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Digital is fundamentally reshaping how we market to our consumers. Just as they are learning about and adapting to new technology in their everyday lives, we must constantly adapt our strategies to ensure we are speaking to them where, when, and how they want to be spoken to. There are few places where this is …

During a Q&A session at the recent Brand Innovators Digital Video Advertising Summit, Bonin Bough, VP of Global Media and Consumer Engagement for Kraft Foods, made a positive statement for the emerging medium by illustrating the large CPG’s commitment to it. Bough explained to his interviewer, Gian Lombardi from YuMe, that Kraft is being amazingly …

Yuchun Lee, Vice President, Enterprise Marketing Management, IBM Industry Solutions, spoke with Forbes first about the findings from IBM’s “State of Marketing 2012” study which surveyed more than 350 marketing professionals across a wide range of industries and geographies. Issued today, the survey finds that chief marketing officers and chief information officers must join forces …

Seth Godin to deliver keynote address at first annual Brand Innovators ’40 Under 40’ Celebration in New York, June 28 New York City, June 20, 2012 – Brand Innovators today announced the Brand Innovators ’40 Under 40’ Class of 2012, honoring the 40 most innovative brand marketers under 40 years old. This year’s winners will …

Earlier this week we profiled digital marketing execs from General Mills and GE on how they’re running their organizations like publishers. For our third and final installment in this series on content marketing, we sat down with Julia Fitzgerald, Chief Digital Officer, Fitness, Sporting Goods & Toys at Sears Holdings and Gilad de Vries from …

Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we …

Two months ago we asked Kraft Foods to dish out their recipe for successful content marketing. Since then more and more marketers have been requesting additional perspective from fellow leading advertisers. Therefore, we decided to interview three more Fortune 500 companies that appear to be effectively running part of their organizations as publishers. First we …

During his keynote at last month’s Brand Innovators Television Summit, Evan Shapiro announced that he was transitioning from his role as President of IFC and Sundance Channel to become President of Participant Media’s newly created television division. In his new position (which he just started this week), Shapiro will be charged with the conception, development …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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