Where Brand Marketers Come to Learn, Share and Connect
Recent Posts

Expect the consumer engagement dialogue to turn towards social content and measurement for the balance of 2013. As the Brand Innovators consumer engagement conference opens on Friday, brand marketers are looking for new ways to measure new strategies. These new strategies have centered around social content. Companies such as Pepperidge Farm, Chobani, GE, PepsiCo and …

At one level, it’s just yogurt. But to consumers it’s a lot more. If they must, they drive hours to find it. And if they can’t find the flavor they want, they go to several different stores until they do. Chobani Greek Yogurt knows this because they have used social and content marketing to build …

The numbers just keep getting better for U.S. e-commerce companies. Recently Forrester Research released its latest forecast that shows an expected bounce from $231 billion to $262 billion in revenue this year. Now here’s another number: 25. Brand Innovators today announced this year’s winners of the Brand Innovators “Top 25 E-Commerce Companies to Watch” List, …

Scan the media, marketing and branding headlines this week and you’ll see a common denominator. Pepsi’s Beyonce campaign is about reaching customers with music, social media and online video. KFC wants consumers to show how they “ate the bones” for its new boneless menu. MasterCard is using social data to make changes in its MasterPass …

If the Newcastle Brown Ale brand could talk it would sound like a Brit. A Brit from Newcastle, England more specifically, where the people are pale, the beer is dark, and the attitude is all about “no bollocks.” Now the Heineken division is launching one of its seasonal brew brand extensions, and this one has …

Since May 2011, Jared Konstanty has been responsible for both the Cookie & Cracker portfolio for Pepperidge Farm in the US and Internationally. He brings an exceptional background of food industry experience to his position and has General Management experience in both DSD and complex partnership networks. As Pepperidge Farm prepares to host the Brand …

In Ed Martin’s world this type of thing happens all the time. He’s shopping for groceries, or talking to someone at a charity event or even checking into a hotel on the road. At the point where the person he interacts with discovers that he works at Hershey’s, invariably a smile breaks out. And it’s …

It might not be the best time to be in print publishing. Just ask The New York Times, which last week announced another huge quarterly drop on its revenue line. When it comes to digital publishing however, you could argue that one of the most valuable brands in the business is TV Guide. Before rattling …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • TED TALKS ABOUT... RETURN ON RELATIONSHIP
    • Simply put, people prefer to do business with those they like and trust—the definition of the word relationship.
    • Social marketing is less about driving traffic and more about attracting people.
    • Your most important prospects are you current customers.
    • Remember... everyone influences someone.
    • In todays Social Age any small business can market themselves by making a "Time" commitment vs a "Capital" commitment.
    • When marketing and engaging, don't just think effective, think appropriate. The upside and downside.
Categories
presented by Brand Innovators LLC