning change faster and faster, leaving consumers seeking the safe haven of the simple and familiar.
  3. An uncertain and threatening world keeps spinning change faster and faster, leaving consumers seeking the safe haven of the simple and familiar.

Karen Quintos
SVP & Chief Marketing Officer, Dell

karen-quintos.jpgKaren Quintos is Senior Vice President and Chief Marketing Officer (CMO) for Dell, where she leads marketing for the company worldwide. She is responsible for brand strategy, global communications, customer events, social media, corporate responsibility, customer insights, marketing talent development, agency management and sales enablement. Karen serves as the executive sponsor of Dell’s largest networking group, Women in Search of Excellence. Karen joined Dell in 2000 from Citigroup, where she served as vice president of global operations and technology. She also spent 12 years with Merck & Co., where she held a variety of roles in marketing, planning, operations and supply chain. She holds a master’s degree in marketing and international business from New York University and a bachelor of science in supply-chain management from The Pennsylvania State University. She is a member of the board of directors of Lennox International Inc., and serves as a board member for Susan G. Komen for the Cure and Penn State’s Smeal College of Business. She resides in Austin, Texas, with her husband and three children. @KarenDellCMO

Karen Quintos’ Top Trends

  1. Purpose prevails. To break through all the noise, companies must build their brand around a purpose and communicate why and how they are making the world a better place. Marketers must ensure purpose is in their brand’s DNA and think beyond the bottom line to win customers’ hearts and minds. This is critical to future Millennial leaders who will chose where to work based on a company’s purpose, brand and commitment to our planet and communities.
  2. Technology will define the future of business. The undeniable differentiator of future growth, profitability and success for every business will be technology. Brands that best engage customers, truly know them, anticipate their needs and measure the results, will distance themselves from competitors. Marketers will insist on seeing ROI from new innovations that promise to transform marketing strategy and customer experience.
  3. Diversity impacts the bottom line. Companies with a diverse workforce – gender, cultural background, geography, perspectives – breed innovation and ultimately gain competitive edge. Customers will only do business with companies with similar values and the most ethical operating practices.

Yin Woon Rani
Vice President, Integrated Marketing, Campbell’s Soup Company

jin_woon-rani.jpgYin Woon Rani joined Campbell’s in December 2013 as VP of Integrated Marketing, reporting to the CMO. She is responsible for partnering with the executive and brand leadership teams to create world-class capabilities and activations across advertising, media, digital and design. She’s energized by the opportunity to help drive the future trajectory of the company’s iconic brand portfolio. During her prior role as President of UM North America, Rani directed a cross-functional 1000+ team across five offices – spanning media planning, buying, strategy, custom activation, research and analytics Yin helped deliver a significant transformation program that created more integrated and impactful media product, including new process improvements, training needs, cultural changes and talent management programs. She is regarded internally and externally as a strong collaborator, with a clear focus on strategy, talent and results that motivates cross-functional teams. UM’s key clients include Chrysler, Sony, Mastercard, L’Oreal, Charles Schwab, the U.S. Army, BMW and other Fortune 1000 clients across many sectors. Prior to UM, Yin worked at WPP’s Grey Worldwide for 15 years – leading successful agency teams across a range of well-known brands & clients across multiple categories. She has partnered with several Fortune 500 companies, like Procter & Gamble, M&M/Mars, the J.M. Smucker’s Company, Hasbro and GlaxoSmithKline. She has been involved with multiple new product launches, as well as several significant brand re-launches for iconic brands like Jif, Crisco, Pantene, Milton Bradley and Tums. She helped successfully lead a turnaround effort for Pantene in the U.S. – Grey’s largest account – by partnering with her client as the co-leader of a cross-functional taskforce spanning marketing, sales, finance and various agency partners. Yin graduated from Yale magna cum laude with a double major in English and Chinese Literature. She also has an Executive MBA from NYU’s Stern School of Business – graduating second in her class. She grew up in Singapore, is married and the proud mother of an active seven-year old boy. @Yintegrated

