Thursday, May 14, 2015

  • 8:00am-8:45am | Breakfast and Registration
  • 8:45am-9:00am | Welcome
  • 9:00am-11:10am | Program
  • 11:10am-11:30am | Networking Break
  • 11:30am-12:30pm | Program
  • 12:30pm-1:30pm | Lunch
  • 1:30pm-2:55pm | Program
  • 2:55pm-3:15pm | Networking Break
  • 3:15pm-5:00pm | Program
  • 5:00pm | Cocktail Reception

Subject to change

Get Connected

Brand Innovators Network coming soon!

Contact

Speaker Injures

Brandon Gutman

917-843-7606

Sponsorship Opportunities

Marc Sternberg

310-403-3330

Agenda

8:00am

Breakfast

8:30am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist, Brand Evangelist and Author
Event Chairperson: Michelle Killebrew, Program Director, Digital Marketing Transformation – Cloud, IBM

9:00am

Exploring the Future of Media and the Consumer Experience

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries?

Moderator: Michael Martin, Managing Partner, Code and Theory

Noelle Kim, Product Marketing Manager, Google Glass, Google
Kenny Lauer, VP, Digital & Marketing, Golden State Warriors
Juan Silvera, Managing Director Digital Marketing and Advertising, MUFG Americas
Jessica Williams, Global Innovation Marketing & Analytics Leader, Visa

9:35am

Success Story

Jessica Williams, Global Innovation Marketing & Analytics Leader, Visa

Jessica Williams from Visa will share Visa’s process in using social media intelligence to drive smarter and more focused b2b and b2c marketing strategy.

9:55am

Unleashing the Power of Social Media

The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date.For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands. How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best.

Gregor Ehrlich, Social Media and Creative Lead, The Clorox Company
Tighe Flatley, Digital Marketing Manager, Gap Inc.
Armen Najarian, Program Director, WW Content Marketing, IBM
Beth Teague, VP, Social Media Programs, Bank of the West

10:30am

Keynote — How to Develop a Content Marketing Strategy Using SnapChat

KC Geen, Head of Global Social Media, Groupon

The rapid growth of Snapchat from an ephemeral messaging service into a genuine content provider is providing brands a new way to tell their story and engage with the platform’s coveted audience of 13-25 year-olds. But is Snapchat right for your company? And how do you begin to build consistent consumer engagement on the platform?

10:50am

Networking Break

11:10am

Keynote

Kenny Lauer, VP, Digital & Marketing, Golden State Warriors

11:35am

Forging Consumer Connections with Mobile, Social, and Emerging Media

The Bay area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?

Michelle Kircher-Weiskittel, Manager, Digital Media Marketing, Safeway
Jennifer Lashua, Chief of Staff, Intel Digital Marketing & Media
John Pace, Manager, Social Media Marketing, Electronic Arts (EA)
Julian Scharman, Director, Customer Acquisition, Betabrand

12:10pm

Keynote — The Urban Legend of Free Social Media Marketing

Jenna Langer, VP Product Marketing, Livefyre

As social marketing evolves into a mandatory effort for brands, the social landscape constantly shifts. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences — all without giving up control.

12:30pm

Lunch

1:30pm

Keynote — Multicultural Social Marketing – Engaging Diverse Audiences through Social Media

Michael Fenech, Global Social Strategy Lead, Western Union

Global brands need to serve increasingly diverse multicultural audiences. Creating a thoughtful, highly engaged content strategy is difficult in any language…especially when it’s a social conversation, it must be artful.

Learn how Western Union (WU) connects to its customers on social media, how deep cultural and audience insights drive WU’s global social strategy and see examples of how WU became a leader in the Financial Services space in social media.

2:00pm

Get a Digital Marketing Quick Win With Employee Advocacy

88% of companies are going through digital marketing transformations. They’re trying to adapt to the digital customer mindset, which can be a long, complex process. What you need is a quick win and to create momentum. Now you can kickstart that transformation and drive revenue and engagement with your best advocates – your employees. Employee Advocacy lets employees receive and post company-approved content to their social networks. And when you include employees in your social media strategy, you can expand your network by 10x. Since people listen more to their social connections (those they trust) than to official marketing campaigns, you can increase content engagement by 700x and brand awareness by 14x. Come and learn how our proven Employee Advocacy platform has immediately ignited our customers’ digital marketing transformations. And, you’ll walk away with best practices and strategies that will eventually turn those quick wins into big victories.

Moderator: Pavey Purewal, CMO, Dynamic Signal
Mark Williams, Managing Partner, Mortar Agency
Tony Obregon, Global Lead & Group Manager, Social Media Center of Excellence, Avanade

2:40pm

The Participation Game

Norty Cohen, Founder and CEO, Moosylvania

Learn how and why millennial consumers adopt brands. We conducted three annual national studies interviewing more than 3,500 millennial consumers. The net result identified their top 50 brands each year – but also found that brand support is not done by consuming advertising, but instead by gaining participation. By analyzing media types, characteristics of favorite brands and emotions that drive engagement, we believe there is definitive formula for creativity to meet connectivity.

3:05pm

Networking Break

3:30pm

Connecting with Content

As Facebook marketing expert Mari Smith recently stated, “Content may be king, but engagement is Queen.” Authentic, original content enables brands to build trust with their consumers. The holy grail of content marketing, however, is to make it so compelling and engaging that consumers not only engage, but share it vis-à-vis social media — Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn, etc. — with their friends and families. How can you make meaningful emotional connections with content? What makes consumers want to share content? What are the secrets of winning with content? You heard it here first. Now tell a friend.

Brigitte Brady-Harris, VP, Brand Marketing, Williams-Sonoma, Inc
Nidhi Gupta, Senior Marketing Manager, Americas, Western Union Digital
Amy Hsiao, Associate Director, The Clorox Company
Deirdre Hussey, Digital Marketing & Communications, Director, Gap Inc.

4:10pm

Keynote — Big Data and E-Commerce: The Future is Now

Dave Feinleib, Fouder, Content Analytcs and author of Big Data Demystified: How Big Data Is Changing The Way We Live, Love and Learn

4:30pm

Closing Fireside Chat

Michelle Killebrew, Program Director, Digital Marketing Transformation, IBM

5:00pm

Brand Innovators Cocktail Reception