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The Rolling Stones end their North American tour tonight, wrapping the US leg of their “50 And Counting” Tour. Before you say “it’s only rock’n roll” consider the amount of academic and marketing analytics pieces that have been written about the band. In fact, Harvard Business School professor Rafi Mohammed wrote his PhD dissertation about …

Perhaps no business in US history has defied the odds, the law and the logic of entrepreneurship like beer, wine and alcohol. On the eve of prohibition, 1931 in fact, Fortune magazine published the following from an outlook of the still illegal business: “It is, of course, as difficult to get exact figures on the …

The Obama campaign will revolutionize the advertising industry. That’s what The New York Times proclaimed in its Sunday magazine story “Is Selling A President Any Different From Selling A Pizza?” If you missed it, the article lays more on the media than the message, including this: “The 2012 campaign took advantage of advanced set-top-box monitoring …

By his own admission Paul Elio is a marketing executive’s nightmare. He’s an engineer’s engineer. He spent 17 years at a Tempe, AZ-based automotive design firm called ESG Engineering thinking about things like better seats, and drive trains until he became obsessed with an idea in 2008. Elio is in the process of creating a …

Either Facebook jumped the shark with incorporating video into Instagram or it’s simply a move the brand needed. You can find both sides of the debate this week. Some of the best analysis we’ve seen that you might have missed came from CNET. Daniel Terdiman’s piece on “Why Instagram video and Vine are apples and …

Roughly five years ago, I created “Friday Five”, a simple weekly subscription-based email. Yes, people had to subscribe. I didn’t want to simply “blast” it to everyone. I wanted to people to want it; and I only wanted to send it to people who would find value in it. Friday Five was born out of …

At Revlon, we’re developing regional U.S. social media to ensure they support the global brand objectives and developing global social media measurement and standards. As we execute these strategies, I see four trends taking priority for brands: Humanization of Brands: “Brand” is still underutilized and under appreciated by even the most advanced companies today. We …

Rebranding happens all the time in the world of brand marketing. But a “multiplatform overhaul” of a brand is something rare. Enter DailyCandy. On Tuesday it unveiled  new positioning, user experience and design across online, video and mobile touchpoints. The women’s content, commerce and community brand has six million unique users. It first launched in …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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