“You’ve come a long way, baby!”, the famous slogan from the Virginia Slims ad campaign from the ’60’s goes. That memorable phrase, however, may very well have been an understatement.
It’s a fact that 85% of all brand purchases are made by women, however, in a twist of irony, it’s only in the past decade or so that women have begun to have the same clout in the executive suite as men have.
From leading companies in the fashion and beauty industries to America’s automotive ad financial services franchises, there are more influential women than ever before working in brand marketing at Fortune 500 and other leading brands.
Our Brand Innovators ‘Top 50 Women in Brand Marketing’ List acknowledges 50 of the most innovative female brand marketers driving the digital transformation of the marketing and media industries.
The Brand Innovators editorial team has been busy over the past couple of months curating this list of over-achievers, who have contributed both to the companies that they work for and the industries that they work in.
“As a female digital marketer, I cannot think of a bigger honor than to be asked to be a part of the Brand Innovators Top 50 Women in Brand Marketing. The 49 women acknowledged here are pioneers in brand marketing, and I am proud to be among them.”
— Rachel Weiss, Vice President of Digital Strategy and Innovation at L’Oréal USA and Chair of L’Oréal USA Women in Digital
“Brand Innovators is one of my go-to events to connect with other industry thought leaders and be inspired to keep reinventing myself every day!”
— Cindy Chen, Marketing Director, OREO, Mondelēz International
“I am thrilled to be included in such a great group of Brand Innovators. It is an exciting time in our business and we must continue to inspire and be inspired as we embrace our ever changing industry. Events like this will certainly be an inspirational experience to draw from today and moving forward.”
— Nadine Karp McHugh, VP Global Integrated Media Communication, Colgate-Palmolive
“I am honored to be recognized in the company of these other amazing women. I appreciate the efforts and opportunities Brand Innovators is making to bring us together, so we can be smarter and drive greater results for our brands in this exciting and every changing media landscape.”
— Chris Meringolo, Executive Director, Global Media and Activation, Merck Consumer Care
“I am flattered to be recognized among such a distinguished group of professionals — true leaders and innovators in their industries. The digital world is driving transformation in nearly every way, changing how we shop, get information, even how we interact with our friends and family. I’m excited to join my peers as we discover how to use the digital transformation to better serve our customers.”
— Diane Scott, Executive Vice President, Chief Product and Marketing Officer, Western Union
“Being named one of Brand Innovators’ Top 50 Women in Brand Marketing is a tremendous honor and I am humbled to stand alongside such talented and inspiring women. I am thankful to have the opportunity to engage with the pioneers that represent such powerful brands.”
— Allison Silver, Vice President of Brand, Advertising and Advocacy, American Express OPEN