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“She’d be great for the role, but I’m concerned that she seems to job hop every few years.” “He’s the perfect candidate. The only red flag for me is he seems to change jobs every couple of years.” “I love her experience, but she doesn’t seem to stay at one place very long.” I’ve heard …

Tomorrow the curtain is raised on the digital future, at Brand Innovators Future of Television. The daylong digital learning summit is one of the first official events at the brand new Microsoft Techology Center in Times Square. Speakers include American Express VP US Media Jill Toscano, Estée Lauder VP Global Digital Marketing Meryl Truffelman Macune …

Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

A few weeks ago, the W2O Group held its fourth annual PreCommerce Summit on the Thursday before SXSW Interactive kicked off. The day-long event was packed with smart business people, short presentations and a whole lot of networking. Given the fact that only so many people can actually attend these events in person, we made …

Rollicking Tongies! KISS frontman Gene Simmons and sassy swingers The Pointer Sisters rocked the house at the inaugural Tongie Awards ceremony, a brand ad competition sponsored by Santa Monica-based creative agency Tongal. Tongal has created a unique niche for itself, building a global community-sourced platform for content that matches brands with talent. This first kudofest, …

Social media is easy. Really, it is. Send a tweet. Build a Facebook page. Let your website visitors pin your content. It’s very easy. We see companies executing these initiatives every day. But, a collection of social media initiatives, is not social media at scale. Social media at scale? Yes, social media at scale. A …

In an effort to give credit where credit is due, Tongal turns a white-hot spotlight on the art and craft behind viral videos, hosting the inaugural ‘Tongies’ Awards at the historical El Rey Theatre in Los Angeles tomorrow, April 2. The event will gather top community members to celebrate the best work of 2013. The …

As we close Q1 of 2014, I can’t believe we still don’t have a truly enterprise social platform, one that connects the dots and allows users to take in the big picture from a single vantage point. We have no shortage of platforms, which function like tools that go into a toolbox. Ask a social …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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