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Facebook’s latest moves with Atlas ad serving highlight a hard trend that is emerging in digital marketing and will accelerate in coming years. The industry is beginning to obsess over the right vendors for the right reason. Facebook’s latest ad technology illustrates a shift in marketer focus towards players who have cemented direct relationships with …

For the first time, more than half the online sales associated with the Thanksgiving holiday shopping spree were transacted via mobile, according to a report released today by IBM Digital Analytics. IBM reported strong online and mobile sales for Cyber Monday 2014, capping a record five-day span for holiday shopping, based on consumer transaction data …

You’d think there would’ve been more people like me at the Brand Innovators “mega-trends” in digital marketing conference. In fairness, the event was targeted at top digital marketers who work at leading consumer brands and agencies. So what was a B2B marketer like me doing there? I wanted a glimpse into the future of B2B …

Prognosticators, from eMarketer and Forrester to Business Insider, agree that we are on the cusp of an explosion in demand for Programmatic Advertising, that mix of systems, rules, and algorithms used to automate and optimize the purchase and delivery of data-driven, targeted, and relevant ads to consumers. This explosion has created a host of questions …

JWT’s ‘The Future of Payments & Currency’ Trend report explores new ways to pay and rise of alternative currencies. The report examines how the concept of currency is evolving as bitcoin and other new forms of value exchange gain steam, and details the array of new ways to pay merchants and peers. It also includes …

Well, extra time (possibly the biggest barrier), money (but really not much) and people. With social media being so time intensive, and best results coming from directly being involved, the barriers to entry get higher as a business gets smaller, but not insurmountable for those willing to put in the time, especially since it can …

Kim, the heroine of everyone’s favorite marketing saga, which we’ve been sharing in installments for the past year, is back. While Kim is a fictional character, she’s based on the very real marketers we meet every day, and like those marketers, she’s always facing exciting, if sometimes stressful, new challenges. Kim, as you might recall, …

Brand Innovators today announced its Brand Innovators ‘40 Under 40 West’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working West of Chicago. This year’s winners will be acknowledged this evening, October 23, at a special ‘40 Under 40′ celebration at San Francisco’s Walt Disney Family Museum, where Brand …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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