Brand Innovators LLC
Brand Innovators LLC
Amy Avery is Head of Analytics for J. Walter Thompson North America, leading the agency’s rapidly growing analytics practice. Prior to joining J. Walter Thompson, Amy spent nearly four years at BBDO, where she built a practice for digital research and analytics across North America, rising to SVP, Head of Data and Analytics, North America. She has also held roles at JWT/RMG Connect, DotGlu, ComGroup and Grey Worldwide. Amy has worked with major brands such as AT&T Mobility, FedEx, Hormel, Starbucks, SC Johnson, Campbell’s, U.S. Marine Corps, FEMA, Kimberly-Clark and Merrill Lynch, among others.
Jason Beckerman oversees all product, technology, and organizational strategy at Unified. Prior to co-founding Unified, Jason was co-founder and CEO of Social Suitcase, an innovator in the brand engagement space that was acquired by Connexus. He has held executive roles at a number of social media companies, including his tenure as co-founder and CEO of Teach The People, a Facebook Fund Grant Company and a TechCrunch 40 Finalist. Jason’s experience also extends to financial services and enterprise software, including positions at Merrill Lynch, Siebel and Salesforce.com. At Salesforce.com he managed the release process for the largest on-demand CRM rollout in the history of the cloud at the time. @jsbeckerman
Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘gets’ the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world. @PernilleBruunJ
Tim Burke is Co-founder and CEO of Affinio (www.affin.io), an audience insights platform that analyzes billions of social network connections to reveal the passions and interests of a brand’s entire audience, even the silent-majority “lurkers”. Tim is a serial entrepreneur, an engineer by trade, and inventor by nature. He has a passion for problem solving and building amazing teams that create disruptive technologies based on big data, analytics and deep learning. He lives in Nova Scotia, Canada with his wife and four children and has been known to frequently use “eh”. @t1mburke
A 14-year strategic channel agnostic [digital x social media x television production] veteran with particular expertise in developing lifestyle and celebrity branded content storytelling through new technologies. With a background in producing television commercials and crossing over into digital media, I’ve developed digital marketing strategies for a decentralized media model through an editorialized approach that positions brands as relevant and inspiring content creators to successfully target the millennial generation. Currently at Elizabeth Arden working on the Global Licensed Fragrances business on designer and celebrity fragrance brands including: Taylor Swift , Britney Spears, Justin Bieber, Nicki Minaj, Juicy Couture, John Varvatos and Curve.
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com. @nortycohen
Melanie Cohn currently works at Dunkin Donuts as the Social Media Manager. This exciting role puts her at the forefront of digital as she leads all paid social, content and campaigns for the brand, a leader in the QSR industry. Previously, she worked at GYK Antler, a full service marketing agency in Boston, MA, where she implemented social and consumer engagement strategies for CPG, tourism and restaurant clients. Melanie is also the Founder of Young Women in Digital, an organization of over 800 professionals working, or interested in working in digital marketing. YWD holds educational and creative events across Boston and offes resources for young professionals including exclusive job listings, events, marketing advice, and free access to marketing classes.
Christine Espinoza leads global brand social strategy across Starwood Hotels & Resorts’ 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kick-start the agency’s global mobile practice. @Christy1444
Bob Gilbreath is Co-Founder and President of Ahalogy, a Pinterest marketing company that works with companies such as P&G, Kraft and Kellogg’s. Previously, Bob was a partner at digital agency, Bridge Worldwide, which was acquired by WPP. Post-acquisition, Bob became Chief Strategy Officer of POSSIBLE. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill). His career started in marketing at Procter & Gamble, where he launched Mr. Clean Magic Eraser and was named an Advertising Age Top 50 Marketer. Bob has an MBA in Marketing from NYU/Stern and a BA in Economics from Duke University. @mktgwithmeaning
As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. @BrandonGutman
