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Has Paid Surpassed Organic?

When it comes to reaching your target audience on social platforms, marketers see organic and paid as two distinct tools. For brands needing measurable ROI and actionable insights, marketers are learning that you “get what you pay for.” Paid media provides the structure and control top marketers require from their social media investments, while organic serves to support the overarching strategy.

In this video you’ll see how leading brand marketers from HBO, Pepsico, and AT&T are using paid media as the backbone of their social media strategies and how each views the role of organic.

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