Brand Innovators LLC
Brand Innovators LLC
As the Social Media Lead at Mercedes-Benz USA, Mark oversees all strategy and planning for the social programs in the United States. Responsibilities include editorial planning, content creation, social campaigns, community management and global integration. In 2011, the social program included a race to the “big game” from the four corners of the country powered by tweets, crowdsourced charity ideas for five local charities that received $125,000 and so much more. Prior to joining Mercedes-Benz USA, Mark developed integrated marketing campaigns at Ryan Partnership in Wilton, CT. Mark holds his undergraduate degree from Fairfield University, as well as an MBA from the University of Connecticut.
Leading mobile and emerging media for The Campbell Soup Company, Zach is responsible for ensuring both quality and continuity in mobile development, activation and partnerships across the entire Campbell portfolio. He focuses on leveraging technology to continually improve upon the digital connection between brands and consumers. Most recently, Zach led Digital CRM at Rite Aid Corporation where he oversaw mobile, social, email and loyalty integration. Find him on Twitter.
Amy is the Associate Director of Global Loyalty Marketing for Starwood Preferred Guest (SPG). She is responsible for developing integrated, multi-channel marketing programs that drive consumer engagement and build loyalty for Starwood’s portfolio of brands. Amy is responsible for SPG’s digital marketing, social platforms, member communications and in-hotel brand awareness programs. Amy has worked for global brands that include Time Inc., Kraft Foods, American Express and now at Starwood Hotels and Resorts. She holds an undergraduate degree in English from Hobart and William Smith Colleges and a master degree in Integrated Marketing from Northwestern University.
Mark Burrell is the co-founder of Tongal, a creative social platform for brands and meritocracy for talent. The company was founded on the understanding that creative ideas can come from anyone, anywhere, and that although talent is scarce, the pool was and is much larger than the established content creation models recognize. At Tongal, Mark is responsible for business development, sales and strategy leading the world’s largest advertisers, platforms, startups, non profits and agencies into the exciting new possibilities that are created by leveraging Tongal’s distributed creative workforce model to produce content for new media.
Jacopo is the Vice-President, Head of Marketing for Philips Consumer Lifestyle in North America. He is also responsible for PR, digital marketing and packaging design. Jacopo has been at Philips for seven years, always in North America; prior to Philips, Jacopo made his career in consumer goods marketing, specifically cosmetics, at L’Oreal. He had eight successful years as brand manager – marketing manager – marketing director during his international career path in Europe, followed by two years as general manager of a L’Oreal subsidiary in Latin America.
As the content manager at Chobani, Hilary manages content across all digital platforms. She combines her love for all things food with a passion for insights, strategy, and social media to drive relevant, engaging content. Responsibilities include editorial planning, strategy, analytics, and content management. Hilary holds an undergraduate degree from Duke University.
Jessica makes her brands likeable (even before “likability” was such strong currency). She spent much of her career as the front line leader interacting with consumers face-to-face. Jessica combined her passion for words with her ability to connect with consumers in a human way and parleyed it into a new media career. She specializes in growing brands in new categories. Jessica joined the brand GoGo squeeZ as the Director of Digital Strategy & PR in April 2011, and has helped it grow from $6 million in annual revenues to $100 million in just two years.
Jorge leads the development, positioning and programming for Chase Community Giving (CCG), a leading philanthropic initiative leveraging the power of social media, formed out of a strategic partnership between J.P.Morgan Chase & Co. and Facebook. The program crowd-sources votes to award grants to eligible non-profit organizations, turning the traditional model of philanthropy upside-down. With nearly 3.4 million Facebook fans, CCG is the #1 non-gaming application on Facebook. Jorge has worked for over 10 years to bridge traditional marketing approaches with the latest innovations. Prior to JPMC, Jorge worked in Brand Management at Colgate-Palmolive, managing a portfolio of Oral Care products for the U.S. division, supported by a number of successful digital and shopper marketing campaigns to drive organic growth.
Patsy is an insightful strategist with 20+ years experience transforming consumer insights into inspired brand strategies in kids marketing and innovation. She has created this for a variety of world-class brands across a broad array of categories – from apparel & accessories to snack food. She has been with Pepperidge Farm for the past 10 years, driving the explosive growth of the iconic Goldfish brand over the past decade by transforming the brand through the power of storytelling. She is currently the Director of Breakthrough New Business Development focused on propelling the Goldfish brand into new places and spaces to create a powerful global brand franchise.
Classically trained marketer from Ogilvy & Mather to Unilever. Dedicated to serving consumers’ need for hot dates (Close-Up Toothpaste), more hot dates (Brut Deodorant and Fine Fragrance), or quality family time (Snuggle Up & Read). She also spent time revitalizing luxury service and family owned branding of Houlihan Lawrence Real Estate, and protecting cats and dogs with Hartz Ultra Guard (best title of her career, Flea & Tick Chick!). Rebecca took a sabbatical from the for profit world as President of the Greenwich YMCA and now presently enjoys dyeing with Rit at Phoenix Brands.
