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The numbers just keep getting better for U.S. e-commerce companies. Recently Forrester Research released its latest forecast that shows an expected bounce from $231 billion to $262 billion in revenue this year. Now here’s another number: 25. Brand Innovators today announced this year’s winners of the Brand Innovators “Top 25 E-Commerce Companies to Watch” List, …

Scan the media, marketing and branding headlines this week and you’ll see a common denominator. Pepsi’s Beyonce campaign is about reaching customers with music, social media and online video. KFC wants consumers to show how they “ate the bones” for its new boneless menu. MasterCard is using social data to make changes in its MasterPass …

If the Newcastle Brown Ale brand could talk it would sound like a Brit. A Brit from Newcastle, England more specifically, where the people are pale, the beer is dark, and the attitude is all about “no bollocks.” Now the Heineken division is launching one of its seasonal brew brand extensions, and this one has …

Since May 2011, Jared Konstanty has been responsible for both the Cookie & Cracker portfolio for Pepperidge Farm in the US and Internationally. He brings an exceptional background of food industry experience to his position and has General Management experience in both DSD and complex partnership networks. As Pepperidge Farm prepares to host the Brand …

In Ed Martin’s world this type of thing happens all the time. He’s shopping for groceries, or talking to someone at a charity event or even checking into a hotel on the road. At the point where the person he interacts with discovers that he works at Hershey’s, invariably a smile breaks out. And it’s …

It might not be the best time to be in print publishing. Just ask The New York Times, which last week announced another huge quarterly drop on its revenue line. When it comes to digital publishing however, you could argue that one of the most valuable brands in the business is TV Guide. Before rattling …

I’m not exactly going out on a limb by joining the chorus of amazement at Dove’s “See How Beautiful You Really Are” campaign. It’s the best use of content marketing I’ve seen. It’s the best use of online video for a brand that I’ve seen. It will take another stroke of brand genius to top …

Brand marketing can tend to get caught up in catchphrases and hot buttons. You don’t have to go much further than “integrated marketing” to find one. It used to dominate the branding conversation and now we’re all integrated. Brand marketers, to their credit, have moved past catchphrases like this at digital speed when it comes …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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