Martine Reardon
Chief Marketing Officer, Macy’s

MartineReardon Martine Reardon is Chief Marketing Officer of Macy’s, the national retail icon known for its fashion and internationally famous events for more than 150 years. Martine leads Macy’s multi-faceted world of marketing, including advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 800 stores nationwide. In addition, she helms Macy’s iconic Thanksgiving Day Parade, along with overseeing glamorous fashion shows, spectacular Fireworks displays, and breathtaking Flower Shows around the country. Under Martine’s direction, Macy’s highly acclaimed national marketing team has received numerous honors, including Emmy’s, Reggie’s, Clio’s, Effie’s, Racie’s and Art Directors Club Awards. A highly experienced retail marketer, Martine has risen through the ranks at Federated Department Stores and Macy’s Inc., beginning in the special events department at Abraham and Strauss, and becoming CMO in 2012 after serving most recently as Macy’s EVP of Marketing and Advertising. Among her many accolades, Martine was the recipient of the 2014 CMO Award for Leadership, presented by New York’s prestigious CMO Club. She has also been recognized as one of the “50 Most Influential CMO’s in the World” by Forbes.

Martine Reardon’s Top Trends

  1. Taking an omnichannel approach to engage and educate the customer will continue to be a priority.
  2. Communicating with the customer via mobile will continue to be strategically important
  3. Testing new ideas and ways to innovate within marketing and technology will be critical

Lisa Joy Rosner
Chief Marketing Officer, Neustar

lisa-joy-rosnerWith more than two decades of experience building brands, creating rapid revenue growth and initiating high value partnerships, Lisa Joy leads Neustar’s marketing efforts to drive strategic growth and expansion across the company’s diverse product portfolio. Ms. Rosner is an award-winning and patented CMO with experience launching and/or turning around enterprise software companies in Cloud, Social Business, Analytics and E-Commerce markets. During her career, she has successfully re-branded four companies and launched three companies creating $1.5 billion in market cap. She previously served as CMO at social intelligence company NetBase, where she worked with five of the top 10 CPGs to transform their approach to real-time marketing and research. Prior to that, she served as Vice President of Marketing at MyBuys and Vice President of Worldwide Marketing at BroadVision Inc. Ms. Rosner also held positions at Brio, DecisionPoint and Oracle. Lisa Joy was named a 2013 “Silicon Valley Woman of Influence” and Marketers that Matter, B2B Marketer of the Year (small company) by the Sage Group and Wall Street Journal. She has been a guest lecturer at the Hass School of Business, the Tuck School of Business and Stanford. Lisa Joy earned her Bachelor’s degree (sum cum laude) in English Literature from the University of Maryland. She currently sits on the marketing advisory board of The Big Flip and PLAE Shoes (www.goplae.com) and is the mother of four young children. @lisajoyrosner

Lisa Joy Rosner’s Top Trends

  1. Consumer Adoption of Wearable (and IoT) Technologies – As wearables and IoT become mainstream, they will yield more attributes to the ever growing mounds of big data, making it infinitely larger, but also giving marketers further nuanced consumer insight, taking relevancy to the next level.
  2. Programmatic TV is Inevitable – We are close to mastering targeting relevant ads across display, mobile, video and social…the logical next step is TV, a $71B market, that is ready for disruption.
  3. The Rise of the Chief Marketing Technologist – Between the imperative of data-driven marketing and the proliferations of major brand hacks and data breaches, marketers must evaluate resources and add experts in data science, security and privacy to meet future technology demands.

Diane Scott
Chief Marketing Officer, Western Union

diane-scottAs Chief Marketing Officer for Western Union, Diane Scott is focused on developing new products and services for consumers and businesses to increase consumer loyalty and retention, attract new consumers and obtain a higher share of wallet. Additionally, Scott is responsible for leading strategic global marketing development, including brand strategy, customer segmentation, marketing communications, customer experience, and market research and analytics. She is based in Englewood, Colo., at Western Union’s global headquarters. Scott has worked at Western Union since 2001. Prior to working at Western Union, Scott held roles at US West Dex, Izodia Corporation and McClain Finlon Advertising. Scott holds a Bachelor of Science degree from Syracuse University.

