Subject to change
Brand Innovators Network coming soon!
Social Media, New York, October 17, 2013
Rajiv Satyal, Host
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Co-Chair: Mason Nelder, Director of Social Media & Digital Strategy, Verizon
According to Erik Qualman, the best selling author of Socialnomics, “We don’t have a choice on whether we do social media, the question is how well we do it.” The mantra for brand marketers today might simply be “collaborate or die.” Our esteemed panel will share how they are integrating social elements into every aspect of their marketing campaigns, combining traditional and electronic media — from print and outdoor, to online and social networks — to achieve great results. Whether you are rolling out a new product or managing a 100 year old brand, social must be at the core of your strategy and culture.
If 2011 was the year to build Facebook fans, then 2012 will be the year to engage them. The experts at Wildfire Interactive, the world’s largest social media marketing company, will share the upcoming five biggest social media trends that will transform the way marketers interact with their fans.
Brand monitoring is brand management within the social space. Period. The consumer is alive and well, and his/her voice can be heard all over the web. The ability to monitor brand mentions and sentiment across social media networks and the Internet, is providing marketers with unprecedented amounts of data and insights about their products and their customers. Listening to their consumers, analyzing this information, applying what is learned, and formulating a response, has become the new pattern of success for brand marketers. Here are some real life examples of how to leverage data and analytics to your advantage.
Connected TV, innovative new apps, and the inevitable tethering of mobile devices with the family TV, are creating new and engaging ways for TV viewers to share and socialize their experiences with their friends, interact with their favorite shows, order pizza and shop, all from the comfort of their black leather couch. Leading brands are also discovering how they can amplify their messages on TV, and engage more closely with their consumers, with a coordinated social TV media strategy. Has the television industry officially joined the party? Survey says…Yes!
It’s easy to get lost in the technology these days. Every day brings a new digital/mobile/local/social platform/service/feature/app. How to make sense of it all? In this illuminating talk, Mark Bonchek leads us on a journey back to the origins of social engagement, before Facebook and the Internet, and forward into the future, when all media become social and mobile. Mark will share the principles of social architecture that lie beneath the most successful social strategies, and the “mindshift” required to succeed in a networked world. You will take away a new way of looking at the world, a new way of thinking about your business, and a new context for relating to your customers.
What do you get when you marry E-commerce with word-of-mouth marketing? Mr. and Mrs. Social Commerce! Smart retailers are building robust online communities and socializing the online shopping experience, and scoring huge ROIs on their marketing dollars in the process. In this session, you will find out why tapping the power of social marketing and the social graph — “the global mapping of everybody and how they’re related” — is essential to keeping up with the Jones’.
More consumers than ever watched the Super Bowl this year with tablets and phones by their side, allowing them to experience the game in real time with friends and family via text messaging, e-mail and social networks. Clearspring tracks many of those interactions with its widget, AddThis, which is on 11 million sites, and collects data from 1.2 billion people around the world every month. So which brands generated the most buzz during the #biggame, Super Bowl XLVI? Find out here.
According to Nielsen, we now spend over 22% of our time on blogs and social networks. So, it should come as no surprise that according to another recent study by Altimeter Group that global corporations now manage an average of 178 business-related social media accounts! Consider the audiences that today’s leading social networks command and that this hockey stick still has a long way to run, and it’s clear why billions of dollars in advertising are flowing in their direction…
• Facebook: 800 million users
• Twitter: 300 million accounts, 250 million tweets per day
• Youtube: 3 billion views per day
• Groupon: 140 million subscribers
• LinkedIn: 135 million users
• Pandora: 100 million users
• Google+: 67 million users
• WordPress: 60 million blogs
• Flickr: 50 million users
• Ortsbo: 40 million unique monthly users
• Tumblr: 33 million users
• Reddit: 28 million unique visitors, 1.8 billion monthly page views
• Yelp: 22.4 million reviews; 61 million unique visitors per month
Listen up and hear how corporate America is leveraging social networks to build brand awareness, recruit brand advocates, and sell more products. (Tip: Buy Facebook.)
Online games, creative apps, and gamification — acknowledging achievements, status, and rewards, are creating new and meaningful ways for brands to engage with consumers socially. From Farmville to Words With Friends, games are not just for Alec Baldwin.
While many CPG brands are still justifying the ROI of investing in social, others have cracked the code. Hear first hand from these brand marketers of leading consumer packaged goods companies how they are using social media strategies to build their brands while also moving product off the shelves for their retail partners.