Brand Innovators LLC
Brand Innovators LLC
In her 16 years with Citi, Jean held a variety of innovative roles, including launching Citi’s Internet only Credit Card, their person- to-person payment solution c2it, and first trend based trigger marketing program to proactively stem attrition of Citi’s best customers. During her tenure Jean launched ThankYou Rewards “SMART” Marketing Capabilities Platform, which enables Citi to market data-rich, customized content across multiple channels, and created the first robust ThankYou Rewards marketing strategy. Under her leadership ThankYou Marketing moved from a series of one size fits all individual programs, to a cohesive multi-channel ‘people first’ strategy delivering over $1B sales annually. She is proud to be a part of Citi’s journey in reaching customers in relevant and meaningful ways, including winning Colloquy Innovation Awards for the Redesign and Transformation of ThankYou’s merchandise experience in 2013, and launching more ways for customers to access their rewards in channels of their choosing with the ThankYou Your Way point ubiquity suite launch and continued growth. Most recently, Jean delivered the Citi Global Rewards unified, targeted digital experience and content marketing capability across eight countries.
Kate Brady is the Director of Media Strategy & Innovation for PepsiCo’s North America Beverages marketing team. In this role, Kate leads the development of the paid media investment strategy to best connect PepsiCo’s brands with consumers. Kate manages several brands within the NAB portfolio including Mountain Dew, Amp, Aquafina, SoBe, Caleb’s Kola, Starbucks bottled beverages and the new product launches. Kate is charged with maximizing all traditional media channel investments while simultaneously identifying and applying innovative and emerging media platforms across the portfolio. A 5+ year PepsiCo veteran, Kate has managed the media strategy and investments for almost every beverage within NAB portfolio. Prior to working at PepsiCo, Kate spent almost 10 years working at several media agencies across a number of different verticals.
>Rebecca Ehnert has worked on all sides of digital marketing—from client side, to publisher side, to agency side. Her experience spans strategy, analytics, planning, and buying for all digital media tactics including display, online video, mobile, social, paid and organic search marketing.
Rebecca has been fortunate to work on many forward thinking brands, allowing her to stay at the edge of the ever-changing digital industry. Throughout her career, her interest in blazing new trails has lead her to several different roles functioning as lead on cutting edge initiatives to launch new products, to spearhead ‘big data’ projects, and to trial many new betas and platforms.
Rebecca has an MBA from Rutgers University in Global Business. Her broader understanding of business trends, finance, ventures, and global markets help her to keep a big-picture approach to her work in digital marketing.
As Chief Marketing Officer for Publishers Clearinghouse Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living post-IPO.
As Media Director for Walgreen Co., Lisa Mathison provides expert integrated paid media planning and buying guidance for the organization. With an eye towards keeping customers at the core of planning, Lisa has driven high performing media programs resulting in increased sales and spend effectiveness.
Within the last year, Lisa has led the shift to programmatic buying for Walgreens. Uniting media activation with insight rich, privacy protected, customer data has led to greater ad personalization and boosted spend efficiency. Successfully diversifying and contemporizing the overall media mix to include more digital has further aided Walgreens in reaching customers in fresh, new ways and reflects the contemporary changes the organization has made within their stores and services.
Prior to Walgreen’s, Lisa worked at AOL Inc., where she served as CPG & Health Category Marketing Director. She has also held leadership positions at Digitas and Starcom MediaVest Group driving Digital Media and Integrated Media Strategy for brands such as: Kraft Foods, Kellogg’s, and P&G.
Lisa has an MBA in Marketing from Loyola University Chicago Graduate School of Business She also holds BA’s in Psychology and Communication Studies from The University of Michigan. She currently resides in Chicago, IL.
Brent McGoldrick is the CEO of Deep Root Analytics, a Virginia-based advertising analytics firm that offers a data management platform (DMP) for TV advertisers. Brent has spent 20 years in the research and analytics industry at the intersection of political, public affairs, brand research and corporate reputation research. He has served as an executive in research & public affairs practices at Edelman & FTI Consulting, served on two presidential campaigns (Bush Cheney ’04 & Romney Ryan ’12) and worked for WPP’s Millward Brown Digital (previously Dynamic Logic). He began his career working in political polling at Public Opinion Strategies. He holds a BA in Public Policy from Duke University and an MBA in Marketing from Georgetown University’s McDonough School of Business.