Diane Scott’s Top Trends

  1. A M-ocially Connected World The world of M-ocial, where a seamlessly merged world of mobile meets social, will open up new opportunities and challenges for marketers globally. The level of expectation, demands and personalization needs of customers will increase at an even more rapid rate than the last five years. The convergence of mobile and social is a real and seismic shift with consumers. With predictions out in the market from various experts quoting upwards of 70% of the global population being connected via phone and almost half being smartphone equipped over the next two years and social mobile being poised to outpace social online usage as early as next year, M-ocial marketing will take on a whole new meaning and a much larger piece of the marketing investment mix for businesses. Additionally, one of the largest generational shift s of our time is now upon us, requiring all marketers to get on board to be better equipped to service this first digital generation: all 1.8 billion of them (18-34 year olds) who think and behave differently than everyone else globally. M-ocial connectivity is all they know, and what they will expect from the brands that service them.
  2. Move over “Front Stage,” “Back Stage” is the New Black. As in most things in life, what happens backstage, in the invisible, in the pre-plan, is what makes the most impact the in the “front stage” What we as “moviegoers” experience, what we see , what we feel when watching a great film. The core elements of a company’s Marketing strategy are no exception to this. My prediction over the next few years is that “Back Stage” marketing strategies – invisible to the customer eye – will be the more dominant focus of marketers globally over the next several years. Nowadays, more than ever, great brands and businesses are built through the cohesive and cumulative effect of front-stage and backstage actions. In many ways, what is invisible to the consumer can have a more significant long-term impact than what may actually be visible to the eye. The big backstage areas of Pricing Strategy and Technology, Customer Analytics and Insights along with Customer Experience Design will all become increased focal points and will serve as core decisioning engines for all successful brands and businesses over the next three years.
  3. Brands will find their Heart …Again. A lot of marketing in today’s world is full of features and functions and is intended to drive the rational sides of our brands. The truth of the matter is (science tells us so!) that the bulk of our decision-making is driven by the more emotive areas of our brain. As we look to create discontinuous growth through our marketing impact and efforts, I predict that over the next few years marketers will begin to re-draw the lines of what emotional impact needs to look like with the brands they serve. Marketers will be finding new ways to really make people feel something again towards their brand through stronger, more impactful storytelling techniques that strike a chord of humanity with customers.

Jennifer Sey
Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.

jennifer-sey.jpg Jen Sey currently holds the post of Global Chief Marketing Officer for the Levi’s Brand. She assumed the role in September after holding a variety of marketing, strategy and commercial posts at Levi’s. Twenty years ago, she began her career at an advertising agency, Foote Cone and Belding, where she learned the ropes working on a variety of brands including Levi’s® and Taco Bell. She went on to become the advertising manager at Banana Republic and was a key driver of transitioning the brand from “safari” to “sophisticated”. In 1999, she joined Levi Strauss and Co. and held a broad range of assignments including Director of Marketing for U.S. Levi’s®, Senior Director of Global Strategy for Levi’s®, Vice President of Global Marketing for Levi Strauss & Co and SVP for Dockers Global Marketing. Notably, she led the global re-launch of the 501® Jean, the development and launch of the game changing innovation for women, Curve ID, and the global re-introduction of Dockers via the “Wear the Pants” campaign. In 2012, she stepped into the role of Senior Vice President of Global Ecommerce driving the business and re-platforming efforts for both levi.com and dockers.com across the regions. As a child, Sey led an intense life of dedication, challenge and competition. At just 7 years old she entered her first gymnastics competition, and after nearly 10 years of participating in competitive gymnastics, Sey won the title of US National Champion in 1986. As a result of winning this title, less than one year after having suffered a devastating injury at the 1985 World Championships, the U.S. Olympic Committee named her Athlete of the Year in Gymnastics. After 8 years on the national team, Jennifer retired from the sport and went on to study at Stanford University where she double majored in Communications and Political Science. @JenniferSey

