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Barely a week after it’s aborted merger with Omnicon, advertising giant Publicis Groupe this morning announced a multi-year deal with Facebook that some anaylsts are valuing at $500 million. The deal is noteworthy not only for its overall value, but in that the world’s third largest advertising consortium is shifting such a substantial portion of …

As businesses become more social, collaboration is becoming the most critical competitive business advantage. An company that is more collaboratively efficient isn’t just more nimble, by applying collective intelligence it can innovate faster. Social enterprises are changing the rules for employees. New tools help break down disjoined internal barriers, giving employees more contextual control. This …

Jorge Cosano has been named Chief Strategy & Innovation Officer for American Media, Inc., a media empire specializing in fitness and celebrity brands that boasts print circulation of 7.1 million copies and 45 million unique digital users monthly. Cosano joins from L’Oreal, where he worked since 2006, leading the Incubator for New Businesses and developing …

What is the biggest social media stumbling block for Fortune 500 firms? According to social strategist and “Return on Relationship” author Ted Rubin it’s fear of taking the plunge and embracing social 120 percent. It’s “fear of the hard work and time it takes” to do social right, Rubin told social media and marketing blogger …

Last week, NBA Commissioner Adam Silver issued a life-time ban to L.A. Clippers owner Donald Sterling for racist remarks that were recently made public. To use an old term, a classic, high-volume, “news cycle” erupted. Lebron James, Magic Johnson, Stephen Colbert and Jimmy Fallon all shared the same source material for social media posts. An …

Millennials (born between 1980 and 2000) are 77 million strong, 40% larger in population than Gen X. This huge generation is increasingly making its voice heard, as 4 million new Millennials will join the voting population every year between now and 2018.* Over the past decade the media has become increasingly fascinated with Millennials, calling …

If, like us, you find yourself pondering the formula for creating “relevant content,” look no further: it’s “generated by marrying “True Grit” (aka ‘big data’) with “True Confessions”, i.e. the real stories from real people that capture their emotional connections to brands.” So says Mary Kay Chief Marketing Officer Sheryl Adkins-Green. That is just one …

A few months back we decided to try something new. Instead of our usual industry analysis, we thought it would be fun to tell a story that captures what it’s like to be a digital marketer today. The hero of our story was Kim, a fictional character based on the real-life marketers we talk to …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
    • Stop thinking merely Networking and go beyond by building community.
    • Dodge Engages Shtick Shift “Don’t Touch My Dart.”... http://t.co/WrQHU6GX9b
    • Stop thinking merely Networking and go beyond by building community.
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