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When it comes to running a multi-channel retailing brand, Tracy Benson has serious chops. She is the former CMO, Monster Products; and Sr. Director US Marketing, Best Buy. She is a 15+ year veteran of the consumer marketing and advertising field and currently consults and advises both Fortune 500 brands and start ups that are …

It’s Friday. You have an itchy feeling about the weekend, and if you’re like most brand marketers, you’re thinking maybe you missed something this week. We’re starting a new edit feature that will at least help with that sense of trepidation. Brand Innovators Intelligence scours the world of brand gurus, academics and popular branding issues …

It is shaping up to be a very good Q2 at Michelin. On April 26, it won the Silver Award in the Transportation category at the 2013 Edison Awards honoring the “best in innovation and excellence in the development of new products and services.” On May 3, it was named to the 2012 Top Global …

Put forty brand marketers in a room tonight and you’ll find forty different takes on how to use digital marketing. Make them all under 40 years old and you have a group that has spent all their adult years online. As budgets increase and the merge into “one media” accelerate, every brand is finding its …

There’s the brand promise and then there’s brand history. At high-end beauty brand Tatcha, the company has managed to blend both concepts into a unique business model and intriguing consumer experience. In fact, add the concept of brand “intrigue” and you have one of the more well-designed and targeted brands in the $10 billion e-commerce …

A lot of brands talk a good game about helping small businesses. Rapid Financial Services, is putting their money where their brand is. Tuesday May 21 will mark the launch of the first national television campaign for the eight-year old provider of short-term capital to small businesses. It will be integrated into the brand’s digital …

Admit it. You don’t think of Mall Of America as a brand. A collection of retailers, maybe. A real estate property, sure. Maureen Bausch would like you to think otherwise. “We have a brand and a brand promise,” says the Executive Vice President Business Development for Mall of America. “The Mall is a place for …

Take a look at some of the high-profile presenters at the Brand Innovators E-Commerce Summit form this week, and you will see a trend. Aside from a focus on user experience, data and social media, brands are pushing the edges of the business model. Brands are still based on a simple business proposition but engaging …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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