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The press, analysts and even the brands that attend our Brand Innovators Summits have all embraced the potential and possibilities of Big Data. Lately there has been a slight undercurrent of frustration and some questioning about how to manage it. Now add information and data expert James Glanz to the discussion. Glanz threw a big …

The WWE SummerSlam takes place Sunday night. Before you write that off to another collision of divas (Maria Menounos) and muscle men (John Cena) take another look. The WWE is breaking new ground in social media and even Google Glass. In fact, the event might be the first time that Google Glass has been used …

The mainstream media has taken the Gmail privacy (or lack thereof) controversy to a level approached only by the Jodi Arias trial and Kardashian family doings. Lost in this is a more detailed and long-term debate about its consequences for ad targeting. A new paper by University of Washington professor Ryan Calo is well-worth a …

As we get ready for our BtoB Marketing Summit on September 23, it’s still evident that the differences in scale for BtoB marketers still requires a bit of evangelizing for digital marketing. Social Media Today has an excellent infographic on the topic, and commentary from blogger Douglas Karr. Says Karr: “I’m dumbstruck that many B2B …

Love or hate the Activision game Call of Duty, but it is among the most valuable brands in the world. Parents hate it for its violence and gun glorification. Its fans (8 to 80) love it for the same reasons. One thing is tough to argue. In November 2012, Call Of Duty: Black Ops II …

Everyone from Helen Keller to King Carl XVI Gustaf of Sweden gets credit for the admonition, “Nobody can do everything, but everyone can do something.” It’s true enough for both people and corporations. But people usually don’t have to debate all that much about exactly what charitable giving they ought to do. You know someone …

Facebook’s announcement yesterday that 78 percent of its traffic comes from mobile was stunning. But the more useful mobile number of the week for brand marketers may have come from Nielsen. Its “Mobile Shopper’s Journey” report showed that U.S. mobile shoppers use their devices most frequently in the home. It found that more than two-thirds …

A lot of companies spend hundreds of thousands of dollars on brand image, naming and messaging. At Hanz de Fuko, they’re a little more instinctive. According to CEO David Alfonso, when the LA-based men’s hair care brand wanted to craft an international, diverse and unique name it thought “a German man marries a Hispanic woman …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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