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Turning Social Advertising Challenges into Opportunities

Advertising on social media delivers a continuous feedback loop to the brands. The insights gained help brands optimize their social campaigns, as well as inform their targeting, messaging, and creative executions. But the brands must put in the work to stay on the cutting edge of evolving features and new platforms for the information to remain valuable.

In this video you’ll see how leading brand marketers from HBO and AT&T are capitalizing on the unique benefits of social media while managing the workload required to get the most out of their investments.

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