Rising Tide Media
Ken Allen is a Vice President in Blackstone Advisory Partners LP and is based in Boston. Since joining Blackstone, Mr. Allen has worked across a range of sectors in the technology industry with a particular focus on the Enterprise Software, Internet, and IT Services sectors. Notable transactions Mr. Allen has advised on include Xerox’s acquisition of ACS, Publicis Groupe’s acquisition of Razorfish from Microsoft, and Sapient’s acquisitions of The Nitro Group and Derivatives Consulting Group. Before joining Blackstone in 2007, Mr. Allen worked as an Associate in Deutsche Bank’s Technology Group, where he focused on mergers and acquisitions, leveraged recapitalizations, leveraged buyouts, and equity financings for a range of companies including Infosys, Ciena, WNS, Stratus Technologies, Allot Communications, and Interwise. Mr. Allen received an MBA from the Tuck School of Business at Dartmouth, where he graduated as a Tuck Scholar. He also received his BE from Dartmouth in Electrical Engineering, where he graduated with summa cum laude and Phi Beta Kappa honors.
Jordan Corredera is Director and GM, Carnival Digital, the eCommerce and digital marketing arm for the world’s largest cruise line. Jordan joined Carnival in 2003, holding positions within the sales, operations and marketing groups before establishing the company’s first digital strategy team in January 2007.
An early advocate of social media and establishing corporate credibility online, Corredera championed the first insider blog and social media strategy in the cruise industry. Corredera currently leads Carnival’s online group whose focus is on all aspects of Carnival’s online presence including B2B, B2C, eCommerce, Mobile, Social Media, digital production and analytics.
Emily Culp oversees the strategy, Development and execution of Global Digital Marketing & Media programs for Clinique. Working closely with Clinique’s Product, Marketing & Creative teams, Emily ensures that all of Clinique’s products are effectively and thoughtfully presented in a 360° capacity.
Since starting the Clinique Digital Marketing Group in 2008, Emily has lead varied initiatives in CRM, social media & digital marketing. She ran the development and launch of the in-store skin diagnostic computer and also launched multiple successful cross channel media campaigns for Even Better Clinical etc. In social media, Emily has implemented a global strategy in addition to directing the launch of Clinique’s Twitter, Youtube and Flickr pages.
Emily started her career in agency account management. In joining the Estee Lauder Companies, she has brought with her over 10 years of CPG Marketing experience from Worldwide Firms including OgilvyOne, Arnold and Digitas.
Dave keeps Optimedia at the forefront of the media industry. Responsible for the success and execution of the agency’s core programs and initiatives, Dave was named President of Optimedia in 2011. A 20-year media veteran, Dave formerly served as Executive Vice President, Managing Director of ZenithOptimedia where he managed the agency’s new business, as well as talent development, human resources, and public relations. He also oversaw ZO Multicultural and Newcast, ZO’s branded entertainment division. Previously, Dave served as SVP, Director of Corporate Development and Account Director at ZO, where he worked with various global clients including HSBC Banks, Wendy’s, Exxon Mobil, LeapFrog and Alcatel. In addition, he has held leadership positions in Local Broadcast, Client Service, Business Development, and Management within the organization.
As Vice President of Brand Marketing for EA SPORTS, Christopher Erb is responsible for driving strategy and marketing for the EA SPORTS brand. Christopher oversees a cross-functional team that focuses on consumer marketing, licensing, and brand partnerships. In addition, his team is responsible for partnership activation across franchises within the EA SPORTS label including Madden NFL, FIFA, Tiger Woods PGA, NHL, NBA, NCAA, SSX, and Fight Night.
Ron Faris is responsible for managing Virgin Mobile’s brand strategic evolution, as well as all aspects of creative and consumer-facing engagement, including advertising, merchandising, branded entertainment, viral initiatives, sponsorships, and cause marketing. He architected and launched Virgin Mobile’s “Sparah” campaign. Prior to this role, Ron was director of lifestyle marketing for both Virgin Mobile and Boost Mobile (under the Sprint pre-paid umbrella). In this role, he managed both brands’ largest marketing programs, including key sponsorships with Lady Gaga, Travis Pastrana, Britney Spears, UFC, and the New York Knicks. He also managed the Virgin Mobile Festival franchise and created and launched Virgin Mobile FreeFest, now the largest free music festival in the country.
Ian Gomar is Chief Marketing Officer for Sporting Goods and Fitness at Sears Holdings (Sears and Kmart) and is responsible for the multi channel integrated marketing strategy and execution. Prior to Sears Holdings, he was President of Retail & E-commerce at Steve Madden footwear, President/CEO of Athletes World/Bata in Canada, and held CMO roles at Footlocker Inc. and Starter Apparel. Ian has extensive experience in retail marketing and turnarounds, and developing ecosystems which seamlessly integrate home, store and mobile touch points.
