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As we close the chapter on The 86th Academy Awards, the 2013/2014 season will be remembered (in these quarters, at least) as the year we celebrated the Black experience and best song went to a snow tune. And how did the marketers fare? Top three search returns of the terms “Academy Awards” and “marketing” produced …

It was a day of digitally-forward brand advancement, with solid information-sharing and tweets flying fast and furious at the Brand Innovators Social Media summit in New York, Feb. 20. More than 125 attendees packed the conference room at host company IBM Social Media, listening to presentations by thought-leaders in the marketing field. “The presentation @MasonNelder …

Professional sports teams have two problems that most businesses will recognize. The first is rising costs: The steady increase of player salaries (average Major League Baseball salaries, for example, rose 5.4% to a record $3.39 million in 2013) puts pressure on teams to increase revenues at the same pace or risk becoming less competitive. The …

In his new book, “There is No B2B or B2C – Human to Human: #H2H”, my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement …

Ok, I lied. Well, technically, I didn’t lie per se. Sure, there’s nothing in this blog about Tim Cook, Apple or twitter. But, I didn’t lie. I just played by the wide open and loose rules of today’s publishers. See, what I did, was I link-baited you. You saw that salacious headline, “13 reasons Tim …

The Brand Innovators Social Media summit at IBM Social Media in New York takes place today before what is expected to be a standing-room only crowd. Highlights include keynote presentations by Walgreens social media chief Adam Kmiec (“Building a Digitally Fit Organization”), Verizon’s head of digital Adam Nelder (“The Business of Social Business”) and Purematter …

Sometimes – maybe most of the time – the best way to explain something is to tell a story. So, we thought we’d try something a little different and share a story that highlights why it’s so important to innovate in the right way; that is, in a way that never sacrifices operational excellence. Stories, …

Read “Where The Suckers Moon”. Seriously. Before you continue with this post, go to Amazon, add it your cart and check out. It’s the greatest book ever written about the advertising industry. Randall Rothenberg, in a few hundred pages, gives all the background you could ever want or need, to help understand why the 15% …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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