The Brand Innovators Deep Dive @ Mars Food will tackle the topic of purpose-driven marketing. The best brands have always had a sense of clear purpose and this has only become more important in an age when study after study tells us younger generations of consumers want more than just a transactional relationship with brands–they want to feel a deeper emotional connection. Why does your brand exist? What problem does it solve? How can it make someone’s life better? Brands that successfully address these questions will lead their respective industries in the coming years and decades.
“I always stop by Brand Innovators to connect with other folks from brands and hear what they are doing in the social and digital marketing space with the the emergence of new technologies like artificial intelligence.”
— Chad Parizman, Pfizer
“You get to hear from interesting brands like Lionsgate and Dunkin’ Donuts while having the opportunity to meet with folks from innovative start ups.”
— Ben Gemski, The Kraft Heinz Company
“Brand Innovators is a fantastic community of marketers that are really willing to change the world on some level.”
— Alicia Tillman, CMO, SAP