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The New Age of Transparency for Brands

Today’s savvy brand marketers are demanding full transparency from their agency partners. Brands want to know what is working and what is not as they zero in on the best ways to engage with their customers in the right place and the right time. For many marketers, it is not enough for their ad agency to run a campaign and deliver a report at the end. Brands are demanding full visibility from their agencies and evaluating partnerships and tools based on how they provide complete transparency so all the internal departments will benefit.

In this video you’ll see how leading brand marketers are asking more from their agency partners and/or building more in-house capabilities in order to get the most out of their advertising dollars.

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