Brand Innovators LLC
Brand Innovators LLC
Jason Beckerman oversees all product, technology, and organizational strategy at Unified. Prior to co-founding Unified, Jason was co-founder and CEO of Social Suitcase, an innovator in the brand engagement space that was acquired by Connexus. He has held executive roles at a number of social media companies, including his tenure as co-founder and CEO of Teach The People, a Facebook Fund Grant Company and a TechCrunch 40 Finalist. Jason’s experience also extends to financial services and enterprise software, including positions at Merrill Lynch, Siebel and Salesforce.com. At Salesforce.com he managed the release process for the largest on-demand CRM rollout in the history of the cloud at the time. @jsbeckerman
The programs Shanee has built have helped define brands, grow communities, engage influencers, launch products, support customers, and drive leads. She’s worked for industry leaders like PlayStation, NVIDIA, salesforce.com, and is currently at Dropbox.
Andrew Caravella is Vice President of Marketing at Sprout Social, a leading provider of social media engagement, advocacy and analytics solutions for business. He likes being on airplanes, spinning to the beat at SoulCycle and Roger Federer. Find him on Twitter @andrewcaravella.
Meg leads brand marketing at SoFi, a modern financial company dedicated to helping its members achieve their life goals on their own terms. Prior to joining SoFi, Meg has had a long history of brand building and deep social media experience both in-house and at agencies. Before SoFi, Meg led the social strategy practice at AKQA, working on the global campaigns for Visa and Levi’s and launching Verizon’s go90 video app. Meg originally moved to San Francisco to lead brand marketing for the San Francisco Chronicle and SFGate. Prior to that, she lived in New York City for eight years, working in social and digital marketing at Mindshare, leading social strategy for the Unilever portfolio, Attention (an MDC social agency) and Random House Children’s Books.
Ana Cantu sets the social strategy for Life@Google and Google Students, Google’s global recruiting brands. Under her guidance, Google shifted to an employment product marketing model, applying the core principles and best practices of digital marketing to recruiting. In previous roles, she ran corporate social media for eBay and was a managing editor and social media marketing manager at Dell. Before her move into marketing, she spent several years as a multimedia journalist and was part of the L.A. Times team that won the 2004 Pulitzer Prize for breaking news reporting.
Noah Cole is Director of Social Media and Communications at Autodesk, where he is responsible for leading a team that drives the Autodesk brand through social media and for managing M&A, crisis and security communications programs. Since joining Autodesk in 2004, Noah has several communications positions including leading PR for Autodesk in Europe and PR for the architecture, engineering and construction industries. Prior to Autodesk, Noah worked at Oracle and several technology PR agencies in San Francisco. Noah has a MBA in International Management and Marketing from the Rotterdam School of Management in the Netherlands and a BA in International Studies from Macalester College. Noah lives in Portland, Oregon and most weeks can be found on a plane somewhere between PDX and SFO.
Dusty DiMercurio is a writer, music producer, modern marketer, and born storyteller. Beginning his career as a copywriter, Dusty later launched a magazine for Avid that grew to a worldwide circulation of ~300k. His time spent in product marketing eventually landed him leading marketing for Avid’s consumer division. Dusty later joined Autodesk to lead marketing for the company’s mobile/cloud AutoCAD products, and begin the company’s small-business marketing initiative. Today, Dusty leads Content Marketing at Autodesk, where he provides content services and acts as Publisher & Editorial Director for the two-time Webby Award-winning media publication he launched for the company: Line//Shape//Space.
Gregor Ehrlich is Social Media and Creative Lead, as well as Executive Producer, at the Clorox Services Company. Clorox is in over 100 countries with hundreds of brands ranging from Burt’s Bees, Hidden Valley and Glad, to Kingsford and cleaning products. Previously he was Editorial Director at Old Navy. @GregorEhrlich
Shruti leads social media at OpenTable, the world’s leading provider of online restaurant reservations. She specializes in the business applications of social media focusing on growth of social media marketing as an integrated channel within the marketing mix. Her extensive experience driving end-to-end marketing, from strategy and creative development to flawless execution encompasses brand awareness, engagement, direct response and acquisition, with a constant focus on ROI. An early adopter of social media, Shruti led the online photo community and social activation for the Eastman Kodak Company. Following which she helped grow the social marketing function at Shutterfly before joining OpenTable.
