Brand Innovators LLC
Brand Innovators LLC
Brigitte Brady-Harris serves as Vice President of Brand Marketing for the Pottery Barn brands, a division of Williams-Sonoma, Inc. (NYSE: WSM). As a marketing leader for North America’s preeminent home furnishings retailer, Brigitte oversees brand strategy, research, partnerships, licensing and experiential marketing. She helped launch social media for the Pottery Barn brands and continues to serve in an advisory role on all content and community efforts. Brigitte brings nearly 20 years of marketing and advertising experience to her current role. Prior to her 7 years at Williams-Sonoma, Inc., Brigitte held leadership positions at Gap Inc., Smith & Hawken and a variety of advertising agencies.
Gregor Ehrlich is Social Media and Creative Lead, as well as Executive Producer, at the Clorox Services Company. Clorox is in over 100 countries with hundreds of brands ranging from Burt’s Bees, Hidden Valley and Glad, to Kingsford and cleaning products. Previously he was Editorial Director at Old Navy. @GregorEhrlich
Dave Feinleib is an entrepreneur, adviser, and investor. From 2009 – 2011, he was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with $2B under management. He founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. Dave is co-founder of Speechpad, the leader in crowd-sourced audio and video transcription and Onepo.st, a site that makes reposting social media content easy. He advises a number of companies including SendHub, BandPage, and LiveMinutes and is the author of Why Startups Fail: And How Yours Can Succeed and Big Data Demystified: How Big Data Is Changing The Way We Live, Love And Learn. He blogs actively at vcdavd.com. When he’s not working with tech startups, he can be found competing in triathlons, rock climbing or playing the violin. @vcdave
Michael Fenech leads Global Social Strategy for Western Union, a global F500 company. He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and diaspora community social programs.
Tighe Flatley is the Digital and Content Marketing Manager at Gap Inc. In that capacity, his central mission is coming up with creative ways to tell the stories of Gap Inc. as a company that does more than sell clothes. Tighe oversees the development, publication and promotion of digital content across all platforms, including blogs and social media. He manages the @GapInc social media channels, including community management and acquisition campaigns, content promotions and crisis management. Prior to joining Gap Inc. in 2012, Tighe was Blog Editor and Social Media Manager at Eventbrite and worked in communciations at New Balance. @tflatley
KC Geen is Head of Global Social Media at Groupon where she is responsible for bringing the brand to life through social media. Immersed in the social media craze from the beginning, she has been developing and executing social media marketing programs for the past nine years for a variety of Fortune 500 companies including Subway Restaurants, Dell, Midas, and The Dow Chemical Company. Prior to Groupon, KC was Senior Manager, Social Media at GrubHub Inc., a leading online and mobile food-ordering company, where she launched and led social media strategy for the enterprise. In addition to all things social, KC has extensive experience in integrated marketing as well as crisis and reputation management. @KCGeen
Nidhi Gupta has marketing experience in fields spanning from consumer packaged goods and financial services, to technology entrepreneurship. Her first professional assignment was with Nestle in India, where she grew the culinary and confectionery international business multifold. This was followed by a stint at TiE Silicon Valley, a leading global non-profit dedicated to fostering entrepreneurship. In 2008, Nidhi joined Western Union, a leader in global payment services. She shifted gears in 2012 to join their Digital office in San Francisco, where she currently leads marketing for their online and mobile app money transfer business for the Americas region.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Amy Hsiao currently works at The Clorox Company as the Associate Director managing a portfolio of brands including Clorox, F409 and Tilex. She has over 15 years of experience in the Consumer Packaged Goods industry, from strategy consulting, consumer research & analytic insights, to brand management. Amy graduated from the University of California at Berkeley with a BA in cognitive science and received an MBA from Northwestern’s Kellogg School of Management.
Deirdre Hussey loves to tell stories. Fortunately, that’s what she does at Gap Inc., every day. Deirdre brings more than a 15 years of journalism experience to her marketing role at Gap Inc. She and her team develop, publish and promote daily content telling the fashion, business and values-marketing stories of some of the world’s largest apparel brands. Previously, Deirdre served as Editor-in-Chief at the San Francisco Examiner and during her tenure the paper won numerous awards for news, political, and arts content. @DHussey415
Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on defining the market positioning, messaging, solutions, cross-brand portfolio, and the creation of valuable research and thought leadership content to shape the new definition of what defines a social business and how organizations can embrace this next information revolution to drive people-centric engagement for customers, employees and citizens. Previously, Michelle headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM’s (then) new Smarter Commerce initiative, overseeing marketing B2B, Commerce & Enterprise Marketing Management solutions. Michelle considers herself a marketer at heart, and is excited to bring new digital technologies and best practices to life within the IBM Demand Generation. She lives and works in the San Francisco Bay Area with ber husband, 2 dogs and 2 cats. @shellkillebrew
Noelle Kim is the Product Marketing Manager on Google Glass where she leads brand strategy and partnerships. She joined Google as a Principal Industry Analyst advising on digital marketing strategy to Consumer Packaged Goods and Entertainment industries.
