Brand Innovators LLC
Brand Innovators LLC
For years, IBMers have been working with companies, cities and communities around the world to build a Smarter Planet. We’ve seen enormous advances, as leaders are using an explosion of data to transform their enterprises and institutions through analytics, mobile technology, social business and the cloud. We’ve also seen how this new era is starting to create winners. They’re changing how their decisions are made. They’re redesigning how their teams work, reassessing how to serve their customers, and changing the very nature of business. Businesses know that innovation comes from collaboration. And collaboration comes from everywhere. Firms that embrace the power of social technologies will unleash the productivity and innovation throughout the entire value chain—from employees to partners to suppliers to customers.
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York. @dstillery
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways.@IgniteSMA
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013.
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email firstname.lastname@example.org @Netbase
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets”. It enables registered users to read and post their tweets through the web, short message service (SMS), and mobile applications. As a global real-time communications platform, Twitter has more than 400 million monthly visitors and 255 million monthly active users around the world. Twitter’s active group of registered members includes World leaders, major athletes, star performers, news organizations, and entertainment outlets. It is currently available in more 35 languages. @Twitter
ZEFR is a software platform for brand and content management on YouTube. BrandID, ZEFR’s brand management software, helps brands and media companies publish content, analyze their brand exposure, partner with their biggest fans, and target ads to their most important demographics. ZEFR helps their customers build lasting relationships with their fans on the second largest search engine in the world. RightsID, ZEFR’s rights management software, monetizes the world’s content. Its proprietary licensing software took a historically antagonistic relationship between content rights holders (media companies) and fans that uploaded their content and turned it on its head. Now, instead of punishing fans for spreading their content, RightsID customers can take user uploaded content and manage it in their own content management system, creating a new stream of revenue and a rich source of data. @ZEFRinc
The company’s leadership team includes David Feinleib, founder and CEO. David is a Big Data expert and author of Big Data Demystified and an upcoming book, Big Data Bootcamp (see below). David is also the producer of “The Big Data Landscape.” David is a serial entrepreneur with exits to HP and EMC. Jeff Green, Director of Engineering, is a leader in machine learning and analytics. Jeff formerly held positions at SAP Labs, Naval Research Laboratory, and NASA Ames Research Center. @contentanalytic
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania