The social media phenomenon that has consumed the world over the past several years has transformed the way that brands communicate and interact with their consumers. This new ‘channel’ now represents the fastest growing segment of the advertising industry. Social media has also become a key driver of e-commerce, television, and games. Brand Innovators Social Media will provide brand marketers with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging social media.
“I always stop by Brand Innovators to connect with other folks from brands and hear what they are doing in the social and digital marketing space with the the emergence of new technologies like artificial intelligence.”
— Chad Parizman, Pfizer
“You get to hear from interesting brands like Lionsgate and Dunkin’ Donuts while having the opportunity to meet with folks from innovative start ups.”
— Ben Gemski, The Kraft Heinz Company
“Brand Innovators is a fantastic community of marketers that are really willing to change the world on some level.”
— Alicia Tillman, CMO, SAP