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Trends come in all shapes and sizes. The digital space moves so fast that we forget a trend doesn’t just mean something emerging. Something can have achieved mass and still be a trend. Trends are important, but even more so the ability to distinguish between a trend and a fad. That challenge often paralyzes organizations …

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot.  Organizations focused on innovation might look to a CTO type.  Those focused on market share fished in their sales pool for their next big tuna. …

As digital channels become more “real-time,” marketing organizations must increasingly consider to what extent they will function in that mode as well, according to a December 17 report by Altimter Group, whose principal analyst Brian Solis will be the guest speaker at the Brand Innovators annual International CES VIP Dinner January 6 in Las Vegas. …

It’s that time of year. It’s time for predictions about what the next year will bring in the marketing, advertising, social and technology space. As I’ve done for the past few years, before we start talking about 2014, let’s see how I did in 2013. “We’re going to see less emphasis on hiring heads of …

JetBlue Airways on Thursday became the first airline to use high-speed Ka-band satellite connectivity with the launch of its new Fly-Fi™ branded inflight Internet product. As the next-generation inflight Wi-Fi, Fly-Fi™ allows travelers in-flight online access at the same speeds they’re accustomed to using at home and office. “Customers should demand fast broadband and should discover …

Storytelling is an essential part of branding, allowing business owners to wax lyrical about their products while holding their clients’ attention in new ways. Depending on the type of brand you’re trying to promote, your story may make the viewer feel hopeful, inspired, excited or sentimental. This has long been the purview of the advertising …

Everyone’s talking about Big Data these days, and it has marketers buzzing with anticipation. In fact, data proliferation is expected to grow from 130 exabytes to 40,000 exabytes by 2020. But what does that really mean for the average business? What’s an “exabyte,” anyway? Well, an exabyte is one quintillion bytes, or one billion gigabytes. …

Over the past few years, the role of the Chief Marketing Officer has grown increasingly complex, thanks to the decline in effectiveness of traditional methods of messaging (like print ads, commercials) and the rapid rise of new technological solutions (social media, native advertising, ad exchanges and retargeting, to name a few). Amidst such rapid change, …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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