Jennifer Sey’s Top Trends

  1. Omni Channel integration and activation
  2. Data data and more data
  3. Storytelling

Ashley Sheetz
Chief Marketing Officer and Group Vice President, Sally Beauty Supply

ashley-sheetz.jpgOver a 20-year career in marketing, Ashley has proven to be a strategic change agent and dynamic thought-leader with extensive expertise across strategic planning, consumer insights, brand management, and cutting-edge marketing technologies. Ashley spent the first twelve years of her career at advertising agencies including Publicis, Temerlin McClain, DDB and TracyLocke working on accounts including American Airlines, Verizon, Omni Hotels, T.G.I.Friday’s, The Texas Lottery, TXU Energy, Susan G. Komen, Earthgrains Breads and Hershey’s Milks. Ashley then made the switch to the corporate side of marketing, spending six years at GameStop, and rising to CMO, VP of Marketing and Strategy where she was an integral part of GameStop’s strategic planning group focused on long-term growth and introducing new businesses and store concepts. Today, Ashley is the CMO, Group VP of Sally Beauty Supply. She has deep experience across traditional and digital advertising, e-commerce, mobile, social media, CRM, loyalty programs, Hispanic and African American marketing, promotions, partnerships, event marketing, content marketing, sports marketing, research, analytics, and corporate acquisition integrations. Ashley has received several awards for her achievements including a Cannes Lion, “Top 40 Under 40” by Brand Innovators, “Top North Texas CMO” by D CEO magazine and she has been named a “Top 50 Women in Brand Marketing” for the last two years by Brand Innovators.

AnneMarie Suarez-Davis
Vice President, Frozen Foods Marketing and Innovation, Kellogg’s

annemarie-suarez-davis As Vice President, Frozen Foods Marketing and Innovation at the Kellogg Company, AnneMarie Suarez-Davis is responsible for directing all marketing strategy, brand development, innovation plans and integrated communications for Eggo, MorningStar Farms and Special K Flatbread Breakfast Sandwich brands. In this role she led the re-launch of the iconic L’Eggo my Eggo brand idea as a fully integrated campaign, including communications focused on introducing the brand to Hispanic families. In addition, AnneMarie was responsible for launching Eggo into a new growth category within Frozen Breakfast, increasing the brand’s penetration in the frozen foods breakfast category. AnneMarie is also leading the development and launch of a new integrated communications plan for the MorningStar Farms brand, set to position the brand for growth in a highly on-trend category. Prior to her current role, AnneMarie was Senior Director, Pringles Global Marketing, where she was responsible for leading and developing all marketing and innovation plans globally for Pringles. In this role she led the development of a new global brand positioning and creative campaign for Pringles, which contributed to significant year-over-year growth for the brand. In 2012, AnneMarie led the marketing integration for the Pringles brand following the acquisition from P&G. AnneMarie believes in leading through inspiring teams to make a difference. During her time at Kellogg, this has enabled AnneMarie to have continued success in a breadth of experiences leading multiple category and brand portfolios teams, as well as key growth initiatives for the company. AnneMarie joined Kellogg Company in June, 2000 as an Associate Brand Manager. Prior to joining Kellogg AnneMarie worked at Johnson & Johnson in the Consumer Products division. AnneMarie earned a Bachelor’s Degree from Northwestern University and received her MBA from the Ross School of Business at the University of Michigan.

AnneMarie Suarez-Davis’ Top Trends

  1. Consumers will demand transparent and meaningful brand experiences Staying close to the consumer is the number one priority. In food right now we are seeing significant shifts at a rapid pace. Consumers are redefining their expectations of what is important to them. For example, they are seeking foods that are simpler and with fewer ingredients but they still demand great taste and convenience. They also demand transparency around the foods they eat, how they are made, and they want to know and share a belief system with the company behind the food.
  2. Brand stories will be co-created Staying close to the consumer also means understanding how they shop and purchase our brands. Increasingly, people will seek information and be influenced by multiple sources about the brands they are considering. This will be exponentially amplified by their always-on and connected lifestyle. To win in this environment marketers not only have to tell their own story, but also find a way to shape and influence the stories consumers are creating for themselves and each other.
  3. Creativity will fuel brand growth As iconic, mature brands struggle to find ways to grow, I believe we will see that the winning brands will be those that are powered by great creative thinkers. The importance of a great idea developed around a rich insight will only grow as consumers expectations get bigger and bigger. Marketers will for certain need to evolve given shifts in retail dynamics, media landscape, and continued technology advancements; but, the best marketers will do so without losing focus on creative thinking, a respect for the power of rich insight, and well-crafted ideas executed with excellence.