Susan Hammes is Vice President of Social Media Marketing and Digital Brand Experiences at American Express. She oversees social media strategy, content and digital brand engagement for American Express with a focus on providing Card Members and prospects unique and unparalleled experiences via the social web. Working at the cutting edge of social commerce, Susan was responsible for significant growth of the brand’s social fan base through engaging digital programs, such as marketing for AmexSync. Susan’s strategic insights and focus on innovation were instrumental in developing the #PassionProject, a social content program designed to celebrate Doers and Makers from social communities by empowering them with the support of American Express Membership. More recently, she has developed a parent-targeted content strategy for the launch of Amex EveryDay Credit Card, which includes an innovative and highly engaging animated content series featuring diverse social influencers ranging from Maroon5 to Soleil Moon Frye. Susan joined American Express in 2008 as Director of Media and Sponsorships where she oversaw communications strategy for International and the US. Prior to American Express, she spent over 10 years at WPP’s Young and Rubicam Inc. and MediaEdge where she successfully led communications planning and digital channel adoption for a variety of leading brands, including Dr. Pepper/7UP, Chanel and Campbell Soup Company. @susanita96
Adam Kerj is the Chief Creative Officer of J. Walter Thompson New York, tasked with driving industry-leading creative ideas for the New York office and its accounts, including Macy’s, Johnson & Johnson, Puma, Energizer and Royal Caribbean, among others. Prior to joining J. Walter Thompson, Adam was Chief Creative Officer at 360i. During his time as 360i’s creative leader, he was instrumental in helping the agency earn the top digital agency title from Ad Age, Adweek, MediaPost and Mashable in 2014 and recognition as one of advertising’s most innovative companies by Fast Company and Creativity. He brings more than 20 years of experience working alongside world-class brands such as P&G, Toyota and Oreo. Adam has worked in Chicago, New York, Gothenburg, Stockholm and Copenhagen, developing an impressive track record of award-winning work throughout his career. He has garnered more than 50 of the most coveted international awards, including several awards from Cannes Lions, The One Show, The Webbys, Eurobest, The Clios and New York Festivals. Prior to joining 360i, Adam served as Executive Creative Director and Founding Partner of Saatchi Sweden, now one of the most awarded agencies in the Saatchi network. Before that, he was Executive Creative Director and Founding Partner at TBWA Sweden, one of the top three most awarded agencies in the TBWA network. @AdamSwedenNYC
Marissa Kraxberger is the Vice President of Creative for Ivanka’s growing fashion brand. She is charged with the creative direction for the entire Ivanka Trump brand, which includes defining the voice of the brand, the overall creative and editorial direction of IvankaTrump.com, strategy and execution of the company’s social media presence and managing an in house creative team. She has had a diverse career in design, art direction and brand development for high-profile fashion and lifestyle brands including Diane von Furstenberg, Kate Spade New York and Oscar de la Renta. She is also the author of Lady & Prince, where she blogs about her life as a working mom in the fashion industry, raising kids in the city and her travel adventures. @LadyandPrince
Kyle Lazarus leads and oversees all social media campaigns and activities for the Samsung consumer electronics portfolio, including Television, Home Audio, Home Appliances, and Digital Imaging. While attending NYU and pursuing a degree in Music Business, Kyle began working for the National Academy of Recording Arts and Sciences and discovered his passion for creative marketing. After graduating, he made the leap into the agency world and then moved to the client side. In his free time, Kyle travels, practices martial arts, and reads voraciously – mostly the classics. His favorite authors are Kurt Vonnegut and Ernest Hemingway. @cookielaz
As CEO and Co-Founder of Qualia, a pioneer of intent targeting, Kathy and her team are building the company to empower brand marketers with the ability to respond to real-time consumer intent. Under her leadership, the company has achieved a 2,153 % growth rate in 3 years. Prior to joining Qualia, Kathy was a Founder and Chief Revenue Officer at Media6Degrees (now Dstillery), a Social Targeting company. At Dstillery, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Dstillery to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years. Kathy is passionate about creating new methods of ad targeting and has been published in numerous articles for industry leading publications including Ad Age, Ad Week, eMarketer, CMO.com, MediaPost, Business Insider, Tech Crunch, GigaOM, Mobile Marketer, Venture Beat and Internet Retailer. @LeakeKathy
David F. Melbourne, Jr. is Senior VP of Consumer Marketing and Corporate Social Responsibility at Bumble Bee Foods LLC. In this role, he oversees U.S. consumer marketing, advertising, consumer research, corporate communications including public relations and crisis management, innovation and the Company’s corporate social responsibility program. Prior to joining Bumble Bee in 2005, David served as VP Marketing and Strategic Planning for Castleberry/Snow’s Brands, where he spent 10 years in a variety of marketing and operations roles. His CPG experience commenced with U.S. Tobacco Sales and Marketing Company where he held positions of Marketing Analyst and Assistant Product Manager on the Copenhagen brand. David began his career in the non-profit sector, serving as program manager for Junior Achievement of Southwest Connecticut.
