Where Brand Marketers Come to Learn, Share and Connect
Recent Posts

  Big data — it’s not just a technological challenge, it’s a cultural challenge, according to SAP Chief Marketing Officer Jonathan Becher. In a keynote presentation at the Brand Innovators Big Data Summit at SAP Global Marketing in New York last month, Becher noted that the technological explosion that has triggered leaps in data collection …

Brand Innovators, the leading community for Fortune 500 marketers, launches its 2014 event series with an information-packed summit at Bloomberg West, on Pier 3, in San Francisco. Guest speakers include John Koller is Vice President, Platforms Marketing, Sony PlayStation and Sony Computer Entertainment of America (SCEA); Ross Halleck, Founder and CEO of Halleck, Inc. and …

Paul Marcum has joined Bloomberg Media Group as Head of Global Digital Innovation, a newly created position. Marcum heads to his new berth from GE, where he was Director of Global Digital Marketing and Programming. At Bloomberg, he will focus on developing commerce opportunities, strategizing and implementing creative ideas with profit potential across the entire …

On January 6, nearly 100 brand marketers joined representatives from cutting edge technology firms to kick-off the 2014 International CES in Las Vegas. A lively cocktail hour preceded the sit-down dinner at the Country Club restaurant at the Wynn Hotel. The Altimeter Group’s Brian Solis was the guest speaker. AOL, Ahalogy, Microsoft, Kargo, NewsCred, and …

Trends come in all shapes and sizes. The digital space moves so fast that we forget a trend doesn’t just mean something emerging. Something can have achieved mass and still be a trend. Trends are important, but even more so the ability to distinguish between a trend and a fad. That challenge often paralyzes organizations …

Traditionally, the CEO has come from just about anyplace but marketing. Companies bent on operational excellence might look to their finance teams or their COO to take the top slot.  Organizations focused on innovation might look to a CTO type.  Those focused on market share fished in their sales pool for their next big tuna. …

As digital channels become more “real-time,” marketing organizations must increasingly consider to what extent they will function in that mode as well, according to a December 17 report by Altimter Group, whose principal analyst Brian Solis will be the guest speaker at the Brand Innovators annual International CES VIP Dinner January 6 in Las Vegas. …

It’s that time of year. It’s time for predictions about what the next year will bring in the marketing, advertising, social and technology space. As I’ve done for the past few years, before we start talking about 2014, let’s see how I did in 2013. “We’re going to see less emphasis on hiring heads of …

Stay in the Know

Sign up here to receive updates about Brand Innovators Summits and invitations to our exclusive Brand Innovators Cocktail Receptions.









MarketShare
by Brandon Gutman
Brandon Gutman Photo

Brandon is an expert connector and seasoned business development professional. As Principal of Brand Approved, he's led the advisory to become the bridge between brand marketers and best of breed service providers that are reshaping the industry.

  • Twitter
    • Read & interview of : Talks Twitter, Brands & Social Media Mktg… http://t.co/mBReOhQ0pj
    • RT : Relationships are big asset & investment made in them is just that-- not an expense! http://t.co/mO5pvqzzf5
    • RT : . talks to about how relationships are the new currency: http://t.co/i869HsNeSB
    • RT : talked w about how why "relationships r the new currency" in marketing http://t.co/j4aO0NI9em
    • Give consumers ongoing chances to interact with you and your brand, so they feel connected and see your human side.
    • Brands, if you are going to offer an apology, or back away from a mistake... take responsibility, don't try to justify.
    • Your content serves no purpose if it’s not being effectively marketed to those you want to see it.
Categories
presented by Brand Innovators LLC