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Brand Innovators today announced its Brand Innovators ‘40 Under 40 East’ Class of 2014, recognizing the 40 most innovative brand marketers under 40 years old working East of the Mississippi. This year’s winners will be acknowledged this evening, June 11, at a special ‘40 Under 40′ celebration at the Brand Innovators Integrated Media Buying Summit, …

As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your right are data and analytics, newly arrived to help you identify your most profitable customers and deliver this dialogue directly to …

Over the course of this multi-part part series, we’ve disproved several media archetypes associated with Millennials. In the process of researching these “arche-hypes”, we came to realize that Millennials are the new cultural revolutionaries. Generation Revolution Millennials’ passion for causes and issues combined with their enormous population and growing voting power is already having transformative …

The Stamford Innovation Center will host some of the leading brand marketers in the U.S. on Friday, May 30, when Brand Innovators Consumer Engagement Connecticut takes place. “Building long-term sustainable relationships and brand loyalty among consumers is the holy grail of brand marketing,” Brand Innovators co-founder Marc Sternberg said, noting that this event will be …

Our previous post showed that Millennial women AND men are passionate about women’s equal rights and will continue to move the ball forward on equality legislatively and at home. It’s likely that Millennials will also change culture at work. Media Arche-Hype: Something for Nothing The media often claims that Millennials are adverse to hard work, …

Barely a week after it’s aborted merger with Omnicon, advertising giant Publicis Groupe this morning announced a multi-year deal with Facebook that some anaylsts are valuing at $500 million. The deal is noteworthy not only for its overall value, but in that the world’s third largest advertising consortium is shifting such a substantial portion of …

As businesses become more social, collaboration is becoming the most critical competitive business advantage. An company that is more collaboratively efficient isn’t just more nimble, by applying collective intelligence it can innovate faster. Social enterprises are changing the rules for employees. New tools help break down disjoined internal barriers, giving employees more contextual control. This …

Jorge Cosano has been named Chief Strategy & Innovation Officer for American Media, Inc., a media empire specializing in fitness and celebrity brands that boasts print circulation of 7.1 million copies and 45 million unique digital users monthly. Cosano joins from L’Oreal, where he worked since 2006, leading the Incubator for New Businesses and developing …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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    • TED TALKS ABOUT... RETURN ON RELATIONSHIP
    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
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