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Marketing with a Consumer Mindset

With so many content platforms available to consumers, it’s harder than ever for brand marketers to predict where a customer will start their journey. Because of this, forward-thinking brands must find new ways to cut through the noise and get a customer’s attention. The consensus? Get rid of your traditional messaging strategy and approach it from the mindset of the consumer. 
In this video, you’ll see how marketing leaders from Campbells, Pepsi, Hasbro, and more are committing themselves to the notion of a consumer journey, tailoring content to complement each experience, and ultimately driving performance by putting the customer first.

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