Brand Innovators LLC
Brand Innovators LLC
Prior to forming ORBIT+Co, Mark served as SVP, Communities and Networks for Sears Holdings, responsible for accelerating the transformation of Sears as the leader in integrated retail. Mark has worked with such organizations as IBM, Manpower, the Economist, and the U.S. Department of Education to develop social strategies that improve engagement, innovation, and loyalty. Mark was previously the CEO of Truman Company, the COO of TomorrowLab at McKinsey & Company, and a researcher at the MIT Artificial Intelligence Lab. Mark holds a Ph.D. from Harvard University. His thesis predicted the rise of social networking eight years before the founding of Facebook.
Brandon is the founder and CEO of Crowdtap, the Collaborative Marketing Platform. Crowdtap is the leading enterprise technology solution that allows brands to learn, ideate and market with their consumers on-demand. Crowdtap is one of Forbes 100 Most Promising Companies for 2013 and its customers include Verizon, Old Navy, Sony, MasterCard, GE, Reckitt Benckiser and AT&T. Brandon’s work has spanned three successful three startups, most recently as Managing Partner and Chief Strategy Officer of MRY (formerly Mr Youth) which was acquired by LBi in 2011 and is now a part of Publicis Worldwide. With Brandon’s leadership, MRY became one of the country’s leading social marketing agencies and was named to Fast Companies Most Innovative Companies list. Brandon is a graduate of the Red McCombs School of Business at The University of Texas in Austin.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Bradley is Head of Digital Media at Endava, who provide IT services to sports, media and financial services clients, as well as consultancy across social media, SEO, Big Data, e-commerce and CRM. Prior to Endava he was VP, Client Services at IMG. Bradley enjoys sharing thoughts and future trends across all aspects of IT and media, and contributes to various industry blogs. Follow Bradley on Twitter at @bradbox.
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
Aliza Licht is the SVP of Global Communications at Donna Karan International. In addition to her more traditional global public relations responsibilities, Aliza spearheads the company’s award winning social media efforts through DKNY PR GIRL, a persona she created and is the singular voice of on Twitter (@dkny) and on Tumblr at dknyprgirl.com. DKNY PR GIRL @dkny was Fashion 2.0′s winner three years consecutively for best Twitter & in 2012, Fashion blog. DKNY PR GIRL won Style Bistro’s Reader’s Choice Award for must follow personality in social media and DKNY is the only fashion brand to ever be nominated for a Mashable Award for must follow brand in social media, where DKNY PR GIRL was a finalist. This year, Aliza was personally featured as one of TIME Style & Design’s “Six women who rule the Fashion World” and The New York Times has dubbed Aliza an E-Lebrity, as one of the most followed personalities in the social media space.
Mike is Chief Growth Officer at Betterment. He is responsible for customer acquisition and increasing existing customers’ investments. Previously, Mike was Head of Retail Advertising at Vanguard. Under his leadership, Vanguard became one of the most admired marketers for its success combining ROI-effectiveness with the best of digital and brand advertising. He was named to Advertising Age’s “A-List Marketers for 2012” and was the list of “Twenty Rising Stars in Financial Marketing” by the Gramercy Institute. He also takes pride in his wife and three kids, Cleveland sports, and being the only Harvard-educated snowboard instructor at Mt. Snow, VT.
James Malins known for helping advertisers achieve efficiencies and ROI across multiple digital media channels. James is the Vice President of Cross Channel Solutions for Adconion Direct, a cross channel digital advertising platform spanning display, video, mobile, email and social media. He is in charge of overseeing Advertiser cross-channel solutions and strategies for the various media platforms the company deploys. In his time at Adconion Direct, he has been instrumental in leading the launch of the company’s social media, mobile and CPA platforms. Previously, James worked as an Account Executive at MVNP, a DDB affiliate agency, as an Account Executive.
Joshua Nafman is a Sr. Digital Brand Manager at PepsiCo responsible for making sure anything with a Pepsi, Diet Pepsi, Pepsi MAX or Pepsi NEXT logo that is social, content, mobile, or digital is amazing. He currently lives in Queens, NY with a fiancé and dog he adores and a cat that despises him.
Mason is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
Jon Peters is an influential thought leader on social strategy, digital marketing, and influencer engagement strategies. Jon has presented in Europe and America on the topic of social trends, engagement and advocacy. He is a contributor to the SocialMedia.org community. Jon is currently Social Media Manager at AMD, a semiconductor design innovator, he is focused on social strategy, social business infrastructure, audience engagement and advocacy. He helps to deliver successful, long-term strategies which integrate customer/community needs, business objectives and technology requirements. Previously, Jon held a senior digital marketing and social strategy position at adidas AG (Germany) and Global Program manager role at Dell (Ireland). He was also a software application development project manager at IBM and Dell.
Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies. Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brands engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics. Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.
Sarah Rogovin leads the Marketing Capabilities group for the North American region of Mondelēz International. She is responsible for designing and delivering programs, training and initiatives which inspire and enable breakthrough marketing. Previously, Sarah was with Kraft Foods for 14 years, most recently as Director, Consumer Relationship Marketing. Sarah oversaw relationship and experience marketing strategies and initiatives for U.S. and Canada. She has broad experience in digital and engagement marketing having managed kraftrecipes.com, online advertising, email marketing, social media, content marketing and mobile for Kraft Foods. Outside of work, Sarah blends her passion for food and community service by leading Culinary Events for the Pleasantville Farmers’ Market (one of the largest farmers’ market in Westchester country).
Meredith Rosenberg is the Director of Digital Marketing and Brand Content at Morgans Hotel Group overseeing all online content, digital marketing and social strategy. She is also responsible for developing content for the company’s online magazine Back of House where she aims to bring to life the brand’s ethos and passions in the music, fashion, art and design world.
Focused on the global development of niche consumer goods, Gabriel Sperber has led the creation of marketing and branding strategies for traditional products through non-traditionally innovative ways. The common thread in each unique capacity — as Director of Strategic Marketing for holdings of Kangra Group; then, as the Senior Branding Manager for Kellwood Company; and, most recently as the Global Marketing Director for a leading equestrian apparel company, WeatherBeeta Dublin of Australia — all uniquely reflect Gabriel’s passion for people and the facilitation of one’s enjoyment in life. Gabriel has also advised companies including NBC, Rolex Watches, Beam Global, LVMH, and members of the US Congress.
George G. Smith, Jr., is a NYC based Digital Marketer at Remy Cointreau USA, where he heads the Digital strategies for the Remy Cointreau USA portfolio of brands. He has handled digital and social strategy for a number of large global brands including brands within PepsiCo Beverage portfolio, Walmart and Crocs, Inc.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Steven is the Director, Digital Strategy and Innovation at Dell where he leads Dell’s strategic innovation efforts in creating, experimenting, partnering, and launching social commerce technologies. Previous to Dell, Steven worked at Bazaarvoice, Open Text, Vignette, Collanos, and Novell where he conceived and led different social media and mobile product lines and business development efforts. Steven is known for being an entrepreneur in large organizations and has led the development of new products, created new business units, started an eBusiness research center at Brigham Young University, created global partner programs, and driven strategic acquisition initiatives.
Farryn Weiner is the Director of Social Media at Michael Kors Worldwide where she oversees social, interactive and digital media strategy. She is the former Integrated Media Manager of Jetsetter.com, a member of Gilt Groupe, and an avid traveler herself, having circled the globe to understand how new media and technology is transforming the art of storytelling. In her writing and photography, Farryn views the world with a sense of compassion, curiosity and a creative eye; as an adventure capitalist, Farryn shares her thoughts on technology and travel through her platform, Jetsetfarryn.com. Her work has been featured on NBC, DailyCandy, Gotham & Hamptons Magazine and Huffington Post. Farryn is also developing her thesis at New York University on new media, focusing on theories of authenticity through global communication. Most importantly, she likes monkeys.
In his new role as Vice President/Business Leader of social media marketing, Gregg leads consumer interaction and experience with MasterCard’s Priceless campaign across social media channels. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Before working at Amex, Gregg held roles at JWT (J Walter Thompson), Bernard Hodes Advertising, Mercer Consulting, and the Washington Wizards. Gregg lives in Hastings on Hudson, NY with his wife and two kids.
After a decade representing buyers at top-tier agencies and Fortune 500 companies, Joe Zawadzki saw the need to reshape the online marketing landscape by integrating technology, data, analytics, and marketing best practices into a single media platform. He founded MediaMath in 2007, launching a technological revolution with the company’s pioneering marketing OS, TerminalOne, the first DSP. Previously, Joe was founder, president and chairman of Poindexter Systems /[x+1], incubated Right Media, and as managing member of Occam’s Razor, shaped AOL’s yield management and DoubleClick’s buy-side optimization strategy. Joe holds several patents in the area of online methods for dynamic segmentation and content presentation. He is a graduate of Harvard University and was a Teaching Fellow in cosmology, set theory and the history of science.