Where Brand Marketers Come to Learn, Share and Connect
Recent Posts

It seems that Jeffrey Hayzlett is keynoting almost every single CMO event these days. Since it was Forbes that anointed Hayzlett the “Celebrity CMO” while he was the marketing chief at Kodak, because of his countless media appearances, we wanted to find out what all the current fuss is about. After questioning a multitude of …

We spoke with Colin Westcott-Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale at Heineken USA, about what’s keeping the Most Interesting Man in the World campaign successful. Delivering consumer craving content and utilizing Facebook as both a research tool and a marketing channel is making Dos Equis a category leader. Westcott-Pitt explains that …

We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium …

We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium …

We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. The feedback we received ranges from proving that mobile and social are no longer just hype to confirming that content can still be King. Regardless of their point of view on which electronic medium …

The first Brand Innovators Summit in New York City during Advertising Week brought American Express, Carnival Cruise Lines, Coca-Cola, Electronic Arts, MasterCard, New York Life, Unilever and Virgin Mobile on stage to present to a crowd of brand marketers (which included their competition). We talked with just some of the brand leaders who are participating …

With just over one full week left before Christmas, retailers are vying to be the destination for last minute shoppers while they also strive to capture incremental spend from faithful customers. We asked marketing leaders from Bonobos, Gilt Groupe, Home Depot, Juicy Couture, Lucky Brand and Sears to share their tactics. During the holiday season, …

Everyday it seems like we hear about another social media widget, mobile application or online video offering. It might be refreshing for brand marketers to know that a new, non-digital medium has surfaced and its effectiveness is being proven by such brands as Unilever, State Farm, Gatorade and Verizon Wireless. Apparel Media Group (AMG) has …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    No public tweets
Categories
presented by Brand Innovators LLC