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Maybe you’re thinking about launching an InstaProduct. Or you’re renaming a consumer newsletter the ProductGram. If you are, Instagram may be preparing an InstaDecease and DesistGram. At the end of last week, the company announced that its once lenient hold on its naming rights was being tightened up considerably. Web and app developers might be …

The ideal marketing mix considers price, product and promotion. For fashion brands factor number one is becoming hard to manage. According to the London-based Business of Fashion trade pub, prices of luxury fashion products have grown at more than twice the rate of general inflation. In 2003, Carrie Bradshaw’s famous Manolo Blahniks cost $485. Ten …

For most brand marketers focusing on customer acquisition and retention, having enough data isn’t the problem anymore. Don’t believe me? Go sit with your analytics team for an hour. You’ll be blown away by the amount of “knowledge” you already have in-house. The problem is that you likely have too much data. That leads to …

Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by Chicago-based media buying agency Strata. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency …

As the doldrums of summer morph into the chaos of Q4, keep your eye on healthcare brands. Brand marketers know that confusion in any product space can breed opportunity as well as disinformation. Confusion is about to dominate healthcare. The Obama administration is ready to bring a major campaign to market explaining the Affordable Care …

P&G has announced it’s at 35 percent. Most predictions for digital marketing budgets will hover around 25 percent of the total spend. But the pressure on that number increases and should break through all projections in the automotive sector. That’s one of the conclusions to be drawn from the analyst report on the business released …

Officially, New York City’s Fashion Week runs from Sept. 5 to 13. Fashion brands are getting an early jump on consumer engagement and positioning with radical departures from standard fall catalog delivery and innovative usage of social media. On Monday J. Crew rocked the business by putting its entire fall catalog exclusively on Pinterest. On …

Last Friday we ran a piece about the use of Google Glass in the just wrapped WWE SummerSlam. While current rumors say the product won’t be available this year at retail, now the fashion industry is doing its part to keep Google Glass in the uber-hip zone. As Madonna once said: “Vogue.” Google Glass is …

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by Brandon Gutman
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Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

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