Michelle Kircher-Weiskittel is the manager of digital media marketing at Safeway, where she manages the digital creative process and leads Safeway’s Private Label media communication strategy for Marcela, Open Nature, Organics and Lucerne. Prior to Safeway, Michelle held positions as Director or Digital Media Account Management and Planning at iProspect and Razorfish.
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others. @jkretch
Jennifer Lashua is a digital marketing & social media expert from Intel. Currently she’s Chief of Staff for the Digital Marketing & Media organization and recently held roles including Editor-in-Chief of the Intel Digital Newsroom and Social Media group manager. In addition to her 11-year tenure at Intel, she also spent 5 years in the retail and food & beverage sectors in Europe and the US. A new Mom, Jen is passionate about her family and also endurance sports, health, cooking, and great wine! @runningjen
Kenny Lauer is Vice President of Marketing and Digital for the Golden State Warriors. He leads the team’s brand experience creation in the digital and physical space; blending both for the live fan experience. He leads game experience, retail, youth basketball, & all marketing strategies. Under his leadership, the Warriors drive an unparalleled brand experience and true fan innovation. Kenny brings over 25 years of customer marketing strategy experience to the Warriors through his experience with companies such as Apple, Peppers & Rogers Group, and KMPG. Prior to the Warriors, he was Vice President, Digital Experience for the #1 ranked global experience marketing agency in the world, George P. Johnson. While at GPJ he ran the worldwide Digital Experience group where he was responsible for the creation and threading of digital experiences in both live and virtual marketing efforts for some of the largest companies in the world. Kenny is an active member of the Academy of Television Arts & Sciences where he judges the Emmys for Interactive Media and serves as an Advisory Board member to the SXSW Interactive Festival. In his free time he is a mentor for the Last Mile program at San Quentin Prison and an active role with the non-profit program Challenge Day who’s vision is that every child should be safe, loved, and celebrated. @KennyL
Michael Martin is a Managing Partner at Code and Theory. For the past 5 years, he’s been closely involved in some of the agency’s most innovative digital projects with clients including The Guardian, The Los Angeles Times, Hearst Magazines, Nautil.us, NBC Olympics, Mashable, and most recently Visit California, winner of a 2015 Webby Award. Michael joined Code and Theory in New York in 2010 to lead business development and help scale operations. Now based in San Francisco, Michael works with a team of Digital Strategists, UX Designers, Visual Designers, and Creative Technologists to create effective and immersive digital products and brand experiences and grow the agency’s west coast footprint. He is a frequent speaker at conferences, most recently at AdobeMAX and the Society For News Design. Prior to joining Code and Theory, Michael worked in the private equity group of Apollo Management and the Financial Sponsors group of Deutsche Bank. He graduated with High Honors from Dartmouth College.
At IBM Armen Najarian leads a team driving worldwide go-to-market and category awareness for the IBM Cloud portfolio of 100+ SaaS offerings. Previously, he was VP Corporate Marketing for Retail and CPG at DemandTec, the collaborative analytics cloud, culminating in the $440M acquisition of the company by IBM in 2012. Armen was also part of the startup team at Velosel, a Silicon Valley pioneer in cloud-based Master Data Management solutions, helping to launch and position the company prior to its acquisition by TIBCO. For 3 years he led product strategy for SoftCoin, a pioneer in digital marketing solutions, (now owned by Kroger). Armen received a BS in Accounting from the University of Massachusetts, and an MBA from the USC Marshall School of Business. Helives in the heart of Silicon Valley with his wife and two children. @armennajarian
Tony Obregon is the Global Lead and Group Manager for the Social Media Center of Excellence at Avanade. A communicator, content curator, and data analyst who draws upon a diverse professional background of 20 years focused on communications, research and technology, Tony develops and executes digital communications on social media platforms to help companies build and maintain a strategic online presence to grow their business. He has developed digital programs for global brands including HP, Landor, McKesson, Panasonic, SanDisk, Seagate, Toms of Maine and Young & Rubicam. As a result of his rich research background, Tony has deep analytical skills that allow him to identify key insights necessary for developing strategic programs and campaigns. @tonyobregon
John Pace leads the paid social media team at Electronic Arts, where he focuses on building global media plans for a variety of EA’s business models including e-commerce, console, and live services. He works closely with social media partners Facebook, YouTube, and Twitter to drive user acquisition, engagement, and monetization across EA’s portfolio. John joined EA in 2013 as a Social Media Analyst before being promoted to Manager, Social Media Marketing in 2015. John graduated from the University of California, Berkeley in 2012 with a degree in Economics where he focused on Econometrics and Finance.