Twitter: @brentmcgoldrick @DeepRootX
Larry Nagel is the Director of Online Marketing at MetLife, using addressability at scale, analytics, and segmentation to deliver the best experience/product offering to each potential customer. He is currently focused on ecommerce sales for MetLife’s auto insurance products. Earlier at MetLife, he developed the strategy and managed the execution of digital marketing for its direct to consumer life insurance business, which won a 2010 IAB MIXX Gold Award.
Kevin Nemeth is Vice President, Head of Digital Marketing at TD Bank based in New York City. In this role, Kevin is responsible for digital marketing strategy as it pertains to acquisition media, affiliate marketing, search and onsite content and creative for the consumer and business product portfolio in the US.
Before joining TD Bank, he was Director, Digital Marketing at L'Oreal USA for the Matrix brand. He has also held positions at HSN and AOL all in a digital marketing and/or e-commerce capacity.
Earlier in his career Kevin worked as a journalist where he was a writer and editor covering everything from the local soapbox derby to the NFL, MLB and NCAA. He was an early adopter in the blog and podcast world as a host on the first internet sports podcast, Sports Bloggers Live. Needless to say he's a bit of a sports fan.
Kevin currently lives in New York City with his wife Jessi and is a shoe and sock fanatic and a half marathon runner, because full marathons are just crazy.
Personal Linked In:www.linkedin.com/in/kevinnemeth
As CRO, Dave leads TruSignal’s sales, client development and channel teams. Dave brings over 20 years of experience leading revenue and operational teams across media, digital and SaaS organizations. Prior to TruSignal Dave served as CEO of Balihoo, an enterprise focused SaaS local marketing platform. Dave has also held executive sales and leadership roles at companies leveraging the latest technology and innovative business models including Yahoo, Demand Media and Mediaocean’s Mbuy division. Dave earned a Master of Business Administration from the Kellstadt Graduate School of Business at Depaul University and received a bachelor’s degree in marketing from Northern Illinois University.
Chris Pizzurro has more than 25 years of experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Product, Sales & Marketing at Canoe, an advertising technology company focused on delivering dynamically inserted advertising to national TV network programs available on cable operators’ VOD platforms. Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in planning, selling and packaging of TV Everywhere advertising. Before Leap, Pizzurro spent 13 years at Turner Broadcasting effectively growing digital revenue from Fortune 500 advertising clients while maintaining linear, syndication, and merchandising revenue growth. He has received an Emmy Award nomination for the Adult Swim/Axe Deodorant VOD initiative Ravenstoke, as well as a Webby Award nomination for VeryFunnyAds.com, and is Vice President of the National Academy of Television Art & Sciences/NY Chapter.@chrispizzurro
Judd Pratt-Heaney is Senior Manager of Global Brand & Media at HARMAN International. His responsibilities include setting the media strategy for the U.S. and European markets as well as providing thought leadership for JBL and other HARMAN brands. With a focus on greater efficiency, accountability and organization across both traditional and digital formats, Judd has driven media programs that consistently over-deliver against key KPIs. Before HARMAN, Judd spend a decade working on both the agency and client side for brands such as Mountain Dew, Pepsi, Durex and Lysol. Those roles covered a diverse set of projects from in-store POS and packaging to TV advertising and new product development. Judd graduated with a Masters in Marketing and Entrepreneurship from NYU Stern, and lives in Connecticut with his wife and twin 2 year-old boys.
In his capacity as Vice President, Digital Media for the Boston Celtics, Peter Stringer (@peterstringer) is responsible for crafting the team’s digital marketing, social media, video and content strategy. He joined the team as Internet Operations Manager in November 2005. Stringer launched and cultivated the Celtics’ digital and social media channels, building an audience of over 8.5 million ”Likes” on Facebook (currently the fourth-largest audience among North American professional sports teams) and over 1.7 million followers on Twitter. He oversees content development and strategy for Celtics.com, Facebook, Twitter, Instagram and YouTube, as well as the Celtics’ mobile application. Stringer regularly serves as an expert panelist at and presenter at digital marketing conferences around the United States as well as abroad. He also writes content for the team’s digital channels and fan magazine. A 1998 graduate of Boston University with a Bachelor’s degree in Print Journalism, Stringer currently resides in Boston, MA.