The social media phenomenon that has consumed the world over the past several years has transformed the way that brands communicate and interact with their consumers. This new ‘channel’ now represents the fastest growing segment of the advertising industry. Social media has also become a key driver of e-commerce, television, and games. Brand Innovators Social Media will provide brand marketers with best practices, case studies, and proof points, demonstrating how “best of breed” brands are leveraging social media.
“As technology continues to fundamentally transform the brand-consumer relationship, Brand Innovators is one of the few events where I can take back learning that will have a direct and real impact on my business. I look forward to driving the discussion on how big brands and companies can keep pace with this transformation and continue to satisfy the consumer.”
— Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
“I don’t go to many big conferences, where the material is often watered down and its harder to have meaningful dialogue. Brand Innovators is a refreshing change of pace – a more intimate curated group of smart and driven people who have a lot of informed opinions. Its well worth the time.”
— Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
“In a sea of conferences fueled by pitches disguised as insight — brand innovators provides a respite where client-side peers can go to learn, refuel and be a part of a community. It’s been a long time coming.”
— Jordan Corredera, VP Digital, Carnival Cruise Lines