Joanna Hamilton is the Group Marketing Manager leading the Intuit Social Media team focusing on driving engagement with consumers and prospects of the Intuit QuickBooks brand. She is consumer focused and insight driven with a strong background in social, digital media, advertising and consumer packaged goods. She holds an MBA from the Kellogg School of Management at Northwestern University and is a graduate of the Second City Improv Beginner’s Program. She is married to her high school sweetheart and enjoys the challenges of parenting an active toddler. She is passionate about simplicity, efficiency and genuine relationships.
Julie Hayes leads employee and brand advocacy for Autodesk, a maker of 3D design software and consumer applications. Taking an inside-out approach, Julie has trained employees and agencies on the Autodesk story worldwide, and led communications for the company’s recent rebrand. As Autodesk begins a new paradigm in customer engagement, and recognizing the best advocates are sitting in the cube right next to you, Julie has launched Autodesk’s online employee advocacy program, activating 15% of the employee base in its first year, while expanding to its 2500 Channel Partners.
A graduate of Stanford University with three degrees to his name, Courtney Lake got his start in the high-tech world. He quickly left this industry to pursue his true passion of design. He is a well-respected interior decorator, writer and serves as social media manager for the Pottery Barn brand.
Jennifer is a digital marketing & social media expert from Intel. Currently she’s Chief of Staff for the Digital Marketing & Media organization and recently held roles including Editor-in-Chief of the Intel’s Digital Newsroom and Social Media group manager. In addition to her 11-year tenure at Intel, she also spent 5 years in the retail and food & beverage sectors in Europe and the US. Jen is passionate about her family and also enjoys running, cooking, and great wine! Find Jennifer on Twitter: @runningjen
Jeff Lesser is a Senior Product Marketing Manager at Twitter responsible for leading the marketing of the customer service initiative. When going beyond 140 characters Jeff likes to snowboard, bike, listen to music and try new beers and whiskey. Find him on Twitter @jefflesser.
Rachel leads Adobe’s social media strategy for a range of products and services in the Digital Media business, including the Digital Audio and Video business and the Student and Education markets. Rachel holds a BA from Vassar College and an MBA from the University of San Francisco. You can find her on Twitter @rlux.
Susan McBride has recently joined method products, pbc, aka: People Against Dirty, as Senior Director, Integrated Marketing. method makes stylish and eco-friendly home, laundry and personal care products.
At method, Susan oversees overall marketing strategy for North America, creating high impact plans across all consumer touchpoints, including digital and mobile marketing, social, email, web, and beyond.
Through compelling storytelling, strategic integrated communications, and unique consumer activations, she is focused on creating a unique bran platform that resonates with consumers.
Prior to method, Susan was vice president of social media marketing and digital brand experiences at American Express. She led initiatives from social media strategies to performance based digital campaigns to complex integrated marketing programs, making a lasting impact on the business and brand footprints. She has been recognized for her thought leadership, innovation, most recently in the Top 50 Women to Watch by Brand Innovators, as well as for American Express’ CMO Award for Continued Achievement in Excellence and American Express’ Chairman’s Award for Innovation.
Susan holds a bachelor’s degree from Duke University. She lives in Larkspur, California with her husband. When not busy being part of People Against Dirty, she is exploring her new home in the Bay Area by hiking, skiing, cycling, and wine tasting.
Tom Musbach is the managing editor for social media content at Bank of the West, where he runs the corporate blog and oversees content production for all social media channels. Prior to joining Bank of the West, he was the director of content marketing for Pearl.com and a senior editor at Yahoo, covering career and small business topics.