Lynn Vojvodich
Executive Vice President and Chief Marketing Officer, Salesforce

lynn-vojvodich.jpg Lynn Vojvodich, Executive Vice President and Chief Marketing Officer at Salesforce has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Vojvodich leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com. Previously, Vojvodich was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management, where she oversaw global marketing programs. Vojvodich is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups. She also led Enterprise Marketing, Strategy and Planning at Microsoft, held several leadership roles at BEA Systems including Global Strategic Alliances, Strategic Marketing and Product Marketing, and was a management consultant at Bain & Company. Vojvodich began her career as a mechanical engineer and managed the interior completion of the first GV, the Gulfstream Aerospace business jet. She also designed offshore oil structures in the Gulf of Mexico and led “turn-key” construction projects. Vojvodich was named a Top 15 B2B CMO to Watch (2014), one of AdAge’s Women to Watch (2014), and one of the Most Influential Women in Bay Area Business (2014). She is also a member of the Governing Body of CMO Inner Circle 100. Vojvodich holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School. @lvojvodich

Lynn Vojvodich’s Top Trends

  1. Data Science will transform every company – Ninety percent of the world’s data has been created in the past two years. Buried in this flood of data are critical business insights that can be uncovered with the latest in data intelligence technologies. As a result, data intelligence will be the new competitive advantage for companies. Marketers, armed with this data intelligence, will be able to offer their customers more relevant products, better service, and greater value than ever before.
  2. CMOs will own the customer experience – CMOs are taking on an expanded role as the lines between marketing, sales, and service continue to blur. Today, brand perceptions are influenced not just by marketing, but by every single interaction customers have with an organization–whether that’s browsing the corporate website, talking to a sales rep, or texting with a service agent. The most successful CMOs will help pivot the entire company around the customer, leading an organizational alignment that results in a cohesive customer experience.
  3. Companies need to create personalized, 1:1 journeys for their customers – Companies need to completely rethink how they engage with customers and prospects. The future of marketing is mapping and optimizing journeys for customers. Personalization is no longer a feature — it’s an expectation. Companies will integrate mobile and social into every marketing campaign, and leverage new capabilities like location-based content and mobile loyalty programs. If they don’t, if CMOs are not agents of change, their companies will be obsolete in 5 to 10 years.

Deborah Wahl
Senior Vice President, Chief Marketing Officer, McDonald’s USA

deborah-wahl.jpgA 25-year marketing industry veteran, Deborah Wahl joined McDonald’s USA as Senior Vice President and Chief Marketing Officer on March 3, 2014. Wahl brought to McDonald’s extensive experience in driving results with key customer insights and innovative solutions using cutting edge tools and technologies that make a difference to the business. As a member of the McDonald’s U.S. Leadership Team, Wahl plays an integral role in the development of the company’s growth strategies and overall brand positioning. Specifically, she is responsible for leading, developing and overseeing execution of fully integrated marketing plans to drive and sustain long-term growth for McDonald’s USA, while expanding and strengthening partnerships externally and internally with franchisees, suppliers and agency partners. Prior to McDonald’s Wahl was Senior Vice President and Chief Marketing Officer of home builder, PulteGroup Inc. She was responsible for defining and driving the company’s strategic marketing and branding initiatives, and bolstering the Company’s position as the industry’s only multi-branded homebuilding company. She joined PulteGroup following a long and successful history in the automotive industry with brands such as Lexus, Toyota and Ford. Wahl currently serves on the board of the ANA, InForum Michigan, Henry Ford Health Systems – West Bloomfield Hospital and BHI (Builder Homesite, Inc.) and supports Cranbrook Academy of Art. Wahl earned a MBA from University of Pennsylvania’s Wharton School and a Master of International Studies from the Joseph H. Lauder Institute of International Studies. She also holds a Bachelor of Arts in Economics from Wellesley College. In 2007, she was named by FORTUNE magazine as one of four women to watch in business. A native of Michigan, Deborah now resides in the Chicago area with her son, Alexander. @DeborahWahl

