Brand Innovators LLC
Brand Innovators LLC
Clear Channel Media + Entertainment has 243 million monthly listeners in the U.S., giving it the largest reach of any radio or television outlet in America. The company owns and operates 840 broadcast radio stations, serving more than 150 markets throughout the U.S., and more than 140 radio stations in Australia and New Zealand. Its iHeartRadio – a free, industry-leading, digital music service – gives users instant access to more than 1,500 live radio stations and allows them to create custom stations inspired by favorite artists or songs. The leading media company in America, Clear Channel Media + Entertainment delivers music, news, talk, sports and other content to diverse audiences across platforms including broadcast stations, online (via iHeartRadio and on its stations’ hundreds of websites) satellite, smartphones, iPads and other tablets and in-vehicle. Clear Channel Media + Entertainment leverages its multi-platform assets and vast network of relationships to create one-of-a-kind live events, like the iHeartRadio Music Festival and innovative national and local promotions.
Clear Channel Radio, the leading media company in America with a greater reach than any radio or television outlet, has as its live performance hub in New York the iHeartRadio Theater Presented by P.C. Richard & Son, in Tribeca. The theater hosts invitation-only live performances and is the concert home for Clear Channel Radio stations Z100, New York’s Hit Music Station; Q104.3, New York’s Classic Rock; 103.5 KTU, The Beat of New York; Power 105.1, New York’s Hip Hop & R&B and 106.7 Lite FM, New York’s Best Variety; and has since November 2011 operated in partnership with the leading Tri-State area appliance and electronics retailer P.C. Richard & Son. The intimate venue can hold up to 250 people in its 5,500 square foot performance space. Since its grand opening in 2009, the iHeartRadio Theater has hosted nearly 100 shows, ranging from Jennifer Lopez and Jon Bon Jovi to Green Day and Mumford & Sons, illustrating another way Clear Channel uses its powerful multi-platform branding to engage audiences through unique experiences. Clear Channel Radio serves 150 cities through 850 owned radio stations, reaching 238 million monthly U.S. listeners and giving Clear Channel Radio the largest reach of any radio or television outlet in America.
AOL Inc is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens.
Glam Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love.
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.
MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Our math-driven TerminalOne platform bring together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. MediaMath is a privately held company headquartered in New York.
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.
Tapjoy is a mobile advertising and monetization platform whose Mobile Value Exchange model allows users to select personalized advertisements with which to engage with brands for virtual rewards or premium content. Tapjoy empowers users on more than 1 billion devices to watch videos, subscribe to services, install applications and participate in other types of advertisements in exchange for virtual rewards they can use in their favorite apps. Tapjoy’s turnkey in-app advertising platform helps developers to cost-effectively acquire high-value new users and monetize their applications, while its powerful advertising marketplace lets brand advertisers reach a global mobile audience spanning more than 97,000 applications.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.
4INFO is the first company to solve the mobile advertising conundrum of measuring ROI, and unlocking the potential of mobile for major brand advertisers. The company’s flagship product, AdHaven Bullseye™, leverages proprietary technologies to precisely target ad delivery to more than 152 million mobile devices in 101 million households, allowing advertisers to target mobile ads with the same precision as online advertising and direct mail using only non-personal data. Even more importantly advertisers can measure what matters—actual sales lift from their mobile ad spend.
Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services.
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company’s flagship platform, Fiksu® Mobile App Marketing Platform, spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.
GENWI (Generation Wireless) helps content publishers create engaging real-time content apps with a revolutionary cloud-based mobile Content Management System (mCMS). Publishers can easily re-purpose existing content, enjoy complete creative freedom using standard web technologies, and deliver apps that can be revised in real time on all mobile devices. The GENWI mCMS enables publishers to get on mobile quickly with no programming and zero total cost of ownership. Over 1800 publishers have GENWI powered apps including American Express, Deloitte, Condé Nast, IBM, and The Hollywood Reporter. Follow us on Twitter @genwi.
Gigunda Group is a strategic innovation and activation agency. We are idea instigators and insight experts. By creating indelible ideas that are atomically activated, we create involvement with brands by relieving a consumer friction so that the brand fits into their lives. Iconic programs that make us proud include: Tide Load of Hope, Charmin in Times Square, and Kellogg’s Share Breakfast.
Rockfish is a full-service digital innovation partner that drives business for some of the world’s largest brands. We build groundbreaking digital solutions through expert integration of strategy, creative and technology. Founded in 2006, Rockfish has offices in Dallas, Austin, Cincinnati, Atlanta, Northwest Arkansas, Portland and Chicago. Rockfish is part of WPP, the world leader in communications services with 165,000 employees in 110 countries. For more information, visit RockfishDigital.com and find us on Facebook and Twitter.