Pavey Purewal is a transformational marketing professional with 18 years of enterprise software experience in Cloud, SOA, middleware and BI. Pavey was the former VP Global Marketing at VMware and was responsible for marketing the Infrastructure-as-a-service offering. Prior to VMware, Pavey held senior marketing positions at Oracle and BEA. Pavey has led GTM strategy, thought leadership programs, and driven new business, leading companies to position as #1 in their market. @PaveyPurewal
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015. Connect with Ted at TedRubin.com or @TedRubin.
At Betabrand, a high-growth startup and one of the first fully crowdsourced clothing companies, Julian Scharman focuses on finding the most innovative ways to attract & retain new customers including cutting-edge website experiences, highly-targeted and personalized email, mobile, digital advertising and analytics to tie it all together. A seasoned marketing and digital professional, Julian has worked at leading San Francisco digital media agencies designing multi-channel communication campaigns for Fortune 500 companies. His customer-focused approach to growing a business incorporates customer insights, creativity, logic, innovation and measurement accountability.
Juan Silvera leads Union Bank MUFG’s Digital Marketing and Advertising team supporting the retail, commercial, wealth, lending, small business, card, corporate and investment banking lines of business. He is responsible for the .com, Email, Search, Online Display, Mobile and Social Media digital marketing channels across the Americas. In addition, he manages the bank’s Advertising team, which executes campaigns across traditional, off-line media including print, TV, radio and Out-of-Home. He is also in charge of the bank’s Intranet platform. MUFG Union Bank is a member of the Mitsubishi UFJ Financial Group, one of the world’s largest financial organizations with total assets of approximately $2.5 trillion (USD). Prior to joining MUFG Union Bank, Juan was SVP eMerchandising Executive at Bank of America where he managed a team in charge of the bank’s .com, email, ATM and mobile marketing channels. Before that, he was SVP of Interactive Design at Wachovia where he led a team of 70 in charge of wachovia.com. Juan has a degree in Marketing from California State University, Los Angeles and an MBA from Pepperdine University. @juansilvera
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1
Beth Teague is Vice President of Social Media Programs at Bank of the West. In this role, she manages a variety of social media programs and initiatives, including community management, social customer service, contests and promotions, and video production. Prior to joining Bank of the West, Beth led the food vertical at Federated Media Publishing, managing dynamic brand ambassador programs to connect prominent food and lifestyle bloggers with Fortune 500 companies. Beth holds both a bachelor’s and master’s degree in communications and lives in San Francisco.
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles
Jessica Williams is global innovation marketing and analytics leader at Visa. Jessica is focused on digital and social activation and measurement across brand, b2b and corporate marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, increase market share, differentiate products, and drive robust marketing, communications, and business strategy. @MediaMetricsGal
From the design and launch of one of the Web’s first employee advocacy programs in the 90s, Mark slogged through an IPO with Monster.com, projects for the then formative Yahoo and eBay, published several reports on the birth of worldwide internet recruiting, and then frittered away much of that hard-won experience burning through millions in startups (ITworld.com, BrassRing and MediaPlex) before taking a much needed break from the heady world of entrepreneurdom to lead Digital Strategy for JWT. Depressed by that agency’s bureaucracy and the war it was waging on speed he bailed to found the Mortar Agency. For the last 12 years Mortar’s new, more collaborative and energetic approach to marketing innovation has helped create over $13 billion in market value in high-tech, eCommerce, healthcare, biotech, sustainable technology and not-for-profits. In 2014 the agency led social marketing for Tyra Banks and her line of Beauty products as she sought to unlock the potential of her 37 million global followers. Mortar’s clients include Deloitte, the Exploratorium., Real Player, American Airlines, VMware, Stanford GSB, Chef, and online food delivery pioneers Eat24 (which was just acquired by Yelp for $130 million). Mortar partners with Dynamic Signal to bring employee advocacy goodness to its clients and employees.