How Are You Addressing Cross-Channel Video Campaigns?
With so many platforms for delivering video, marketers are pulling the lens way back to establish the business objectives and profile the consumer first…and then letting the media shape the message.
In this video you’ll hear how top marketers at Coty, Hewlett Packard Enterprise and the Trilia ad agency are customizing their creative to leverage all the different platforms for delivering digital video.
You’ll also find the last five videos of the series with unique insights into how these brands are using digital video today, how they plan to use it in the future, and the insights they are demanding from their partners.
Be sure to tune in every week for more insights or contact us to learn more about custom interactive videos.