Deborah Wahl’s Top Trends

  1. Using new social technology and sign in to connect for customization, personalized engagement, rewards and loyalty.
  2. Social impact of leadership brands
  3. Always on marketing

Alexandra Wheeler
Vice President, Global Digital Marketing, Starbucks

alexandra-wheelerAlex Wheeler joined Starbucks in 2006 and currently serves as Vice President of Global Digital Marketing, leading the strategy and management of the Starbucks digital advertising, social media, digital content and creative development across web, mobile and in-store digital platforms. Her team’s work was a critical component of Starbucks successful transformation in 2008. Part of that transformation was the successful creation of a unique marketing strategy and organizational capability for a company that historically “didn’t do marketing or advertising” in order to become an acknowledged leader in effective use of social and digital media. Following the transformation, her team has continued to play a critical role in providing customers with a direct and personal connection to Starbucks through various channels, including loyalty digital marketing to the more than 10 million members of the My Starbucks Rewards™ loyalty program. In 2008, Alex led the Digital team’s successful entry into social media with the launch of the company’s community site My Starbucks Idea. With more than 100 million fans/followers worldwide across the company’s social platforms, Alex and her team have developed creative, engaging digital experiences that connect Starbucks with its customers and enhance their relationships with the brand. Her team is frequently recognized as an early-adopter of emerging social media platforms and has received numerous accolades and awards for their work. Alex’s career spans more than eighteen years, with expertise in brand development, integrated advertising campaigns, digital strategy and social media. She’s done digital strategy work for Disney, Twentieth Century Fox, Nintendo, Microsoft, University of Phoenix and Texas Instruments. Prior to joining Starbucks Alex served as Account Director for WPP’s agency Cole & Weber. Her favorite Starbucks beverage is a double short wet cappuccino with one raw sugar. @aewheeler

Jackie Woodward
VP, Global Media, General Mills

jackie-woodward.jpgJackie Woodward was appointed Vice President, Global Media and Connections Platforms at General Mills in September 2014. She leads a team of marketers focused on enhancing consumer engagement, whether through media, social media, in-store incentives or the award-winning Box Tops for Education platform. Jackie joined GMI from MillerCoors, where she was Vice President, Marketing Connections. She led MillerCoors’ media and digital marketing initiatives; sports and entertainment alliances; licensing; and business affairs. Under her leadership, the company defined its media and sports investment strategy, including significant new positions with Hispanic soccer; content strategies; and an integrated ideas approach to drive greater consumer engagement. Woodward also led the Chicago Employee Affinity Groups and the MillerCoors Community Advisory Council. Prior to the merger that led to MillerCoors, Woodward joined Miller Brewing Company in April 2006 as Vice President – Media and Marketing Services. Before the beer industry, she held several positions at McDonald’s Corporation both domestically and globally, culminating in her role as Vice President, Global Marketing where she led McDonald’s global Balanced Lifestyles initiative. She was also one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’. From 1990-2006, Woodward oversaw the expansion of McDonald’s sports and entertainment strategy worldwide, including the launch of global partnerships with the International Olympic Committee and FIFA and the 10-year alliance with the Walt Disney Company. Woodward was named the Chicago Advertising Federation’s “2012 Woman of the Year.” She was also one of Advertising Age’s “Women to Watch” in 2004 and a “Media Maven” in 2008. In addition, she was named one of Sports Business Journal’s “Game Changers” in 2011 and “25 Most Powerful Women in Sports” in 1999. Woodward earned a B.A. degree in Journalism from the University of Missouri. She lives in Pinehurst, NC with her husband, Steve, a local restaurant entreprenuer, and their daughter, Aleksandra. @JackieWoodward6

Jackie Woodward’s Top Trends

  1. It’s all in consumers’ hands – both literally with their devices, and figuratively as they drive engagement.
  2. Multiculturals and Millennials are the new General Market.
  3. Great storytelling that can happen in 5 seconds or in 5 minutes.