Brand Innovators LLC
Brand Innovators LLC
As CEO of Influential, an A.I. influencer technology platform and Developer Partner of IBM Watson, Ryan Detert has brought top influencers, brands, press, and financing to his venture-backed company, which has offices in Beverly Hills, NYC, and Las Vegas. Detert has created a network of over 25,000 of the most engaged social media influencers and used third-party data and technology to turn the Wild West of social into an agency-friendly media buy across Instagram, Twitter, Facebook, Snapchat, and YouTube.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
At News Corp, Scott serves as the SVP of Sales and is currently spearheading the go-to-market strategy for News IQ, which is the first solution that leverages all of News Corp’s first party data, social listening technologies and premium inventory as one unified marketing solution that is both scalable and guaranteed to be brand safe.
Scott brings 17+ years of experience building industry leading marketing solutions that equally benefit both the brand marketer and consumer. Prior to joining News Corp, he has built businesses within both venture-backed start-ups and some of the largest e-commerce and digital media organizations, including PayPal, eBay, Drizly, WHERE and Time Warner. Scott is a Penn State graduate, an active speaker at various industry events and a firm believer in the words of Walt Disney, “It’s kind of fun to do the impossible!”
Sarah Kirchner is the Sr. Director of Social Media for Kenneth Cole Productions, where she oversees all social media activity, digital partnerships, & brand innovation opportunities. Her passion lies in defining forward-thinking digital & social creative solutions that harness innovation, technology and digital platforms to drive business results. Previously, she was the Global Director of Digital & Social Media for Gap brand, overseeing all digital brand initiatives with the goal of strengthening the brand and delivering inspiring, engaging and rewarding consumer experiences.
Charles Manning is the founder and CEO of Kochava, the leading mobile attribution analytics platform serving tier-one advertisers worldwide. For nearly 20 years Charles has been creating technologies that use data for system optimization, ranging from business service management (BSM) to information technology (IT) to attribution analytics, and most recently blockchain. Charles began his career at Oracle, and later held executive and C-Level positions at M-Code, Managed Objects, and PLAYXPERT.
Prior to founding Kochava, Charles founded PLAYXPERT – which started as a gaming technology platform. After licensing the PLAYXPERT technology to Razer, Charles built a team that focused its time on building engagement platforms for entrepreneurs and agencies. Upon realizing that there were no standard platforms providing effective attribution or post-install analytics in mobile – Charles and his team built one, and Kochava was born. The Kochava technology is now integrated with more than 3,500 networks and publishers and is trusted by hundreds of brands including the biggest names in mobile gaming, news and media, and consumer goods.
Jenna Sereni is the VP, Creative at WHOSAY, the most trusted influence marketer in the world. She is responsible for overseeing the company’s creative ideation and pitching, brand campaigns and production, brand strategy and innovation. WHOSAY is a Viacom company.
WHOSAY powers influence marketing campaigns for brands across all verticals and utilizes every level of celebrity and influencer to deliver measurably superior results compared to other social and mobile advertising solutions.
Jenna has a passion for helping brands tell stories in partnership with influential people and prides herself on being a central force that keeps her network up-to-speed and engaged with new and innovative big ideas.
Having overseen thousands of cross-platform influencer marketing campaigns across her various posts at PMK HBH, Mediaplacement, Teen Vogue, NBCUniversal, DailyCandy and WHOSAY, Jenna has led teams to award-winning accomplishments such as WHOSAY’s Digiday Content Marketing Team of the Year Award in 2016, and becoming a finalist in 6 categories and audience choice at the Shorty Awards in 2018.
A creative at heart, Jenna spends her spare time crafting, playing music, engaging in home renovation projects and making things. She received her Bachelors of Science from Ithaca College in Television Radio (Video Production) and Integrated Marketing Communications.
As the Head of Social Media and Digital Communications I provide leadership on digital trends and strategies for the Communications and Corporate Affairs team at Pfizer, as well as social media guidance to the company’s top senior executives. Prior to my current role, I served as Director, Convergent Media at Scripps Networks Interactive where I focused on the intersection of television and social media working with the digital, ad sales, marketing and on-air teams. Utilizing innovations I’ve made throughout my career in information technology and online analytics, I trained Scripps employees on disruptive innovation principles, and researched new interactive opportunities for the company in both the Food and Lifestyle categories. I began at Scripps in 2005 as Director of Online Analytics after leaving Healthology, Inc. as the IT Director.
Alex Stein is a social media analytics expert, seasoned in helping Fortune 500 brands find the elusive value in social media marketing. Alex recently joined Forrester Research, where he currently serves as a Sr. Consultant in Marketing & Strategy. Prior to Forrester, Alex was the global Director of Marketing & Social Media Analytics at Marriott International, where he established a new social analytics practice built on his earlier work at Starwood Hotels & Resorts Worldwide, Inc. (he was part of Starwood’s merger with Marriott in 2016, which created the world’s largest hotel company). Before joining the hospitality industry, Alex worked with a variety of leading brands in Telecommunications, Entertainment, CPG, Food & Beverage, Finance, Pharmaceuticals and Retail as part of W2O Group, a full-service marketing-communications and analytics firm. His expertise includes social listening, customer journey mapping, marketing personalization, technology management and CRM integration.
Alex is an NYC native and lives in Hell’s Kitchen, where he enjoys the local restaurant, bar and theater scene. He is also a raving critic of mobile app design, although it’s not his specialty area; you can find him most mornings loudly debating UX while placing a mobile order en route to a coffee shop.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.