The Evolution of Advertising in Social
Social is now the Swiss Army knife of marketing; it is a PR tool, an ad platform, an advocacy platform, a customer service tool, a feedback loop…and it continues to evolve. That is why today’s savvy brand marketers are putting social at the center of their marketing plans. But how are they using it? What are their biggest challenges? And how does social marketing address those challenges?
In this video you’ll see how leading brand marketers are blazing trails and inventing new best practices on social media. Learn how the key to success is being confident and brave enough to spark a conversation on social, but then releasing control into the customers’ hands.
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