The Impact Of Emerging Technology On CPG Marketing
One of the challenges brand marketers have with emerging technology is understanding how to engage with customers, rather than just talking at them. From geo-fencing to Snapchat, and even five-second commercials, brands are using several new tactics to reach consumers, but so far, they’ve only scratched the surface.
In this video you’ll see how brand marketers from Coca Cola, Pepsi, Frito Lay, Kellogg’s, and more are thinking about the new tools at their disposal—and how their experiments in creating contextual experiences are revolutionizing CPG marketing.
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