Power of TV in a Fragmented Landscape
Even though people are consuming video in a myriad of new ways, television remains the single most powerful marketing tool in terms of scale. Nothing else comes close. And when brands combine that scale with the precision of data-driven targeting, TV can deliver measurable results in a way that’s never been done before.
In this video, you’ll hear how TV is driving results for T-Mobile, Bloomin’ Brands, Coke, and other brands—and how data is turning fragmentation into an opportunity to improve the performance of TV advertising.
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