Consumer Engagement (CE) — building long term sustainable relationships with your consumers, trust, and communities and networks of users — is the holy grail of brand management. The Internet and digital media, in general, is impacting every aspect of Consumer Engagement. Powerful new tools, including digital video, social media, mobile devices and tablets, in-game advertising, content marketing, and gamification have empowered both brands and their consumers. As we move from an analog to digital culture and from mass communication to a more personalized approach to Consumer Engagement, it is essential that brand marketers embrace all of the online resources available to them to market their products and services to their consumers most efficiently. Brand Innovators Consumer Engagement will provide brand marketers, from Fortune 500 and other leading brands, with an important forum to share success stories and best practices about what’s working in Consumer Engagement.
Come join us at the Riverside Yacht Club
102 Club Road
Riverside, CT 06878
Click here for directions.
“Pepperidge Farm is proud to host the first Brand Innovators Summit to take place in CT. And as Co-Chair of Brand Innovators Consumer Engagement, I look forward to learning, sharing and connecting with my peers from other leading brands in the tristate area.”
— Jared Konstanty, SVP/GM of Pepperidge Farm Baked Snacks, Pepperidge Farm
“Brand builders are faced with a landscape that evolves daily. Fortunately Brand Innovators has arrived to help navigate. Their events, the network they’ve created and the spirit of exploration they celebrate are indispensable to mapping the path forward.”
— Paul Marcum, Director, Global Digital Marketing & Programming, General Electric
“I am honored to be invited to deliver a keynote at the first Brand Innovators Summit in CT. I look forward to sharing best practices on how to engage with consumers through digital marketing, and getting to network with fellow marketers from this area.”
— Jacopoo D’Alessandris, CMO, Philips Consumer Lifestyle North America