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. Follow Brandon on Twitter.
Will Kassoy is Chief Executive Officer of AdColony, a leading HD mobile video ad network and monetization platform working with both Fortune 500 brands and over 50% of the top grossing apps in the app store. Prior to AdColony, Will served over 13 years at Activision Blizzard in a variety of roles including Senior Vice President, Global Brand Management, for Activision Publishing. There he managed some of the biggest franchises in interactive entertainment, including Call of Duty, Guitar Hero, Marvel, and Tony Hawk. Prior to Activision, he held roles at Disney, AIA and Capitol Records/EMI.
Amy is a member of the Consumer and Customer Insights Team at Heinz whose mission is to serve as one-stop source of information regarding growth opportunities and business advice based on market, consumer and customer understanding. In addition to spearheading digital research across the Foodservice business, Amy in the lead researcher on the team specializing in the Millennial generation and has a leadership position on Heinz internal Millennial Advisory Panel. Amy holds an undergraduate degree from Mary Washington College in Art History and Studio Art and a master of business administration from The Darden School of Business at the University of Virginia.
Since May 2011, Jared has been responsible for both the Cookie & Cracker portfolio for Pepperidge Farm in the US and Internationally. He brings an exceptional background of food industry experience to his position and has General Management experience in both DSD and complex partnership networks. Most recently, Jared was with Ocean Spray Cranberries Inc. where he spent 12 years in senior positions in Marketing, Sales, Innovation and General Management, both domestic and international. Jared holds a B.S. degree in Economics, Food Industry Management and Marketing from Cornell University and received a Cornell Food Fellowship in association with the Johnson Graduate School of Management.
Jeff Larson is the Vice President of Global Marketing for Subway Restaurants, leading the strategic development of marketing and advertising programs for the 39,000+ Subway Restaurants across 102 countries. He has led several highly recognized brand-building initiatives keeping his focus has been on big ideas brought to life as fully integrated marketing campaigns spanning multiple platforms. Subway continues to garner the highest ratings among brands surveyed for Positive Brand Buzz (2012 YouGov Survey). Prior to joining Subway, Jeff was in brand management for Procter & Gamble’s beauty care unit.
As the Marketing Strategist of Nitto Tire U.S.A. Inc, Stephen has played an integral role in transforming the standards of consumer engagement in the automotive aftermarket space. Stephen is passionate about creating authentic and immersive brand experiences. During his 6 year tenure at Nitto Tire Stephen has spearheaded many highlight campaigns including brand integration in social gaming, proprietary content channel, and custom web and mobile experiences. In his past tenure, Stephen has also served as the Director of Strategy for Phenomblue LLC, a digital brand experience agency located in Santa Monica, California.
Jon leads GE’s Social Media Center of Excellence, focusing on both brand and commercial efforts across all major social platforms. Prior to GE, Jon ran online operations for Eliot Cutler’s bid for Maine Governor ’10, and before that was a consultant at PSFK, a leading trends and innovation shop with a marketing blog read by 750,000+ monthly unique visitors. Jon began his career in China, where he spent five years as an analyst at China Risk Finance, a VC-backed credit card start-up, and co-founded NeochaEDGE, a leading niche creative agency in Shanghai.
Elliot currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
Since 2007 Karen Marks has been responsible for Consumer Engagement at Pepperidge Farm. As Director, Integrated Marketing, Karen ensures that the company’s consumer connections resonate with the target and are integrated across platforms, so that the individual pieces work as hard as possible. Karen brings a broad perspective with a background in media, brand marketing, consumer promotion and interactive.
As the Senior Brand Manager at Timex Group, Sam is responsible for overseeing the entire Timex Sports portfolio, from planning to campaign development and product releases. Most recently, Sam helped launch the Timex “I Am A Runner” campaign, the brand’s new initiative that celebrates every runner’s unique personal story. He also introduced TimexRewards.com, an innovative social media platform that rewards Timex advocates for sharing branded content related to endurance sports. Prior to Timex, Sam worked as a Brand Manager at Sun Products Corporation. Sam holds a dual MBA in Marketing and Strategy from New York University and a Bachelors of Arts in Political Science and Government from Dickinson College.
As Senior Vice President of AOL Advertising, Jim Norton is responsible for sales on all of AOL’s owned & operated properties. Additionally, he leads the sales of all cross-platform marketing solutions, including the display/Project Devil initiative, video and mobile. Previous to AOL, Jim spent 3 years at Google, most recently as National Sales Manager for Google’s Agency Activation team. Prior to his digital career, Jim worked in a variety of traditional media sales and marketing roles. He holds a bachelor’s degree in communications from Boston College and an MBA from Boston College’s Carroll Graduate School of Business.