Nina Mishkin is director of digital brand content and social media marketing at American Express. She manages social advertising; content and digital brand engagement for American Express with a focus on delivering unique and unparalleled experiences to Card Members and prospects online and beyond. Nina’s strategic insights and creativity were instrumental in developing award-winning branded content programs such as #PassionProject and EveryDay Genius designed to increase brand relevance and appreciation among a broader consumer base. For her work, Nina received the 2014 CMO Award for Continued Achievement in Excellence, which is the highest honor offered to American Express marketing employees, and the Chairman’s Award for Innovation. Nina joined American Express in 2010 on the Global Network Marketing & Information group within Global Merchant Services where she helped launch the Amex Sync programs. Prior to American Express, she spent more than three years at Sotheby’s where she successfully led business development for the auction house helping coordinate major estate sales for the company. Nina holds a bachelor’s in History of Art with a minor in Business from the University of Michigan. She lives in the West Village where she spends her time exploring New York and trying to fulfill her wanderlust. @NinaElizabeth22
Daniella Nabuco is the Senior Manager of Social and Digital Marketing at Materne North America, GoGo squeeZ. She oversees digital strategy, content creation, and social media community management for the popular healthy kids snack brand with a focus on engaging consumers in the social and digital realms. At GoGo squeeZ, Daniella has built a large and engaged social fan base, and has continuously worked to convert new consumers to the brand through various digital initiatives. Being at the forefront of the social media era has allowed Daniella to fully grasp and be nimble in the always-changing space. She’s passionate about getting behind the psychology of people’s online behaviors and creating sharable and engaging content that will inspire brand lovers both old and new. Prior to joining GoGo squeeZ, Daniella consulted for various travel and tech-startups in the South Florida area, helping them build their digital and social presence. @DaniellaNabuco
Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Director of Central Insights & Social Business for for Verizon Wireless, Nelson is the central social strategist for the company. He’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead. @MasonNelder
Dick O’Brien is a seasoned marketing executive with15+ years driving top-line revenue and pipeline growth, launching new products, building brand awareness and market leadership, supporting sales organizations and opening new channels. He has worked in a wide variety of industries, from information services to hospitality and publishing. He has worked with major brands such as General Electric and Fidelity investments as well as start-ups. His most recent position was with Revionics, Inc. a price optimization and social commerce company in Austin, TX.
After 25 years in advertising, Lynn Power can genuinely say she is just as passionate about the business today as the day she started. As President, J. Walter Thompson New York, Lynn partners with Adam Kerj, Chief Creative Officer of J. Walter Thompson New York, to lead the agency’s flagship New York office. Together they are responsible for driving industry-leading creative work, and the overall strategic direction and growth of J. Walter Thompson New York. Lynn has been building brands and leveraging creativity as a business tool for clients for years, working with some of the world’s most iconic brands including American Express, Clinique, Hershey’s, Gillette and L’Oréal. Prior to joining JWT, Lynn served as President and Managing Partner of Arnold New York. In her five years at the helm, she helped grow Arnold NYC into a thriving mid-size agency, leading many new business wins including 23andMe, Alberto Culver, Del Monte, Kohler and Sanofi. Lynn also helped drive Arnold’s momentum to be named Comeback Agency of the Year by Ad Age in 2010, as well as to Ad Age’s A-List in 2011. Previously, she held roles at BBDO, Grey New York and Ogilvy & Mather. At the heart of agency success, Lynn believes in building a talent-centric culture that respects and nurtures ideas as well as the people who create them. Lynn lives in Manhattan with her husband, Bill (also in the business), two kids, Billy and Katie, and dog, Weber. Life is good. @LynnPowered
Katie Raymond is a digital media strategist with extensive experience developing and executing immersive social and digital campaigns for consumer electronics and entertainment brands across all social platforms. Katie has spent the past two and a half years as the Global Manager for Digital and Social Media Marketing at Harman International. At Harman Katie is responsible for developing digital brand experiences for the company’s major consumer audio brands JBL, Harman/Kardon and Infinity, Harman’s Flagship Store in New York City, as well as providing counsel to a portfolio of professional and luxury brands. Prior to Harman, Katie spent six years building the award winning digital program at World Wrestling Entertainment (WWE). At WWE she successfully instituted plans that drove record traffic from the brand’s social channels to WWE.com during premier events such as WrestleMania and further developed strategies to sustain those high levels of traffic, leading to the brand’s recognition with multiple Mashable and Webby Awards over the course of her tenure. @KatieRaymond88
At Barilla, Beth Reilly leads a team of professionals in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International, responsible for developing programs for Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. Under her leadership, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. Prior to Mondelez, Beth worked in Digital and Social Marketing for Kraft Foods. Earlier, she worked with Blue Chip brands like McDonald’s, Kellogg’s and The Walt Disney Company while at Leo Burnett.
