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Avoiding cookies will do more than cut calories, it has resulted a mobile ad tracking platform that is superior to that which is commonly used on the worldwide web, according to Anthony Iacovone, co-founder and CEO of AdTheorent, a leading platform for real-time bidding in the mobile environment. Because it doesn’t rely on cookies, which …

A few weeks ago, the W2O Group held its fourth annual PreCommerce Summit on the Thursday before SXSW Interactive kicked off. The day-long event was packed with smart business people, short presentations and a whole lot of networking. Given the fact that only so many people can actually attend these events in person, we made …

Rollicking Tongies! KISS frontman Gene Simmons and sassy swingers The Pointer Sisters rocked the house at the inaugural Tongie Awards ceremony, a brand ad competition sponsored by Santa Monica-based creative agency Tongal. Tongal has created a unique niche for itself, building a global community-sourced platform for content that matches brands with talent. This first kudofest, …

Social media is easy. Really, it is. Send a tweet. Build a Facebook page. Let your website visitors pin your content. It’s very easy. We see companies executing these initiatives every day. But, a collection of social media initiatives, is not social media at scale. Social media at scale? Yes, social media at scale. A …

In an effort to give credit where credit is due, Tongal turns a white-hot spotlight on the art and craft behind viral videos, hosting the inaugural ‘Tongies’ Awards at the historical El Rey Theatre in Los Angeles tomorrow, April 2. The event will gather top community members to celebrate the best work of 2013. The …

As we close Q1 of 2014, I can’t believe we still don’t have a truly enterprise social platform, one that connects the dots and allows users to take in the big picture from a single vantage point. We have no shortage of platforms, which function like tools that go into a toolbox. Ask a social …

Second annual Brand Innovators ’Top 50’ Women in Brand Marketing Celebration to take place at Michael’s Restaurant in New York City, Thursday, March 20 New York City, March 19, 2014 – Brand Innovators today announced this year’s winners of the Brand Innovators ’Top 50’ Women in Brand Marketing Awards, honoring the 50 most innovative female …

Remember when email had amazing open rates? 30%, 40% even 50%+ was not unheard of in the early days of email. Predictably, competition for the inbox grew and open rates plummeted. The same thing is occurring in social channels and more and more marketers pile in with more and more content. Engagement rates (the equivalent …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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