Vandana is passionate about supporting creative ventures that drive social justice and equitable access. At Sutter Health’s David Druker Center for Health Systems Innovation, she leads strategy, program deployment, operations and external relations. Previously, Vandana led strategic development at The Health Trust, a Silicon Valley foundation that advances solutions for health equity. She also led strategy and development at Montalvo Arts Center, an international artist residency and multicultural arts venue. As a consultant, Vandana has led capacity building for diverse Bay Area organizations. She currently serves on the Board of Art with Impact in San Francisco, an organization that promotes mental wellness by creating space for young people to learn and connect through art and media. Vandana has a graduate degree in Mass Communications from Jamia University, New Delhi and an undergraduate major in Clinical Psychology from Delhi University.
Beyond work, Vandana can be found playing catch with her dog Dudley, hanging out with family and friends and looking for the next travel destination.
Whitney Reynolds is Director of Social Media at Kimpton Hotels & Restaurants. She oversees social strategy for the Kimpton brand which includes 130-plus individual boutique hotels and restaurants in 30 U.S. cities. Under her guidance, Kimpton launched brand presence on Instagram and Pinterest, and guest-generated social content has been introduced into Kimpton’s digital properties, email marketing and on-property experience. She has also developed a comprehensive social strategy to support Kimpton Karma Rewards, the brand’s guest loyalty program, and their blog, Life is Suite. Whitney’s role also encompasses the management of Kimpton’s Social Media Listening Desk, a dedicated team that works to facilitate 1:1 communication across channels between the brand and its guests. Whitney believes that at the heart of social media lies a desire for meaningful interaction, and she loves being the voice behind brands who understand the importance of active listening and two-way communication.
Meghan is a native Bostonian, who attended Trinity College in Hartford, CT and worked for the Boston Red Sox from 2010 to 2015. While at the Red Sox, she grew the team’s social platforms to some of the best in all of MLB. In June of 2015 she made the smart move to the Bay area and has been at the San Francisco 49ers for just under a year. In her current role, she oversees the planning and development of digital and social marketing for the team. Her team oversees content creation for email, web, mobile, and social. This strategy is focused on prioritizing core brand values for the team as well as driving revenue for sales and business objectives.
Marc is the Director of Business Development and Brand Strategy managing Wayin’s strategic, global, named accounts. He’s a highly experienced business professional with a consistent track record of driving successful expansion. Prior to joining Wayin, Marc held leadership positions in business development, sales and marketing that resulted in successful exit strategy accomplishments for 4 digital marketing companies, as well as his own custom fine jewelry design company he founded and successfully ran for 10 years. Marc lives in San Francisco, is a longtime yogi and is often enjoying nature, hiking, live music, the wine country, spending time with family & friends and cheering on his hometown Chicago sports teams. Find Marc on Twitter @MarcStiglitz.
Ryan Taketa is a Product Marketing Manager for NetBase. At NetBase, Ryan focuses on successful field collaboration and educating the team on new product releases and changes in the social media landscape. Prior to joining NetBase, Ryan was a Product Marketing Engineer at Texas Instruments.
Page Williams is a Senior Social Media Marketing Manager for LinkedIn’s Member Marketing and Communications team, driving social strategy and paid media planning for their biggest brand and editorial campaigns. As an alum of Nike and Edelman Digital, her digital marketing experience is vast. From insights to ideas, her work includes product launches for Activision, content marketing for Adobe, community strategy for Volkswagen, social for Netflix, site builds for Levi’s, and more.
In her free time, she’s an avid runner and lover of the outdoors. Follow her journey:@Page.
Tina is the Director of Digital Strategy & Innovation in Anheuser-Busch InBev’s Digital Center of Excellence in Palo Alto, CA, aka the “Beer Garage.” She champions the integration of startup and big tech giant innovation to elevate AB’s digital DNA and capabilities in go-to-market activation. Among other pillars, Tina focuses on optimizing social platform usage and measurement, establishing unified corporate digital infrastructure, building big data strategy, and maximizing return for local initiatives.
Prior to ABI, Tina was in brand management at Mondelez International and Kraft Foods. Tina also has robust industry experience in media at Starcom Worldwide and consumer insights at MillerCoors. Twitter: @tina_wung.