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Either Facebook jumped the shark with incorporating video into Instagram or it’s simply a move the brand needed. You can find both sides of the debate this week. Some of the best analysis we’ve seen that you might have missed came from CNET. Daniel Terdiman’s piece on “Why Instagram video and Vine are apples and …

Roughly five years ago, I created “Friday Five”, a simple weekly subscription-based email. Yes, people had to subscribe. I didn’t want to simply “blast” it to everyone. I wanted to people to want it; and I only wanted to send it to people who would find value in it. Friday Five was born out of …

At Revlon, we’re developing regional U.S. social media to ensure they support the global brand objectives and developing global social media measurement and standards. As we execute these strategies, I see four trends taking priority for brands: Humanization of Brands: “Brand” is still underutilized and under appreciated by even the most advanced companies today. We …

Rebranding happens all the time in the world of brand marketing. But a “multiplatform overhaul” of a brand is something rare. Enter DailyCandy. On Tuesday it unveiled  new positioning, user experience and design across online, video and mobile touchpoints. The women’s content, commerce and community brand has six million unique users. It first launched in …

If you market to Millennials, take heed. For some reason, Wed., June 18 was a big day for research about Millennials. A new report from MTV shows that the younger end of the Millennials spectrum (ages 13-17) are different from their older counterparts in key ways: beginning to map their careers at 13, absorbing the …

The opportunities and challenges at snack brand Popchips read like a marketing  textbook discussion. Maybe even a B-school final essay prompt. Your brand has set new standards for start-up speed, category innovation, retail distribution, celebrity marketing and social media. Your brand has done such a good job that the international packaged goods giants have taken …

Brands looking to quantify their Twitter results might be interested in today’s report from Knowledge @ Wharton. It compiled a set of 52 different tweets and then used Twitter’s search application programming interface (API) to find the retweets for each one. The data show that the “lifetime of a single tweet is fleeting: Updates collected …

Read the analyst reports and media trades and the business is all about RTB, DSPs and other forms of programmatic media buying. But as brand marketers debated the finer points of Integrated Media Buying at last Thursday’s Brand Innovator’s summit, programmatic buying took a back seat to content creation. It doesn’t mean programmatic buying isn’t …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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