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Chobani’s wants to be in the cafeteria. Last week the leading Greek Yogurt brand was selected by the U.S. Department of Agriculture (USDA) in a competitive bid process to exclusively provide Greek Yogurt for K-12 school meal programs. The program shows how important in-school placements are for food brands and could also become an effective …

We’re getting ready for Fashion Week. The Brand Innovators Fashion Summit is scheduled for Sept. 13 and one of the hot topics is bound to be social media. Burberry has merited a lot of attention for its “trench coat” social campaign and other platforms that make the brand more accessible. But according to a recent …

Macy’s isn’t going back to school. It’s back to college and back to millennials. On Thursday the retail brand announced a continuation of its millennial strategy to attract a “new generation” of customers. As part of its ongoing initiative originally announced in spring of 2012, Macy’s introduced or expanded more than 20 brands for spring …

Good news and the jcpenney brand haven’t been in the same sentence much this year. Plummeting stock prices, vanishing sales and the failed experiment to take the chain upscale by former Apple Store VP Ron Johnson have amounted to a branding nightmare. JCP has a lot riding on the back-to-school season and today it announced …

At Haagen-Dazs ice cream is going high-tech. The Nestle brand today announced the Haagen-Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data. Not only that, the Nestle brand is also employing an augmented reality experience. The technology is all meant to impress on consumers the difference …

Hang on. Maybe you haven’t read everything useful about the Omnicom-Publicis merger yet. Because at the end of the day it could have an effect on integrated media buying and could affect creative strategies for brand marketers. Yesterday, the professors at Wharton School Of Business published their take on the deal, and it’s a much …

Merck is using a unique customer engagement strategy to reach college-aged women and dissmeninate content on its birth contol products. As college women prepare to head back to school, Merck and Her Campus, an online community for young women in college, have partnered to create the “Pledge to Plan It Forward,” which provides information to …

Guinness has put a spin- literally – on athlete endorsements. On Tuesday it challenged LA Lakers star and two-time NBA MVP Steve Nash to make storied Italian soccer club Inter Milan and compete in the Guinness International Champions Cup (GICC). Today, it was announced Nash didn’t make the cut. No surprise that Nash actually was …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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