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The first Brand Innovators Summit in New York City during Advertising Week brought American Express, Carnival Cruise Lines, Coca-Cola, Electronic Arts, MasterCard, New York Life, Unilever and Virgin Mobile on stage to present to a crowd of brand marketers (which included their competition). We talked with just some of the brand leaders who are participating …

With just over one full week left before Christmas, retailers are vying to be the destination for last minute shoppers while they also strive to capture incremental spend from faithful customers. We asked marketing leaders from Bonobos, Gilt Groupe, Home Depot, Juicy Couture, Lucky Brand and Sears to share their tactics. During the holiday season, …

Everyday it seems like we hear about another social media widget, mobile application or online video offering. It might be refreshing for brand marketers to know that a new, non-digital medium has surfaced and its effectiveness is being proven by such brands as Unilever, State Farm, Gatorade and Verizon Wireless. Apparel Media Group (AMG) has …

Following the press conference in New York City this week where weight loss company, Jenny, announced its new brand and their partnership with recording artist, Mariah Carey, we spoke with recently appointed CEO, Dana Fiser, about how these changes are leading to the company’s growth. Brandon Gutman: Why did Jenny drop the last name? Dana …

This week IBM released the findings of its first ever Global Chief Marketing Officer study of more than 1,700 CMOs from 64 countries and 19 industries. The findings reflect the shifting online, social and mobile buying trends IBM has identified through its Smarter Commerce initiative and proves that today’s CMO has a pivotal role in …

With the holidays fast approaching, many retailers are looking to beef up their gift card offering. The Home Depot’s gift card program is one of the largest in the US so we’ve requested the advice of their Director of Gift Cards, Spencer Allen. Brandon Gutman: What should retailers focus on when developing their gift card …

With Advertising Week less than two weeks away, CMOs are deciding which of the dozens of invitations they should accept or wondering how they can get on the lists of elite receptions where they weren’t invited. In this feature we’re going to ask the Executive Director of Advertising Week for his top picks and also …

In this Brand Innovator Spotlight, Porter Gale, VP Marketing at Virgin America, provides a sneak peak on the airline’s upcoming entertainment system upgrade and explains how the brand continues to soar within its category. Brandon Gutman: Domestic airlines are not traditionally a category known for their marketing edge – how hard is it to build …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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