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Social media is easy. Really, it is. Send a tweet. Build a Facebook page. Let your website visitors pin your content. It’s very easy. We see companies executing these initiatives every day. But, a collection of social media initiatives, is not social media at scale. Social media at scale? Yes, social media at scale. A …

In an effort to give credit where credit is due, Tongal turns a white-hot spotlight on the art and craft behind viral videos, hosting the inaugural ‘Tongies’ Awards at the historical El Rey Theatre in Los Angeles tomorrow, April 2. The event will gather top community members to celebrate the best work of 2013. The …

As we close Q1 of 2014, I can’t believe we still don’t have a truly enterprise social platform, one that connects the dots and allows users to take in the big picture from a single vantage point. We have no shortage of platforms, which function like tools that go into a toolbox. Ask a social …

Second annual Brand Innovators ’Top 50’ Women in Brand Marketing Celebration to take place at Michael’s Restaurant in New York City, Thursday, March 20 New York City, March 19, 2014 – Brand Innovators today announced this year’s winners of the Brand Innovators ’Top 50’ Women in Brand Marketing Awards, honoring the 50 most innovative female …

Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox grew and open rates plummeted. The same thing is occurring in social channels and more and more marketers pile in with more and more content. Engagement rates (the equivalent …

Last week I went to a little event called SXSW. This was my first time, and I can’t lie … I was a bit skeptical about what I would find down there. Over the years, this massive interactive festival has been deemed “too big,” “too mainstream” and even “over.” But, we decided to make the …

You are the next app. Yes, you. And you. And you over there in the back. You are all the next app. Ok, technically, not you. But, your data. No, I don’t mean your name, your email address or your birth date. Those are old school pieces of data that will continue to depreciate in …

As we close the chapter on The 86th Academy Awards, the 2013/2014 season will be remembered (in these quarters, at least) as the year we celebrated the Black experience and best song went to a snow tune. And how did the marketers fare? Top three search returns of the terms “Academy Awards” and “marketing” produced …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Great post... 6 Top Old School Social Media Services I Still Use Today http://t.co/DoMWkpZ7re via
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
    • Stop thinking merely Networking and go beyond by building community.
    • Dodge Engages Shtick Shift “Don’t Touch My Dart.”... http://t.co/WrQHU6GX9b
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