Brandon Gutman is an expert connector and seasoned business development professional. As Principal of Brand Approved, he’s led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry. A prolific, highly respected writer, Brandon produces the Brand Innovator Spotlight feature for Fast Company and Forbes. Brandon also serves as a panelist for AlwaysOn, selecting companies for inclusion within the global technology industry’s exclusive lists of top private companies. Follow Brandon on Twitter.
Paran Johar leads the teams responsible for Jumptap’s global marketing activities. He is the driving force behind evangelizing the adoption of mobile advertising and supports the advertiser, publisher and carrier solution brands that serve thousands of partners. Before joining Jumptap, Mr. Johar was EVP of Digital Marketing for North America and Managing Director of MRM’s Los Angeles office. Prior to MRM, Mr. Johar was GM of the Los Angeles office for Tribal DDB where he was responsible for all online media, SEM, and SEO activities in North America. Paran is a prominent speaker on the global industry conference circuit. He is the founder of Advertising Week’s Mobile Media Summit and the Mobile Upfront and advises to iMedia Mobile Bootcamp, ad:tech’s Mobile Mix and other mobile events.
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Tim Jones, CEO of ZenithOptimedia N.A., is committed to ensuring that every client receives a better return per media dollar invested than any of their competitors.
Under Tim’s leadership since 2005, ZO has welcomed a world-class roster of clients including JPMorgan Chase, Nestlé, Twentieth Century Fox, Reckitt-Benckiser, H&M, Sonic, Travelocity, among others. Additionally, he led the acquisition of Moxie and strategic alignment of Performics, enhancing the agency’s digital capabilities as one of the largest in the industry.
Among his notable accomplishments, Tim was named a Media Maven by Advertising Age in 2007. He also sits on the board of Autism Speaks and the Advertising Educational Foundation.
At Dachis Group, Peter Kim is a leading advisor on social business, working with clients on strategy formulation and driving global industry discourse. Peter has been quoted by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal and featured as a speaker at events including SXSW, Web 2.0 Expo, and Dachis Group Social Business Summits. He was previously an analyst at Forrester Research and head of international marketing operations, e-commerce, and digital marketing at PUMA AG. Peter holds degrees from the University of Virginia and the University of Pennsylvania.
Jonathan Mildenhall joined The Coca-Cola Company in December 2006 and is responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In his role, Jonathan oversees marketing communications strategies, core creative idea development and content production.
A self-proclaimed “diagonal” thinker – someone who excels at both left and right brain thinking – Jonathan has a big passion for popular culture in addition to a passion for business strategy. In 2007 Jonathan was awarded an honorary Doctorate in Business Administration from Manchester Metropolitan University. Jonathan lives in Atlanta with his partner Mirco, a Human Resources professional.
Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
David Rogers is a widely-recognized leader on brands and digital strategy. He is the author of “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age” published in 2011. He is the co-author, with Bernd Schmitt, of “There’s No Business That’s Not Show Business: Marketing in an Experience Culture” and co-editor of “The Handbook on Brand and Experience Management.” David has advised and developed marketing and digital strategies for leading companies in numerous industries. He speaks at conferences worldwide and has appeared on CNN, CNBC, Marketplace, Reuters, CNNfn, MSN Money, ZDNet Asia, and Channel NewsAsia. David teaches at Columbia Business School, where he is the Executive Director of the Center on Global Brand Leadership, the leading global forum on branding issues for researchers and executives. He is the host of the center’s acclaimed BRITE conference, where leaders from media and business discuss how innovation and technology are transforming the ways we build great brands. David tweets at twitter.com/david_rogers and blogs at www.davidrogers.biz.
David is the Director of Unilever’s Hair brands, including Dove, Suave, Tresemmé, Nexxus, and Axe. David also spent 8 years on the Axe Brand, including its launch into North America. In these roles, David has developed many advertising campaigns, 3 brand-created TV shows and a video game, and pioneered viral and social media marketing. Awards included several Cannes Lions, Guerrilla Marketer of the Year from Brandweek, Ad Age’s Top 50 Marketers of 2004, and several Reggies.
Prior to Unilever, David worked for a US Congressman and the U.S. Treasury. He is an MBA Graduate of Wharton and received a B.A. from Yale. David is currently a Board member of FIT’s Master of Cosmetics and Fragrance Marketing.
David, his wife, 3-1/2-year-old and 3 month old daughters live in New Jersey. He avidly plays video games and has run 9 marathons.
