Brand Innovators LLC
Brand Innovators LLC
For years, IBMers have been working with companies, cities and communities around the world to build a Smarter Planet. We’ve seen enormous advances, as leaders are using an explosion of data to transform their enterprises and institutions through analytics, mobile technology, social business and the cloud. We’ve also seen how this new era is starting to create winners. They’re changing how their decisions are made. They’re redesigning how their teams work, reassessing how to serve their customers, and changing the very nature of business. Businesses know that innovation comes from collaboration. And collaboration comes from everywhere. Firms that embrace the power of social technologies will unleash the productivity and innovation throughout the entire value chain—from employees to partners to suppliers to customers.
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
The world’s most admired brands turn to Communispace, the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnico.
Expion’ social software alleviates top pain points for brand marketers and provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level. Our platform helps companies manage thousands of profiles on Facebook, Twitter, Google+, Youtube, Instagram, Linkedin and beyond. With Expion’s software, organizations centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration. Our platform helps companies integrate multiple social data streams in real-time to create highly visual analytics reports which enables brands to discover patterns, breakouts, trends and competitive monitoring for benchmarking.
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013.
Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display, mobile, search marketing, lead generation, and automated product feeds. Rakuten Marketing includes Rakuten LinkShare, the #1 ranked performance marketing network, Rakuten MediaForge, a leader in retargeting and display recognized for its pay-for-performance consumer engagement business model, Rakuten Search a full service search engine marketing company, and Rakuten PopShops, a data analytics engine and product feed and deals content aggregator.
Socialbakers is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence.Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 190 employees located in 10 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics company. More than 20% of Fortune 500 companies use Socialbakers products and services, including LVMH, Pernod Ricard, Beiersdorf, Nokia.
Buzzoola is a private native video ad exchange that empowers brands to be seen and shared across a curated brand safe network of publishers. Our platform provides the technology for instant deployment and all campaigns include our Native Navigator – a best in breed advanced analytics tool that measures and tracks campaign ROI including earned media growth and spread. Buzzoola is accessible, affordable and only user-initiated views count! Get Monster Buzz started for your brand, launch your campaign today at www.buzzoola.com.
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
Gigunda Group is an innovation marketing agency. We are idea instigators and insight experts. We find whitespace opportunities to turn brands into badges.Our innovative approach to experiential marketing has earned us a reputation among Fortune 500 and other clients as imaginative problem solvers.
MutualMind is an award-winning social listening, analytics and engagement platform for partners/brands. MutualMind combines three different modes of social listening with business intelligence and reporting enabling sales partners and brands to engage customers, communities, influencers and advocates for optimal marketing ROI and customer service. The company’s latest Authentrix™ feature enables social reach and impact measurement for social community bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center supports a single, aggregated view for text, location and image analytics for enterprise-level engagement. Command Center brings together the first scalable platform whose architecture is optimized for rapid deployment at less cost versus other ‘one-off’ variations from other social monitoring legacy vendors.
Pixlee is revolutionizing the relationship between people and brands. Pixlee gives brands the power to leverage user generated photos in galleries, product pages, social media and elsewhere to create a personalized marketing experience for consumers that drives engagement, loyalty and conversion. In addition, Pixlee analyzes the data behind these photos to help brands 1) understand who your visual advocates are, 2) identify the highest impact content and 3) measure the performance of repurposed content. Learn more about how leading brands including The North Face, Jamba Juice, BetaBrand and 1-800 Flowers use the campaign-friendly Pixlee Personalized Visual Marketing Platform to maximize the impact of visual brand endorsements at www.pixlee.com
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book.
SocialCode builds marketing technology and solutions that make the world’s most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter Ads API partner, while also developing solutions for Instagram and Pinterest. SocialCode is a subsidiary of Graham Holdings Company.
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for insights, real-time social feed optimization, and programmatic advertising across major social networks in one system of record. Unified serves over 500 customers, including Global 2000 enterprises and their agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www.UnifiedSocial.com.