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Social Media Gets a Seat at the Table

Marketers are finding themselves in the midst of a new social enterprise—and the best brands are integrating social media insights and practices into all aspects of their communications, product development, commerce models and marketing strategies. Just a few years ago, it was the wild west of marketing…but social media grew up, a lot. With its own budget, robust metrics and unprecedented communication with consumers, social media is now a part of the conversations at an enterprise level.

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