Rajiv Satyal markets comedy and comedifies marketing. (Don’t worry if that’s not a word.) He has branded himself as The Funny Indian – Your High-Brow, Fun-Size Comedian and describes himself as “the fun-size Indian comedian from Ohio whose witty, universal, and TV-clean act resonates with Middle America by covering everything from racial issues to soap bottles to his favorite topic – himself.” This former University of Cincinnati engineer and P&G marketer has repeatedly opened for Dave Chappelle, Tim Allen, Kevin Nealon, and also for Russell Peters in sold-out theaters across the U.S.A. He has been featured on national TV and radio, in The Wall Street Journal and LA Times, and regularly at all major comedy clubs in LA. Rajiv has also acted in funny commercials, written humorous ads, named his alma mater’s online radio station (“Bearcast”), managed a Miss India America’s career, and trained NFL players on how to think of themselves as brands.
In addition to founding Visible Measures, the platform for social video analytics and advertising, Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); and The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by MSGi. Brian also co-founded technology strategy consulting firm Infraweb, Inc., where he served as President, and was an early member of the team at Allaire Corp. which went public in 1999 and was subsequently acquired by Macromedia.
Brian enjoys trying new foods with his wife, occasionally updates Twitter and his blog, holds an undergraduate degree from Tufts University, and earned an MBA from the MIT Sloan School of Management as part of the dual-degree Harvard-MIT Biomedical Enterprise Program.
Bill Simmons developed the company’s core technology while earning his PhD at MIT. He came to DataXu with true rocket science credentials: he developed and tested real-time flight software for guidance, navigation, and control of the Atlas family of space launch vehicles. Simmons, a co-founder of DataXu, holds a PhD in Aeronautics and Astronautics from MIT and is an expert in optimal system design and developing reliable real-time software.
Rick joined Microsoft in 2006 and leads all sales efforts for Microsoft Advertising in the Eastern US. Rick and his team help Fortune 1000 marketers and their ad agencies drive profitable engagement with audiences across Microsoft’s platforms including Display, Video, TV, Gaming, and Mobile with Microsoft’s premium media brands including MSN, MSNBC, XBOX, Windows Live, Wonderwall, Glo and FoxSports. In 2009, Rick’s responsibilities were expanded to include the Southeast, and under his leadership, revenues for the Eastern US have grown four-fold.
Rick is a 19-year veteran of media sales and management and has spent the last 14 years working in digital. Prior to Microsoft, he spent four and a half years at Yahoo, last serving as director of strategic accounts. Before Yahoo, he was the East Coast ad director at Forbes.com. Rick began his media career in print at Ziff-Davis Publishing, which led to his first online sales role with ZDNet.
Devaraj has been working at the intersection of business, online media and mobile technology for fifteen years. He joined American Express from iThink Labs and Yureekah where he was founder and president of an online media services and advertising technology agency. Devaraj held prior positions at Accenture and Deloitte Consulting, where he provided strategic planning, marketing and operations for GE, JPMC, PepsiCo, and Pfizer. Devaraj holds degrees in Organizational Psychology and Journalism. He has been quoted in numerous publications including the Washington Post, Media Post, and The Economic Times. Devaraj and his wife are expecting a baby girl in October.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Rafael is an accomplished strategic marketer with 15 years experience on the corporate and agency side. At MasterCard, Rafael has overseen multi-channel marketing campaigns designed to build brand affection with consumer, business-to-business, and influencer audiences since 2003.
Before MasterCard, Rafael led holistic marketing efforts at agency icons such as BBDO, Merkley, Landor, and Fallon for Fortune 500 companies across various industries. Campaigns he has led have been awarded the Gold EFFIE, Midas, The Stevies, and The Communicators for marketing effectiveness and creativity.
Rafael earned a bachelor of arts from the University of Iowa and master of science from Columbia University.
In his role at New York Life, Gregg oversees corporate social media strategy, campaigns, and operations — while also playing a key lead role in driving social media efforts for NYL’s 10,000+ agents. Prior to joining NYL, Gregg was Director of Innovation & Social Media and Director of Online Acquisition at American Express. Gregg previously managed online advertising & Web strategy at J Walter Thompson and Bernard Hodes Advertising. Gregg also held roles at Mercer Consulting and the Washington Bullets. Gregg has a degree in Journalism/PR from University of Maryland. Follow Gregg on Twitter@greggweiss.
Currently Director, Digital Insights and Marketing Effectiveness at Citibank, Michael Wexler first became a presence in the industry when he applied his background in social psychology to start one of the first web analytic groups as part of a major marketing agency (now Digitas). His role at Yahoo! Marketing Insights was to help advertisers optimize their marketing based on the behavioral data Yahoo! collects. His responsibilities included consulting with major advertisers in every vertical market. For over a decade, Mr. Wexler has been marrying data-driven marketing to an understanding of how people think about interactive media. Mr Wexler enjoys helping advertisers create a better experience for their viewers even as they improve their own business.