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015. Connect with Ted… TedRubin.com or @TedRubin
Lauren Salazar is currently Director, Social Media overseeing all aspects of Weight Watchers social media program, including strategy, planning, partnerships, and analytics for their presence across all social platforms. Salazar has a passion for social media and emerging technology, and in her role, she is expected to understand how to use these platforms to drive business results while ensuring an engaging, consistent experience for all Weight Watchers social media communities. She also led the organization’s implementation of a cross-channel engagement strategy in partnership with the Customer Care team, and helping bring the service vision to the highly public area of social response. As part of her ongoing responsibilities, she is charged with finding new ways to inspire and activate the brand’s core fans and advocates, while leading efforts to bring new consumers into the Weight Watchers lifestyle through digital experiences, content, and storytelling. Prior to this, her background included both digital marketing and editorial for companies such as Path Interactive, New York Media (home of nymag.com), and more. @sassandglitter
As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Mike received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience. @MDScafidi
Susan E. Smith is the Sr. Creative Director for priceline.com, where for the past eight years she has worked to define the brand experience from the ground up. It might be impossible to find any sector of the priceline.com world untouched by her vision, from the award-winning Priceline Negotiator ad campaign to the mobile and desktop offerings, social media, products (including Express Deals® and FunRides) and the communications surrounding them. She insures that all creative supports and enhances the company’s brand promise “to deliver the best travel deals for its customers where, and how they want them” and adds measurably to the company’s consistent double-digit growth. Susan has design degrees from Penn State University and Parsons The New School for Design and has worked with a wide range of clients including: Adobe, Berlitz, Canon,JupiterImages, McGraw-Hill, Merck, MTV, Sony Music and The Screen Actor’s Guild. @sukismith
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA. @MarcSternberg1.
In 2007, Facebook released their development platform and Patrick Stokes immediately positioned himself as one of the social network’s premier developers. After just a few weeks of the platform’s lifespan, Patrick had created 4ca.st Weather, the top weather application on Facebook with over 250,000 users, and Crushes, the top dating application on Facebook with over 1,000,000 users. Crushes was one of the first twenty-five applications on Facebook with 1,000,000 users. Patrick rode Crushes’ success right to Michael Lazerow and Buddy Media. In December 2007, Buddy Media acquired Crushes and hired Patrick. Patrick’s spent 5 years with Buddy Media as it’s Chief Product Officer pioneering and building the Buddy Media Social Marketing Suite, which enabled brands to operationalize and execute their social marketing efforts. In 2011 Buddy Media was awarded the TechCrunch “Crunchie” Award for “Best Enterprise.” In 2012 Buddy Media was acquired by Salesforce.comwhere Patrick now works as VP. Product Management responsible for social products within the Salesforce Marketing Cloud. Few, if anyone, in digital marketing can claim more experience in the social space than Patrick. @patr1cks
David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage. @aerocles
In June 2014, Elisa C. Thomas joined Clinique as the Executive Director Digital Marketing–Social and CRM. She leads the global strategy and content for Clinique’s social platforms and engagement programs. Elisa joined The Estee Lauder Companies in 2011, working with Corporate Digital Marketing as the Director of Digital Education. Previously, Elisa served as a digital creative director at Jack Morton Worldwide, leading teams in the creative strategy and execution for clients including the 911 Memorial and Museum, Fidelity Investments, Hewlett-Packard, Subway Restaurants, Hyundai and Harvard Business School. Elisa earned a BA in Journalism from UMASS-Amherst and a MA in Visual Arts from Emerson College. @dflyonthefly
Alana Visconti is a social media expert currently living in New York City. Alana started her career in social media as a Distribution Assistant at Big Fuel. She became passionate about connecting with influencers and working with them to create engaging content for brands like Nutrisystem, Starwood Hotels and Gore-tex. Alana then moved onto PromGirl.com where she headed social media efforts as their Social Media Coordinator. Alana learned how to use creative content to get audiences talking and engaging with the brand. After significantly growing Promgirl’s networks and creating a highly engaged audience, Alana joined the team at hello products as their Social Media Manager. @Avisconti
Vincent Washington is a business professional with over 20 years of experience with wireless and computer technology, enterprise sales, sports industries, B2B/B2C marketing and social media. As Social Media Manager for UPS, Vincent is responsible for the management and development of digital strategy to support global online customer communications and digital advertising campaigns, working with internal UPS stakeholders, ad agencies, technology partners and digital agencies to align campaigns with UPS’ business goals and objectives. Prior to joining UPS Vincent spent 10 years at Blackberry, and also worked at LinkedIn and also taught social media at Georgia State University. @VincentWash
Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i is the only agency to be named a Top 3 agency on Advertising Age’s Agency A-List three years in a row, and MediaPost’s OMMA Agency of the Year two years straight. This success builds on four years of distinguished agency recognitions, including being named a “Best Place to Work” by Advertising Age and Crain’s New York Business. @bwiener