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I love predictions. A prediction, at best, is like spinning the roulette wheel. It’s a gamble. No one actually knows what’s going to happen. Well, marketing, at its best, operates on a need-to-know basis with the future, so you can’t fault us poor hacks for trying. And since modesty shouldn’t trump full-disclosure, I’ll share that …

What is possible with disruption, when you look beyond a product? When you look beyond a service? When the world adapts to you, rather than you adapting to the world? Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes …

Ted Rubin’s second book, How to Look People in the Eye Digitally, arrived on e-book this month, and makes its print debut in January. Taking this cyber journey alongside one of the most skilled and influential social media practioners on the scene, readers will come away with volumes of insight, all of it designed to …

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll …

Ever since it emerged this fall that Apple was gearing up for the launch of the Apple Watch, alongside the iPhone 6, the rumor mill has been in overdrive. If Apple’s success with the smartphone is anything to go by, then this latest product might just be the catalyst that takes wearable tech into the …

If all you have time for is one sentence, here it is… I was 8/10. If you have even more time, thanks. Before we start the analyzing, I want to provide a few pieces of context. A few years ago I started offering predictions in the marketing, advertising and technology space. These predictions would come …

Is the power to predict the sexiest job in the 21st century? According to the Harvard Business Journal and Fortune magazine, a career as a data scientist is “the” job to have in the 21st century, underscoring a high demand for a talented, qualified STEM (science, technology, engineering, and mathematics) workforce. Colleges and universities are …

Imagine a swarm of zombies loosed on Madison Avenue. Only you don’t have to imagine — it’s real! Global advertisers will lose an estimated $6.3 billion globally to bots in 2015, according to a newly released study by cyber security firm White Ops that attempts to quantify ad fraud. The problem is computer malware — …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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