Tuesday, October 4

  • 8:00am-9:00am | Registration
  • 9:00am-10:30am | Program
  • 10:30am-11:00am | Networking Break
  • 11:00am-12:30pm | Program
  • 12:30pm-1:30pm | Lunch
  • 1:30pm-3:30pm | Program
  • 3:30pm-4:00pm | Networking Break
  • 4:00pm-6:00pm | Program

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Injures

Brandon Gutman

Brand Approved

917-843-7606

Sponsorship Opportunities

Brandon Gutman

Brand Approved

917-843-7606

Agenda

 

8:00am

Breakfast and Registration

Hosted by Active International and Dannon

9:00am

Good Morning from our Host

Rajiv Satyal

 

Brand Innovators Summit kicks off with the help of the AdoTube video below.

 

 

To view a video of this session on Vimeo, click here.

 

Welcoming Remarks

Brandon Gutman

Marc Sternberg

9:15am

Opening Keynote: Advertising Expenditure Forecast

Tim Jones, CEO, ZenithOptimedia, N.A.

 

For a PDF of Zenith’s global forecasts on on advertising expenditure, click here. For a PDF of forecasts for the United States, click here.

9:45am

Brand Innovators Roundtable

The rules of consumer engagement have changed. Audiences are harder to find, yet digital media and new technology platforms are providing brand marketers with more opportunities than ever to connect with their consumers in real time and measure results with more accuracy than ever before. How are successful brand innovators embracing this change, and taking advantage of this important transition? Hear first-hand from the leaders in the industry.

 

Moderator: Dave Ehlers, President, Optimedia US
Ian Gomar, Chief Marketing Officer, Sporting Goods & Fitness, and Toys, Sears Holdings
David Rubin, Unilever HPC, Brand Building Director, Axe Hair
Chris Erb, VP Brand Marketing, EA SPORTS, Electronic Arts Corporation
Jordan Corredera, Director & General Manager, eBusines, Carnival Cruise Lines

10:30am

Networking Break

Hosted by Media6Degrees, Pepperidge Farm, and Vitamin Water

11:00am

Keynote: Reinventing Marketing for a World of Customer Networks

David Rogers, Executive Director, Center on Global Brand Leadership, Columbia Business School; Faculty Director, Digital Marketing Strategy executive program, Columbia Business School; Author of The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age

 

To view a slideshow of this presentation, click here.

11:30am

Mobile, Mobile, Mobile

Smart phone sales now exceed those of PCs, making mobile the fastest growing technology platform ever. As a result, consumers are now spending more than half of their time on the Internet — checking email, watching videos, and playing games — on mobile devices, and this trend will continue to grow. While mobile advertising growth continues to mirror this change in behavior, many brands have yet to figure out their mobile strategy. Who is killing it in mobile today and why? It’s time to learn everything you always wanted to know about mobile, but were afraid to ask.

 

Moderator: Paran Johar, Chief Marketing Officer, Jumptap
Jason John, Sr. Director, Online, Mobile & Social Marketing, Gilt Groupe
Emily S. Culp, Vice President, Global Digital/Consumer Marketing & Media, Clinique
Devaraj Southworth, VP, Online & Mobile Product Strategy, Partnerships – Enterprise Growth, American Express

 
To view a video of this session on Vimeo, click here.

12:15pm

Presentation: The New Science of Brand Marketing

Bill Simmons, Chief Technology Officer, DataXu
Michael Wexler, VP of Analytics, Citibank

 

For a PDF of this presentation, click here.
 
To view a video of this session on Vimeo, click here.

12:30pm

Lunch

Hosted by YuMe

1:30pm

Keynote: How The Coca-Cola Company will Evolve the Creative Agenda of it’s Global Brands

Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence – The Coca-Cola Company

 

2:00pm

Learn How to Tweet

Social media is consuming our lives. From Facebook to Foursquare, media has never been more interactive or more personal. Meanwhile, brand marketers have discovered a whole new way of connecting with their “fans” and finding new customers. New marketing tools like Twitter are allowing brands to “broadcast” their messages to their consumers in real time. Social media may be the ultimate form of consumer empowerment, on the one hand, and brand truth, on the other. As leading brand marketers will tell you, it’s never too late to start the dialogue.

 

Moderator: Peter Kim, Chief Strategy Officer Dachis Group
Mason Nelder
, Social Media Strategy, Verizon Wireless
Gregory Weiss
, AVP – Social Media Strategy, Corporate Internet, New York Life Insurance Company

 
To view a video of this session on Vimeo, click here.

2:45pm

Presentation – Online Video: The Media Industry’s New Frontier

Ken Allen, Vice President, The Blackstone Group

 

For a PDF of this presentation, click here.

 

3:00pm

Presentation: How to Supercharge Your ROI in Online Video

Brian Shin, CEO, Visible Measures

 

For a PDF of this presentation, click here.

3:30pm

Networking Break

Hosted by Jumptap, Kraft, Pirate’s Booty, and Smart Water

4:00pm

The Integrated Buy: Slicing up the Pie

While digital continues to take market share from traditional television, every smart brand marketer knows, that it is not either/or, but a righteous balance between all forms of media that will determine the key to success for your brand. But, what is that precious mix? Brand marketing strategists share their secrets with you, and discuss how to fight within your company for more digital dollars!

 

Moderator: Rick Song, General Manager, Eastern U.S. Sales, Microsoft Advertising
Ron Faris
, Head of Brand Marketing, Virgin Mobile USA
Rafael Sulit, Business Leader (V.P.), U.S. Brand Marketing, MasterCard Worldwide
 
To view a video of this session on Vimeo, click here.

 

4:45pm

Fireside Chat with David Kirkpatrick

Founder, Techonomy and author of The Facebook Effect; former technology and Internet editor for Fortune magazine.

 

Host: Marc Sternberg, Brand Innovators
 
To view a video of this session on Vimeo, click here.
 

5:15pm

Gazing into the Crystal Ball: Predictions for 2012

As the world turns, what will be the challenges and opportunities for brand marketers in 2012? Listen and take notes, as our audience shares their thoughts and ideas for prospering in the new year.

 

Host: Rajiv Satyal

 

6:00pm

Cocktail Reception

Hosted by ZenithOptimedia, MediaMath, and Heineken