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Over the course of this multi-part part series, we’ve disproved several media archetypes associated with Millennials. In the process of researching these “arche-hypes”, we came to realize that Millennials are the new cultural revolutionaries. Generation Revolution Millennials’ passion for causes and issues combined with their enormous population and growing voting power is already having transformative …

The Stamford Innovation Center will host some of the leading brand marketers in the U.S. on Friday, May 30, when Brand Innovators Consumer Engagement Connecticut takes place. “Building long-term sustainable relationships and brand loyalty among consumers is the holy grail of brand marketing,” Brand Innovators co-founder Marc Sternberg said, noting that this event will be …

Our previous post showed that Millennial women AND men are passionate about women’s equal rights and will continue to move the ball forward on equality legislatively and at home. It’s likely that Millennials will also change culture at work. Media Arche-Hype: Something for Nothing The media often claims that Millennials are adverse to hard work, …

Barely a week after it’s aborted merger with Omnicon, advertising giant Publicis Groupe this morning announced a multi-year deal with Facebook that some anaylsts are valuing at $500 million. The deal is noteworthy not only for its overall value, but in that the world’s third largest advertising consortium is shifting such a substantial portion of …

As businesses become more social, collaboration is becoming the most critical competitive business advantage. An company that is more collaboratively efficient isn’t just more nimble, by applying collective intelligence it can innovate faster. Social enterprises are changing the rules for employees. New tools help break down disjoined internal barriers, giving employees more contextual control. This …

Jorge Cosano has been named Chief Strategy & Innovation Officer for American Media, Inc., a media empire specializing in fitness and celebrity brands that boasts print circulation of 7.1 million copies and 45 million unique digital users monthly. Cosano joins from L’Oreal, where he worked since 2006, leading the Incubator for New Businesses and developing …

What is the biggest social media stumbling block for Fortune 500 firms? According to social strategist and “Return on Relationship” author Ted Rubin it’s fear of taking the plunge and embracing social 120 percent. It’s “fear of the hard work and time it takes” to do social right, Rubin told social media and marketing blogger …

Last week, NBA Commissioner Adam Silver issued a life-time ban to L.A. Clippers owner Donald Sterling for racist remarks that were recently made public. To use an old term, a classic, high-volume, “news cycle” erupted. Lebron James, Magic Johnson, Stephen Colbert and Jimmy Fallon all shared the same source material for social media posts. An …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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