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Sometime this year, there is a 20 percent chance that a viral video will reach a billion views, as predicted by social media analytics company Unruly Media. Think about that. By comparison, Dove’s Real Beauty Sketches was viewed 114 million times to surpass all previously recorded video ads, according to the Viral Video Chart reported …

There are a lot of British things happening this week. This side of the pond celebrates its Independence from the other side of the pond, for one. Wimbledon is quickly shedding marquee names and tomorrow (July 2) is the first Brand Innovators London Consumer Engagement Summit. Branding in the UK shares a lot in common …

Sheryl Sandberg wants women to “Lean In.” Dell wants them to “Pay It Forward.” Led by senior VP and CMO Karen Quintos, Dell is expanding its female entrepreneur initiative that covers bases for philanthropy international presence, business development and branding. It’s called the Dell Women’s Entrepreneur Network, first launched in 2010. In early June it …

A brand is what a brand does. And a brand is who it hangs out with. Companies such as Nike, Pepsi, Snickers, Uggs and now Popchips have come close to mastering the art of celebrity endorsements. And although she’s not a Beyonce, Michael Jordan or Katy Perry, the Paula Deen controversy this week shows the …

As one of three PepsiCo Americas Beverages digital marketing employees to be recognized at the 2013 Brand Innovators “40 Under 40” event, Todd Kaplan leads the brand’s 2013 marketing efforts across the Mountain Dew trademark. In a prior role, while working on the Pepsi brand, he was critical to the development and implementation of Pepsi’s …

The Rolling Stones end their North American tour tonight, wrapping the US leg of their “50 And Counting” Tour. Before you say “it’s only rock’n roll” consider the amount of academic and marketing analytics pieces that have been written about the band. In fact, Harvard Business School professor Rafi Mohammed wrote his PhD dissertation about …

Perhaps no business in US history has defied the odds, the law and the logic of entrepreneurship like beer, wine and alcohol. On the eve of prohibition, 1931 in fact, Fortune magazine published the following from an outlook of the still illegal business: “It is, of course, as difficult to get exact figures on the …

The Obama campaign will revolutionize the advertising industry. That’s what The New York Times proclaimed in its Sunday magazine story “Is Selling A President Any Different From Selling A Pizza?” If you missed it, the article lays more on the media than the message, including this: “The 2012 campaign took advantage of advanced set-top-box monitoring …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Consider it supported, ... RT : would you consider supporting my campaign? https://t.co/EcBoKYMeVv
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
    • Mktg & Pavlov's Dog... people do not react like dogs anymore, more like cats... they come when & if they feel like it.
    • Stop thinking merely Networking and go beyond by building community.
    • Dodge Engages Shtick Shift “Don’t Touch My Dart.”... http://t.co/WrQHU6GX9b
    • Stop thinking merely Networking and go beyond by building community.
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