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Brand Innovators Network coming soon!
As technology evolves, having a sustainable consumer engagement (CE) strategy is becoming more and more critical for brand marketers. Social media, digital video, content marketing, loyalty programs, and Internet-enabled mobile devices have provided important new tools for engaging consumers. In addition, the incredible surge in structured and unstructured data from these new forms of media can now provide important consumer insights, immediate feedback about the effectiveness of your marketing investments, and new opportunities to enhance and improve the brand-consumer experience across all customer touch points, exponentially increasing the effectiveness of your brand marketing efforts. Exciting times indeed. Learn how to leverage technology and information to grow your brand and boost your bottom line.
Content marketing is one of the fastest growing disciplines of brand marketing. Leading brand marketers are more committed than ever to creating original content, blogs, custom presentations, and full-blown contextual websites about their products and industries. At the same time, digital video, social media, and mobile devices, have become important channels distributing original brand-centric content and enhancing the value of earned and owned media. When executed well, successful content marketing strategies also result in more consistent and authentic connections with your consumers, increasing brand loyalty and catapulting consumer engagement. How can brands make sure that their content strategy matches their need to be transparent and credible? Hear brand leaders discuss the impact of their brand content strategies and other tactics for the “brand newsroom.”
According to ABIresearch over 1.6 billion mobile phones were shipped last year, and by the end 2013 over 1.4 billion smartphones will be in use. In addition, consumers spend an average of 50 minutes a day on their mobile devices, and their time spent on these devices is increasng faster than all other media. Mobile is also powering a surge in E-Commerce in just about every industry known to man. Suddenly, mobile is the number one strategic priority for brand marketers around the world. Indeed, mobile may very well be the most important platform for engaging with your consumers — vis-à-vis social media, digital video advertising, content, and E-commerce — since, well, the Internet. Hear first-hand how leading brands are embracing mobile
The right social media strategy can engage your most loyal consumers, attract new ones, and ultimately create an army of brand ambassadors — the Holy Grail of social media. This practice transcends evangelism and is one of the most efficient ways to turn a customer into an extremely valuable long-term asset. How do you do it? How do you sustain it?