Jen oversees the development and execution of highly impactful consumer marketing campaigns to build the LEGO Brand, specifically some of their largest home grown and licensed lines with Disney, Warner Brothers, Lucas Film, and Nickelodeon. Her responsibilities include developing integrated multi channel marketing programs, content creation, and media planning. Prior to joining LEGO, Jen was part of the innovation team at Cadbury Schweppes/Snapple brand, Sr Product Manager at Euro-Pro/Shark vacuums and Jarden consumer products.
Michael Parkes has over a decade of experience leading sales and marketing teams, with a track record of growth both in the US and abroad. He has lived and worked in the online advertising industry over three continents. He is currently the SVP of Sales for Adconion Direct, a cross-channel digital advertising platform spanning display, video, mobile, email and social media, in charge of leading the North American sales team. He has grown sales for Adconion Direct by 70% YOY in 2012 and continues to lead through his innovative approach and thought leadership.
Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media start-ups & agencies. Dynamic Signal provides brands with a platform to create direct relationships with customers, employees, advocates, fans and influencers enabling them to become amplifiers for the brand. Our comprehensive solution helps brands engage their audiences through communities on the web, facebook, social and mobile providing rich ROI analytics. Ajay works with brands to align their strategy and marketing objectives with the rapidly growing opportunity of social media. Ajay is an expert on social media ROI, earned media value, and can help a brand calibrate their investment in social media.
Prior to joining Panera, Simon held various roles at Campbell Soup Company, including Senior Vice President/General Manager of the Snacks Division at Pepperidge Farm, as well as senior marketing positions in Pepperidge Farm’s Bakery Division and at Godiva Chocolatier. Simon also held several marketing positions at Ralston Purina. Simon earned a Masters of Business Administration from the University of Chicago and a Bachelor of Arts degree in Religion from Dartmouth College.
Arlie Sisson is responsible for the mobile native app strategy at Starwood Resorts and Hotels. She joined Starwood from Silver Chalice, where she led and launched 32 applications across 5 mobile platforms from the Boulder, Colorado office. Arlie began her career in branding and marketing for Starwood in Charlotte, NC and worked at Westin Downtown. Then she made the decision to leap over to the digital/emerging platforms world with the launch of the iPhone 3. Finding her way “back home” to Starwood in NYC, Arlie’s passion for the ever-changing mobile landscape allows her to advance Starwood’s mobile offering through native applications, wallet offerings and API development.
Marc Sternberg is CEO of Rising Tide Media, a leading producer of conferences for the advertising and emerging technology industries. Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Michael Uslan (www.theuslancompany.com), is the Originator and Executive Producer, along with his partner Benjamin Melniker, of the Batman franchise of motion pictures. In his 36 years in the film and television industry, he has been involved with such projects as “National Treasure,” “Constantine,” and countless animated projects. His projects have won Oscars, Golden Globes and Emmy Awards. He is the author of “The Boy Who Loved Batman,” his autobiography, now in bookstores and at amazon.com. (www.theboywholovedbatman.com)
Former VP of Marketing at Digitas overseeing numerous client accounts including AT&T, Delta, Celebrity Cruises and XM Satellite Radio. Worked for several start-ups including Charity Hop Sports Marketing and Social Revitalizer, and have undertaken a variety of consulting assignments in the new & emerging channel space. Currently Manager of Digital Strategy for Dunkin’ Donuts in Canton, MA. On Twitter @kevintvine.
Steven Tristan Young is Head of Acquisition Marketing and Brand Awareness at Seamless.com, the nation’s leading digital food ordering service. Previously, Steven has held leadership positions at DIRECTV, American Express, and Puma Sports. At American Express, Steven spearheaded the marketing efforts for the company’s flagship “Black Card” and Platinum Card portfolio. He started his career at Puma Sports International where he helped launch Puma’s entry into fashion footwear category. Steven received his undergraduate degree from the Wharton School at the University of Pennsylvania.
Carlos Zepeda is Vice President of Marketing at Alpargatas USA/Havaianas based in New York City. In the past 10 years, he held several leadership roles at PepsiCo for brands including Diet Pepsi, Frappuccino, SoBe and Doritos. Carlos is passionate about the emotional connections that brands establish with consumers and about employing collaborative leadership to achieve both business and people results. Earlier in his career, Carlos held consulting positions at Ernst & Young’s Customer Connections practice and at Peppers and Rogers Group, both in NYC. He holds a B.A. in Marketing from Instituto Tecnologico de Monterrey (ITESM) and a M.S. in Integrated Marketing from Northwestern University.