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We asked CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. In this second installment, marketing chiefs from Ford, Heineken and CVS share their prophecies and explain how they’re backing them up. Jim Farley, EVP of Global Marketing, Sales and Service and Lincoln at Ford …

We asked CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. In this first installment, marketing chiefs from MasterCard, Philips, Western Union and MillerCoors share their prophecies and explain how they’re backing them up. According to Alfredo Gangotena, CMO of MasterCard Worldwide, 2013 will be …

Forbes covered the launch of Poppin, a new vertical online retailer, back in September. With one quarter now under its belt, we revisited with CEO, Randy Nicolau, and CMO, Kevin Ranford, to learn how the company, which is selling products to define people’s workstyle, is driving growth. Brandon Gutman: Since Poppin’s official launch last September, …

It’s been almost two weeks since Disney Parks and Resorts unveiled New Fantasy Land within the Magic Kingdom at Disney World in Orlando, Florida. We sat down with Leslie Ferraro, Executive Vice President, Global Marketing, Sales and Travel Operations at Disney Destinations to hear how the historic expansion is tied to the brand’s quest for …

2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile …

Earlier this year, we profiled leading television innovator, Evan Shapiro, on how marketers can attain the most value from the evolving medium that is TV. Shapiro explained that TV viewing by consumers has actually increased due to technologies such as the DVR – not despite them. To further understand how DVRs are increasing consumer – …

Today the Formula 1 kicks off in Austin, Texas, marking the first use of the Circuit of the Americas (COTA) track. Inaugural sponsors include AT&T, Anheuser-Busch, Mobil 1, Pepsi, Frito-Lay, Topo Chico, Red Bull, Best Buy, Pirelli and Texas Lottery. We spoke with some of the sponsors as well as COTA to learn how brands …

Bob Arnold is Associate Director of Digital Strategy at Kellogg. His responsibilities include co-creation of digital strategy for Kellogg brands, building digital marketing capability and leading large scale digital projects. Arnold is also a 10 year digital marketing vet from Procter & Gamble, where he led digital strategy for several Global Business Units. We spoke …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Truth is subjective to what your customers/shoppers/viewers think of as "their" reality.
    • Create marketing strategies w/ focus on engaging over time, it will help turn 1x purchasers into long-term consumers
    • Conversation is the ultimate content...
    • Do not simply listen to what people are saying, hear them, react to them, and then drive action.
    • YES! RT : Social is gr8, but socializing even better! To socialize you need context and connection.  @thinkaha
    • Relationships ARE the new currency - honor them, invest in them, & turn your "Targeting" into "Matchmaking" Return on Relationship!
    • Indifference is expensive. Hostility is unaffordable. Trust is priceless. It's all about Relationships...
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